Rebirth 99 to become a car giant.

Chapter 392 Living in a small house and bringing goods, looking up is completely popular

2007 is a very critical year for Nanshan Group.

Whether it is Nanshan equipment, Nanshan auto parts, or various other industries, they all have no small tasks.

For Xingchen Motors, increasing the sales of various models is naturally the most important task.

In order to achieve this goal, Zeng Tingting and the others also tried their best.

So far, everything has been going relatively smoothly.

Ziweixing's sales have been relatively stable.

After the introduction of the high-performance version of the W12 engine, sales increased by more than 20% compared with the same period last year.

The Starry Sky Sports Car itself is not a mass-market model. Now it is selling dozens or even hundreds of units every month, which is definitely beyond expectations.

As for looking up, it goes without saying.

Driven by Ford Motor, looking up is a complete fire in the United States.

After the sales volume exceeded 4 in April, it continued to exceed 3000 in May.

In the past June, it contributed more than 6 sales to Xingchen Motors.

This number of units sold has already surpassed the combined number of units sold in other regions.

After all, even in China, with a price of 149.99 million yuan, the sales volume of the Yangwang is only more than 3000 vehicles a month.

For Zeng Tingting, how to further improve sales in China is her obsession.

"Mr. Cao, Minister Zeng, our "Snail House" has passed the approval and will be officially broadcast on Shanghai Satellite TV from next week."

Zhang Songwen is very clear that in the drama "Snail House", what Cao Yang and Zeng Tingting are most concerned about is the advertisement placement they look up to.

Different from the original "Snail House" in history, this drama invested by Nanshan Film and Television has many more embedded scenes to look up to.

Of course, due to the increase in investment, the shooting quality of some lenses has also improved a lot.

After seeing the complete film after editing, Zhang Songwen is still very confident in it.

In this case, it is natural to come over and report properly.

"Mr. Zeng, have you seen the advertising placement inside?"

Naturally, Cao Yang himself didn't have that much time to watch dozens of episodes of the TV series from beginning to end.

So this task was naturally handed over to Zeng Tingting.

He also knew that during the filming of "Snail House", the sales department arranged personnel to connect with the crew.

"I've watched all the first few episodes of this drama, so looking forward to the placement of advertisements is quite natural."

"It doesn't make people feel that the implant is very blunt."

"As one of the protagonists, Song Siming's car has a very high rate of appearance."

"For some other occasions in the play, as long as they are suitable for looking up to or Ziwei Star, the crew has made very proper arrangements. Mr. Zhang obviously put a lot of thought into it."

In such an occasion, Zeng Tingting would definitely not tear down the stage.

Besides, looking up to the matter of advertising placement, the sales department has arranged for someone to follow up in person.

If the advertisement placement was not done well, it can also be said that Zeng Tingting did not do her job well.

"This time, the various actors of the production team also put forward a lot of opinions on the advertisement placement of Yangwang, which is why we have the final effect now."

"Many stars in the film and television industry now know what Nanshan Film and Television cares about most, and many of them have taken the initiative to help promote Xingchen Automobile's products."

"There are even some celebrities who have directly purchased Ziwei Star or looked up to it."

After hearing Zeng Tingting's words, Zhang Songwen breathed a sigh of relief.

The sales department recognizes the work of Nanshan Film and Television, so Cao Yang will definitely not say anything bad next.

In the past two years, he has changed his role from a teacher to the general manager of a film and television company, and he can even play guest roles in some crews. How comfortable his life is.

So he attaches great importance to this work.

"China's film and television industry had a relatively tight budget for filming in the past few years, but it should improve greatly from this year on."

"Many coal bosses have also begun to invest in film and television dramas, and the salaries of actors have also begun to rise."

"In the future, buying a luxury car will basically become the standard equipment for celebrities."

"How to make good use of this group of people is indeed something worth pondering."

"In this regard, Nanshan Film and Television and Weibo can sit together and discuss how to achieve the goal of one plus one greater than two."

"What stars pursue is nothing more than fame and fortune. Whatever they want, we will attack them from wherever they are."

"Nowadays, Nanshan Film and Television has invested in quite a few films, among which "Struggle" and "Snail House" are fully invested by ourselves."

"Propaganda work in this area must also be done well."

"I think "Snail House" should also have the potential to become a classic like "Struggle"."

Cao Yang knew that the original version of Snail House, with almost no publicity, became the top ratings champion in the same period on the fourth day of broadcast.

After that, it sparked a national debate.

Such a popular drama, no matter what the final outcome, is worthy of being taken seriously.

The Land Rover Range Rover's advertising placement in "Snail House" was considered by many to be the most successful case of automotive advertising placement among Chinese film and television drama placements.

Now it has been replaced by Nanshan Film and Television Investment, and product placement has been replaced by looking up, but we cannot retreat.

"Mr. Cao, don't worry, we are already warming up the work in this area."

"Starting tonight, there will be some news about "Snail House" on Weibo hot searches."

"We have already prepared some content, so that "Snail House" can become a regular visitor in Weibo's hot news in the next week."

Naturally, Zhang Songwen couldn't have done nothing about what Cao Yang reminded him.

Wouldn't it be a pity if a lot of manpower and material resources were spent in the front, but it was not done well when it was time to pick the fruit?

"As long as you are ready!"

"The TV series "Snail House", don't be afraid of criticism, and don't be afraid of intimidation."

"As long as it's hot enough to get people out of the circle, our goal will be achieved."

"Currently, the sales volume in the United States has surpassed that of China. Minister Zeng is holding back his anger and wants to make China's sales exceed that of the United States."

Cao Yang laughed and teased Zeng Tingting.

But it also made Zhang Songwen feel a little bit of pressure.

He is very clear about the purpose of establishing Nanshan Film and Television and the meaning of existence.

Therefore, all work must be carried out around this center of gravity.

"Whether it can make Yangwang's sales in China surpass that of the United States, I dare not say directly."

"But as long as "Snail House" hits the air, the word-of-mouth and popularity of Yang Wang will definitely rise to a higher level."

Zhang Songwen said cautiously, but also confidently.

Cao Yang wasn't bothered about this either.

Soon, the popularity of "Snail House" on Weibo began to slowly rise.

The crew and main actors will release some news every day.

There were even scandals about some of the leading actors, which increased the popularity of "Snail House" a lot.

When "Snail House" was officially broadcast on Shanghai Satellite TV, the popularity was much higher than in the original time and space.

Zhang Yingdong has officially graduated and joined the Star Automobile Research Institute.

As a new employee, the first period of work is definitely relatively easy.

Basically all kinds of training.

Because he wanted to live with his girlfriend Xiao Rong, he didn't live in the company dormitory, but rented a single room near Nanshan Industrial Park by himself.

After dinner in the evening, the two of them turned on the TV and prepared to wait for "Snail House" to play.

As an employee of Xingchen Motors, Zhang Yingdong naturally knew about Yangwang's massive placement of advertisements in "Snail House".

Even in the company's employee exchange area, there are people calling for everyone to watch this drama.

"Other companies are trying to use various advertising promotion methods to promote their new models, but we, Mr. Cao, set up Nanshan Film and Television in an ingenious way, and promote our products through the placement of film and television advertisements."

"Not to mention, this method is quite exciting."

Xiao Rong is now an employee of the Nanshan Group's legal department. The two of them are dual employees of the group, and they are naturally very concerned about the affairs of the Nanshan Group.

"Before "Struggle" was very successful in promoting Ziweixing. I don't know if "Snail House" can successfully promote Yangwang this time."

"The current sales volume is very good. If it can reach a higher level, it will become a model with monthly sales of over [-]."

"That's really amazing. After all, this is a large SUV with a price of more than 100 million."

Zhang Yingdong turned the TV channel to Magic City TV with great anticipation.

Soon, with a burst of commercials and the opening song, the first episode of "Snail House" officially began.

In 1998, Guo Haiping and Su Chun, who had just graduated from university, came to their new home with simple luggage.

Their house is just a 10-square-meter attic added to the back of an old-fashioned house. The bathroom and kitchen are shared with neighbors.

Su Chun couldn't help but start to dream about owning a house of his own in the small room...

A second-hand house was crowded with people. Haiping and several other couples were looking at the house.

Haiping looked at her growing belly, and she felt even more that she needed to prepare a home for her baby before he arrived.

It was another second-hand house. During the bidding, Haiping and his wife suddenly added 4 yuan to the base price, thinking that the house was settled, but Su Chun suddenly received a call from the owner, saying that the house was not for sale and the deposit would be refunded. Give them, unless they add fifty thousand...

It is a very ordinary entry point, but it just hits the weakness of many people.

In recent years, housing prices in various places have been rising rapidly.

Not to mention big cities like Shanghai and Yangcheng.

Although from the perspective of future generations, those who buy a house now are actually winners in life.

But judging from the time point of July 2007, everyone doesn't think so.

This is a periodic high point in housing prices.

"The TV series is very good, but there don't seem to be many scenes where you look up at the camera, right?"

After watching the two episodes of "Snail House", Xiao Rong couldn't help discussing it with Zhang Yingdong.

"Looking at the stills, Song Siming's car is Yang Wang, and he hasn't made his official debut yet, so it's not surprising that there are not many exposure shots of Yang Wang."

"I reckon it will start to increase tomorrow."

Zhang Yingdong also felt the same, but he found the reason very keenly.

"I think this TV series will become popular."

"Why do you say that?"

"Because it's too realistic. This drama is not idealized like a youth idol drama, but like a needle, it hurts contemporary youth and pierces the reality of contemporary society."

Although I only watched two episodes, Xiao Rong was very touched.

"That's true. The hot topics involved in the play can easily resonate strongly with the common people, and directly face the current hot topics in society."

"It reflects the twists and turns that ordinary people have experienced in urban life against the background of soaring housing prices."

"I'm suddenly looking forward to the plot behind it."

The two of them were discussing there with great interest.

And on Weibo, the popularity of "Snail House" is also constantly rising.

It didn't have much publicity before, and it was able to become the first in the ratings of the same period on the fourth day, let alone now.

Two episodes are broadcast every day, and by the next day, the ratings are already the top of the same period.

In the next few days, as the popularity fermented, "Snail House" immediately became a popular urban drama that was discussed by the whole people.

"The plain story and the true reproduction of the lives of ordinary people have firmly grasped the hearts of the audience. The popularity of "Snail House" is not only because of the themes it chooses, but more importantly, it truthfully reflects the real life of people. state of mind."

""Snail House" is a TV drama about life emotions, and it is the epitome of the struggle history of contemporary college students staying in the city. A vigorous yet plain and real youth dream; "Small House" has many highlights, and its closeness to life is its life value."

"Everyone has different values ​​and sees problems from different angles, so the performance in the play once became the focus of social discussion after it was broadcast. How to choose between love and reality? How to choose between family and passion? Money and morality should be How to choose? These question marks are constantly torturing contemporary youth."

"No matter how the seaweed chooses, this drama reflects the bloody reality. It affects all the topics that the public cares about. Every character portrayed in the TV series has the shadow of the people around them in life. The TV series "Snail House", It is a microcosm of the reality of contemporary life."

"Compared to youth idol dramas that feature brainless, silly, rich and handsome people, the audience is definitely more willing to accept TV dramas with real-life themes that are more real and close to life. This drama is both in terms of selection of materials and screenwriting. It has more social value, so it is easier to arouse the emotional resonance of the audience, and fire is a matter of course.”

……

All kinds of comments keep the popularity of "Snail House" high.

And the Xingchen car also began to look up at the right time to guide.

As the plot enters the second half, Zhang Wang's exposure in the TV series is getting higher and higher.

This scene finally attracted the attention of many people.

"Mr. Zhu, the popularity of looking up is getting higher and higher these days. It is said that the traffic of their 4S stores has doubled."

"I think the method of placing advertisements in TV dramas can also be considered for Dahongqi."

Tao Wen is also chasing "Snail House" during this time.

Slowly, she also saw the movements of Xingchen Automobile in this drama.

So I found an opportunity and mentioned this topic to Zhu Zhengfeng.

"Film and television advertising placement is not the first of its kind by Xingchen Motors, but there have not been many successful cases over the years."

"Looking forward to the good publicity effect this time, it's because the TV series "Snail House" is very popular."

"Otherwise, it will be the same as other advertising placements, and it will disappear from everyone."

Although Zhu Zhengfeng was eager to look up to the effect of the advertisement placement, he didn't think that Dahongqi's advertisement placement would have the same effect.

There are only one or two TV dramas like "Snail House" that can arouse huge discussions once it is broadcast.

However, China shoots three-digit TV series every year, and the probability of successful advertising placement is too low.

From this perspective, the investment in advertising placement is obviously not cost-effective.

The most important thing is that as a state-owned enterprise, if you implant it into a very unpopular TV series, there is no way for the TV series to even be released.

It is difficult to clearly explain the related advertising expenses when facing an audit.

This alone can make Zhu Zhengfeng flinch.

"That's true. Nanshan Group invested and established Nanshan Film and Television, which is responsible for investment in film and television dramas."

"The car models of Xingchen are not placed in advertisements in all film and television dramas. They should fully consider the analysis and suggestions of Nanshan Film and Television before deciding which drama to place advertisements in."

"This time "Snail House", in addition to looking up, the advertisement placement of BYD's S6 is also relatively successful."

"It's difficult for us to find the target of advertising placement by ourselves, but can we also contact Nanshan Film and Television in the future to see if they have any recommendations?"

Tao Wen obviously didn't give up completely.

In her opinion, the popularity of film and television dramas should become higher and higher in the next few years.

Correspondingly, the value and influence of car advertising placement should also be possible to further increase.

The key is to see if you can find a suitable implant candidate.

"If Xingchen Motors has product placement for advertising, then you can consider advertising for dramas like this, but you should be cautious about other things."

Zhu Zhengfeng thought about it and came up with his own conclusion.

Tao Wen knew that this was basically the best result, so he didn't struggle anymore.

But BYD, which tried its best to implement advertising for the first time, is not like this.

"Mr. Wang, the sales of our S6 have increased by 20% in the last week. According to the feedback from the sales staff, many of these customers came to know about S6 after watching "Snail House."

Wu Huabing has been in a very good mood recently.

The sales volume of S6 has been relatively stable, and it has always performed well.

Now there is still a 20% increase, which is definitely a surprise.

"How can a TV show be so effective?"

"I remember that the main car ad placement in this drama is the star car's look up, so wouldn't their increase be even more exaggerated?"

Although Wang Fu has never watched the TV series "Snail House", he has naturally heard about the hot news on Weibo.

Especially during this period, Xingchen Motors also began to take action, promoting some classic scenes from "Dwelling" on the Internet.

There are some related topics on many forums.

Even behind the articles discussing the plot of "Snail House", there will be some photos of Song Siming and Yang Wang.

If someone counts the car models with the highest exposure rate of car pictures on the Internet during this period, it must be looked up to.

"We don't know the specific situation yet, but yesterday I went to the 4S store of Xingchen Automobile, and it was obviously much more lively than usual."

"I don't think Yangwang's growth rate will be worse than our S6's for this time's ad placement."

Wu Huabing didn't feel jealous at this time.

Originally, the main character of this TV drama's ad placement was to look up to, and Nanshan Film and Television was willing to play with BYD, so it was because of Nanshan Group's face.

The associated implant costs are not very high either.

Now it has such good results, Wu Hua Cake is already satisfied.

Even within BYD Auto, this marketing case can already be analyzed as a classic case.

"Star Motors can always surprise everyone from different angles every now and then."

"Either it has made a major breakthrough in new technology, or it has some outstanding performance overseas, or it has some innovation in marketing plans."

"Fortunately, they have been targeting luxury models such as Mercedes-Benz, BMW and Porsche, otherwise we really would not be their opponents."

As soon as Wang Fu said this, Wu Huabing couldn't help but nodded.

For self-owned brands such as Great Wall Motors and Chery Automobile, Wu Huabing is still confident that it will not lose to them in terms of marketing.

But he really didn't have any confidence in going to the Xingchen car.

"According to the current pace, Xingchen Motors' sales this year are likely to exceed or approach 10 vehicles."

"If the price of each car reaches more than 100 million, Xingchen Automobile may become the car company with the highest turnover among domestic car companies this year."

When Wu Huabing said this, Wang Fu was taken aback for a moment.

He really hadn't looked at the problem from this perspective before.

With 10 cars of more than 100 million, the turnover immediately went to more than 1000 billion.

This is really a very exaggerated number.

"It's a little surprising that Xingchen Motors may become the largest car company in China in terms of turnover without making a sound."

Wang Funa really watched the development of Xingchen Automobile step by step.

Last year, sales were only a few thousand.

But by this year, it is possible to reach 10 vehicles.

As far as this quantity span is concerned, it is not that no car companies have similar scenarios.

After all, whether it is Imperial Hyundai or Yangcheng Toyota, the sales volume in the second year of production has rushed to the level of 10 vehicles.

But what kind of car are they selling, and what kind of car is Xingchen Auto selling?

If you are not careful, Xingchen Motors will put another satellite for Huaxia Auto Market.