Rebirth 99 to become a car giant.

Chapter 485 Counterattack!New challenges for Nanshan gearbox

When celebrities in the entertainment industry post pictures on Weibo, they usually show pictures of eating, drinking, or participating in some activity.

Or some soft articles, pictures, and videos of the products you endorse.

They generally do not publish some serious topics and content.

But today's situation is different.

Many people suddenly discovered that the celebrities they followed suddenly posted the status of their National Science and Technology Progress Awards there?

This situation surprised many people.

A dog biting a man is not news, but a man biting a dog is.

No one would be surprised if the official WeChat accounts of some official organizations released similar news.

But most of the people who eat melons are not interested in learning more.

But the traffic of entertainment stars is completely different.

They can easily have millions of fans, or even tens of millions.

A simple Weibo post may put something on the hot search list.

"Mr. Zhang, your artists at Nanshan Film and Television are very awesome. I just checked the hot search news on Weibo. All five first-prize projects of Nanshan Group have become hot search topics."

"Some netizens have even started to educate everyone about the meaning of carbon fiber, special steel and large five-axis CNC machine tools."

"With this wave of publicity, Nanshan Group's high-tech image with advanced technology has been completely established."

Fang Sisi knew that it was not convenient for Cao Yang to answer the phone right now, so she called Zhang Songwen first and started chatting.

In recent years, Nanshan Film and Television and Weibo have cooperated with each other, and the influence of both parties in the Chinese entertainment industry has been very huge.

Even the combined influence of the two companies can no longer find a single opponent in the entertainment industry.

No matter how big-name a star is, he would not dare to offend Nanshan Film and Television and Weibo easily.

At most, it’s just that everyone doesn’t interact with each other and doesn’t cooperate.

"Now everyone knows that the major shareholder behind Nanshan Film and Television and Weibo is Nanshan Group, and what Mr. Cao cares about most is the development of the industrial sector."

"Currently, 5 projects under Nanshan Group have won the first prize of the National Science and Technology Progress Award, and 5 projects have won the second prize. All the applied projects have been selected. Such a major thing is completely worthy of a special mention."

"I think it wouldn't be a bad thing for celebrities to pay more attention to things in the high-tech field, and through their publicity to make more people more interested in material science such as carbon fiber and special steel."

Fang Sisi felt that there was no problem at all with Zhang Songwen's analysis.

Celebrities in the entertainment industry are for everyone's entertainment most of the time.

But if you can also use them to do some publicity work while entertaining, that doesn't seem to be a bad thing.

"We don't need to set rigid rules for this kind of propaganda. It's about your own will."

"Don't cause any scandal then."

Fang Si thought about it and realized that this was the only thing that needed to be reminded.

There is really no need to worry too much about other aspects.

And when they were discussing this matter, Weibo became even more lively.

Nanshan Group’s official WeChat account also announced the news in a timely manner.

A lot of netizens came to leave messages.

"Nanshan Group is so awesome, it actually has the strength to dominate a list like this!"

"I applied for ten projects, and all ten projects won awards. If I apply for 20 projects, will all 20 projects win?"

"The strength of a private enterprise is so strong, how can it embarrass those monopolistic enterprises."

"T800 carbon fiber, I didn't expect Nanshan Group to have developed such a powerful thing. It's really amazing."

"Awesome, Nanshan Group! Five first prizes, this is even more glorious than winning one special prize."

"I heard that Nanshan Group attaches great importance to research and development, and the company has a high proportion of R&D personnel. I didn't feel anything about it before, but now I feel it when I see this list."

"If there are a few more Nanshan Groups, will they be able to compete with the United States soon?"

"I am not convinced by any other companies, but I am convinced by Nanshan Group."

"It's a pity that Nanshan Group's cars are too expensive, otherwise I will definitely buy Nanshan Group's cars when I buy a car in the future."

"It's a pity that Nanshan Group does not have mobile phones. Otherwise, when I buy a mobile phone in the future, I will definitely buy a mobile phone from Nanshan Group."

"It's a pity that Nanshan Group does not have computers. Otherwise, when I buy computers in the future, I will definitely buy computers from Nanshan Group."

"It's a pity that Nanshan Group does not have bicycles. Otherwise, when I buy bicycles in the future, I will definitely buy bicycles from Nanshan Group."

……

In an instant, this sentence became a joke and was used as a joke.

From cars to mobile phones, from computers to bicycles, and from clothes to food.

Even houses have popped up.

This kind of screen-swiping effect has a completely different publicity effect.

It can be said that Nanshan Group's award-winning matter is completely out of the circle this time.

"Ai Moha, it seems that our choice to reconcile with Nanshan Group is definitely the right choice."

"The Nanshan Group's influence in China is now too terrifying."

"Being an enemy of the Nanshan Group is an unwise act."

There was so much excitement on the Internet, and Phillips naturally saw it.

That’s why I discussed this topic with Aimoha.

"Nanshan Group is really different from ordinary Chinese companies. Any of their products is considered first-class in China."

"Especially that they have been able to achieve such great success in the fields of carbon fiber and machine tools, this is beyond many people's expectations."

"Now that the Chinese government has issued so many awards to Nanshan Group in one go, it is a recognition of their technology and a different kind of official stance."

"Nanshan Group's competitors will probably have a headache in the future."

"Even when we ourselves face competition from Xingchen Motors and Jaguar Land Rover, the counterattack methods we use need to be carefully considered."

Amoha naturally knew very well why Phillips brought up this topic with him today.

He is also very aware of how popular topics related to Nanshan Group are on the Internet now.

Ordinary netizens may not necessarily be familiar with the original Nanshan Group.

That is to say, only the automobile industry, equipment industry, materials industry and other related industries are more familiar with the name of Nanshan Group.

But starting from today, many ordinary people in China have begun to know about Nanshan Group.

Although being out of the circle has some negative effects, the positive benefits are also very great.

Not to mention other things, the luxurious feel of Xingchen cars will be more stable in the future.

No one would think that the products produced by a private enterprise like Nanshan Group are relatively low-end.

The potential benefits are also huge.

"The market is so big, we try our best to open up the market instead of competing with existing manufacturers."

“Only by making the cake bigger can we get a more delicious share.”

"China will soon become the world's largest automobile market, and more and more consumers will buy luxury cars in the future."

“I think in the future, we can definitely accommodate three or five luxury brands to live a comfortable life in China.”

"Even in the face of competition from Nanshan Group, I think BMW's sales in China are likely to double or even quadruple in the future."

As the president of the Asia-Pacific region, Phillips has a relatively good understanding of both the international market and the Chinese market.

He is very aware of the changes taking place in the overseas automobile market.

However, China's automobile market has begun to stabilize.

Considering that China is likely to introduce more incentive policies, many people now believe that China's car sales in 2009 can achieve positive growth compared to 2008.

This is actually very difficult.

Because in the United States, many institutions believe that the American automobile market will experience a double-digit decline in 2009 compared to 2008.

After one ebb and flow, the situation is completely different.

Of course, not all manufacturers are like BMW and can understand these changes in Nanshan Group.

For example, Ai Xin is incomprehensible.

"President, it will probably be increasingly difficult for us to compete with Nanshan Transmission in China in the future."

"In addition to Toyota, there are also some Chinese independent brands that use our products on individual models."

"But I'm afraid these independent brands will not easily cooperate with us in the future."

Okumura combined the information he got from China in the past two days and reported it to President Yoshikawa Hisato.

Aisin aspires to become the world's largest gearbox company, and has basically achieved this goal in the past.

However, due to the loss of China's independent brand market, Aisin has hardly enjoyed the dividends of the rapid growth of China's automobile market in recent years.

Even the share originally supplied to General Motors and Ford has been completely lost.

Except for a few customers such as Toyota Motor, Suzuki Motor, and Mitsubishi Motors, other manufacturers have slowly abandoned Aisin.

This is definitely not something Ae Shin can accept.

"This is not the first time that Nanshan Group has won the first prize of the National Science and Technology Progress Award. If I remember correctly, their 6AT automatic transmission also won the award a few years ago, right?"

"Why do you come to such a pessimistic conclusion when there are no Nanshan gearbox products among the award-winning products this time?"

Although Hisato Yoshikawa knew that what Okumura said must be reasonable, he was still a little unconvinced in his heart.

Why did Aisin fail in front of a Chinese company when it has achieved so many achievements all over the world?

"Although I have won awards before, it is not as exaggerated as this time."

"There are a total of 12 first prizes, and Nanshan Group alone holds 5 of them."

<divclass="contentadv">"This situation has never happened before, and it is likely that it will never happen again in the future."

"What this represents is not only the profound technical strength of Nanshan Group, but also the official recognition of Nanshan Group by China."

"For example, state-owned enterprises in China are very particular about this aspect."

"Nanshan Group has been officially recognized, so as long as Nanshan Group's products have certain advantages, opportunities will not be easily given to other manufacturers."

"Chuncheng Automobile Group, Modu Automobile Group, Xifeng Automobile Group, Didu Automobile Group, Yangcheng Automobile Group, Changan Automobile Group and other groups are all Chinese state-owned enterprises."

"In the future, they will not only expand the use of Nanshan transmission products in their own brands, but will even push for joint venture car companies to use Nanshan transmission products on their models."

"As for other independent brands such as Geely, Great Wall, BYD, etc., unless they develop their own gearboxes, they are unlikely to give up Nanshan gearboxes and choose us."

When Okumura said this, Yoshikawa felt a little discouraged.

If this pace of development continues, won't Aisin have to rely on Toyota cars to make a living in the future?

The most important thing is that Toyota has found transmissions for some models to be supplied by manufacturers such as ZF.

Aisin just takes the bulk, not a monopoly.

In the face of a more fierce competitive environment, whether Toyota's attitude will change by then is also something that everyone at Aisin is a little worried about.

"Can the cost of our current 6AT be lower than that of Nanshan gearbox?"

After much deliberation, Yoshikawa felt that we should start from the cost aspect.

As long as the cost of Aisin's gearboxes is low enough, there will definitely be opportunities to expand the market and gain more customers.

Otherwise, if there is no advantage in performance and cost, then really only Toyota will insist on using it.

"It's still about 10% more expensive. The cost of their gears, bearings and other parts is much cheaper than ours, and the processing fees are also cheaper than ours."

"In the future, if the amortization of the investment in plant equipment expires, the cost of Nanshan gearbox may become even lower."

"Even if we realize the localization of 6AT in China, it will not be cheaper than Nanshan gearbox in the end."

Okumura's words were like a bucket of cold water poured on Yoshikawa's head.

Aisin has lowered its profit margin, but it still cannot be cheaper than Nanshan gearbox. So what should we do?

"Nanshan Transmission's various products have been on the market for many years, right? Don't you know of any related complaints?"

Obviously, when he couldn't find a good way, Yoshikawa began to think of some special tricks.

However, Okumura's answer made him feel a little disappointed, saying: "I have never heard of large-scale customer complaints, and I don't know whether their after-sales work is too good, or whether there is really no problem with the gearbox. "

Okumura also felt a little confused.

Normally, even if you do a good job designing the parts, there will definitely be some problems during the production process.

In this case, we have never heard of relevant complaints, or they were dismissed by public relations as soon as we complained.

Either the product quality is really good and there are no issues that would cause customer complaints.

No matter what it is, it's not a scene Ae Shin wants to see.

"You can make arrangements in a while. I will go to Huaxia's factories and customers to see how to change the current situation."

"If we can't get new orders as a sole proprietor, then we will consider establishing a joint venture with some companies."

"I don't believe that no Chinese car company is ready to cooperate with us under such circumstances!"

Yoshikawa released a big move, which shocked Okumura.

A joint venture with a Chinese enterprise?

If you want to win orders from Chery, why not establish Chery Aisin Transmission?

If you want to win orders from Geely, why not establish Geely Aisin Transmission?

If you want to win orders from Great Wall, then set up Great Wall Aisin Transmission?

This idea seems feasible.

After realizing this, Yoshikawa's enthusiasm suddenly became higher.

"President, if the company is really willing to come up with a product of the level of a 6AT automatic transmission and form a joint venture with a Chinese company, there should still be many companies that would be interested."

"After all, if there is a better choice, everyone doesn't have to use Nanshan gearbox."

"Even taking this opportunity, it is entirely possible for Aisin to regain China's largest gearbox market in the future."

Okumura felt that he didn't want to waste even a minute, and was now preparing to arrange for someone to book a flight to China.

Not all Chinese partners have expressed this intention in the past.

Contact these people first, and if you all have a good relationship, you might get some unexpected surprises.

"Since you think so too, let's just act as soon as possible."

"We're going to fight back!"

"We want Toyota Motor to see Aisin's courage to challenge forward!"

Okumura's words made Yoshikawa more confident.

The purpose of a business is to make money.

The Chinese people have already mastered the 6AT technology. As long as it can make money, it is not impossible for Aisin to use its 6AT in a joint venture with Chinese companies.

Anyway, by then they will have plenty of ways to prevent the joint venture parties from learning their own gearbox technology.

Even if it simply needs to control a few key components in the hands of Aisin, it is impossible for this joint venture to have complete 6AT technology.

The more in-depth Okumura and Yoshikawa discussed, the more they felt that the feasibility of this matter seemed to be quite high.

So I simply arranged for people to take action immediately.

This caused Cao Yang, who was still in the imperial capital to inspect Nanshan Film and Television, to be interrupted by a phone call from Ji Hua.

"Mr. Cao, we just received news that the president of Aisin came to Yangcheng in person. They approached Yangcheng Automobile Group to discuss setting up a joint venture to jointly produce various transmission products including 6AT automatic transmissions."

"Yangcheng Automobile Group should attach great importance to this visit and is very interested."

Yangcheng Motor's current subsidiaries include Yangcheng Honda, Yangcheng Toyota and Yangcheng Trumpchi.

Yangcheng Honda is using Honda's own gearbox and will never consider using Aisin's products. Everyone knows this, so Ji Hua is definitely not worried about this.

As for Yangcheng Toyota, it was originally Aisin’s exclusive territory, so there’s not much to say.

So the joint venture's main supply must be Yangcheng Trumpchi.

Judging from China's car sales last year, Yangcheng Trumpchi's share was not very high.

Even if it really loses the order from Yangcheng Trumpchi, it may not be such a big deal for Nanshan Gearbox.

In the development process of a parts company, there must be various classic stories of obtaining and losing orders.

Nanshan gearbox is naturally no exception.

However, the meaning behind Aisin's action is very different.

Today they came to Yangcheng Automobile Group to discuss setting up a joint venture to produce gearboxes.

So tomorrow, can they go to Modu Automobile Group to discuss the same thing?

Find Xifeng Motor Group or Great Wall Motors the day after tomorrow, and Spring City Motor Group the day after tomorrow.

In this case, the situation will definitely become complicated.

"Do you think Aisin's action is just a trial, or is it a comprehensive transformation?"

Cao Yang did not doubt the accuracy of the news Ji Hua inquired about.

If you really want to verify this kind of thing, it is actually very simple.

Just call Zhang Jiaqi from Yangcheng Automobile Group.

Although both parties definitely want to keep things confidential, even if Zhang Jiaqi doesn't want to tell Cao Yang the true content, it is not suitable for him to lie.

Combining the information on the phone, it is naturally easy to confirm whether Aisin has come to visit and whether they are discussing the establishment of a joint venture.

"Nanshan Group's popularity in China has risen sharply in the past few days, and its popularity on Weibo has remained high."

"Some foreign media should also have reported on this."

"There is a high probability that Aisin also knows about this matter, and there must be some sense of crisis."

"So even if the original visit to Yangcheng Automobile Group was a test, it is likely to become an important transformation of Aisin's market policy in China."

Ji Hua gave his judgment with certainty.

He felt that this matter was not simple.

For a company as big as Aisin, Nanshan Gearbox is not so easy to bring down.

"If this is the case, it will probably be difficult to completely avoid Aisin from finding someone to set up a joint venture in China."

"I thought this might be an opportunity to test the attitude of our partners."

"Although this is a new challenge for Nanshan Transmission, when car companies purchase transmissions, they still hope to buy products that are competitive with QCD."

"The gearboxes produced by Aisin's joint venture are not necessarily cheaper than ours."

"Even if you take into account some of the interests of the joint venture, it may not be cost-effective to buy it from us in the end."

Cao Yang first comforted Ji Hua and told him not to be overly nervous.

It's going to rain, and my mother is going to get married.

Some things are not so easy to change.

Some things are not necessarily so bad.

"Then I will inquire in detail first, and then I will also carefully consider Nanshan Transmission's next sales strategy and cost reduction plan."

"While ensuring that prices fall year by year, we hope that a series of measures can be taken to prevent Nanshan Transmission's profit margin from falling."

Ji Hua also felt that he might be worrying too much.

However, Aisin is a global gearbox giant, so there is no harm in paying attention to it.

Don't capsize in the gutter.