Rebirth 99 to become a car giant.

Chapter 237: All kinds of ultimate moves are used together, and the opponent starts to loosen up first

Chris is definitely a profit-oriented person.

Although he had a good relationship with Nanshan before, this time Nanshan was involved in an anti-dumping investigation case, but he had no intention of helping at all.

Even after Nanshan lost the lawsuit, he switched to buying bearings from SKF, and the cost would increase to a certain extent, but he didn't care.

If there was no story in it, no one would believe it.

However, Cao Yang didn't care about this.

He believes that he still has more cards to play and more interests to attract Chris.

Although the American automobile industry is in decline, as the purchasing director of Ford Motor, Chris is still worth a little profit from Cao Yang.

"Cao, you and SKF are both suppliers of Ford Motor. We definitely don't want to see you fighting to the death there!"

"The cooperation you just mentioned, can you tell me specifically what kind of cooperation it is?"

Chris's brown eyes stared at Cao Yang, as if he wanted to see through Cao Yang's true thoughts.

"Currently, apart from China, Nanshan Bearing's main market is the United States."

"The share in Europe is very small, but the market space in Europe is very large."

"As the evidence provided by SKF in the anti-dumping investigation shows, the selling price of Nanshan's bearings is lower than their cost."

"We can all develop our own ideas. Nanshan is responsible for producing bearings and selling them to a trading company. The trading company then sells the bearings to SKF."

"In this way, they can continue to make money in Europe without having to worry so much about expanding production plants."

"Even in the process, their profit margins can be improved."

"Of course, this trading company needs to be familiar with the laws and regulations of various European countries. I am relatively new to this aspect. I need your help, Chris, to recommend it."

"The best thing is that you can discuss it with SKF's senior management to see what kind of trading company it would be more appropriate to acquire or form a trading company."

Cao Yang's words were not particularly obscure, and he believed that Chris must have understood what he meant.

Sure enough, after Chris was silent for a moment, he asked: "What about the American market? Is it also traded through this trading company?"

"Parts that are already in mass production are naturally not suitable for such operations."

"But for newly developed customers, we can make concessions and hand over the business to trading companies!"

Although Cao Yang has openly put up a very big battle and wants to fight against companies such as SKF and Aisin.

It has even begun to fight back through antitrust investigations and patent litigation.

However, he knew that these cases would not be easy to win in the end.

Although he is not afraid of spending money, he is afraid of spending time.

He couldn't stay in the United States all the time to worry about these cases, so after everyone saw Nanshan's fist and his own interests were guaranteed, he could consider stopping.

Obviously, the plan he just proposed is a good plan to win over senior executives of Ford Motor, General Motors and other companies.

No one is selfless.

As long as the benefits are great enough and things are done safely enough, people will definitely be interested.

Similarly, SKF is also run by a group of professional managers.

They also have selfish motives.

No matter what happens, there's nothing wrong with increasing the company's turnover and making its profit margins better, right?

"Cao, is there any risk in such a plan? Do you think it's strange to see that the bearings are actually purchased from a trading company?"

Chris asked this, which obviously meant that he was already moved.

"The characteristic of the bearing industry is that there are many agents. The bearings we directly supply to Ford Motor and General Motors may be a bit eye-catching if they are sold through agents."

"But there are many other demands for various bearings on the market, and there are also other less-large customers that are worth exploring."

"There is absolutely no problem in operating this way in these places."

Cao Yang made a very definite judgment.

At this time, whether there is a problem or not, there is definitely no problem.

It is not appropriate to give money directly to people, but if you let people make money through legal solutions, there will be no problem at all.

Don't think that all foreigners are as incorruptible as Hai Rui. How is that possible?

"I will seriously consider your plan and discuss it with them seriously!"

"But the court is about to start, do you need me to coordinate it?"

Chris's attitude at this time was completely different from when he chatted with Metz more than half a month ago.

Sure enough, all the hustle and bustle in the world is beneficial.

"No, I think SKF will not compromise easily if it does such a big thing this time."

"It just so happens that after we have worked through a few lawsuits, they may be willing to sit down and talk calmly."

Cao Yang has already prepared such a large team of lawyers, so naturally he wants to take them out for a walk.

Otherwise, the money will not be wasted by then?

If you want to deter other manufacturers and prevent future generations from always thinking about using these methods to deal with Nanshan, then you must let SKF, the leader, suffer some losses.

You are an established giant, I can’t kill you.

But I can give you a good lesson.

Eventually, over time, it will slowly erode your market and surpass your technology.

……

"Ovid, this time the anti-dumping investigation must give Nanshan some color."

"Even if there is no way to include all their bearings in the list of objects for increased anti-dumping duties, the wheel bearings must be included, otherwise we will fall into a passive position."

The court session is tomorrow.

Johnston was not excited at all.

On the contrary, he was a little uneasy.

Ovid was keenly aware of this and said, "Johnston, is there any new opinion from the board of directors?"

As the CEO of SKF, Ovid felt that no one could trouble him that much except the board of directors.

But this time, he obviously guessed wrong.

"You must not have been surfing the Internet well in the past two days, especially not on European websites."

"Many websites are now reporting news related to SKF. Whether it is anti-dumping investigations, antitrust investigations or patent infringement cases, they are now spreading on the Internet."

"I didn't expect so many netizens to be interested in bearings, and some even thought that SKF was really dying."

"The technology is not as good as that of Huaxia Company, and we need to infringe on other people's patents to produce parts."

"The costs are not as high as those of Huaxia Company, so we need to rely on anti-dumping investigations and violations of anti-monopoly laws to maintain profits."

"This public opinion is very unfavorable to us!"

Obviously, someone at the headquarters reported to Johnston some situations in the past few days.

This made Johnston realize that what happened this time was even less easy to handle.

He really didn't expect things to develop like this.

If he had known earlier, maybe he wouldn't have done this.

"This thing is a bit weird. Normally there wouldn't be so many people interested in this thing."

Ovid also immediately felt something was wrong.

There seems to be a pit ahead!

Thinking of what he had experienced in China, Ovid's mood became bad.

"Anyway, the legal team is already here, and we still have to attend the first court session tomorrow."

“After that, you immediately contact people from Nanshan to discuss the possibility of out-of-court settlement.” After Johnston finished speaking, he immediately added, “I’m not just talking about anti-dumping investigations, but also patent infringement cases and antitrust proceedings. "

Anti-dumping investigations are not ending so quickly, nor are patent infringements.

For now, SKF's brand power in the bearing field is definitely higher than that of Nanshan.

This cannot be changed in a year or two.

Therefore, if SKF falls into Nanshan’s patent infringement case, it will definitely be a blow to SKF, but for Nanshan, it will be a victory whether it wins or not.

Because his fame and brand power have increased.

Johnston is obviously aware of this.

"This……"

"Are you going to contact Nanshan so soon?"

Ovid suddenly felt as if someone had brought a plate of shit in front of him and forced him to eat it.

As the former head of the Huaxia branch, Ovid's hatred for Nanshan was definitely very deep.

But now that the CEO has spoken, he has no way to refute.

"Earlier contact may be a good thing for us."

"There is nothing wrong with fighting, making contact, and negotiating peace at the same time."

Johnston is just a professional manager. Maybe he will be fired if his operating data is not satisfactory if he works for another one or two years.

Thinking of the call he received from Ford's purchasing director yesterday, his heart became more flexible.

"Then... let's do it!"

"But I think at least one of Nanshan's products should be included in the list of anti-dumping and tax increases, otherwise we will have completely failed."

Ovid said without giving up.

But Johnston was noncommittal.

……

Nanshan's tactics against SKF were naturally applied to followers like Aisin and FANUC.

Public opinion in Japan soon began to become polarized.

Although everything is said, Aisin and FANUC definitely feel a lot of pressure.

In the United States, the U.S. may once again be involved in an antitrust investigation, and the patent infringement lawsuit has been set for court, which makes Aisin and Fanuc begin to regret it.

Originally, everyone thought that Nanshan was about to die, so they could rush forward to get a share of the pie.

Unexpectedly, I didn’t eat the meat, but instead made myself embarrassed.

"Okumura, I just saw the news that SKF is seeking an out-of-court settlement with Nanshan. Is this true?"

Aisin’s president Hisato Yoshikawa also came to the United States in person this week to start responding to Nanshan’s counterattack.

When Okumura originally reported to him, he thought he was just following others to take advantage, but now it turned out that he needed to charge forward.

Naturally, he, the president, cannot stay in Japan forever.

"I have also seen this news. It was first spread on the Yahoo forum. It has not been confirmed by SKF or Nanshan. I don't think it is necessarily credible."

Okumura is also under a lot of pressure now.

It was he who suggested following the trend to deal with Nanshan.

If a lot of manpower and material resources are spent, but the result is nothing, then it is definitely not a good thing for his development.

"No, I don't have the same opinion as you!"

"As the saying goes, there is no smoke without fire. Now that this news has come out, it means that SKF and Nanshan are discussing this matter."

"In particular, there are rumors on the forum that Nanshan has a lot of evidence of SKF's alleged monopoly and is preparing to hand it over to the American judicial authorities in the next step. By then, the anti-monopoly investigation may be officially launched."

"This should be a situation that SKF does not want to see very much."

Hisato Yoshikawa did not mention the patent infringement case.

As the world's leading gearbox company, Aisin has fought patent lawsuits with many people, so it is clear that this patent infringement case is not that easy to decide.

"Then...then what should we do?"

"The gearbox anti-dumping investigation has already been launched. If we cancel it at this time, I am afraid the U.S. Department of Commerce will not be happy either."

Okumura felt the hesitation of his president, so naturally he didn't dare to move forward.

Effort is important, but the direction of the effort is even more important.

Otherwise, the direction is wrong, and the harder you work, the worse the results will be.

"Stop for a moment and wait and see how the situation develops!"

"Now that both sides are plaintiffs and defendants, things have become complicated."

Yoshikawa Hisashi secretly regretted that he still did not calm down.

I should have waited and watched for a while.

At least wait until SKF wins the lawsuit before Aisin can rush forward.

That way you won't be passive and just enjoy the fruits of victory.

……

"Mr. Cao, SKF's attitude has changed!"

"They actually started to contact us proactively."

Zeng Tingting came to Cao Yang very excitedly.

During this time, she was definitely under a lot of pressure.

If the anti-dumping investigation is implemented and Nanshan Bearing has to pay additional anti-dumping duties, then it can basically say goodbye to the American market.

"It's normal. These companies are filing lawsuits essentially for profit."

"Our current attitude has made them feel that they may not be able to obtain the benefits they want by filing a lawsuit, and they may even suffer greater losses in the end."

"In this case, attitudes will naturally start to change."

Cao Yang was involved in the whole process. Whether it was welcoming the lawsuit in an upright manner or using some surprising tricks to win, he personally planned it.

In this case, he can feel any changes in things in advance.

"Then what should we do now?"

"Do you want to reconcile with them?"

Zeng Tingting is a little out of ideas now.

This was her first time encountering such a big scene.

Even an IQ of 155 is not enough.

"Let it dry first, and take this opportunity to make Nanshan famous!"