Rebirth 99 to become a car giant.

Chapter 395: Gold Nine and Silver Ten, a different Chinese auto market

The development of an enterprise is like sailing against the current, if you do not advance, you will retreat.

This is especially true for various car companies in China.

In the past, whether it was Xiali or Jinbei, they were all relatively awesome existences.

But starting this year, their sense of existence has obviously declined.

However, self-owned brand car companies led by Chery, Geely, Great Wall, BYD and Changan have begun to continuously explode their energy in the Chinese auto market.

In particular, the rising star Changan Automobile has launched two SUVs, CS95 and CS75, and V5 sedan so far this year.

The performance of these three cars after their launch is very impressive, and the sales volume in September is expected to hit 9 vehicles.

This is undoubtedly very challenging data for an independent brand that has just entered the passenger car field.

Changan Automobile attaches great importance to it from top to bottom.

"Mr. Yi, we have teamed up with Autohome to launch a campaign of 'Chang'an Secret Land, Traveling Around Northern Sichuan', hoping to further attract consumers to buy our CS75 and CS95."

"All the touring personnel in the sales department also traveled to the 4S store to instruct the speaking skills on the spot."

"According to the current situation, the sales volume of CS75 exceeds 95, and the sales volume of CS5 and V5000 respectively exceeds [-]. There should be no problem."

"The procurement department of Nanshan Group has also communicated with them, and there will be no problem with the supply of parts."

Lan Qiaosheng, head of the sales department of Changan Automobile, is reporting the arrangement for September to Yi Jia, the general manager.

Gold, September and Silver October, starting from September every year, all car companies are busy rushing sales.

If you can't get good results in these two months, then don't expect any particularly good performances throughout the year.

2007 is the first year of Changan Automobile passenger car development, and it is a very commemorative year.

Lan Qiaosheng naturally hoped that the sales figures for this year would be as high as possible.

At that time, when the Changan Ford gang looks at Changan Automobile again, they probably won't dare to be superior in their eyes, right?

You know, in the past few years, Changan Ford has performed very well.

It can even be said that Changan Ford is the largest car company in Shuangqing City, and many employees in it have their noses up to the sky.

This made the Changan Automobile people a little unhappy.

Obviously they are the purest Changan people, but their performance is not as good as that of the joint venture Changan Ford.

This situation basically has a similar situation in various domestic automobile groups.

People from Shanghai Volkswagen and Shanghai General Motors look down on those who use Shanghai Passenger Cars.

People from Spring City Volkswagen and Spring City Toyota also look down on people from Spring City Cars.

As for Didu Benz and Didu Hyundai, it goes without saying that they completely look down on the gang of Didu Auto's own brand.

Even if many of the management of these joint venture car companies are employees of the group's own brands, it is inevitable that they will have different thoughts.

Lan Qiaosheng has a deep understanding of this.

"In China, Spring City Automobile Group and Modu Automobile Group are far ahead in terms of scale, followed by Didu Automobile Group."

"If we, Changan Automobile, don't work hard, we may be overtaken by Yangcheng Automobile Group."

"The sales in these two months are very critical, you must keep an eye on them."

Yi Jia is also in high spirits now.

It was his decision to invest heavily in passenger cars.

If it fails, he will bear the responsibility.

Now that it is successful, the greatest credit is naturally on his head.

So I feel very good.

"I understand that the current domestic auto market is much more competitive than in previous years."

"Under such circumstances, if we cannot seize the opportunity of the expanding automobile market, we will be under greater pressure in the future."

"Once a certain self-owned brand has completely formed an advantage in the number of units, it will be even more difficult to catch up in the future."

As latecomers, the people of Changan Automobile are more aware of the urgency of time.

If you don't work hard, there will be no place for Chang'an Automobile with so many domestic car companies.

……

Similar dialogues are also ongoing within other car companies.

"Mr. Zhang, our situation is a bit similar to that of Chang'an Automobile."

"Everyone has just entered the passenger car field this year. The three models currently on sale or to be mass-produced are medium-to-large SUVs, medium-sized SUVs and medium-sized sedans."

"In this case, if our sales volume is not as good as that of Chang'an Automobile, it is estimated that many media will have to comment on it."

Zeng Guangda has been concerned about the sales of various domestic car companies during this time.

In terms of sales volume in the first eight months of 2007, Modu General officially surpassed Modu Volkswagen and Spring City Volkswagen, and took the position of the boss.

However, the advantage is not very obvious, although it may be chased by the North and South masses again.

Following closely behind is Teito Hyundai.

However, up-and-comers such as Great Wall Motors and BYD Auto have performed very well, and they may hit the top five positions at any time.

As a new player, Zhang Jiaqi has set an annual sales target of 15 units for Yangcheng Motors.

After all, several of their new cars have been on the market since the first quarter of this year.

So even if the sales volume of this month can reach more than 2 vehicles, there is still pressure to finally reach the annual target of 15 vehicles.

"At present, the advantages of our GS4 are relatively obvious."

"Did you find out that Xingchen Motors is now putting almost all its marketing resources on Yangwang, striving to make Yangwang a hot model, which can play a very good role in driving."

"I think this method can be learned from."

"We also put the main marketing resources on GS4, and strive to make GS4 the first SUV in China with sales of a single model exceeding [-] units."

"Even after more model configurations are launched later, let's hit the monthly sales figure of 3 vehicles for a single model."

"Whether the word-of-mouth effect or publicity effect will be good at that time, it should be very high."

Zhang Jiaqi, as the general manager of Yangcheng Automobile, naturally has a good vision.

He keenly saw some coups in the marketing plan of Xingchen Automobile.

After hearing what Zhang Jiaqi said, Zeng Guangda immediately realized the benefits.

"I'll discuss it with the sales department immediately to see how to formulate a preferential plan specifically for GS4."

"At that time, more consumers will be attracted to buy GS4."

Zeng Guangda is Zhang Jiaqi's successor, the two sides don't have any major competition, and the cooperation is relatively smooth.

Therefore, Zeng Guangda followed Zhang Jiaqi's instructions to the letter.

"There are more and more players in the medium-sized SUV market."

"Whether it is Honda CRV, Toyota's RAV4, BYD's S6, Great Wall's H6, Chery's Tiggo, Changan's CS75, or products from other car companies, consumers have many choices."

"Compared with theirs, our GS4 has more space, the configuration is not worse, and the power is about the same."

"This is actually already a very good advantage."

"After all, consumers are very interested in getting a bigger car for the same money."

Zhang Jiaqi is obviously also aware of the Chinese consumers' preference for big cars.

At the beginning, GS4 listened to Cao Yang's suggestion, and on the basis of CRV and other models of the same level, the length, width and height were made larger.

Now it really shows its own advantages.

Sitting in the back row, the foot room and head room are a fist more than other models.

Don't underestimate this fist.

After a taller person sits on it, the feeling is completely different.

"Confirmed that, our next marketing will further highlight this advantage."

"What other people have, we also have."

"We have what others don't have."

"For the price of a medium-sized SUV, you can buy a car that is close to a medium-sized SUV."

Zeng Guangda is becoming more and more confident in GS4.

"Although we are a new brand that just entered the market this year, the engine and gearbox are provided by Nanshan Group, which are exactly the same as BYD's S6, Great Wall H6 and other models. Consumers don't have to worry about the quality of GS4 at all."

It is often difficult for a new brand to open up the situation at the beginning.

One of the most important reasons is that your car has not passed the test of the market, and everyone will have various worries.

But this worry basically doesn't exist on GS4.

After all, its powertrain is very mature, and a large number of models on the market are equipped with it.

Taking advantage of this opportunity, there is no problem at all in picking up other people's hot spots.

The two chatted for a long time, and then Yangcheng Motors immediately started to take action.

In 2007, the Golden Nine and Silver Ten were obviously different from those in history.

This year, China's auto market was hotter than at the same time in history.

Among them, the performance of each independent brand is also much better than that of the same period in history.

Not to mention the reputation.

"Mr. Cao, our advertising revenue in the third quarter of this year is expected to increase by 3% quarter-on-quarter and 2% year-on-year compared to the second quarter."

"All car companies are very generous, and almost every day some car companies are engaged in various activities."

"If it weren't for worrying about too many pop-up advertisements, it is estimated that Autohome would be occupied by advertisements."

"The car channels of other portal websites are also in the same situation as us."

Yu Yu came to Cao Yang's office in a good mood and reported to him the latest situation of Autohome.

Although September has not yet passed, the advertising contract needs to be signed in advance.

Basically, the performance in September has been finalized.

"In the past few years, China's auto market has been in a state of rapid development, with an average annual growth rate of 20.00%."

"Under such circumstances, all car companies are naturally making a lot of money."

"If you have money in your hands, you will be generous."

"Similarly, if you see more cars sold, you will earn more money."

"People are very motivated to sell more cars."

<divclass="contentadv">"You can even calculate how much more money you can make by selling [-] more cars, and then consider whether it is cost-effective to invest this money in marketing."

"You can even calculate how much more money you can make by selling [-] more cars, and then consider whether it is cost-effective to invest this money in marketing."

Cao Yang knew that within the next 10 years, China's auto market would be in a very hot state.

Sales will increase from 2000 million in 200 to 2500 million.

People who have not experienced it personally, even if they tell everyone this number, no one will believe it, right?

Even if the Huaxia auto market can reach more than 800 million this year, there is still a huge gap from more than 2000 million.

"That's true. In the past few years, you can often see various car companies placing advertisements on Huaxia TV, let alone on various Internet platforms."

"Even if you go to the center of Yangcheng City, you can see advertisements of car companies such as Westwind Nissan and Yangcheng Honda in sports centers and other places."

"In this case, it also attracted more ordinary people to turn their attention to cars."

"Even our "Need for Speed", the number of players is constantly increasing."

"Need for Speed ​​is the undisputed king of the car games these days."

"No.2 is a foreign game called "Run Kart"."

It was a rare opportunity to come to Cao Yang's office to report something, so Yu Yu naturally wanted to find more topics to chat with Cao Yang.

"The game business is indeed worth doing a good job."

"Especially for various games related to cars, Autohome can easily achieve drainage, which has obvious advantages over other companies."

Cao Yang did not intend to let Autohome go public so quickly, so it is very important to find some sources of profit for Autohome.

Although relying on advertising revenue, it is now profitable.

But compared with the company's expenses, this profit is not so impressive.

In order to allow the employees of Autohome to continue to improve their treatment, the best way is to allow their profits to continue to increase.

This is also a means for Nanshan Group to cultivate its own programmers.

With the advent of the era of intelligent network connection in the future, if there are not enough code farmers, how can we engage in autonomous driving, and how can we get on L3 and L4?

In later generations, even Xiaopeng Motors has more than 3000 people engaged in the business of intelligent network connection. If Nanshan Group does not have tens of thousands of people, how can it completely become a global auto giant?

If these people rush to recruit at that time, it is definitely not the best way.

When it comes to accumulating resources, when the time comes to know the basics and know what each person is good at, then let him do what.

Only in this way can the best effect be achieved.

Besides, when the era of smartphones comes, Nanshan Group can do more things.

"No problem, our game business department now has more than 500 employees, and will further develop in the future to expand the scale to more than 1000 people."

"At the same time, we are also planning to build a special car home building, so that we can better do various car dismantling, comparative analysis and tests."

"Of course, the current office area is already very crowded, which is also an important reason."

Taking this opportunity, Yu Yu tentatively mentioned the idea of ​​building a building to Cao Yang.

Many companies have developed to a certain stage and will build their own buildings.

This is also a very normal thing.

With Autohome's status in Huaxia Internet, it doesn't seem to be a strange thing to have a building of its own.

But Cao Yang knew that this year was not the best time to buy land and build a building.

In the short term, this year's land price is a periodic high, otherwise "Snail House" would not be so popular.

That's because "Snail House" is very realistic, and it reflects the difficulties faced by many urban youths in the face of high housing prices.

After the arrival of the financial crisis next year, various situations will undergo a huge change.

Although Huaxia relied on 4 trillion yuan, it quickly came out of this crisis.

But the good time window of the second half of next year is still worth grasping.

“You can get someone to start thinking about the siting and the design of the building first.”

"We will evaluate it after we have a specific plan."

"On the whole, I agree in principle to build a building that belongs to the car home."

"However, where to build it, what it will look like, and what scale it will be built on, this matter must be fully considered."

Cao Yang's answer was actually a trick of procrastinating.

But in Yu Yu's opinion, it was already a very good result.

After all, she just tested it for the first time today.

Next, they continued to chat about the Huaxia auto market.

Basically, for most car companies, now is the best time for the market.

However, there are obviously some models of some car companies that belong to the ranks of exceptions.

The Highlander of Yangcheng Toyota is obviously a member of the accident industry.

"Minister, although the heat of the Highlander incident has gradually subsided, it has left a lot of bad nicknames on the Internet."

"'Brother just can't climb uphill', there are also 'soft-footed shrimp', and even 'rich man's harvester' and the like. Not only did the sales of the 2.7L version fall sharply, but even the 3.5L version, Sales have also fallen in tandem.”

"Compared with Changan CS95 and Yangcheng Motor's GS8, the price of our Highlander is indeed a bit high."

"From the current point of view, our domestically produced Highlander will not be launched until the end of next year at the earliest."

"If the development continues at the current pace, the popularity of Highlander will be very low in a year's time."

"So I think it is also possible to consider reducing the price in advance?"

Ma Hongjian reported the sales of the Highlander in the last week to Mu Linsen.

Clearly, the data is not very pretty.

"Aren't we the ones who should return the car, the ones who should be compensated?"

"Why is it that someone is still haunted?"

Mu Linsen was also very annoyed.

In his view, Yangcheng Toyota has expressed its sincerity to the greatest extent.

And in terms of publicity, it no longer deliberately highlights its strong off-road capabilities.

But sales still haven't picked up.

"I think there may be some competitors behind this matter."

"Domestic independent brands have launched a large number of SUV models in the past two years, among which there are several that are similar in size to our Highlander."

"For them, the Highlander is also a competitor to a certain extent."

"So naturally I hope that the sales of the Highlander will be as bad as possible."

Ma Hongjian has been following up on Highlander's affairs during this time, and obviously has his own judgment on some situations.

Obviously, this may have started out as an accident.

But it has developed to the present, if there is no pusher behind it, he will never believe it.

"If you put it that way, it's really possible."

"I always feel that the fermenting speed of the previous incident was a bit too fast."

"It seems that within a day or two, it became the hottest news on the whole network, and it went out of the circle immediately."

"The key is that even if it was popular for a day or two, the popularity actually lasted for more than a week."

"It would make sense if someone was adding fuel to the fire here."

"Who do you think is the most likely person?"

After listening to Ma Hongjian's words, Mulinsen felt that it made sense.

Similar things have not been done by their sales department.

When the Nanshan Group came up with the Passat bumping into the Passat, he was more active than anyone else in arranging people to do things.

After all, the Passat and the Camry, the leading model of Yangcheng Toyota, are also very direct competitors.

But what about now?

Accord, Camry, and Teana, the mid-to-high-end sedans of the three Dongying car companies, have become the leaders.

Passa is especially said to be No.1, and it doesn't even have a share in the top five.

After all, Changan Ford's Mondeo and Modu GM's Excelle are not easy to eat.

Even because of the Passat incident, the sales of Magotan under Spring City Volkswagen have been greatly affected.

And all of this, Mu Linsen is a participant.

"At that time, our relationship with Changan Automobile was relatively bad, and the CS95 was a model copied from Highlander, so Changan Automobile was most likely to cause trouble."

"But the current GS8 of Yangcheng Motors is actually positioned the same as the CS95, and they are also very suspicious."

"In addition, the Great Wall H8 will also be launched, and its positioning is similar to the Highlander."

"These manufacturers are all suspected."

"Even Nanshan Group, which supplies engines and gearboxes to these manufacturers, is more or less involved in this matter."

"After all, related news is the most noisy on Autohome and Weibo."

"If you say that there is no Nanshan Group factor in it, I don't believe it."

Ma Hongjian's thinking is still very clear.

His analysis is basically very close to the truth.

However, no matter how clear the analysis is, it cannot change the status quo.

"The current price of the Highlander is indeed a bit high."

"You come up with a marketing plan and see how to give a profit to further stimulate the sales of Highlander."

"We can't let the popularity of Highlander continue to decline like this, otherwise, when the domestically produced Highlander goes on the market, we need to do a lot more publicity work."

Mu Linsen is still very optimistic about the domestic Highlander.

Even though there are already several 7-seat mid-to-large SUVs in the country, overall, the competition in this Westerly market is not so fierce.

At that time, the price of domestic products will definitely drop significantly. Those consumers who were hesitant to buy products of their own brands may start to change their minds.

Soon, Yangcheng Toyota also began to take action for better performance in the Golden Nine and Silver Ten.

Although the domestic auto market is not the largest in the world, the number of domestic auto companies is well-deserved No. [-] in the world.

This situation has not changed from ten years ago to ten years later.

During the Golden Nine and Silver Ten in 2007, China's auto market began to undergo significant changes.

If you look back more than ten years later, you will find that 2007 was a turning point for China's auto market.