Rebirth 99 to become a car giant.

Chapter 289 Cao Yang comes up with another "bad idea"

Great Wall Motors, BYD Automobile, Chery Automobile, several companies have become very popular recently.

Unfortunately, they are mainly promoting SUVs now, and these SUVs either "borrowed" the styling of Honda CRV or learned the styling of Toyota RAV4.

In this way, it would be false to say that Toyota and Honda have no ideas at all.

If these models sell like junk and have a bad reputation, they might just pinch their noses and forget about it.

But whether it's Great Wall's H6 or Chery's Tiggo, the sales momentum is very strong.

As a result, Toyota and Honda are a little bit unable to sit still.

"President, the Huaxia branch reported that some local companies copied the appearance of our RAV4, Corolla, CAMRY and other models."

“I think we need to teach these companies a lesson so that they don’t continue to steal our intellectual property?”

As the design director of Toyota Motor Corporation,

Atsoo Fukuichi's current mood is rather complicated.

Toyota also started its business by imitation. Being able to be imitated by others shows that Toyota is already a successful company.

This also proves that the design department he is responsible for has achieved very good results in recent years.

However, the models that I worked hard for several years to develop were copied by other companies, and new models with lower costs were launched within a year or two.

He must be upset.

"How to teach them a lesson?"

"A lawsuit?"

"Do you think this kind of lawsuit will be resolved anytime soon?"

"Or do you think we can definitely win the case?"

"In the end, it may turn into helping local automobile companies to promote themselves."

“We didn’t get any benefits, but it made those companies even happier to litigate with us.”

Fujio Zhang sees the problem very thoroughly.

The Chinese market is developing rapidly and they already have two joint ventures.

Today's sales are okay.

In this case, continuing to seize the market is the most important thing.

Toyota's competitors in China are Volkswagen, General Motors, Ford and Honda, not local companies such as Great Wall Motors, Chery Automobile and BYD Auto.

Of course, it would be a lie to say that he had no opinion at all about this kind of thing.

After weighing the pros and cons, I feel that if Toyota cares too much about this matter, it will not gain much benefit in the end.

"Then let's let the Huaxia branch ignore this matter first?"

"I'm worried that if I ignore it, the other party may become more and more aggressive."

Fukuichi Atsushi said a little unwillingly.

If you design the appearance of a car model from scratch, it will take a lot of time.

But if you follow the plagiarism, even the drawings will be completed in a few months.

The difference between input and output here is too big.

"Just let the Huaxia branch give some warnings to those companies, and leave the rest alone."

Fujio Zhang took a deep breath and chose to hold back.

However, just because he was able to endure it does not mean that Honda, which was also copied, could endure it.

The sales volume of Great Wall's H6 this month is almost the same as that of Zeifeng Honda's CRV.

This is a model that was just launched at the beginning of the month.

By May, H5 will most likely surpass CRV sales.

In addition, BYD's S6 model will also be launched this month.

If sales exceed CRV by then, Honda will definitely feel disgraced.

So naturally they couldn't help but take some action.

"Everyone, the sales department has just briefly explained the situation of competitors on the market who have copied the appearance of our models."

"What do you think?"

Changshi Chengsi, general manager of Honda Motor China Branch, looked at the several ministers and general managers of Xifeng Honda and Yangcheng Honda in the conference room with a very serious expression.

Although Honda's development in China is very smooth, its sales volume is even higher than that of Toyota and Nissan.

You know, in Japan, Honda Motor is like a local enterprise, while Toyota Motor is like a large central enterprise. The two parties are not on the same level at all.

But in China, Honda's sales are better than Toyota's.

This is definitely a very impressive result for Honda Motor China Branch.

However, people's desires are always endless, and they will always see some places where they are dissatisfied and dissatisfied.

Honda Accord model, BYD F6 has been a perfect reference.

This is the flagship model of Yangcheng Honda.

Honda's CRV models, Great Wall H6 and BYD S6, were also used without mercy.

This is also the flagship model of Zephyr Honda.

Faced with this situation, Honda Motor felt that it had to do something.

However, they face the same problems as Toyota.

That is, if you go to court, you may not be able to win, and you don’t know when you will win. It is also a disguised advertisement for others.

So after discussion and discussion, no one has found any good solution.

"I think the reason why the models that China's independent brands have copied from ours have achieved good sales is that, in addition to their appearance, the powertrains provided by Nanshan Group also played a big role."

"It can be said that Nanshan Group is an accomplice of these car companies in copying us."

The words of Kimura Kawaguchi, director of the Purchasing Department of Yangcheng Honda, immediately resonated with many people.

Especially those Japanese people at Yangcheng Honda have more direct feelings about this.

If BYD's F6 model had not used Nanshan's 1.5T turbocharged engine and 6AT automatic transmission, it would have been impossible to achieve such results.

Even BYD, which has never made a car, has a problem with whether it can produce its own engines and gearboxes.

Not to mention putting as much pressure on Honda as it is now.

"We currently don't have many good ways to deal with local car companies such as BYD or Great Wall Motors other than filing lawsuits."

"But filing a lawsuit obviously cannot solve the problem. Even if they win, the impact on them will be very limited."

"So why don't we just teach the accomplices of these car companies a lesson first?"

This proposal from the head of the Purchasing Department of Xifeng Honda made Nagaseki Seiji's eyes light up.

It's hard to deal with the mastermind now, so it's okay to teach the accomplices a lesson first.

"How should we teach the Nanshan Group a lesson?"

"This is easy to handle. In the future, new models should try not to use parts from Nanshan."

"But... our Xifeng Honda models don't have any parts supplied by the Nanshan Group."

After saying this, the head of the purchasing department of Xifeng Honda looked at Kimura Kawaguchi.

Obviously, from the perspective of orders, Kananshan can only rely on Yangcheng Honda.

"Although our Yangcheng Honda models use very few parts from Nanshan Group, they have always wanted to recommend some parts to us."

"I will notify you later to suspend all business cooperation with Nanshan Group."

"A small number of parts used in mass-produced models will no longer be used after the model is switched."

Everyone was looking at him, so Kimura Kawaguchi had no choice but to stand up and express his stance.

Soon, the spirit of this meeting was implemented.

……

"Mr. Cao, Minister Li Huarong from Yangcheng Honda just called me and shared some bad news."

Nanshan Group, Cao Yang used a pair of scissors to trim some yellowing branches and leaves of the pothos on the windowsill.

Zeng Tingting moved her cube body to his side with a serious face.

"Except for a little reinforcement plate, we hardly directly supply them with any parts, right?"

Cao Yang didn't really care about Yangcheng Honda's attitude.

Nanshan Group's current major customers are European and American automobile companies and independent brands, and it has very little cooperation with Japanese automobile companies.

"The parts we directly supply are indeed very few, but we still supply a lot of equipment and molds to their second-tier suppliers."

"And the Yangcheng Huaqiang Factory we invested in also has a lot of business with them."

"Now Minister Li told me that they have received internal news that Honda has suspended discussions with us about the use of new technology parts such as ESP."

"The reinforced panels currently supplied will not be produced for us in the future."

As the head of the sales department, Zeng Tingting naturally did not want to see such a thing happen.

If you're not careful, this could lead to other manufacturers following suit.

"It's so good, why are they going to fall out with us?"

"Is it possible that Toyota did some mobilization?"

Nanshan Group currently has a bad relationship with Japanese companies, among which Toyota Motor and Toyota-related companies are the most rigid.

The relationship with Honda is actually the best.

Now that Honda has jumped out to deal with Nanshan, Cao Yang is still a little strange.

"I heard it has something to do with the launch of BYD's F6, S6 and Great Wall Motor's H6 models."

"These models all draw on the styling of Honda's CRV and Accord, and then use the powertrains we provide."

"So they think we are an accomplice and even one of the main reasons why these models are selling so well."

"You can also find some articles on the Internet saying that the power performance of their models is better than the original Honda models."

When Zeng Tingting explained this, Cao Yang also felt a little speechless.

I'm just a parts supplier. If you have grievances, shouldn't you go to the OEM?

"Do they think Nanshan is a soft persimmon?"

Cao Yang, who was unhappy, felt that the matter could not be let go like this.

From now on, everyone will think that Nanshan Group is a soft persimmon, which is not good.

"I guess they also know that they don't necessarily have any chance of winning against local companies like BYD and Great Wall."

"When everyone borrowed the appearance of the model, they made some changes more or less. It is not 100% plagiarism."

"It's not easy to win a lawsuit in this case."

"Even if we win, we can do the same thing again and delay the matter for several years."

"By then, all other models will have been replaced."

Zeng Tingting also felt a little speechless.

Honda's approach is a bit excessive.

"We can't just suffer this loss."

"Won't Great Wall Motors be coming over for exchanges in a few days?"

"You arrange a separate meeting for me and Mr. Wang, and I want to have a good chat with them."

Cao Yang thought about this matter quickly in his mind to see how to fight back.

……

"Mr. Wang, I wish your S6 a great sale."

The blame was caused by BYD and Great Wall Motors. Although Cao Yang would not blame others, Nanshan had endured these impacts, and he definitely wanted to let people know.

Otherwise, wouldn’t this blame be wasted?

"To lend you auspicious words, our S6 is very popular now. I think sales will exceed 5 units this year, so there should be no problem."

"When the time comes, Nanshan Group's parts supply will have to keep up."

Wang Fu has been in a very good mood these days.

Tomorrow is the day when the S6 is officially launched for sale.

But now the 4S store has received more than 1000 orders.

This is definitely a very rare thing.

After all, they haven't officially announced sales yet.

Although you only need to pay 1000 yuan for this order, you can still return it if you don’t want to buy it.

But it’s already amazing.

"Don't worry, our parts and components business has not fallen behind before, and it will not fall behind now. We will work hard not to fall behind in the future."

"However, your S6 is very popular, so Honda will probably be unhappy."

"They don't want to fight you directly now. Instead, we are being used as a punching bag, which makes people very speechless."

Cao Yang seemed to have accidentally changed the topic.

"Honda?"

"Why are they giving you a hard time?"

Wang Fu is a smart man, so he naturally understood the meaning of Cao Yang's words.

"Some of our parts business are already in contact with them and are ready to consider using them in new models in the future."

"But now this communication has completely stopped. They should not come to us to buy parts from us in the future."

"At least in the short term of a few years, it will definitely not happen."

"The reason is that they feel that Nanshan is helping BYD by providing excellent engines, gearboxes and other parts."

Cao Yang used a rather special word as if joking.

"There is no problem with this logic, but they didn't come to us, but they went directly to you, which is really speechless."

Wang Fu didn't think Cao Yang would deceive him on this matter.

But he did feel a little surprised.

Normally, if Honda has a problem, shouldn't it sue itself?

"They probably treat us as soft persimmons."

"That's not possible. If Nanshan Group is a soft persimmon, then Bosch Continental is an egg."

Wang Fu was unable to provide any additional help. BYD had already placed a large number of parts orders to Nanshan.

There is no way to keep giving more.

"What you said makes sense. I want Honda to know that we are not soft persimmons, but hedgehogs. They are looking in the wrong direction."

Cao Yang properly revealed to Wang Fu his intention to fight back, and he should be able to give him a different touch by then, right?

After all, the cooperative relationship between Nanshan Group and BYD is also quite special.

Maybe the relationship will change in the future.

Now it is not a bad thing to let Wang Fu know that Nanshan is not that easy to mess with.

When doing business, you definitely can’t be a good guy all the time.

Otherwise, it will have to close down sooner or later!

……

Great Wall Motors now only uses Nanshan 1.5T turbocharged engine and 1.0T engine.

For current mass-produced models, this power is definitely no problem.

However, seeing that Chery Tiggo has already used 2.0T power, they definitely want to use 2.0T power in the newly developed large SUV.

Even the 3.0T twin-turbocharged engine used in Xingchen cars, they want to try it to see if there is any possibility of selling it.

With these purposes in mind, Wang Ying personally led a team to communicate with Nanshan Group.

The 2.0T has already been sold to the outside world. As long as the price is right, there will be no problem.

As for the 3.0T, it is not impossible to consider it after the W12 engine comes out in the future.

But it's definitely not appropriate now.

Wang Ying and the others were not surprised by this.

Originally, they just mentioned it casually and didn't have high hopes.

Even if Nanshan Engine is willing to sell them a 3.0T engine, they may not be able to afford it.

As you can imagine, the price of this engine is certainly not cheap.

With Great Wall Motor's current brand strength, it simply cannot support very high-priced models.

This also leads them to be more cautious in the use of large-displacement engines.

As the displacement has increased, not only the cost of parts has increased, but the consumption tax and the like have also increased a lot.

Otherwise, why would people think that large-displacement engines are only affordable for rich people.

Even to a certain extent, the grade can be distinguished by looking at the engine displacement.

"Mr. Wang, Honda probably wants to take some retaliatory measures for the hot sales of H6."

"I suggest that your company's legal staff prepare for patent litigation in advance."

"They haven't taken action against you yet, but they have already taken action against the Nanshan Group that cooperates with you."

"Honda has suspended all new project cooperation with Nanshan Group."

After what Great Wall Motors wanted to discuss, Cao Yang naturally wanted to take this opportunity to reveal the blame he had shouldered for Great Wall Motors.

Otherwise, you will take the blame for nothing.

"We just borrowed their ideas and didn't plagiarize them directly. They were just slandering them."

"It would be even more inappropriate and even more unpopular to target you directly."

Wang Ying definitely didn’t admit that he copied Honda’s CRV.

"You are right, but it is necessary to be prepared."

"If Great Wall Motors can take the initiative and develop on the shoulders of CRV, it may have unexpected effects."

When Cao Yang said this, Wang Ying didn't react at first.

But soon, her eyes lit up.

Cao Yang was obviously trying to help him by talking to him like this.

"Mr. Cao, do you have any good suggestions?"

"To take the initiative to deal with Honda, I really don't know what angle to consider it from."

"Consumers should have no complaints about their CRVs except that they are more expensive than ours."

"Even many 4S stores have always required an additional price of [-] to [-] to buy it."

"Are we going to criticize people from the perspective of increasing the price to buy a car?"

"This seems to be a bit of a publicity for them."

Although Wang Ying is very smart, he does not have the special experience like Cao Yang.

Therefore, in terms of the use of means in some matters, he is definitely not as good as Cao Yang.

Of course, it's good that she can realize the problem of paying more to buy a car.

"CRV is expensive, but that's only compared to independent brands such as H6 and Tiggo. Among joint ventures, their prices are considered reasonable."

"The brand premium is there. Without any special means, there is no way to break this brand premium so quickly."

"However, it all depends on human effort. As long as we think about it, there is actually a way."

Cao Yang sold it out, which made Wang Ying even more curious.

"Mr. Cao, Honda is taking out your anger on you now. I think this kind of thing is definitely intolerable."

"Do you think there is any way for us to deal with CRV together?"

Wang Ying looked at Cao Yang expectantly.

Autohome is a company owned by Nanshan Group. If Cao Yang is willing to cooperate, she really thinks she can give CRV a try.

Maybe it can also boost H6 sales.

"Mr. Wang, H6 uses 12 hot stamping parts, which is unique among all domestic models."

"Your company is indeed launching some publicity in this regard, but the effect may not be that ideal."

"After all, many consumers still lack an intuitive understanding of the benefits of hot stamping."

"Although you can compare it with other car companies from the perspective of tensile strength of 1500MPA, which will give people a more direct understanding."

"But other car companies are not vegetarians. They will refute it from the perspective that the strength of the entire vehicle is not simply the strength of a certain part, but the overall design."

"And the problem analyzed from this perspective does seem to make some sense."

"Everyone is pulling things here and there, and in the end your publicity effect will be greatly compromised."

When Cao Yang said this, Wang Ying couldn't help but nodded.

They are indeed encountering such a situation now.

There are even many people on the Internet who are on the opposite side of Great Wall Motors and retort that the overall body design of those joint venture car companies is better.

Therefore, even if people do not use hot stamping to form parts, the safety performance is higher.

"Mr. Cao, how do you think we should break this situation?"

"Our newly developed SUV also plans to increase the use of hot stamping parts."

"But if the publicity effect in this area continues to fail, and consumers feel that there is not much difference no matter what materials are used, then we may have to carefully consider whether to expand the use of hot stamping parts."

Wang Ying's words can be regarded as using sweet dates and sticks together.

But Cao Yang didn't mind either.

To a certain extent, they are also negotiating now.

"Actually, solving this problem is not that complicated."

"Consumers want simple, direct and easy-to-understand explanations, so we will give them the simplest and most crude explanations."

“When the time comes, the simple and clear results will be out there, let’s see who still has questions.”

Cao Yang spread his hands, ready to use his big move.