Rebirth 99 to become a car giant.

Chapter 303 Two new cars are started at the same time, turning on the acceleration mode

The year 2005 is very critical for Nanshan Group.

Although there is no need to set up factories in other places now, the various constructions in Nanshan Industrial Park have not stopped for a day.

In fact, not only the outer provinces want to poach the wall, but there are also many districts in Yangcheng who want to invite Nanshan Group to set up factories.

"Mr. Cao, the approval for the new factory of Xingchen Automobile has basically been completed in the past few days."

"When the land was allocated to us in the district, three links and one leveling had already been completed."

"Next, we can prepare to arrange the construction of the factory building."

"However, the specific plant planning, especially the layout of production capacity, requires the company to determine a general direction."

"Before, it was prepared according to the standard of annual output of [-]. If it is necessary to reserve space for expansion, it needs to be determined in the early design."

"If we plan to rebuild factories in other places during the subsequent expansion of production, then the rest of the land next to our vehicle factory can be used by relevant parts companies to provide supporting facilities nearby."

Luo Hongxing is the vice president in charge of production.

Naturally, he was responsible for the construction of the new factory building of Xingchen Motors.

However, although Cao Yang said before that the new factory will be built according to the annual production capacity of 10, some specific layouts have not been discussed.

Through this regular meeting of ministers, he naturally brought up this topic.

After all, such a big project has relations with various departments.

If you don't allow all departments to reflect their opinions, there may be pitfalls waiting for you.

"The production capacity of [-] is the production capacity in the case of normal work and double shift production."

"When building a factory, we must first ensure that the capacity of the bottleneck process meets the requirements."

"Don't need to switch to three shifts of production one day, the bottleneck process can't meet the requirements."

"Although a short-term production capacity of 100 units is enough for Xingchen Automobile, since we want to manufacture complete vehicles, we must at least work towards an annual output of [-] million units."

"If you can't achieve a scale of 100 million annual production, you won't have a high sense of presence in the global auto industry."

"Of course, I'm not saying that we need to prepare a production capacity of 100 million now, but that the planned production line will reserve room for doubling production by then."

"That is to say, if there is a demand in the future, the production capacity can be expanded by using the current factory building and land relatively simply by adding equipment."

"The factory on the Nanshan Industrial Park will have a production capacity of 20 after expansion in the future. Through three shifts and overtime on weekends, it can achieve a limit production of more than 30, which is enough."

"If you need to increase production in the future, it will be a matter of rebuilding the factory."

Cao Yang gave a clear instruction without any hesitation.

Although according to the current planning quantity of Ziwei Star, so much production capacity will not be needed in a few years.

But Xingchen No. [-] and Xingchen No. [-] will start soon.

No one knows better than Cao Yang how crazy the large SUV market will be in the future.

Chinese people like big cars, which is very similar to the United States.

As long as there is a chance to buy a big car, the bigger the better.

"Mr. Cao, Ziweixing's mold opening instructions have already started to be issued, and they can be completed in the next week."

"The work of the Xingchen Automobile Research Institute is basically completed."

"Can we consider officially starting the research and development of Xingchen No. [-] or Xingchen No. [-] models?"

Now that the future production capacity layout has been mentioned, it is natural for Yongxiang Rao to propose the research and development of new models.

Without the research and development needs of new models, the situation of the research institute will be very embarrassing.

And a Ziwei star really cannot support such a large factory production capacity.

Therefore, it is necessary to formally put on the agenda for new model projects that have already started some early research.

"President Rao's proposal is very timely."

"The launch meeting of the new models of Xingchen [-] and Xingchen [-] can now be arranged."

"According to the current development of the company, I hope that Xingchen 2007 can be listed in the first half of 2007, and Xingchen [-] can be listed in the second half of [-]."

"If it can be done in advance, that would be the best."

For Xingchen Motors, the most difficult engine and gearbox research and development problems have almost been solved.

Although the research and development of the W12 engine has not been officially completed, there is no problem with the completion of the prototype within this year and the formal mass production in the first half of next year.

Then the most important development of Xingchen No. [-] and Xingchen No. [-] is the body and chassis, interior decoration, electrical appliances and other parts.

This is not so difficult for Nanshan Group.

Especially with Cao Yang around, he can quickly find solutions to any problems he encounters.

"Mr. Cao, start two new model projects at the same time, and the development funds for the design are relatively large."

"Currently, Xingchen Motors does not have any income and relies on group funding for its development."

"Is it possible to consider developing new models one by one?"

Dong Shengnan naturally hopes that Xingchen Automobile can develop and grow.

But starting two new models at the same time, as the Minister of Finance, she has concerns.

People in other fields probably won't easily stand up to oppose it.

But she has to stand up.

Otherwise, more than 20 billion R&D expenses may be burned next year.

Even if it is to save a little, it will cost seven or eight hundred million.

This is very exaggerated.

You know, the purchasing power of money now is completely different from that of money 20 years from now.

"Dong Bu's worry is not unreasonable, or we start the development of large SUV models first, and wait until this model is almost developed, then we start another model?"

Yuan Yongxiang felt a little conflicted in his heart at this time.

The company is about to launch a new model, so he, the person in charge of research and development, is naturally happy.

Otherwise, if there are no new models to be developed, how can we reflect the importance of research and development, and how can we expand the scale of research and development?

But if he starts two new models at the same time, he feels a bit too much pressure.

One of them, in particular, is a sports car.

This he has never come into contact with.

People with development experience in this area can't even be found in China.

Whether it is an SUV or an MPV, they are still relatively popular models.

But sports cars are really niche models.

The design requirements of many parts inside are very different from other models.

He was really worried that it might not work out by then.

If you can have another year to accumulate experience, let the entire development team run in better.

At the same time, we can also recruit some experienced talents from home and abroad to join the company. At that time, we will have a lot of confidence.

"Although we launched two new models at the same time, the production time is at least half a year behind."

"This is already taking into account the lack of development man hours of the R&D team."

"It also takes into account that everyone lacks some relevant development experience for sports cars."

"So it's not a big problem to start these two models at the same time."

Cao Yang has already thought about the pace of new model development.

Naturally, he would not change his mind because of Yongxiang's worries.

It's a good thing to be worried.

That means there is stress.

Working in a company, if there is no pressure at all, the growth rate of the team must be very slow.

"I agree with Mr. Cao's point of view."

"The company is about to start building a new factory. If there are too few models, the capacity utilization rate will be very low."

"The development of several more models is beneficial to the rapid development of the company."

Before Yuan Yongxiang could say anything, Luo Hongxing stood up and expressed his support.

He is worried that at that time, let alone expanding production, even the 10-capacity production plant that is currently planned to be built will take many years to fill the capacity.

At that time, all the pressure will be on him, the vice president of production.

After all, if the capacity utilization rate is low, then the various allocated costs will be high.

When the cost of the new model fails to meet the target, it is estimated that the finance department will chase after the production department and the procurement department to reduce costs.

"From the perspective of publicity, the company really needs several models."

"And our current three products have completely different market positioning, and the types of models are also completely different."

"At that time, we can confirm the market performance very well, and then consider the positioning of the fourth model."

Zeng Tingting naturally supported Cao Yang.

The more types of models there are, the easier it is for the sales department to do its job.

Otherwise some consumers want a certain type of car and you simply don't have one.

That would be embarrassing.

Besides, although the sales of sports cars may not be very high, it is very helpful to enhance the brand power.

Since Xingchen Motors is taking the high-end route, it cannot live without a sports car.

Even to a certain extent, the sports car will represent the appearance of Xingchen Automobile, and it will be the touchstone of various new technologies.

"Actually, our research institute doesn't think that Xingchen [-] or Xingchen [-] is a bad model."

"I just want to better develop the models to perfection."

"Of course, if two models are to be launched at the same time, I also support it."

"I just need to trouble the HR department to help recruit more experienced engineers as soon as possible to join our team."

Rao Yongxiang does not really object to the simultaneous development of two cars.

He just has no confidence.

Now that everyone seems to support the simultaneous development of two cars, he will naturally not jump out to oppose it.

Just taking this opportunity, he must ask the company for resources.

"Now our company's remuneration is constantly rising, and it is becoming more attractive to people in the auto industry."

"In addition, more and more college students have graduated in recent years, and the pressure of competition for employment is also greater than a few years ago."

"So whether it's recruiting fresh graduates or social recruitment, the difficulty is lower than before."

"What talents are needed by the research institute, put forward the demand, and our personnel department will fully cooperate."

Liu Youmei is also hardened now, which is rare.

The company pays well and has a bright future.

There are more talents in the market, and the competition has become fiercer.

In this case, their work in the personnel department will naturally become easier.

"All departments have to go back and review to see what preparations need to be done."

"The launch meeting of the new model project will be officially held within the next week to determine the main development indicators of each model."

The specifics of the new models will definitely not be discussed at the regular meeting of ministers.

So Cao Yang didn't waste any more time, and directly set the general direction.

Over the next week, every department was in motion.

And the launching ceremony of the new models of Xingchen No. [-] and Xingchen No. [-] will be officially held soon.

The sales department and the research institute, as the key explainers of model market research and model positioning, naturally have to report and confirm with Cao Yang before going to the meeting.

In many cases, whether it is in an enterprise or elsewhere, more of the things in the meeting are in the process.

The real reporting work is done before the meeting.

Otherwise, if you rashly throw some proposals into a very formal meeting, it might be messed up.

"Mr. Cao, in the current domestic auto market, there are basically no large SUVs with a length of more than 5 meters."

"This is basically a full-size SUV that can reach more than five meters."

"Except for Ford Motor's Lincoln Navigator and General Motors' Cadillac Escalade, few other car companies have set foot in this market."

"Just like BMW, there is no such model until now."

"Mercedes-Benz and Porsche are no exception. They don't produce this type of car."

"Can our SUV be adjusted down appropriately?"

"I think BMW X5 and Mercedes-Benz ML series are very suitable benchmark models."

Cao Tingting immediately felt a lot of pressure.

Although the report materials prepared by the sales department comprehensively analyzed the situation of various SUV models, the final conclusion was obviously not in the direction Cao Yang said.

"I also think what Minister Zeng said makes sense. The current market performance of the BMW X5 is very good."

"A 6.0LV12 racing engine is installed. After some adjustments by the designer, it has 700 horsepower and an acceleration time of only 4.7 seconds from 8 kilometers. Another thing that excites some consumers is that it only requires less than You can run the entire Nürburgring in [-] minutes.”

"Now our W12 engine is under development. According to our current design parameters, it will definitely perform better than the BMW X5."

"The possibility of success at that time is very high."

Rao Yongxiang and Zeng Tingting got along with each other before.

They all think that X5 SUVs are the best-selling high-end SUVs on the market.

So I think that the second model of Xingchen Motors can be designed as this type of SUV.

"The BMW X5 is a brand new model launched in 1999, and I am quite impressed with it."

"If I remember correctly, the X5 currently on the market has a body length, width and height of 4666mm, 1872mm, and 1750mm respectively, and a wheelbase of 2819mm."

"As a model that has been delayed for five years, its front face shape is similar to that of the BMW 3 Series and BMW 5 Series. It is nothing more than installing the front face of a sedan on an SUV."

"First of all, I don't agree with this method of operation at all."

"A car is a car, and an SUV is an SUV. Consumers should not be fooled like this."

"Of course, I also know that in the current auto industry, the most mainstream product is still a car."

"The SUV models of various car companies are relatively small, and they have not received sufficient attention."

"Consumers don't have a very deep concept of SUVs, so such models have not caused too many doubts by BMW."

"Even many consumers will still be very happy to buy X5."

"However, everyone should know that it is not that the BMW X5 is too good, but that the BMW X5 does not have any big competitors now."

"The only available Mercedes-Benz ML, its appearance is too old-fashioned."

"That's why everyone thinks that the BMW X5 is the most luxurious SUV right now."

"Even Land Rover's Range Rover is comparable to it."

"However, if you actually pay attention, you will find that the SUV craze has already begun."

"Especially in the Chinese market, there are already very obvious signs that SUV will be the fastest growing market segment in the future."

"Look at the CRV of Xifeng Honda, even if it was affected by the crash test incident of Great Wall Motors."

"Now it's just a little discount, and the sales have rushed up again."

"Great Wall Motor's H6, Chery's Tiggo, and BYD's S6 models are actually selling well."

"And SUV models of the same level have a premium compared with sedans, which is very important."

"So I can tell you clearly that the future profit point of Xingchen Automobile will be on the SUV model."

"We will definitely produce SUV models of the BMW X5 level in the future."

"It's not even surprising that there's more than one model being produced."

"but not now."

"Star Motors is a luxury brand that takes the high-end route. We want to establish this sense of luxury. The models that have just been launched must take the high-end route as much as possible."

Cao Yang shared his views with Zeng Tingting and Rao Yongxiang very seriously.

There are really not many large SUVs now.

But that doesn't mean consumers aren't interested.

"Mr. Cao, I completely agree with taking SUVs as the focus of future development."

"But the size of the first model is 5.2 meters long, and the wheelbase is more than 3 meters. Is this a little exaggerated?"

Zeng Tingting still wants to work harder, after all, such a car cannot be found on the market.

Star Motors is equivalent to opening up a new market.

It stresses her out.

"The longer the body length, the stronger the chassis needs to be."

"The difficulty index for strengthening the strength of the chassis is relatively large. Even some national giants have not yet mastered enough technology."

"Most of the models on the market designed for markets other than the United States generally have a body length of less than 4.8 meters."

"An SUV is even shorter."

"Mr. Cao, why don't we also design an SUV that is bigger than the X5 but not more than 5 meters?"

Rao Yongxiang is also making his last effort.

It's not that the two of them are going to confront Cao Yang, it's Cao Yang's request, which is a bit exaggerated.

Escalade and Navigator were able to succeed because of the special car environment in the United States.

Do you see how many of these two models were sold outside the United States?

"No exaggeration, since it is a large SUV, if the length of the vehicle is less than 5 meters, what kind of large is it?"

"Although most of our domestic car companies are Dongying and European cars, or imitate their cars."

"But in fact, the domestic car environment and hobbies are most similar to the American market."

"According to my plan, in the future, the SUV models of Xingchen Automobile will be more than the sum of other models."

"It's like a car. Now that there is Ziwei Star, at most one more model is enough."

"As for the sports car, after Xing Chen No. [-], another model is basically enough."

"As for MPVs, when the market matures in the future, one model can be produced, but there will not be many."

"The rest of the energy is all on the SUV model."

"Full-size SUVs, large SUVs, mid-to-large SUVs, and medium-sized SUVs can all be considered."

"Even for SUV models of the same size, we can also make one according to the difference between an urban SUV and a real off-road SUV."

No one knows better than Cao Yang how popular SUV models will be in the future.

And no one knows better than Cao Yang how easy it is to earn money from SUV models.

So Zeng Tingting and Rao Yongxiang were very surprised after hearing this.

"Mr. Cao, is it possible that the Xingchen car will go the way of the tiger?"

"They mainly focus on SUV models, but now it is said that they have fallen into a loss-making situation."

When Zeng Tingting saw that Cao Yang was going to focus on SUV models, she was very anxious.

It is definitely no problem to engage in one or two SUVs.

But putting the treasure on the SUV makes people feel worried.

"Why don't we try to design a 5.2-meter large SUV that Mr. Cao mentioned."

"After looking at the market reaction later, consider other things?"

Rao Yongxiang was also a little scared.

Hastily agreed to Cao Yang's previous proposal.

In order not to wait, it would be scary if Cao Yang directly adjusted Xingchen [-] and Xingchen [-] into SUV models, or even launched several SUV models at the same time even more radically.

"No problem, the size of the model has been finalized, and I will personally participate in the design of the model's appearance."

"As for the engine and gearbox, there's not much to say about that."

"It is definitely going to use the W12 engine and 8AT automatic transmission."

"In terms of chassis design, one thing must be paid attention to, that is, a four-wheel drive system must be available."

"An SUV of this level must be equipped with a four-wheel drive system as standard."

For such a large-sized SUV, Cao Yang naturally had to personally participate in the various designs, or else he might really hit the street.

But with its own participation, it can at least ensure its offline.

"The four-wheel drive system has now become the focus of the development of Nanshan auto parts, and we are working hard with the Xingchen Automobile Research Institute."

"But a good four-wheel drive system is quite difficult."

"Fortunately, our group has sufficient technology accumulation in bearings, gears and control systems, and four-wheel drive systems have the strongest demand for these three types of technologies."

The technology of basic parts is strong enough, and the difficulty of developing some assembly parts can be greatly reduced.

Otherwise, even if you design a very good assembly, the final produced parts may not meet the design requirements.

"The sales department and the research institute should not be afraid to spend money when determining the equipment of the model."

"How luxurious it is."

"Wood grain armrests, soft-packed center consoles, branded audio, seat heating and ventilation, etc., can all be used."

"Anyway, the wool comes from the sheep. The price of such a large SUV model will definitely not be low."

"Otherwise, there will be no way to leave enough pricing space for large SUVs and medium-sized SUVs."

When Cao Yang said this, Zeng Tingting was both happy and worried.

Happy is easy to understand. When a salesperson is planning a new model, he is afraid that this equipment will not be allowed to be used because of cost issues, and that configuration will be too expensive.

As for the worry, it is worried that the price will be too expensive and it will not be sold.