Rebirth 99 to become a car giant.

Chapter 147: SKF was shot while lying down (two-in-one)

Every machine tool company knows the importance of CNC systems.

Not to mention the high cost ratio, just being able to realize independent production of CNC systems is definitely a major achievement for machine tool companies.

After all, the Eighteen Arhat Factory is a state-owned enterprise.

For leaders, whether it is making money or expanding their scale, in the final analysis they all want to achieve more political achievements.

So that I can make further progress.

"Mr. Cao, the prices of CNC systems from Fanuc and Siemens have been reduced."

"All models have been reduced to previous levels."

"Even the prices of some models have been loosened, and the other party expressed that they can still negotiate."

Zhang Sheng thinks that the relationship between Ji'er Machine Tool Factory and Nanshan is the best.

A few months ago, everyone worked together to trick Schuler.

So when there was a situation, he called Cao Yang as soon as possible.

"As long as the people at Siemens and Fanuc don't get kicked in the head, they will definitely lower the price back."

"Otherwise, not to mention losing the market, the anti-monopoly public opinion pressure will be enough for them to drink."

Cao Yang was not surprised by this result.

Essentially, the origin of this matter was the conflict between Nanshan, Schuler, and Aida.

Siemens and Fanuc were just fooled into thinking they could take advantage.

As a result, my intestines are now full of regret.

"Mr. Cao, if all CNC systems at our Ji'er Machine Tool Factory will no longer be purchased from Siemens and FANUC in the future, can both parties consider cooperating to set up a research group to conduct research on CNC systems?"

"We can even set up a joint venture to specialize in CNC systems."

"In this way, all domestic CNC systems in the future can basically fall into our hands."

Zhang Sheng's abacus was very good.

I want to take the opportunity to solve the CNC system supply problem of Ji No. [-] Factory, and by the way, I can make another political achievement in the future.

However, Cao Yang is not here to do welfare, so how could he use his CNC system to establish a joint venture with others?

Then simply sell Nanshan.

"Mr. Cao, equipment and auto parts are the two core businesses of Nanshan at present."

"In the equipment center, the CNC system is the core business."

"We are willing to provide Ji'er Machine Tool Factory with the industry's best and competitively priced CNC systems, but we have no current considerations about the joint venture."

Good old people can't do great things.

Cao Yang bluntly rejected Zhang Sheng's proposal.

"The machine tool industry currently receives very little policy support, and the lives of various companies are not so good."

“Previously, we couldn’t find qualified suppliers in China for many core components.”

"Especially for mid-to-high-end machine tools, many core components can only be imported from abroad."

"For example, the gap between domestic products and imported products is obvious, such as spindle motors, cutting tools, cutting fluids and bearings."

"In the future, as long as Nanshan can supply parts, we will give priority to using them, but can we give some discounts on the price?"

Zhang Sheng expected that the CNC system joint venture proposal would be rejected, so he did not dwell on it and immediately made a second proposal.

In this way, having just rejected the first condition, Cao Yang would definitely be embarrassed to refuse the second one.

Of course, the second condition itself is not particularly unreasonable.

If I use your parts more, it's only natural that you give me some discounts.

"No problem, we will definitely support you in this regard."

"Especially bearings, whether they are deep groove ball bearings, cylindrical roller bearings, tapered roller bearings, angular contact ball bearings, or thrust bearings, etc., we can satisfy our customers' needs as much as possible."

"The price is definitely much cheaper than imported parts, which will significantly reduce the cost of your machine tools."

In addition to being widely used in the automotive industry, bearings are also widely used in machine tools.

For example, spindles require bearings to support and control their rotation accuracy and stability.

There are also spindle motors, which usually use bearings to support and control the rotation accuracy and stability of the spindle motor.

Even on the tool holder and tools, bearings are needed to support and control the rotation accuracy and stability of the tools.

Other parts that need to rotate also need bearings.

The most critical thing is the bearings on machine tools. Compared with the bearings used in cars, the price is generally higher and the profits are more generous.

After all, a single machine tool requires a limited number of bearings, and the price will definitely be higher.

But in the entire machine tool industry, a lot of bearings are used.

After all, machine tools are a very broad concept.

Including lathes, milling machines, drilling machines, grinders, boring machines and other products of various specifications and models.

Not to mention the world, even China itself would produce more than 1000 million machine tools a year in later generations.

Of course, this includes a large number of relatively simple machine tools, otherwise a zero would have to be removed.

……

After calling Zhang Sheng, Cao Yang successively communicated with other machine tool manufacturers.

Basically, the other party wants to cooperate with Nanshan to develop CNC systems.

But all of them were rejected by Cao Yang.

Of course, the words are definitely not that blunt.

There will also be price concessions that should be there.

At the same time, Cao Yang also took this opportunity to vigorously promote his own bearings and other products.

As a result, China's machine tool industry immediately set off a wave of parts switching.

The first to feel the pressure was SKF.

"Holm, many customers in the machine tool industry have canceled a number of orders in the past few days."

"Especially in terms of standard bearings, the number of orders has dropped by more than [-]% compared to last year."

"I asked around and found out that Nanshan is causing trouble here again."

Xue Wenqiang was in a depressed mood.

During this period, he had been struggling, watching Nanshan Technology Co., Ltd. fight with press manufacturers such as Schuler and Aida, and also with giants such as Siemens and Fanuc.

So in the field of auto parts, Nanshan is a lot quieter.

But I didn't expect that the melon would end up on my head as I ate it.

"There are so many domestic machine tool companies, and most of them have adopted our bearings to some extent. Even if Nanshan can win over one or two customers, it is impossible for various machine tool manufacturers to change their minds on a large scale, right?"

Holm found it a bit incredible.

SKF's current position in China's bearing market is the result of decades of hard work.

Now it was so easily overturned by Nanshan.

This is completely illogical.

"Normally speaking, it is really difficult for Nanshan to do this."

"Even if their products are a little cheaper than ours and the quality can meet the requirements, most manufacturers will not be willing to waste the effort to re-test and switch bearing manufacturers."

"But Nanshan has many methods. They not only grab customers from the QCD aspect of the bearing itself, but they also tie it to other things."

"For example, CNC systems, Nanshan stole the show during this period."

"I have a classmate who works at Siemens and is responsible for the sales of CNC systems."

"I heard that in order to suppress Nanshan's influence in stamping equipment, Schuler and Aida persuaded Siemens and Fanuc, the world's two largest CNC system suppliers, to increase prices for Chinese customers."

"But this price increase was quickly cracked by the Chinese manufacturers headed by Nanshan."

"Not only did they put pressure on Siemens and Fanuc over antitrust legislation, Nanshan also took out its own CNC system and sold it individually to various machine tool manufacturers."

"What's even more surprising is that Nanshan's CNC system is no worse than Siemens and Fanuc."

When Xue Wenqiang said this, Holm immediately understood.

"You mean that Nanshan promotes its own bearing products to enter the other party's supply system by cooperating with various machine tool manufacturers on CNC systems?"

“But it’s impossible for Nanshan’s CNC system to completely replace Siemens and Fanuc in a short time, right?”

Although not a manufacturer in the same field, Holm still knows something about the situation of Siemens and Fanuc.

After all, in SKF's factories, the CNC systems of many machine tools are products of the two companies.

"There are many types of CNC systems, and it is indeed impossible for Nanshan to replace Siemens and Fanuc immediately."

"But as long as someone shows the strength to replace the other person, that's enough."

"I heard that Siemens and Fanuc not only quickly restored prices to their original levels, but also proactively offered to make some price concessions on new projects."

"Obviously, they are also aware of the threat Nanshan poses to them."

"As a result, people from various machine tool manufacturers will naturally become more active in cooperating with Nanshan."

When Xue Wenqiang said this, Holmer couldn't help but frown.

Could it be that after SKF's bearings encountered Waterloo in the automotive field, they will also follow suit in the machine tool industry?

Then my life would be really difficult.

"Our bearings have been gradually made domestically in China, and the price can be reduced appropriately."

"You ask each salesperson to proactively contact customers and try to minimize the impact."

"If possible, use the strength of the joint venture partners and ask them to help."

As soon as Golm finished speaking, Xue Wenqiang replied: "Our domestically produced bearings are mainly used in automobiles, and the joint venture partners are also in the automobile industry. Their influence on the machine tool industry may not be that great."

Holm:…

Why is it always you who gets hurt the most?

……

Kato Ichiro's mood during this period was like a roller coaster.

At the beginning, he was in a very good mood when he saw so many posts criticizing Nanshan on the Internet.

But public opinion soon began to change, and as of today, no one has reported any news criticizing Nanshan.

On the contrary, various machine tool manufacturers have stated that through the efforts of themselves and their suppliers, they have achieved the localization of CNC systems on some machine tools.

What depressed Kato Ichiro the most was the complaints from FANUC.

Although in terms of CNC system procurement, Aida is Party A and FANUC is Party B.

However, due to the importance of the CNC system, the relationship between the two parties is not so much that of Party A and Party B, but a cooperative relationship.

Just like the relationship between later automobile manufacturers and CATL, it is obviously not an ordinary relationship between Party A and Party B.

"Kato-san, FANUC's turnover in the Chinese market is expected to decline significantly this year. The discounts we verbally promised to your company can no longer be implemented."

Yoshida Nagamasa wanted to scold Kato Ichiro in his heart.

But he also knows that scolding will not solve the problem.

Now what I need to think of is how to make this year's turnover not so ugly.

Although the price of Fanuc's CNC systems has dropped back, some equipment manufacturers have also re-ordered Fanuc's products.

However, the number of orders has obviously declined significantly compared with forecasts.

The most troublesome thing is that he worries that this trend will continue to develop.

"Yoshida-san, our stamping machines are currently facing very severe market competition."

"In order to reduce costs, we have already produced part of the presses in China, and we are even preparing to purchase some components locally from China."

"Only in this way can our products be competitive."

"Only if our equipment sells more, your company's CNC system can sell more."

"If prices are not able to fall further, but instead rise, it will be a disservice to both of us."

If normally, if the supplier dared to raise the issue of price increase with him like this, Kato Ichiro would definitely have to vent his anger.

But the current situation is different. On the opposite side is Fanuc, which has suffered losses due to Aida.

"I completely understand what you said."

"But FANUC also has to find a way to survive."

"The price of the CNC system we provided to your company before was lower than that sold to Chinese manufacturers."

"There is actually no price increase now, but the original discount has been cancelled."

"FANUC no longer has enough funds to support such price concessions."

Yoshida's attitude was very firm.

Almost all Aida’s presses use FANUC products.

Unless they are willing to go to Siemens or Nanshan to buy it.

But the price of Siemens is higher than that of Fanuc. It is impossible for Aida to abandon Fanuc and choose Siemens.

As for Nanshan...

Even if he beat Yoshida to death, he would not believe that Aida would buy a CNC system from Nanshan.

To put it bluntly, FANUC has the initiative when it comes to CNC system price negotiations.

"If the price must be raised, then please ask FANUC to list the specific reasons for the price increase in detail."

"Also show the cost structure of the CNC system."

"If all the supporting materials support your price increase, then we can continue the discussion."

"Otherwise, there would be no way to agree to the price increase."

Kato Ichiro immediately came up with a drag technique.

He knew that Fanuc had no way to meet this request.

Even if you are satisfied, you can eventually find faults and let them continue to revise and add information.

Anyway, it is impossible to increase the price.

Unless everyone really wants to break up.