Rebirth 99 to become a car giant.

Chapter 500 A new species is born in the MPV market, with no natural enemies

The fuel consumption of large-displacement engines is not low.

Although few people who can afford such a car care about fuel consumption.

But from the perspective of China as a whole, they are currently promoting the miniaturization of engines.

Spring City Automobile Group, which has always been relatively well-informed about policy information, obtained some relevant information.

Zhu Zhengfeng, who wanted to have a good relationship with Nanshan Group, took the initiative to make a call to Cao Yang.

"Mr. Cao, I heard that your engine export volume in the first quarter set a historical record. Congratulations."

This information has been reported on the Internet for a long time, so Zhu Zhengfeng naturally wanted to say a few words and bring up this topic.

This is also a good entry point.

"I'm ashamed to say it, but it's actually all business within the group. Most of the new engines are sold to Jaguar Land Rover."

Cao Yang didn't have any turmoil in his heart.

“The appearance is beautiful, luxurious and stunning.”

According to Cao Yang's vision, as long as the monthly global sales of such an MPV model can be stabilized at around 5000 units, it will be enough.

Soon, many people saw relevant news on the Autohome website.

"It's completely different from those MPVs that are like vans now."

"A better publicity and promotion plan?"

"But we haven't done this before. How to do it? Then I will put together a plan and report it to Mr. Cao."

Nanshan Film and Television's current influence in China is quite large, and many celebrities need to sell face to him.

“This situation is a great opportunity to promote our dreamers.”

<divclass="contentadv">Zeng Tingting communicated with Zhang Songwen in detail about the situation of dreamers. She also hopes that everyone's understanding can be unified into one dimension.

"You also know that China is now promoting a new energy strategy, and future cars are also established under this circumstance."

"Mr. Zhu, Nanshan Hongqi now not only has Dahongqi, but also a bulletproof version of Dahongqi. These require the use of large-displacement engines."

A wolf leads a group of sheep, and they all become wolves.

"Ai Moha, Xingchen Motors has launched a new model."

It was rare to be able to sell face to Cao Yang, so Zhu Zhengfeng couldn't wait to tell the information he learned.

Cao Yang naturally knew this very well.

MPV models are definitely not used to impact sales, but to stabilize sales.

“The straight waterfall style center grid also makes it look more domineering and luxurious.”

When Yu Yu said this, He Ling naturally took action immediately.

A sheep leads a pack of wolves, and they all become sheep.

Of course, since Dreamer has not yet been officially launched, we are just notifying relevant celebrities to cooperate with Xingchen Automobile’s next promotion.

That must be exhausting.

"In this regard, the use of large-displacement engines is indispensable, otherwise it will be difficult to establish a sense of high-end."

"We want to use tax policies and fuel consumption requirements to force various car companies to develop small-displacement engine models and reduce overall fuel consumption levels."

"I believe that the interiors that will be announced later will not be bad."

The title is very impactful, it is directly "A new species is born in the MPV market, and there are no natural enemies."

"Our products are better than others, so they have no reason not to sell them to us."

"In this regard, Mr. Cao, you may have to make arrangements early."

Without putting a certain amount of pressure on relevant personnel, the promotion effect will definitely not reach the best level.

"Xingchen Motors has now reached the threshold of luxury cars and has established a firm foothold in China."

It is not that easy to break through the wealth class easily.

"You also know that the influence of domestic celebrities has been increasing rapidly in recent years."

Whether it is Xingtu, Xingkong, Look Up or Ziweixing, they have all reached or even exceeded the set sales targets.

Thinking of this, Cao Yang felt the need to drag Spring City Automobile Group into trouble.

Not easy.

Or the other way around.

After all, the special status of China's first automobile factory cannot be matched by Nanshan Group.

"An MPV is like a mobile home. Star Dreamer provides consumers with a home-like riding experience."

The remaining half depends on its performance after listing.

"There is no model designed by Mr. Cao himself that is not good-looking."

After all, everyone hopes that the boss who leads their development is a powerful person.

"Okay, just follow the plan set by your sales department to promote it."

But one of the big reasons why policies in this area were so actively launched before is that almost all models with large-displacement engines are imported.

Spring City Automobile Group can also make Nanshan Group envious for a while.

As soon as Zeng Tingting heard this, she became interested.

Rare.

"However, the luxury MPV market is also very small. Even if they do well, the sales volume is probably relatively limited."

You can't have to worry about everything yourself.

If there is hope in the future, he would even like to list Nanshan Film and Television.

After Zhang Songwen completed the communication with Zeng Tingting, he quickly took action.

Otherwise, when the Nanshan Group is in decline, it is obviously unrealistic to think that your own treatment will get better.

If the employees of Nanshan Group want to continuously improve their salary and benefits, the best solution is to have a wise leader to lead the group to continuous and rapid development.

"After all, compared with tens of millions of car sales throughout the year, the output of large-displacement engines is still relatively low."

"Even the development of Nanshan Engine will be affected to a certain extent."

"No problem. Our MPV is a model that combines the configurations of the Lexus LM series and Toyota Alpha, and was developed after comprehensively considering the needs of the domestic market."

Therefore, he will definitely assist with everything he can.

Cao Yang's powerful ability can be regarded as giving many employees of Nanshan Group a sense of belonging.

But no matter which model it is, there is definitely no way to compare it with the Dreamer.

Zeng Tingting also constantly emphasized the significance of the dream car to Xingchen Motors.

"However, I heard a piece of news that may have something to do with Jaguar Land Rover, Xingchen Motors and Nanshan Engine."

For most people, staying at home is the most comfortable option.

"Mr. Zhu, you are always well-informed. Is there any big event about to happen in the automobile industry?"

"This time, we can just watch from the sidelines."

After all, pressure is often motivation.

"Variety shows are indeed a good direction. You will come up with a plan when the time comes. If there is anything that Mr. Cao needs my help in communicating, feel free to tell me."

After all, we are the most direct competitors, and we want to kill each other.

According to the dreamer's appearance, the price will most likely be over 100 million.

"Such a domineering and majestic MPV makes me want to buy one."

"Once the application is officially started, the announcement picture may be exposed, so we are preparing to start the MPV promotion work in the next few days."

"If that doesn't work, we can combine the restrictions on large-displacement engines with the number of electric vehicles, and get some points as a conversion."

"I think you will be able to earn back the acquisition amount of more than [-] billion US dollars very quickly, and Jaguar Land Rover's valuation will also rise to a higher level by then."

As for the father of Odyssey, there is a high probability that he will not be the father of Dreamer.

When Cao Yang said this, Zhu Zhengfeng was also quite happy.

It's full of gimmicks and attracted a lot of attention immediately.

Most people would still consider this request, which is not particularly excessive.

After receiving this instruction, Zeng Tingting naturally wanted to make full use of the opportunity and flew directly to the Imperial Capital to meet with Zhang Songwen to discuss the next step of Dreamer's publicity plan.

Even many people in the automotive industry have never heard of it.

There is no interaction between car owners who buy this level of cars and potential consumers of GL8 and Odyssey.

After all, customers who buy MPV models, in addition to its use for business reception, their biggest purpose is to value its comfort.

"Under such circumstances, Dreamer really has no natural enemies in the MPV market."

"For example, if you produce a 3.0T engine, you will get -2 points, and if you produce a pure electric vehicle, you will get +2 points."

"At that time, I will personally communicate with various film and television companies, hoping that they can support the sales of Dreamers."

"There are even some celebrities who directly buy these models themselves."

"Coupled with the combination of two large-displacement engines, W12 and V8, and the world's first 10AT automatic transmission, this power is absolutely sufficient."

"No wonder many people in the industry want to pay a lot of money to ask Mr. Cao to help design cars."

Or they are produced by joint venture car companies. There are very few products of independent brands in this area.

With Xingchen Motors’ car-making technology, Dreamer will definitely not be held back in other aspects.

"Now it is a more correct choice to open up the situation for high-end business reception and celebrity nanny cars."

"In addition to filming some film and television dramas and online dramas, I am also planning to consider entering into the filming of variety shows."

"Following similar plans can make the policy more flexible on the one hand, and on the other hand, it can also encourage everyone to be more active in developing electric vehicles."

Because MPV models are not very popular in China, even though Xingchen Motors has disclosed some information to the outside world before, the response from all aspects has not been so positive.

Zhang Songwen definitely hopes to make Nanshan Film and Television bigger and stronger.

"Last year, Xingchen Motors acquired Jaguar Land Rover. Now it seems that it is indeed a stroke of genius."

"In the future, Hongqi's important reception cars will definitely maintain some high-end models."

If Xingchen Auto wants to publicize to the outside world, it must provide first-hand information to Autohome.

"Especially in the domestic entertainment industry, it is best not to see the shadow of Alfa and Lexus LM again."

From the perspective of reducing energy consumption, the introduction of similar policies is inevitable.

"Mr. Cao, our MPV model and prototype are now off the production line, and we are ready to start applying for certification announcements and other matters."

"Even in the future, there may be some preferential measures on the purchase tax for small-displacement engines."

Is it possible that Zhang Songwen can think of any new plans?

"Yes, don't we, Nanshan Film and Television, have our own video website now?"

"Mercedes-Benz's current development momentum is also very good. Although MPVs are not their main product, it is not a bad thing for us if someone disgusts them."

Many times, consumers go to BMW 4S stores after coming out of Mercedes-Benz 4S stores.

There is room for negotiation as to whether it should be so radical all at once.

“The front face uses a large-area air intake grille, combined with sharp LED headlights, to make the whole vehicle look dynamic.”

The MPVs that everyone in China is familiar with now are mainly the GL8 from Modu GM and the Odyssey from Yangcheng Honda.

"Anyway, my goal is to capture the markets of Lexus LM and Toyota Alpha in China and Southeast Asia."

This Dreamer, which combines the essence of the later Trumpchi M8 Master Edition and Alfa, was absolutely stunning when placed in early 2009.

"Mr. Zhu, your proposal is very good. I think it is completely feasible."

"As for Modu GM and Yangcheng Honda, the impact of Dreamers on their GL8 and Odyssey should be negligible. After all, they are not of the same level."

"The other models have been successful so far, and the company hopes this car will be equally successful."

Few people even know about other brands of MPVs.

"This dreamer is like a new species, born directly into the MPV market, with no natural enemies at all."

"This time the Dreamer model is a new attempt by Xingchen Motors."

“Maybe it can provide some additional ideas to ministries and commissions.”

"Refrigerators, color TVs, air conditioners, sofas, basically everything we have in our homes can be found in more exquisite configurations in our dream homes."

BMW Sales Director Mike Di, who has been cooperating relatively closely with Nanshan Group recently, naturally noticed the movement of Xingchen Motors immediately.

Xingchen Automobile has already established a firm foothold in the high-end luxury car market.

"Mr. Zhang, the condition of this car is as mentioned just now."

"I think Mr. Cao may need to make arrangements early."

The relationship between Zhang Songwen and Zeng Tingting is quite good.

"Originally, this market was relatively niche, but now that dreamers have rushed in, I feel that Toyota and Mercedes-Benz should be the biggest headaches."

When Cao Yang said this, Zhu Zhengfeng immediately understood what he meant.

Of these two models, one is focused on business and the other is focused on home use.

"As a result, the consumption tax on the large-displacement engine models on Jaguar Land Rover and Xingchen Motors may increase."

"The rear of the car adopts a relatively avant-garde through-type taillight design, which should be highly recognizable when lit."

Yu Yu looked at the pictures on He Ling's computer and was full of praise.

"Nowadays, celebrities are generally not short of money."

"An MPV can actually do tricks, which is really beyond my expectation."

Be overbearing when you should be overbearing.

In addition, Toyota's Alfa and Lexus LM have a place in the high-end market.

So Zhu Zhengfeng said happily: "What you said makes sense. It is indeed not suitable for one size fits all."

"At the same time, we will also carry out some advertising placements in film and television dramas."

"Let's see in the future who dares to say that China doesn't have its own powerful car design master?"

Aimoha gave his judgment very accurately.

If it is too high, it will be difficult to sell in the short term.

Others have no impression, indicating that they are within the tolerance range.

When Zhu Zhengfeng said this, Cao Yang immediately had some impressions.

If a new car from any car company can give people a very good-looking impression at once, then it will basically be considered a success if other aspects should not be too disappointing.

"After all, although our MPV is mainly a 7-seater, there is also a 4-seater version, so that people can fully enjoy the luxurious space inside."

"The most important thing is that in terms of power, it is equipped with two products, W12 and V8 from Nanshan engines, and matched with the world's most advanced 10AT automatic transmission. It is simply invincible."

Cao Yang naturally had no objection to this.

"Mr. Cao, we discussed several options regarding the name, and finally felt that the name Dreamer is more suitable for the MPV."

"It would be great if the newly expanded customers could have such a large export amount."

"Of course, this is not the most troublesome thing."

"The smooth lines on the side of the body and the multi-spoke aluminum alloy wheels give it a strong sense of sportiness."

"Mr. Yu, this new model of Xingchen Motors is really more and more amazing."

"Especially in variety shows involving some outdoor activities, it is easy to place advertisements for dreamers."

"It can be said that whether it is in terms of appearance size, power configuration, or various internal configurations, it surpasses its competitors in all aspects."

Later generations did have similar regulations related to CAF points and corporate average fuel consumption. Some of the contents are similar to what Zhu Zhengfeng said.

"When these programs are produced, whether they are broadcast on our website or cooperate with TV stations, we can all consider them."

He basically has an impression of any particularly big events in China's automobile industry.

When Zhu Zhengfeng's suggestion came up, Cao Yang couldn't help but look at him.

Aimoha once again clicked on the Autohome webpage and opened the picture of Dreamer.

However, I originally wanted to help Nanshan Group in this matter and show how powerful I was as a partner.

Therefore, Zeng Tingting felt that the promotion of MPV should be started as soon as possible.

If it is too low, then various amortization expenses will be very high, and it will be considered a failure.

"The Lexus LM, Toyota Alphard, or Mercedes-Benz MPV are no match."

"Hurry up and post this news. I estimate that with this picture, today's Weibo hot searches will be changed soon."

Mike is in sales and has a good understanding of the MPV market.

As a senior automotive media person, she still has a say in whether a car looks good or not.

In this way, it means that the dreamer is already halfway successful.

So He Ling naturally saw the picture of the dreamer immediately.

“Even these points from electric vehicles can be used for transactions in the future.”

Considering that the application for certification announcement is about to begin, Xingchen Automobile has also officially started the warm-up of publicity.

The two continued to chat for a while. Cao Yang saw Zeng Tingting coming to find him, looked at the time and ended the call.

"At that time, this product will have steadily entered a stable sales period."

It's natural that McTee wouldn't have a good impression of Mercedes-Benz cars.

But now with Nanshan Engine, many things have actually changed.

"Under such circumstances, Mr. Cao has very high expectations for Dreamers."

Even the Mercedes-Benz MPV has very low popularity.

Although BMW has not been involved in this field, Aimoha still knows whether the appearance of the Dreamer is good-looking or not.

In this way, the car name Dreamer seems very interesting and connotative.

"I think there's no problem at all."

Historically, these things did happen one after another later.

Now as a brand new product, the MPV model is also about to be launched.

"Considering that this MPV is mainly focused on high-end business receptions and celebrity cars, I am going to have a good communication with Nanshan Film and Television to see how we can work together to make this product a success."

"Nowadays, there are more and more film crews filming, but all celebrities with a certain degree of influence hope that the company or the crew will equip them with nanny vans."

Of course, it is possible that the driver of the GL8 will become the driver of the Dreamer in a few years.

"The model positioning of Dreamer is very suitable for the needs of celebrity nanny cars."

Of course, others cannot learn this fact.

"However, I have thought of a better publicity and promotion plan, but this involves the next layout of Nanshan Film and Television. I may need to report to Mr. Cao then."

He Ling is now full of pride in Nanshan Group.

"I just saw it too. This Dreamer is really amazing."

"Compared with other Xingchen cars, this car is indeed very different. It looks like it adopts a brand-new design language. The vehicle has smooth lines, an atmospheric outline, and is full of power."

"When everyone recognizes this MPV, some bosses will slowly accept its existence."

In order to do a good job in marketing this car, Zeng Tingting has obviously worked hard.

"In fact, with the launch of the new energy strategy, relevant departments are also discussing further reducing the average fuel consumption of enterprises, and want to further promote the development of small-displacement engines."

There is nothing wrong with what Cao Yang said, it is indeed a fact.

"According to the information I have learned, the relevant departments are preparing to significantly adjust the consumption tax and other related taxes on engines with different displacements."

He also knew that Zeng Tingting was a general of the Nanshan Group and had a higher status than himself within the group.

After all, Weibo can be listed on the market. If Nanshan Film and Television, which is relatively close to Weibo in the group, wants to go public, Cao Yang will most likely not stop it.

Therefore, when relevant policies were introduced, restrictions in this area became much stricter.

"Remuneration levels in the entertainment industry have also begun to rise significantly."

"The power performance is very good, and it is also equipped with the world's first 10AT gearbox."

"There can be some restrictions on imported large-displacement engines, but there should be more tolerance for domestically produced engines."

However, relying on Nanshan Group to run the department on its own will naturally not produce as good results as Spring City Automobile Group.

Mercedes-Benz and BMW dealers are very aware of this situation and know that the other party is their main competitor.

In recent years, the two sides have often caused some troubles in this regard.

In the end, it will definitely affect the attitudes of Mike Ti and Amoha.