Rebirth 99 to become a car giant.

Chapter 286 The first battle in 2005, clean and tidy

Although Fujiwara Fukke is a Japanese, he has always pursued a state of being in the world where emotions and anger are invisible.

He thought he was doing relatively well.

However, when Chen Liang reported to him the news he had just learned, his expression changed.

"Immediately ask all sales and agents to contact their respective customers to see if they have received any contact from Nanshan Equipment recently."

"Especially for those customers for whom we are already quoting, we need to confirm the progress of the other party's bidding to see if there are any problems."

Fujiwara was very nervous at this time.

Several Japanese companies have suffered heavy losses at the hands of Nanshan Group.

Although Fujiwara is very confident in Sodick's technology, he has no regard for ordinary Chinese companies.

But if this Chinese company is Nanshan Group, it will be different.

"Minister, I think this matter needs to be reported to the general manager and the head office of the company. Maybe we can get more resource support."

"Next, I have a hunch that there will be a battle between us, Sodick and Nanshan Equipment."

Chen Liang is a little excited now, but more importantly, he is worried.

Although he hates Nanshan fiercely, but when he really wants to face Nanshan, he actually has no confidence.

When I was working at FANUC, the machine tool CNC system I built was already considered to have a very high technical threshold.

There are few opponents in the whole of China, or even in the whole world.

But after encountering Nanshan, the situation was completely different.

They can handle technologies that other Chinese companies cannot handle.

Things produced by other Chinese companies are either inferior in technology or quality, but Nanshan's products are good in everything.

This is life-threatening.

"I will collect and organize the situation in the past two days, and then I will make an appointment to report to the general manager and the headquarters sales department."

"Nanshan Equipment's previous focus was on stamping equipment, and the products sold to the outside world were basically stamping equipment."

"Maybe it's not surprising that this time it was just a false alarm."

Fujiwara still has a little fantasy in his heart.

He hoped that the situation he faced was not so severe. .

He doesn't want to leave China.

……

"Bu Liu, didn't you say that the formal purchase contract could be signed this month?"

"Why do you suddenly say you don't want to buy it now?"

Chen Liang was very anxious and called Liu Wei, the director of the purchasing department of Xifeng Diechong.

Yesterday, he already knew about Xifeng Die Punch's abandonment of using Sodick's equipment, and he also inquired about it through various methods.

However, the final result is not optimistic.

So I thought about calling Liu Wei personally to see if there was any room for recovery.

"It hasn't been signed yet."

"You also know that as a subsidiary of a central enterprise, our auditing is very strict."

"There is obviously equipment on the market that performs better in all aspects of QCD, but we have not used it."

"At that time, it will be impossible to pass the audit."

"Besides, many of our molds are purchased from Nanshan Mold, which uses its own equipment to process the molds."

"In this case, the people in our mold center also support products using Nanshan equipment."

"I can't help it either."

Liu Wei will definitely not take the responsibility on himself.

In the past few years, he has gained some benefits from Sodick.

For example, last summer, my wife and children traveled to Japan for half a month, and the trip was all arranged by Sodik.

So he didn't want to fall out with Sodik.

Otherwise, it would be very troublesome for people to jump out and stop him when the time comes.

“Can Nanshan Equipment’s products really reach the same technical level as ours?”

Chen Liang always found this matter a bit bizarre.

Why does it feel like the world has changed in just ten days and a half?

"Nanshan Equipment can start coming over next month to help us assemble the equipment. At that time, you can take the opportunity of maintaining the equipment to come and visit."

"I even asked your technicians to try to operate it and compare the machining accuracy and so on. I can coordinate and cooperate."

"But you have to be mentally prepared. The results confirmed by our technicians should be correct."

When Liu Wei said this, Chen Liang's heart felt cold.

The other party is talking about this, what can he do?

"Bu Liu, is there really no chance at all?"

"We at Sodick really want to continue to cooperate with Xifeng Die Punching."

Chen Liang is not that stupid. At this time, he threatens Liu Wei with something that is not on the table.

However, Liu Wei also felt a little guilty, so he said: "There is definitely no chance of buying new equipment, unless your equipment will be cheaper than Nanshan in the future."

"But I can try to help you stay in the maintenance business of the equipment I purchased in the past."

"According to what the Nanshan equipment salesperson said, they can completely take over the after-sales maintenance business of your equipment, and the price can be [-]% cheaper than yours."

Liu Wei also extended an olive branch in time, trying to appease Sodick.

In case the other party does something that kills one thousand enemies and damages oneself eight hundred.

“In terms of after-sales maintenance, equipment from different manufacturers have different thresholds and precautions.”

"If people from Nanshan Equipment touch our machines, all promises such as warranty services will be suspended."

"Bu Liu, please be careful in this regard."

Chen Liang said with a somewhat anxious tone.

Stealing other people's after-sales service is something Nanshan Equipment has done before.

Aida Stamping suffered such losses.

Relevant stories have spread in the industry, and Chen Liang has naturally heard of them.

"I understand what you said, but Nanshan has solved all concerns in this regard for everyone."

"Of course, I also want to continue to cooperate with Sodick, so I will try my best not to change in this aspect."

"But for other manufacturers, I think you should pay attention, maybe the situation will be different."

When Liu Wei said this, Chen Liang was not in the mood to continue chatting.

Anyway, there won't be any better results if we continue chatting, so just contact other customers as soon as possible.

This day, it seemed like it was going to collapse.

……

"Wang Bu, how come all the new equipment in the mold center is purchased from Nanshan Equipment?"

"Except for the two presses used for debugging, none of the equipment in the mold center was produced by Nanshan before, right?"

At Chuncheng Stamping Factory, Dong Chun looked at the equipment purchase list reported by the Purchasing and Sales Department and had many questions in his mind.

In recent years, thanks to the rapid development of Spring City Volkswagen, the scale of Spring City Stamping Factory has also increased to several levels.

In the past, except for a small number of TDM molds that were produced by ourselves, there was no way to produce other PRG molds and TDM molds by ourselves.

However, after several years of accumulation, their technology has made some progress.

Besides, even to produce TDM molds, equipment needs to be continuously added.

"Mr. Dong, this proposal was originally submitted to the purchasing and sales department by the mold workshop."

"These equipment are exactly the same models as those used by Nanshan Mold Center, and they are all produced by Nanshan Equipment."

"In the past, the production capacity of Nanshan equipment was insufficient, and if the newly developed equipment did not have mass production results, other manufacturers would not dare to use it."

"So in the past two years, Nanshan Mold itself has been using products produced by Nanshan equipment."

"Now after about two years of experience accumulation, it has basically been verified that the equipment has no problems."

“There are even some improvements based on these devices.”

"So the mold workshop recommends purchasing a complete set of Nanshan Equipment's CNC wire-cut EDM equipment, CNC lathes, CNC grinders and other complete sets of equipment."

Wang Le directly moved the people from the mold workshop, which was naturally much more convincing than explaining it himself.

"Is Nanshan Equipment so strong now?"

Dong Chun hasn't been to Nanshan Group for a while, and he really doesn't know much about Nanshan Equipment.

In his opinion, doesn't Nanshan Equipment just make stamping equipment?

Why are all the products produced now?

"In fact, Nanshan Equipment has always been very strong. Their machine tool CNC systems now occupy [-]% of the domestic market share."

"In addition, their own bearing and gear technology are also very powerful."

"Nanshan Special Steel can provide many special steels with properties comparable to imported materials."

"Even in areas such as motors, they have relatively deep technical accumulation."

"Under such circumstances, it is not surprising that they have begun to enter other machine tool equipment besides stamping equipment."

"It's just that in the past two years, people have kept a low profile, but starting this year, they seem to be ready to make an impact."

Wang Le has been dealing with Nanshan Group for several years.

Every now and then, he would arrange for people to collect information about the other party, so he definitely knew more information than Dong Chun.

"Since you think there is nothing wrong with Nanshan Equipment's products, I naturally support it."

"However, verification work in all aspects must be done in place to avoid problems later."

Dong Chun is not worried that Nanshan's equipment will be more expensive than that of other international giants such as Sodick.

He just thinks that everyone should pay attention to technical aspects.

"No problem, we will reflect the relevant commitments in the contract."

Wang Le breathed a sigh of relief after hearing this.

All that's left is to follow the process.

……

"Bu Zhou, the various equipment used in this workshop are the latest package solutions produced by Nanshan Equipment."

“Basically, it can meet the processing needs of most molds, maximize production efficiency, and minimize equipment investment.”

"And this production line has been in stable production for a year now, and Nanshan Mold is very familiar with their use."

"If you have any equipment-related problems in the future, not only our Nanshan Equipment can provide support, but Nanshan Mold can also assist in advancement."

Pan Jinxing has already coordinated the relevant resources of Nanshan Mold internally and will make every effort to promote the export of equipment this year.

Judging from the current situation, the effect is also very good.

After all, the first batch of key customers are all customers of Nanshan Mold Center.

They have a relatively deep understanding of Nanshan molds.

After all, the degree of trust in related equipment is higher.

In addition to Xifeng Mold and Spring City Stamping Factory, which have expressed their intention to purchase products from Nanshan Equipment, many other customers are also interested.

For example, Spring City Fourth Ring Factory, this time can be regarded as a final confirmation whether Nanshan equipment can meet the requirements before bidding.

"Mr. Pan, I naturally have confidence in these devices, but after all, this is my first time contacting them."

"Can you please invite some engineers from Nanshan Mold to come over and give you some guidance?"

Zhou Benqiang thought he could take this opportunity to learn some skills from Nanshan Mold.

By then, if Spring City Fourth Ring Factory can produce all the molds by itself, it will definitely be considered a political achievement.

"If it's just short-term technical guidance, it shouldn't be a big problem."

"But you also know that Nanshan Mold's business is very busy now. It not only has to produce various previous orders."

"This year we also received a large number of mold orders from Xingchen Automobile, and we are working overtime every day."

Pan Jinxing did not agree to all the other party's requests, but he could still provide some conditions.

After all, whether Nanshan Equipment's success will be successful depends on whether these mold manufacturers are powerful enough.

Fortunately, both parties have a strong willingness to cooperate, and communication is relatively smooth.

However, Nanshan Equipment communicates very smoothly with various manufacturers, but Sodick feels uncomfortable.

"Minister, the situation is not good."

"Should we also consider lowering the price?"

Chen Liang has had a lot of blisters in his mouth these days. He often wakes up at four or five o'clock at night and cannot fall asleep.

There's obviously a lot of pressure.

He had a hunch that Sodick was going to go the way of FANUC.

"The headquarters only allows a maximum price reduction of 15.00%. They are worried that if we adjust too much, it will cause the entire price system to collapse."

"And they still don't believe that Nanshan Equipment's products will really completely replace our products."

Fujiwara Fukke also felt tired.

Many of the people at the headquarters have never been to China in their lives.

Even if manufacturers such as Fanuc, Aida and Komatsu had suffered losses at the hands of Nanshan Equipment before, they didn't feel anything.

After all, in their opinion, Sodick's technology is unique.

It's worth the price.

"If it only drops by 15.00%, although it cannot be said that there is no effect at all, the effect is definitely not ideal."

"Many companies made comparisons and found that Nanshan's technical parameters are no worse than ours, or even better than ours."

"In this case, even if our price is only 5% higher, the other party will probably choose to cooperate with Nanshan Equipment."

When Chen Liang said this, he couldn't help but feel a little resentful.

He knows the power of Nanshan equipment very well.

If Sodick were more expensive than other Chinese companies, most people would choose Sodick.

But Nanshan equipment is different.

"I understand what you are saying, but it may not be that easy for people at the headquarters to accept it immediately."

"The most important thing is that our profit margin is not that big. A 15% price reduction will already cause our profit margin to drop significantly."

"At this time, we basically rely on after-sales service to make money."

Fujiwara Fukke's explanation seemed pale and feeble to Chen Liang.

But there was nothing he could do.

I can only watch helplessly as Sodick begins to decline rapidly in the Chinese market.