Rebirth 99 to become a car giant.

Chapter 611 Interesting new product, so many people are interested

Chen Liang came to Yangcheng on a business trip this time and stayed at Nanshan Group for three days.

During this period, he also arranged for people within the company to further sort out the relevant industry conditions of sporting goods and made a formal report to Cao Yang.

The Nanshan Carbon Fiber Sports Goods Division has also been officially established, and Guangwei Group has also begun preparing to produce new products.

However, Nanshan Group also has a relatively intense discussion within the Nanshan Group on how to seize food from its competitors.

"Mr. Cao, judging from the current situation, the market for this humble snowboard is actually very large, but all the top ten brands in the world are European and American companies, not even one from Asia."

“Not many people in China have heard of brands such as HEAD, FISCHER, K2SPORT, VOLKT, and ROSSIGNOL.”

"Ice and snow sports are still in a relatively early stage of development in our country, and there are relatively few people who can afford them."

"Although there are some manufacturers in our country that produce skis, they are often relatively low-end, with each one only costing one or two hundred yuan."

"But a high-end one can be purchased for [-] to [-] yuan, and the price difference is astonishing."

Zhang Xue is the deputy general manager of Nanshan Carbon Fiber and is now in charge of the sporting goods business department.

"This is consistent with the information posted online."

"The main purpose is to open up the carbon fiber sales market and make everyone aware that carbon fiber can be used in sporting goods."

As the owner of Jaguar F-TYPE, Lin Jiayan is very interested in Nanshan Group's entry into bicycle products.

He can also leave a mark on the development history of Nanshan Group's motorcycle products, so his enthusiasm is even higher.

"You can arrange for someone to do some specific research first. If it's really feasible, it's not impossible."

"If the Xingchen Automobile Research Institute is interested, it would be okay to ask them to allocate a team to first develop a motorcycle product to test the waters."

"With China joining the WTO, many companies in Europe and the United States have handed over their products to us for OEM production."

"It will even have an indirect impact on BMW sales."

Phillips was quick to give specific instructions.

"After all, high-end bicycles already have their own brands. Even BMW, which has been relatively successful, is not very satisfactory in terms of bicycle products."

"No problem, we at BMW want to advertise, and many platforms are willing to provide preferential cooperation conditions."

To a certain extent, Nanshan Group's production of a new product can put pressure on the original industry leader, which is also a reflection of its own strength.

Maybe driving a Jaguar motorcycle will become a high-end fashion trend by then.

But Phillips never considered them competitors.

When the time comes to ride this kind of bike on the streets, the popularity will not necessarily be any worse than that of the F-TYPE.

Fang Dawen naturally had no objection to this.

It would be a very interesting thing if Nanshan Group could make a breakthrough in this area.

Although he is not sure what will happen to Nanshan Group's motorcycles in the end, Aimoha has already felt the threat.

Over time, you will consider purchasing other items from this store.

"This can fully reduce their costs and enhance their competitiveness."

But for high-performance motorcycles, it's different.

"According to the information disclosed by Minister Zeng, these bicycles will be high-end and use the brands of Xingchen Motors or Jaguar Land Rover."

“I believe that as long as we can open up business with one brand, other brands will definitely be interested.”

But there are still many people playing it in Europe and the United States.

There are probably many people with similar ideas.

This will lead to some conclusions that are more consistent with the facts.

"And the production of motorcycles can give full play to our technical advantages in engines. At the same time, Nanshan Auto Parts can also fully provide various parts for motorcycles."

Mi Ying put forward a more practical proposal.

"Okay, then I'll arrange for someone to do it first."

Aimoha reported the news he had learned to Phillips a little sadly.

The next sailing ship naturally followed a similar idea.

"Nanshan Group is becoming more and more confident in its work now."

Even other sporting goods can also consider taking this route.

"Before Nanshan Group's related products are released, arrange for people to contact relevant companies as soon as possible and launch some targeted advertising and film and television placements."

"Director Mi's proposal is quite constructive. Mr. Cao, I think you can give it a try."

He could only remind Aimoha to think carefully about the future response plan.

If it is done well, it will have a great promotion effect on Nanshan Battery.

"If that were the case, I would be willing to buy a Xingchen motorcycle."

Then Nanshan Group naturally has a way to make these carbon fiber skis use Nanshan carbon fiber raw materials.

"In the past, our motorcycles and bicycles did not have much publicity, and there was no relevant advertising placement in movies and TV series."

"The popularity of Chinese film and television dramas has been rising in recent years, and the effectiveness of advertising placement is also getting better."

"That way it can be easier to open up the situation and avoid the embarrassment of no one knowing."

"Ah Moha, have you noticed that Nanshan Group is recruiting bicycle designers? This makes me feel that they are imitating the development path of our BMW Group."

Naturally, various automotive professional media will not give up this news.

"Yes, their people even called me specifically."

Zeng Jianying's proposal obviously makes some sense.

At this time, Aimoha will naturally not have any procrastination.

If Nanshan Carbon Fiber wants to develop carbon fiber products, it is natural to see if other carbon fiber manufacturers have done similar things in the past and see if there are any experiences and lessons that can be referenced.

Soon, these actions of Nanshan Group were reflected in some details.

Now that we are about to start officially producing products, we naturally need to consider future sales issues.

"That's really the case."

But Nanshan Group is different!

Whether it's Xingchen Motors or Jaguar Land Rover, they are all luxury car brands that are not inferior to BMW.

“In terms of carbon fiber skis, the highest threshold is the processing of carbon fiber materials, and this is exactly the area we are best at.”

"I have also noticed this news, but so far I have only heard that they are going to develop bicycles. I have not heard of any action on motorcycles."

"If it were any other company, what you said would make sense."

The most important thing is that Phillips knows the strength of Nanshan Group very well.

"Editor-in-Chief, maybe because of this incident, you can still leave a mark in the development history of other people's motorcycle products."

People who buy BMW bicycles and BMW motorcycles essentially have this idea more or less.

Aimoha quickly gave his response plan.

After all, Nanshan Group has only started to produce bicycles and other products now, and it will definitely take a certain amount of time to officially launch them on the market.

These relatively aristocratic sports are not played by many people in China.

And motorcycles are the only civilian product that can be used to develop internal combustion engines after BMW cannot produce aircraft engines.

Due to its special history, in order to survive, BMW's factory once produced pots and pans, various kitchen utensils, farm tools brake pumps, light metal products, bicycles, and even various mechanical tools.

It's business to take action quickly.

In this way, Nanshan Group's influence in carbon fiber skis can be expanded to the greatest extent.

"Nanshan Auto Parts and Nanshan Engine can produce various parts for motorcycles. We can even use carbon fiber aerodynamic kits on them to enhance the sense of luxury."

"Some of what they said makes sense."

"When the time comes, Nanshan Engine will launch an engine product exclusive to large-displacement motorcycles to enrich its product line."

When Zhang Xue said this, Mi Ying, who was sitting next to Cao Yang, couldn't help but interject and said: "Our situation is actually quite similar to the situation of American Hearst."

The more Fang Dawen talked, the more excited he became, and he couldn't help but imagine the scene where he would ride a motorcycle in the future.

By then, we will be able to control the production of all the major carbon fiber skis on the market through our own production and OEM production.

Just like after you buy a good product in a store, you will definitely consider looking at other products in this store.

Just like fishing products, they may look like just a gadget, but after you get immersed in them, you can't help but buy this thing or that thing. In the end, you will definitely spend a lot of money.

This is also the reason why Cao Yang never thought of producing motorcycles before.

There are countless manufacturers that produce motorcycles and bicycles, and there are countless similar manufacturers in China.

"I remember Hexcel America also made snowboards at the beginning. Why didn't they do it later?"

If everyone is willing to go through the trouble, that can be considered a good thing.

“Nanshan Group’s business is very broad, and I don’t think this situation of biting off more than it can chew will necessarily have a big impact on us.”

“Whether these bicycles and motorcycles are under the name of Xingchen Motors, Jaguar Land Rover, or there are corresponding products under several brands, they will eventually bring an increase in the sales of BMW bicycles and BMW motorcycles. A certain impact.”

Phillips also acknowledged this.

Originally, Cao Yang would arrange for people to produce bicycles, considering that the frames and other parts of high-end bicycles are all carbon fiber products, in order to control the end market of carbon fiber materials.

"If the response is average, then it will be regarded as an attempt to use new technology."

"Jaguar Land Rover is still well-known in Europe, and everyone recognizes its luxury attributes."

Of course, it is a bit difficult to be high-end in this market.

"Editor Fang, I went to the phone to communicate with Minister Zeng of Xingchen Motors. They admitted that Nanshan Group is indeed recruiting bicycle designers and will produce its own bicycle products in the future."

The key is that the positioning in this area is really consistent with Xingchen Motors and Jaguar Land Rover.

"There are a large number of motorcycle companies in China, but none of them can take the high-end route with their products. It is even difficult to take the mid-range route."

If Nanshan Group really enters motorcycles because of his own suggestion, then he must let Lin Jiayan "accidentally" write this information into relevant articles, so that more people can know the history of the development of Nanshan Group's motorcycle products. , and there is such a small episode.

Even motorcycles and bicycles are the most important products of the BMW Group after cars.

"In addition, some other traditional snowboard giants also began to purchase carbon fiber from Toray and other material manufacturers to produce their own high-end carbon fiber skis, which made Hexcel's business not so easy, so Hexcel finally launched the carbon fiber ski market."

Soon, the topics of Star Bicycles, Jaguar Bicycles and Land Rover Bicycles spread in the Chinese automobile industry.

"I will arrange personnel to take action immediately."

However, when Nanshan Group made such a move, BMW became completely nervous.

For those who like sports such as skiing and sailing, the pace of burning money is definitely more exaggerated than fishing.

As for motorcycles, although there are some parts that can use carbon fiber materials, the situation is different from that of bicycles.

Continuously enriching the product line of Nanshan Group is also an inevitable development direction in the future.

Even through this solution, we can further influence other products of those OEM customers.

There is still some time left for BMW cars.

“Building bicycles now, maybe motorcycles will be the next step.”

It is of very important significance in the development history of the BMW Group.

Obviously, for products like snowboards, the main market in the initial stage must be abroad.

Even electric motorcycles and electric bicycles will be a very huge market in the future.

As president of BMW Asia Pacific, Phillips is very concerned about brand building.

Following the motorcycle product route of BMW and Honda is indeed a good choice for Nanshan Group.

“If you go for a high-end product like a bicycle, it’s actually not that easy to get.”

"Editor-in-Chief, how about we just write a related article, and then while publishing the article, we also formally present this proposal to Nanshan Group?"

So Cao Yang doesn’t resist motorcycles.

I have to say that Fang Dawen's vision is still very good.

"Phillips, we heard that Nanshan Group is indeed considering the production of motorcycles. It seems that the next step is to think carefully about how our BMW motorcycles should go when Jaguar motorcycles or Star motorcycles appear on the market. It’s marketing.”

For this situation, Zhang Xue obviously made some preparations in advance.

Ordinary people can’t afford it.

He is worried that when Nanshan Group comes out with some breakthrough products, it will be in trouble.

Although it is only a temporary measure, it at least shows that they are taking action.

BMW, which has been paying attention to the news of Nanshan Group, immediately discovered some interesting changes.

It describes in detail the layout of BMW and Honda in the motorcycle industry, and also makes some assumptions about the direction of Nanshan Group after entering the motorcycle industry.

"I'm wondering if it's possible to pursue two options at the same time. On the one hand, we can produce carbon fiber skis ourselves and sell them under the brands of Jaguar Land Rover and Xingchen Motors."

“Whether it’s a bicycle or a motorcycle, I don’t think it’s a threshold product for Nanshan Group.”

"It can be through our OEM method, or it can be through Guangwei Group's export of raw materials."

Lin Jiayan obviously saw some of Fang Dawen's thoughts.

Aimoha naturally has to give Phillips relief, otherwise his pressure will increase by then.

Then you need to understand your opponent's situation and figure out how to sell.

With Cao Yang's statement, everyone is pretty sure.

When it comes to a product, you have to make it high-end. How can it be so easy?

If you don’t take advantage of the hot spots, what are you waiting for?

Phillips actually doesn't know how to deal with this change in Nanshan Group.

"The carbon fiber materials used in aircraft, rockets, satellites and other products alone are enough for them to continue to research."

"Mr. Cao, Hexcel did produce carbon fiber skis in the [-]s and [-]s, and they did pretty well."

When Zeng Tingting said this, Cao Yang did not object.

"After we figure out the situation, we will start arranging the next step."

"If people really adopt it, it may be a good thing in the future."

Even those manufacturers of high-performance motorcycles and bicycles are not enough to cause Phillips much concern.

Of course, even if it is a hot topic, sometimes it is not that easy.

Even though China is the world's largest motorcycle manufacturer, it really doesn't have any good brands.

Otherwise, it would be embarrassing if all the trouble was wasted.

"On the other hand, we take the initiative to contact brands such as HEAD, FISCHER, K2SPORT, VOLKT, and ROSSIGNOL to see if they are willing to hand over carbon fiber skis to us for OEM."

Doing OEM business does not have its own brand.

"But as the popularity of carbon fiber products gradually increased, Hexcel's focus was on American aerospace products."

Although the sales volume of motorcycles that start at tens of thousands of yuan and have an unlimited price of several hundred thousand yuan cannot be compared with ordinary motorcycles, there is still a market.

"Of course, we should try our best to avoid letting each brand know that we are also OEM for their competitors, so as to avoid them having any scruples."

Even though Nanshan Group has not announced that it will produce skis, sailboats and bicycles, interested people can read some useful information from Nanshan Group's recruitment information.

"Okay, since everyone thinks this plan is feasible, then follow this plan."

Naturally, Zeng Jianying immediately understood the beauty of the plan mentioned by Mi Ying.

Soon, Zeng Tingting went to find Cao Yang with the article they published.

"The response was good, so we put it into mass production."

"This information should be of interest to the Chinese media. I will find a few familiar media and use them to find the Nanshan Group to confirm the other party's purpose."

"I'll call Minister Zeng again later and mention your suggestions to her."

"It would be better to produce motorcycles. This way we can better leverage Nanshan Group's advantages in engines."

"But when it comes to Nanshan Group, I'm not very confident."

“I think we can focus on Jaguar Land Rover brand skis in the European market.”

The money burned ultimately supports the rapid development of carbon fiber sporting goods.

For this purpose, it is acceptable to OEM high-end carbon fiber products for major snowboard manufacturers in the world.

"I see!"

“Anyway, as long as the raw materials for these carbon fiber products come from China, that’s enough.”

Thus finally conquering the market of carbon fiber skis.

It will only be troublesome when everyone is lying flat and unwilling to work.

So I simply followed this direction and put forward my own suggestions.

The most important thing is that after so many years of hard work, BMW bicycles and BMW motorcycles have left a high-end image for everyone, and they have made great contributions to improving BMW's brand power.

However, the purpose of Nanshan Carbon Fiber's establishment of the sporting goods division is actually to control the price of carbon fiber raw materials, and it does not really want to make high achievements in sporting goods.

"I just want to see that in the global sporting goods industry, all products that use carbon fiber raw materials can be purchased from China."

She feels that she can consider buying a Jaguar bicycle when the time comes.

Once Nanshan Group launches products such as Xingchen motorcycles or Xingchen bicycles, or Jaguar motorcycles or Jaguar bicycles, it is likely to have the most direct impact on BMW's related products.

“Some of their innovations can even bring unique advantages to these two products.”

<divclass="contentadv"> "Amoha, you must pay attention to this matter."

"With the development of China's economy, more and more people are able to consume high-end motorcycle products."

Normally, this plan is not in line with the positioning of Nanshan Group, and it will not be done easily.

Zeng Tingting is obviously more optimistic about the high-end motorcycle market.

"If Nanshan Group can successfully launch a high-end brand, or even several high-end brands, the meaning will be very different."

And mainly on the European side.

Lin Jiayan's words made Fang Dawen elated.

"Hexcel is even involved in some other civilian products."

It is estimated that it is not suitable to be produced under the brands of Xingchen Motors and Jaguar Land Rover.

After all, leaders like to pass down the pressure layer by layer, and ultimately let the people below bear everything.

Cao Yang was surprised and quickly glanced at the article in front of him.

"Among automobile OEMs, BMW and Honda are the best at producing motorcycles. Both brands give people the impression that they have better power and stronger engine technology."

"If we follow the path they have taken, we may not achieve the results Mr. Cao wants by then."

Naturally, there is nothing interesting about low-end motorcycles.

Even if it is effective, it will not be able to monopolize the carbon fiber ski market as Cao Yang said.

"The NetEase Auto Channel suggested that we produce motorcycles?"

Sales of BMW bicycles and BMW motorcycles are actually one of the assessment indicators in the Asia-Pacific region, and Phillips was also deeply impressed by this.

However, in this way, topics related to bicycles and motorcycles have attracted more attention.

Autohome even opened a special topic to introduce the stories between various OEMs and motorcycles and bicycles.

It can also be regarded as a pavement for Nanshan Group to launch these products in the future.