Rebirth 99 to become a car giant.

Chapter 497: The first pure electric car, focusing on a good-looking person

In the past few days, many people have come to Cao Yang to inquire about future cars.

So Cao Yang simply had someone publish an announcement on the Nanshan Group's official WeChat account.

It probably means that they are optimistic about China's future new energy vehicle market, so they established Future Automobile to specialize in mid-to-high-end electric vehicles.

Then there is a crackling and blowing of water, painting a pie for future cars and attracting traffic.

It can be said that the first car of the future car has already begun to become famous before it has been decided what it will look like.

This is the indirect consequence of the rise of Nanshan Group's influence.

Of course, within the Nanshan Group, Lin Cheng and Zeng Tingting came to Cao Yang's office together after several days of discussion and began to discuss the positioning of Future Auto's first electric vehicle.

No matter what company you are working on, the first product is definitely important.

In the future, if cars want to create something in the electric vehicle market, they will naturally have to get off to a good start.

The prices of larger cars built at the beginning will move up.

Therefore, regarding the location of future automobile factories, he actually feels that it does not necessarily need to be in Yangcheng.

After hearing that Cao Yang's plan actually had 35 vehicles in three years, Zeng Tingting immediately felt that she needed to start thinking about building a new factory.

"The two 15.7-inch screens on the passenger side provide a good sense of technology and support a variety of entertainment functions."

"We can design the electric sports car as cool as possible to attract potential consumers to buy it."

It is better to develop some enterprises with tens of thousands more employees, and their influence will be greater by then.

Affected by the financial crisis, investments of all kinds are now declining.

The price was too high and no one bought it.

"At the same time, the front seats can be folded down, making the entire vehicle in a flat state. The entire vehicle is spacious, and there is enough legroom in both the third and second rows."

To her, if it cannot contribute to sales, then the car is a failure.

Even if preparations for capacity expansion are made in early planning, the production capacity of a factory can only reach 40 vehicles at most.

"The daytime running lights are designed in the guide groove, which really highlights the sense of strength."

"At the same time, it has also begun to change the understanding of some consumers and prepare for the second and third cars in the future."

But now is really not a particularly good time.

For him, holding too much cash in your hands is actually not a good thing.

"Only electric vehicles do not need to consider the issue of radiator heat dissipation or grille air intake, so this design can be regarded as one of the unique attributes of new energy vehicles."

Although it will eventually become a part drawing, it still requires the efforts of many engineers.

Of course, Cao Yang was a little confused as to whether to pursue extended-range electric vehicles.

Future Auto proposes to build a new large-scale automobile factory at this time, no matter where it is, it will definitely be very welcome.

Future Auto will focus on the market space of 30 to 50 yuan. There is no problem with this positioning.

According to the content of the previous discussion, the main product of future cars is 30 to 50.

Zeng Tingting and Lin Cheng have also considered many issues in this regard, but their opinions are now somewhat inconsistent.

"Consumers are not necessarily very interested in its novelty."

"The subsequent development of various parts, preparation of molds, and various quotations all need to be set in conjunction with sales targets."

If the top trim of such a large SUV does not exceed 50, it will be difficult to determine the price when mid-sized SUVs and sedans are launched later.

"When the time comes, let everyone compete for it."

That prospect is really worth looking forward to.

"In this way, there is not much problem with the overall model positioning before."

"When the time comes, let alone 400 kilometers of battery life, I think it won't be a problem even if it can reach 500 kilometers of battery life."

"At the same time, some configurations inside can also be distinguished, extending the price range from more than 40 to more than 60."

At least before building an automobile factory, land is worthless and can be replaced at will.

"Don't let the sales of Xingkong W16 drop when the time comes. If the sales of electric vehicles in the future do not increase, it would be embarrassing."

Just from a technical perspective, Lin Cheng felt that it was more interesting to build an electric sports car.

<divclass="contentadv">Soon, after determining the general direction, the sales department and R&D center also began to consider the specific positioning and configuration of the model.

For some unconventional people, driving such an electric car may sometimes play a different role than Mercedes-Benz and BMW.

"On the one hand, these are the world's first and second markets respectively. On the other hand, new things like electric vehicles are often not accepted as quickly as in Japan, Europe and other markets as in the United States and China. Very fast."

"As far as the electric vehicle project is concerned, I think the American market and the Chinese market are the most important."

Of course, considering issues such as battery transportation, it is best to do it in Lingnan Province.

According to Cao Yang's idea, this car needs to be mass-produced and launched in the second half of 2011.

But that is also compared to the industry. If compared with later generations, the cost of current batteries is still relatively high.

This can also improve your brand power and let people know that you are not a low-end brand.

These situations, which are completely different from traditional fuel vehicle models, will definitely attract a lot of attention when placed on future cars.

Zeng Tingting revealed her plans for future cars.

"The construction of electric vehicle factories is completely different from that of fuel vehicle factories. You need to take this impact into consideration when planning the factory."

"You can let the wind go out."

However, for Zeng Tingting, who is good at publicity, future cars no longer need such gimmicks to promote.

"Once we build a reputation with electric vehicles, subsequent models will be easier to sell."

"For the time being, let's set the cost accounting for each link based on the three-year sales target."

"Mr. Cao, how should we set the best price for our car?"

Otherwise, I don’t know when Future One will be launched.

Under this circumstance, the future cars established by Nanshan Group will naturally give people a relatively high-end feel.

Lin Cheng looked at the drawings in front of him and was filled with admiration.

From the bottom of his heart, he was a bit repelled by this technology.

"This price is quite appropriate, but how should we set our sales target?"

How many days have passed?

The appearance rendering is out.

"The front and second row seats can be equipped with heating, ventilation, massage and other functions."

But from a market perspective, this technology, which seems a bit backward and a bit like plug-in hybrid, does have a market.

But at most it's at the level of 50 to 60. If it's higher, it's a little different from the original corporate positioning.

"Such a unique electric vehicle should have a great impact on the entire automobile market."

This question was so critical that Zeng Tingting thought it would be better to explore Cao Yang's thoughts now.

Otherwise, how can consumers have a different experience when the time comes?

Place an order directly online, go to maintenance and delivery centers in large cities, directly-operated stores...

"This way we can also minimize the impact on our Xingchen Motors and Jaguar Land Rover."

This number is actually very challenging for an electric vehicle.

"This closed front face, paired with unique LED headlights, gives people a unique sense of technology."

"As you can see, its center console adopts a simple design style and a through-type dual-screen design, providing the driver with a better driving experience."

“The corresponding costs will then be relatively high.”

However, Zeng Tingting is more concerned about the sales of electric vehicles.

For such a large SUV, how should the price be determined?

"If our electric SUVs do well, there will be no problem if we sell not only hundreds of thousands of units a year but hundreds of thousands of units a year."

Lin Cheng couldn't help but remind him.

"For future cars, I think the first electric car does not need to consider profitability. As long as it can cover the research and development costs and parts costs, and ultimately not lose money, it is actually a success."

"The door handle has a hidden design, which is a very big highlight."

It was like 2023. Many electric vehicle companies were developing a new model and it took more than a year to develop it.

Cao Yang thought for a moment and took a number.

That's why he specifically mentioned the issue of cost.

Whether it's the ideal L9 or L8, just borrow it from them, isn't it very fragrant?

But this step is the most difficult step in vehicle design, and it is also the most critical step in determining whether the final appearance will look good.

“At the same time, we also need to consider some bolder production plans in the future.”

"If we build a sports car, if the battery and motor are good enough, it will be possible to accelerate from 3 kilometers to [-] kilometers within [-] seconds."

There is no need to set limits on yourself like that.

"This way there is no way to fully utilize the advantages of batteries and motors."

"In terms of space, the overall size of this car is approximately 5200x1990x1800MM, and the wheelbase is 3100MM. Some fine adjustments can be made."

For the local area, the current land is not valuable at all.

It’s not impossible to build an electric sports car. If cars become bigger and stronger in the future, it’s not impossible to build an electric car.

"But now our Xingkong W16 has refreshed a lot of data. It doesn't make sense for future sports cars to compete with the Xingkong W16."

So her views are quite different from Lin Cheng's.

How to develop a model that can really take off in volume, so that future cars can become the sales champion in the electric vehicle market and become the leader in the electric vehicle market, is of greater significance.

Originally, electric vehicles are still very niche. If you build an electric sports car, it will be a niche among niches.

"In the initial acceleration stage, the advantages of electric vehicles are very obvious, and they can easily reach the level of large-displacement engines."

Although Nanshan Battery has a high degree of automation, the battery cost is more than [-] to [-] times cheaper than the industry.

“Like an unmanned factory?”

"Whether it is an electric sports car, an SUV, or a sedan, future cars will definitely need to be involved."

It may even have a certain impact on the Xingchen Automobile brand.

Cao Yang understood this very clearly.

In this case, a factory will definitely not be able to meet the requirements.

Where does the sense of security come from?

"If you want to build a large SUV, if you want to have a longer battery life, the battery pack needs to be larger."

Lin Cheng is a technical man, and his first consideration is to attract consumers based on performance.

"Especially for medium and large SUVs, a large enough battery pack can be installed to bring the cruising range to a whole new level."

We'll look at the situation later.

"However, the spring of electric vehicles has just begun, and it will take at least three to five years before electric vehicles become popular."

If Future Auto is a company launched when Nanshan Group has no reputation, then it may be a good idea to attract a wave of attention by developing electric sports cars.

The setting is too low, and the blood will be lost by then.

After all, Zeng Tingting also made the truth clear just now.

If the appearance can be outstanding, it will not be so difficult to attract attention.

In his view, in addition to the various intelligent and connected equipment mentioned by Cao Yang before, the most critical thing about electric vehicles is power.

After Cao Yang's introduction, combined with the renderings in front of them, corresponding imagination pictures appeared in the minds of Lin Cheng and Zeng Tingting.

Although Cao Yang himself thinks that the appearance of L9 is acceptable, he is still a little worried about whether it is in line with the current aesthetics when it appeared more than ten years in advance.

“Or body-integrated die-casting?”

After all, according to Cao Yang's plan, the future sales of cars will definitely be in millions.

Cao Yang can naturally think of the problems that Zeng Tingting can think of.

This is actually a very important thing for Cao Yang.

At Cao Yan's level, what she pursues and the sense of security she needs are completely different.

Zeng Tingting and Lin Cheng were naturally the first to see Cao Yang's appearance.

Although this happened several years later, Zeng Tingting and Lin Cheng still felt the pressure.

"This car not only has a relatively simple and eye-catching exterior design, but the interior design also uses a style that is very different from traditional cars."

"Coupled with the rich intelligent configuration and luxurious interior, it should still be able to attract a group of people."

"Of course, with the development of the electric vehicle market, it is not impossible for our car to sell hundreds of thousands or even millions a year in the future."

"But for traditional fuel vehicles, this is very difficult."

As for large SUVs, that is certainly possible.

Lin Cheng was not from Yangcheng. He was recruited to the Nanshan Group and then came to Yangcheng.

Future cars don’t need an electric sports car that doesn’t make money to make money at a loss.

“In addition, we can also consider developing a coupe-style sedan similar to Ziweixing, so that people can feel the ultimate control capabilities of electric vehicles.”

Cao Yang couldn't help but nodded after hearing this, and said: "Then let's build an electric SUV first. After it is mass-produced, we will then build an electric sedan. When the time is right in the future, we will also build an electric SUV." Come out with the sports car and refresh the data."

"This large SUV can be regarded as the flagship model of future cars. Models launched in the future will generally be cheaper than it."

"This sales volume is already a very impressive result for electric vehicles."

Zeng Tingting's statement is relatively more in line with Cao Yang's vision.

Even like Jaguar Land Rover, it is almost inevitable to provide a large number of preferential policies and land.

"So as long as the future car products are interesting enough, they are worth pursuing."

Future Automobile is the first company where Zeng Tingting serves as deputy general manager, so she naturally hopes to do a good job in this company.

No matter how much, a new factory will definitely need to be built next to it.

“The side lines of the body are simple, and the concave fenders and large wheels enhance the sportiness of the vehicle.”

"And since there is no need to install an engine, and the size of the motor and OBC are much smaller, there are very few restrictions on the styling design of the front and rear of the car."

In the future, when the volume increases and the technology iterates, it may be able to be reduced a lot.

"We need to operate electric vehicles just like we operate Internet companies, break out of the traditional fuel vehicle track, and give them something different."

Zeng Tingting considers this issue from the perspective of volume.

But Nanshan Group is now famous across the country, and its Xingchen Automobile is a very successful luxury brand.

Although it seems that there are still more than two years left, for a brand-new electric vehicle, time is actually a bit tight.

And Cao Yang also quickly designed the appearance of the SUV with the internal code "Future No. [-]".

Even according to Cao Yang's plan, the company's electric vehicle sales will strive to be the world's number one in the future.

This car seems to really have a head start.

"SUVs are indeed quite popular now, and they have quite a market in both the United States and China."

Since we are going to build future cars, we must distinguish them from the way traditional fuel vehicles operate.

"And with this opportunity, we can also officially enter the American dealer system and begin to establish a unique dealer model for future cars."

After all, the current annual sales of electric vehicles in China are less than [-].

"Mr. Cao, I think Tesla's approach in the United States is worth learning from. Their first electric car was an electric sports car."

When Cao Yang said this, Lin Cheng naturally found it difficult to refute.

"Yangcheng City definitely hopes that in the future, the automobile factory will be located there, but the Magic City will not be idle either."

Taking this opportunity, it seems very meaningful for future automobiles to occupy a large area of ​​land and continue to find land to build second and third factories in the future.

"Of course, I think the design of electric vehicles needs to be as simple as possible and have that kind of eye-catching feeling."

"The most important thing is that the handling performance of SUV models is actually not as good as that of cars, let alone compared with sports cars."

In the beginning, future cars may not be profitable, but in the end they will definitely work towards the goal of making money.

Nanshan Group now has good profitability, and converting various profits into investment is what Cao Yang has been doing.

Otherwise, why bother?

"But it just requires hard work, Mr. Cao, to personally participate in the design, so that our first electric vehicle in the future can be a blockbuster."

But this does not mean that the price of the highest-end car models in the future must be within 50.

The design needs to implement the drawings, and the procurement also needs to determine the cost of the parts and the trial production schedule.

If the parameters of an electric sports car are good enough by then, there will definitely be a gimmick in the promotion.

"Large SUVs not only have a huge market in China, but also have great market prospects in the United States."

"The exact selling price can be determined later, but I think the low-end version can be set at 10,000+, and the battery life can be made into two versions: 400 kilometers and 500 kilometers."

The global electric vehicle market has not yet entered an explosive period. Once a new electric vehicle company becomes the sales champion, the hidden impacts will be huge.

At different stages, the needs are completely different.

"Mr. Cao, I think we should consider choosing an SUV model as the first car model in the future. SUVs are more popular now and are easier to be recognized by consumers."

As the deputy general manager of Future Auto, Lin Cheng naturally needs to start thinking about the next specific move.

No matter who is in charge of Yangcheng City and Lingnan Province, Cao Yang will be invincible.

Lin Cheng is quite certain about this.

There is no harm in letting Zeng Tingting and Lin Cheng experience it first.

"If our Future One is mass-produced in the second half of 2011, then we will have to start considering the construction of the factory."

"So at this time, it is not suitable for us to launch too many models at once. We should first develop a model to practice, so that our electric vehicle-related component technologies can be developed simultaneously."

I have to say that Lin Cheng's words are not completely unreasonable.

Of course, the selling price must also be considered in conjunction with the cost. If the cost is not particularly exaggerated, setting the selling price lower will be more conducive to hitting the sales target in the future.

"Especially in the United States, most people who buy electric SUVs have independent homes. For them, the charging problem is actually not that serious."

"The sales target should be 5 vehicles in the first year, 10 vehicles in the second year, and 20 vehicles in the third year."

But there is definitely no chance of mass production in the early stages.

"Our future car has been officially announced. Do related staffing and factory construction and other work also need to be put on the agenda?"

In the electric vehicle industry, there is no need for money.

"Although SUV models are very popular, there are actually not many SUV models launched in China in recent years."

If a large SUV wants to have a driving range of 500 kilometers, even if Nanshan Battery's battery technology is relatively advanced, the cost will definitely reach the level of 20.

"According to my vision, by then these car-machine systems will need to have OTA upgrades, Internet of Vehicles and other functions."

"There are also various intelligent tool applications, which can all be considered in advance."

When Cao Yang said this, Lin Cheng felt pressure immediately.

These things are all new and there are no other factories to refer to.