Rebirth 99 to become a car giant.

Chapter 267 The emergence of Yangcheng Toyota has added some variables to Xingchen Automobile

As for which international automobile giant has the worst relationship with Nanshan, it has to be Toyota.

Because of the Nanshan gearbox, Aisin's share of the international gearbox market has dropped significantly.

In addition to Toyota-related manufacturers such as Toyota Motor, Subaru and Suzuki Motor, which continue to use Aisin transmissions without hesitation, Ford Motor, General Motors, and Volkswagen are all reducing the proportion of Aisin transmissions installed.

Even now, Aisin has been basically completely removed from the supply system.

Although this impact cannot be said to be fatal to Aisin, it is definitely traumatic.

Almost all their efforts in the past ten years have been wasted.

When his son is beaten and disabled, the father naturally has to stand up and support him.

However, after several attempts to compete with Nanshan, Toyota failed to gain favor.

Even after a series of investigations, Toyota Motor vaguely discovered that Nanshan's shadow was behind the "brake door" incident in the United States.

As a result, the relationship between the two parties becomes even more difficult to talk about.

"Bu Chen, you must have seen the reports about Xingchen Automobile on the Internet in the past two days, right?"

Spring City Toyota, sales director Miyazaki Himasa took the initiative to talk to deputy director Chen Wenzhan about Xingchen Motors.

There are rumors that Chen Wenzhan will soon be promoted to the deputy general manager of Spring City Toyota and the head of the sales department. His status within the Spring City Automobile Group is also rising, and he can be regarded as a young man who has been reused.

Toyota Motor wants to influence Spring City Automobile Group, and Chen Wenzhan is obviously a good messenger.

Now that Nanshan Group has entered the field of car manufacturing, Toyota naturally has ideas.

"I see, the domestic car market is expected to become more and more intense in the future."

"Especially since May this year, GM has launched a wave of price cuts, and all car companies have followed suit."

Chen Wenzhan thought that Miyazaki Himasa was just chatting with him casually, so he didn't pay much attention to it.

However, Miyazaki's thoughts were soon exposed.

He said: "Nanshan Group itself has strong engine and gearbox production capabilities. Many independent brands in China are using their powertrains, and even gearboxes are sold to the international market."

"Some time ago, they competed directly with Bosch, and they didn't fail in the end."

"It can be imagined that their strength is very different from that of ordinary Chinese independent brands."

"I think the emergence of Xingchen Automobile will bring a big change to China's automobile industry."

“Does Spring City Automobile Group need to consider taking precautions for a rainy day?”

Chen Wenzhan is also a smart person.

From Miyazaki's words, he also got a slightly different meaning.

However, since Miyazaki didn't say it directly, he wouldn't take the initiative to ask.

On the contrary, he continued to pretend to be a little confused and said: "Didn't Autohome report that Xingchen Motors is preparing to build a Chinese luxury car brand and prepare to produce high-end models with large displacement?"

"This market is very niche and is mainly occupied by Mercedes-Benz, BMW and Audi."

"Even Toyota's Lexus has a very small market share in China."

"The establishment of Xingchen Motors should have very little impact on Spring City Toyota, right?"

When Chen Wenzhan said this, Miyazaki found that he didn't know how to refute.

But soon, he found an entry point.

"Chen Bu, you are right. What Xingchen Motors is doing now is not targeting car companies like us. However, I think the Audi models that will be hardest hit are likely to be Spring City Volkswagen's Audi models."

"Audi is a luxury model. China's official car procurement, many high-end cars use the Audi A6."

"Judging from online reports, I feel that Xingchen Motors' first model is likely to compete with the Audi A6."

"The interests of Spring City Automobile Group will definitely suffer losses when the time comes."

"I think you could consider mentioning it to the group leaders to be more vigilant about Xingchen Motors and Nanshan Group?"

In the end, Miyazaki Himasa finally revealed his purpose.

It is already difficult for Toyota Motor to contain the Nanshan Group in China with its own strength.

But the stronger the Nanshan Group becomes, the greater the threat it poses to Toyota Motor.

In the past, it was Aisin. In the future, the development of parts companies such as Denso and Toyoda Gosei will definitely be affected.

Therefore, Toyota China has regarded Nanshan as its main competitor.

Not to mention that Nanshan Group has now established Xingchen Automobile to produce its own cars.

"Before the model of Xingchen Motors has not been officially exposed, it is estimated that with the current news, it will be difficult for the group to make any big moves."

"Unless there is a better choice than Nanshan on the market."

"Minister Miyazaki, is Aisin interested in establishing a joint venture with Spring City Automobile Group?"

"If possible, I think Aisin's 6AT has every chance of entering other subsidiaries such as Spring City Volkswagen and Spring City Mazda."

Chen Wenzhan now basically understands Miyazaki's thoughts.

At this time, naturally I also want to gain some benefits.

If he can facilitate a joint venture between Aisin and Spring City Automobile Group, the group boss will definitely take a high look.

"Aisin already has a factory in China, and the current production capacity is not saturated. It is estimated that there will be no need to continue to expand business in the short term."

"But I can help ask about Denso."

"Perhaps they can use part of their business to explore the possibility of establishing a joint venture factory."

Miyazaki also knew that it would be very difficult for Chen Wenzhan to promote certain things if he was not given some credit.

Denso itself is now optimistic about China's automobile market and wants to expand related businesses.

Whether it is engine-related parts or other parts such as air conditioners, instruments, VSAs, etc., Denso is considered a leader in the industry.

In addition to supplying Toyota Motor, Yangcheng Honda, Xifeng Honda and Xifeng Nissan are also his customers.

Even independent brands such as Chery Automobile and Geely Automobile have some parts produced by Denso.

"If Denso can establish a joint venture with Spring City Motors, I am confident that all companies in the group will use Denso parts to the maximum extent."

Chen Wenzhan was also quick to impress Miyazaki.

However, Miyazaki is really willing to eat this cake.

The domestic automobile industry is very different from that abroad.

The joint ventures and self-branded models of various automobile groups will give priority to the products of the group's component companies.

Most of these parts companies are actually joint ventures.

It is a joint venture established by an international parts giant and auto parts companies affiliated to various automobile groups.

Whether it's seats, air conditioning, or exhaust systems, this is generally the case.

"I'll contact the people from the electronics department as soon as possible, and I'll communicate with you as soon as possible if anything happens!"

……

"Mr. Cao, the joint venture negotiations with Yangcheng Toyota have been completed, and the new company will be officially established next month."

"By then there will be four automobile companies in Yangcheng. Should we consider re-adjusting the positioning of our models? Otherwise, by then the sales volume of Yangcheng Honda, Xifeng Nissan and Yangcheng Toyota will be higher than ours. It is estimated that all aspects will face difficulties for us. Support will decline.”

Liu Tianwu has been a little confused these days.

He takes time every day to go to Autohome and various portals to learn about news related to the automobile industry.

Especially the various reports on Xingchen Automobile in the past few days are generally not good-looking.

This made him a little confused.

You know, for the development of Xingchen Automobile, he has already started arranging people to acquire land.

If Xingchen Automobile fails to develop by then, he will be under great pressure.

Especially this month, he suddenly learned that Yangcheng Automobile Group and Toyota Motor were setting up a joint venture in the next district, which made him even more stressed.

"Honda Motors and Yangcheng Motors established Yangcheng Honda, but in 03, they went over to establish Xifeng Honda with Xifeng Motor Group."

"In this way, Yangcheng Motor naturally wants to find Honda's rival Toyota to establish a joint venture."

"There are already two Japanese car companies in Yangcheng, and the supply chain is relatively sound. It is not surprising that Toyota would set up a factory here."

"Maybe Volkswagen will find a place to set up a factory in Lingnan Province in the future."

Cao Yang did not directly answer Liu Tianwu's question.

He has already started working on the exterior design of the model, and the positioning of the model has been determined.

It would be child's play to change it at this time.

Besides, he really wants to build up the brand power of Xingchen Motors, otherwise it will be very difficult to produce cars worth more than 30 yuan in the future.

Competing with independent brands such as BYD, Chery, and Geely in the car market worth over [-] yuan every day is not a situation he wants to see.

If that's the case, just build the car from the beginning.

No need to wait until now.

"Lingnan Province, as the largest province in the south in terms of economic scale, is also a key province in automobile sales."

“I’m not surprised that more and more car companies will come here.”

"However, the more car companies there are, the more provincial and municipal policy support will be spread out."

"For example, during this period we were running for the Xingchen car's license plate, and now we have encountered a problem."

"In the past few days, all parties have begun to work on obtaining a birth certificate for Yangcheng Toyota."

"It will definitely become more difficult for Yangcheng to apply for licenses from two companies from the ministries and commissions at the same time."

"It's hard to say whether Xingchen Motors will be sacrificed for Yangcheng Toyota."

"After all, Toyota's global influence is visible to everyone."

"I heard that the first model they introduced was the world's best-selling CAMRY model. It is the same route as the Accord model that Yangcheng Honda first introduced. Everyone is very optimistic about it."

Liu Tianwu was still struggling with whether to tell Cao Yang about this adverse influence.

Now that I see Cao Yang insisting on building luxury models, I can't help but say it.

Much of the information about the Yangcheng Toyota project is still in the confidential stage and has not been officially announced to the outside world.

Logically speaking, it is not appropriate to say it.

But for Xingchen Automobile, Liu Tianwu didn't care so much.

Anyway, some well-informed people already know this news.

Yangcheng Automobile Group and Toyota Motor will also make official announcements soon.

"Leader, we already have a relatively clear direction internally for the planning of Xingchen Motors."

"We at Nanshan Group need a high-end model as a verification model for our new technology, otherwise there will be no way to fully highlight our technical advantages."

"This is also a major event related to the development of Nanshan's auto parts business."

"Xingchen Motors will definitely launch more models in the future, but the positioning of the first car has already been determined."

"We have already begun the design work of the complete vehicle internally, and the planning of the production plant is also in progress."

"As for the license issue, we will also consider two routes to advance together."

"On the one hand, we will continue to apply as normal, and on the other hand, we will contact some potential companies to see if we can acquire them at a lower price."

When Cao Yang said this, it was hard for Liu Tianwu to insist on anything.

After all, Nanshan Group's most important business now is parts and components.

You can't let Cao Yang give up the development of the parts business in order to build cars, right?

……

"President, Nanshan Group is also manufacturing cars. It is a good time for us to establish a joint venture with Yangcheng Automobile Group."

Atsoo Fukuichi and Fujio Zhang flew to Baiyun Airport in first class.

Toyota Motor is going to establish a joint venture with Yangcheng Automobile Group, and now the negotiations have come to an end.

Soon, the official news will be announced to the public.

At this time, as the president of Toyota Motor, naturally he cannot stay in Japan all the time.

"China's automobile industry is developing too fast. Their sales volume this year is estimated to exceed ours."

"If it continues to develop at this rate, China will probably become the world's largest automobile market in five years."

"We have already established a joint venture with Spring City Automobile Group in the north, and now it is just right to go to the south."

"I just didn't expect that we would encounter the establishment of Xingchen Automobile at this time, so don't blame us for going against them."

Fujifu Zhang's opinions on Nanshan have become more and more serious in recent years.

Toyota Motor and its subsidiaries have suffered several losses at the hands of Nanshan.

Unfortunately, I didn't take advantage even once.

Is it bearable, what is unbearable?

"Through the joint venture, we can promote Yangcheng Automobile Group to cooperate with Nanshan Group as little as possible."

"When the parts companies under our group set up factories in Yangcheng, they can consider giving them a small amount of shares. This should make it more convenient when it comes to land acquisition and dealing with various departments."

Fukuichi Atsoo's calculations were obviously very loud.

Over the years, many Japanese companies have established joint ventures in China, and everyone has figured out a plan to maximize profits.

Therefore, regardless of whether the joint venture party holds [-]% or [-]% of the shares, it seems that it has taken away a large amount of profits.

In fact, they can transfer most of their profits through various methods such as technology royalties and imported components.

In the end, [-]% of the proceeds taken by the joint venture partner can be divided into [-]% of the actual profit, which is considered very good.

If you go too far, [-]% of the shares will not even get [-]% of the actual profit.

"Well, that's a good suggestion of yours."

"I believe Yangcheng Automobile Group is also very interested."

"It would be best if we can find an opportunity for Yangcheng Motors to come forward to deal with Nanshan Group!"