Rebirth 99 to become a car giant.

Chapter 221 This anger is a bit weak

“The most powerful model under RMB 30, its power is unmatched!”

“The acceleration from 7.5 kilometers to [-] kilometers is [-]S, and the power is as powerful as the joint venture model!”

"Front MacPherson independent suspension/rear multi-link independent suspension, BYD F6 is coming!"

"All series are equipped with ABS anti-lock braking system as standard, and the independent brand has added another car brand!"

"With a monthly sales target of [-] yuan, BYD's car-making dream is taking off!"

……

With the holding of BYD F6 model test drive activities, there are more and more reports about F6 models on the Internet.

After being entertained with delicious food and drinks, the media from all walks of life will naturally not take money and do nothing.

Otherwise, it would be considered breaking industry rules.

No matter which car company has a new model on the market, no matter how good the new model is, you can always find some points to promote (brag).

F6 is no exception.

Even because of its very special appearance and power, various media reported on it with much enthusiasm.

After all, the media also needs food, and people also need traffic.

Articles reporting on F6 received significantly more clicks than other articles. In this case, the enthusiasm of various media outlets for reporting naturally increased.

As Autohome, which is currently very popular with consumers, is naturally an important area for coverage.

BYD personnel even went to Autohome to visit Zhang Fugui and discuss the next step of cooperation between the two parties.

However, as F6's popularity rises, it naturally also brings some other influences.

"Lu Sang, what parts does Nanshan supply to us now?"

From the Guangcheng Honda Purchasing Department, Kimura Kawaguchi specially called Lu Xiangyang.

Nanshan is a supplier of his own company, so he naturally knows this.

After all, he had attended some Nanshan-related activities before.

But he didn't know much about the latest car models.

"Currently, the door hinge reinforcement plates for all our models are supplied by Nanshan."

"Parts such as wheel bolts and wheel hub bearings are currently being reviewed with the institute for the possibility of use."

"However, these parts are of great concern, and the Tochigi Research Institute has not yet given a final judgment."

Lu Xiangyang was a little unclear as to why Minister Kimura suddenly asked him this question.

Did something happen to Nanshan?

Should not be ah.

If something happens, I should know first.

"According to your statement, the only parts Nanshan directly supplies to us are door hinge reinforcement plates?"

Kimura's eyes were very disappointed.

This is a bit inconsistent with his impression.

"The parts directly supplied are indeed only such a small part, and the proportion of Nanshan's turnover is very low."

"But many of the stamping parts on our Accord are from the Yangcheng Huaqiang Factory. 30% of this company's shares are owned by Nanshan."

"In addition, most of the equipment and molds of Yangcheng Apex, Yangcheng Aiji and Weifu Technology are purchased from Nanshan."

“Even some of our other manufacturers have some cooperation with Nanshan in the mold and equipment business.”

When Lu Xiangyang said this, Kawaguchi became even more depressed.

If you want to deal with Nanshan emotionally, are there any tricks you can use?

We can’t let suppliers like Yangcheng Aiji re-import equipment, right?

We can't let them give up using Nanshan's low-priced domestic molds and instead import high-priced molds from Japan, right?

Not to mention whether it was too late due to schedule, from a cost perspective, he, the head of the purchasing department, had no reason to make a proposal.

"Minister Kimura, are there discussions within Honda about reducing Nanshan's share of our supply chain?"

At this moment, Li Huarong next to him intervened.

In Japanese companies, the heads and employees of various departments work in a large office.

The position of Vice Minister Li Huarong is next to that of Minister Kimura.

So he naturally heard all the questions Kimura asked Lu Xiangyang just now.

Combining the phone messages given to him by the deputy director of the sales department in the past two days, he probably guessed what Kimura meant.

"Bu Li, this is indeed the case."

"You must also know that BYD is also going to build a car. Their new car F6 will be launched in a few years. Now you can see a lot of related reports on the Internet."

"Then the F6 looks exactly like our Yager, and it will definitely have some adverse effects on us."

"The most important thing is that many reports on the F6 model have intentionally or unintentionally compared them with our Yager's powertrain parameters."

"The result of the comparison is that the engine used in our Accord is not as good as the F6."

"The gearbox we use in the Accord is not as good as the F6."

"This is very detrimental to the sales of our Accord models."

"There has even been feedback from 4S stores, and individual consumers are beginning to pay attention to the differences between the Accord's powertrain data and the F6."

Kimura Kawaguchi briefly told Li Huarong the background of the matter.

In this matter, he believed that the interests of both parties were consistent.

"Nanshan engines will not only be provided to BYD, but also to other independent brands. This is indeed a potential threat to us."

"But due to Tochigi Research Institute, our current models rarely use Nanshan parts. Even if we want to deal with Nanshan, we don't have many tricks to use."

The relationship between Li Huarong and Nanshan is okay.

And he also knew that Nanshan was now Yangcheng's favorite, so naturally he didn't want to be on the front line against Nanshan.

Otherwise, someone might cause trouble for him when the time comes.

"That's what we say, but we must show our attitude on this matter."

"The reinforcement plate is not difficult to produce. Let Yangcheng Apak see if it can be done and cut it off as soon as possible."

When Kimura Kawaguchi said this, Li Huarong had no objection.

After all, for Nanshan, which has a volume of tens of billions, a reinforced plate is really nothing.

As long as Kimura doesn't ask suppliers not to use Nanshan's equipment and molds, he won't say anything.

However, in this case, Yangcheng Honda's resistance seemed very weak.

This is not something Li Huarong wants to worry about.

Anyway, the pressure to sell cars is on the sales side. As the deputy director of the purchasing department, his task is to reduce costs.

……

"Mr. Cao, Li from Yangcheng Honda just called me and said that Honda asked them to cut off all our parts in the next step."

After Zeng Tingting received the news, she immediately reported it to Cao Yang.

After all, this matter is not about the number of parts cut off, but about the attitude of cooperation with Yangcheng Honda.

"Yangcheng Honda wants to cut our parts?"

"why?"

While watering the dieffenbachia on the windowsill, Cao Yang asked, "Is it because of the BYD F6 incident?"

"Yes!"

"Li Huarong explained to me specifically that this decision was made by Honda."

"It's hard for him to object."

"But he also said that he would only cut off the parts we directly supplied, and the Huaqiang factory has no action for the time being."

"We will not prohibit Yangcheng Honda's suppliers from cooperating with Nanshan."

Zeng Tingting's mood is very problematic.

She already knew why Yangcheng Honda had this reaction.

She was also very aware of the impact this reaction had on Nanshan.

Overall, the impact is still very weak.

Originally, Japanese companies such as Toyota and Honda were not Nanshan's main target customers.

These companies all have their own relatively mature supply chains, and it is impossible to use Nanshan parts on a large scale.

ECUs, for example, are definitely on the plate of Keihin, a subsidiary of Honda.

No matter how good Nanshan's ECU technology is, there is no chance.

The situation is similar for some other key components.

"I have to share this news with Mr. Wang of BYD to let them know how Nanshan has been affected."

"But Honda does things this way, and it doesn't look grand at all."

Cao Yang was not particularly excited about the news reported by Zeng Tingting.

If Ford and General Motors jumped out and said they wanted to block Nanshan, the impact would be huge.

Honda cars...

Not far!

At least for Nanshan’s business influence, it’s far behind!

"Mr. Cao, Yangcheng Honda has such a reaction, which basically means that our relationship with Honda Motor is broken."

“I’m afraid it will be very difficult to get orders from them in the future.”

"This matter really needs to be known to BYD people, otherwise they will still think they are doing us a favor."

Zeng Tingting is a person with an IQ of 155.

Naturally, he also knew how to make use of this news.

……

Lian Longxing is the small owner of a local car repair shop in Yangcheng.

Usually, repairing tires and washing cars for customers are the main business. Occasionally, I also repair cars.

Although I can't say that I'm rich, I still have some savings.

He was driving a Santana that was ten years old and was thinking about changing to another car.

As a person with a college degree, his car repair shop is also equipped with computers, following the trend.

Since he was about to change his car, he naturally wanted to learn about the latest models on the market.

After all, even if he is the owner of a car repair shop, he is only familiar with models that have been in mass production for many years.

If you ask him to choose which product to buy from Santana, Jetta and Fukang, he can tell you many things.

However, some functions and configurations of the latest models require continuous research.

Especially the newly launched models in the past two years have a lot more configurations.

He almost feels that his car repair shop is a little out of date.

"The styling is not inferior to the Accord, and it is more powerful than the Accord!"

I went to work early in the morning and there was no business.

Lian Longxing naturally turned on his computer and boarded Autohome to read car-related news first.

The Accord is one of the models he is planning to replace. The other two choices are Changan Ford's Mondeo and Modu Volkswagen's Passat.

Now that I saw such a title, I was naturally very interested and clicked on it.

"BYD F6?"

"This engine is actually turbocharged, and the gearbox is also 6AT."

"The power performance is really not worse than the Accord."

Lian Longxing quickly finished reading this article.

BYD was going to build a car, and he had heard about it.

After all, he is considered a person in the automobile industry.

But he didn't know much about the specific situation of F6 before.

"The price is expected to be only half of the Accord. It seems that buying a model with better power than the Accord is not out of the question."

Lian Longxing then saw several related articles on Autohome.

These articles, both inside and outside the words, guide consumers to choose to buy an F6 instead of spending such a high price to buy an Accord.

With this extra money, it’s better to buy an extra house in Yangcheng!

This sentence in one of the articles immediately touched Lian Longxing.

This seems to make sense.

If you haven’t bought a house yet, why would you buy such a good car?

Soon, he took the initiative to analyze and compare some configurations of BYD F6, and then found many related articles on the Internet to read.

In the end, Lian Longxing felt that BYD F6 was his best choice.

……

"Ayang, the article you mentioned about buying an Accord rather than buying an F6 and having extra money to buy a house has now become the most commented article by netizens on Autohome."

"There are many rumors among people that they are planning to buy an F6 and no longer intend to buy an Accord."

"The guys at Yangcheng Honda are probably going to have a headache now."

Zhang Fugui made a special call to Cao Yang today and reported some situations of Autohome.

Yangcheng Honda does not plan to cooperate with Nanshan in the future and will not continue to use Nanshan parts.

Zhang Fugui, the former head of the sales department, naturally heard about this news.

Some of the counterattack articles on Autohome were even written under Cao Yang's personal instructions and guidance.

It is not too late for a gentleman to take revenge.

That's because I don't have the ability to take revenge.

Today's Nanshan does not have the ability to fight back at all.

In this way, naturally if you have any grudges or grievances, you will avenge them on the same day.

Don’t you, Yangcheng Honda, want to cut off my parts?

Let's see who suffered greater losses.

"You should also report this situation to the people in BYD's sales department and let them take this opportunity to publicize it on various forums and forums."

"The F6 will be officially launched next month, and their publicity work should be full-scale now."

Revenge is revenge, and this matter cannot be completely made easier by BYD.

So some jobs naturally have to be done by BYD people.

"I've told them, and many of the comments in it are also related to their rhythm of wearing them."

"It is estimated that after this incident, they will also feel the benefits of cooperating with us."

Zhang Fugui is still in a very good mood now.

Autohome is now considered to have completely improved.

In the first half of this year, it even turned a profit.

This is definitely a rare thing for Internet-based companies.

He now even has the idea of ​​further expanding his Internet business.

"Be careful not to let people from Yangcheng Honda get caught, otherwise other OEMs will also be wary of Autohome."

"This is detrimental to the next development of the website."

"In addition, we can also consider starting the car dismantling channel mentioned earlier."

“For the first model, let’s compare the Passat of Yangcheng Honda with the Volkswagen Passat and BYD’s F6.”

"Strive to further consolidate the position of Autohome."

Cao Yang naturally has rich experience in how to run an auto home.

Later generations are so mature, so the successful cases are placed there, and just let Zhang Fugui follow this idea.

As for whether the effect is good or not, there is no need to worry at all!