Shen Qiansan drank some wine during the meal, so Zhao Hanyu naturally drove him home.

On the way, Zhao Hanyu was still struggling. He asked with a smile while driving, "Third brother, do you think I am also an angry young man?"

Shen Qiansan smiled, "You don't count!"

"Why don't I count?" Zhao Hanyu immediately asked unwillingly.

Shen Qiansan was too lazy to explain such a boring question, and said: "Don't think about these things, use your energy to study how to make money."

Zhao Hanyu said "Oh" and said, "Third brother, what is your New Year Goods Festival?"

He has only heard of the Spring Festival, Women's Day, Qingming Festival, Labor Day, Children's Day, Army Day, National Day, and recently, Valentine's Day has been added among young people, but he has never heard of the New Year's Goods Festival.

How can we celebrate the New Year with our New Year goods?

He said he didn't understand.

Shen Qiansan explained this seriously, saying: "The so-called festivals are just important days in life that are worth remembering. It is a cultural phenomenon in itself, and it's no big deal."

"The New Year Goods Festival I organized is actually just a gimmick, the purpose is to attract people to trade New Year goods."

"Transaction?" Zhao Hanyu instantly grasped the key words. Shen Qiansan was talking about transaction, not selling. He quickly asked, "Third brother, what do you mean by transaction?"

Shen Qiansan said: "To put it simply, I will set up the stage, those who do business will do business, and those who buy New Year goods will buy New Year goods. I will find a place to gather those who sell New Year goods together, so that we can form multiple categories and meet the various choices of consumers."

It is only 1991 now, unlike later times, and this kind of large-scale centralized sales activities have hardly appeared yet.

Therefore, Zhao Hanyu had no idea for a while and asked, "Ordinary people have their own familiar places to buy New Year's goods, why do they have to go to the stadium to buy New Year's goods?"

Shen Qiansan said: "Of course this must be for some benefit."

Zhao Hanyu seemed to understand and said, "Third brother, is this the lucky draw you mentioned?"

Shen Qiansan nodded, "Benefits are the biggest driving force. As long as the publicity is in place, saying that buying New Year's goods at the stadium will win a prize 100%, and there is also a chance to win a super prize of 100,000 yuan, do you think ordinary people will go to the stadium to buy New Year's goods?"

"Of course they will!" Zhao Hanyu said, "Not to mention the people in Qingwa City, even the people in the countryside and even the surrounding counties and cities, if they knew they could win such a big prize, they would definitely come in droves."

Shen Qiansan smiled and said, "So, publicity work is very important."

Zhao Hanyu immediately promised, "Third brother, I will ask Director Yang of the TV station and Director Guo of the daily newspaper to mobilize the greatest resources and carry out all-round publicity to try to pass the news of our New Year Goods Festival to every citizen."

Shen Qiansan waved his hand, "It's not enough to just use TV stations and newspapers to promote it. We need more forms of promotion and more effective methods."

Zhao Hanyu asked: "Is there any other way? Broadcasting?"

He didn't understand publicity either, the only thing he could think of was radio.

Shen Qiansan said: "There's no rush. I'll talk to Lao Wang and the others tomorrow when they arrive."

"Okay!" Although Zhao Hanyu wanted to know immediately, since Shen Qiansan said so, he agreed and stopped asking. Instead, he said, "Third brother, let me first listen to you about the 100% chance of winning. With such a high chance of winning, how much money would it cost?"

Shen Qiansan laughed, "A 100% chance of winning is just a gimmick, it's just a small prize, nothing great."

Zhao Hanyu said: "No matter how small the prize is, it is still money. If there are too many people buying New Year's goods, I am afraid that the one million yuan prize you mentioned will not be able to withstand it."

Shen Qiansan smiled and said, "Don't be so stubborn. Use your brain. We don't have to pay for those small prizes ourselves. We can even make money from the prizes."

"Can I make money from prizes?" Zhao Hanyu opened his eyes wide, amazed at his third brother's different brain.

However, he couldn't figure out how to make money from the prizes.

Shen Qiansan said: "For example, we can use disposable lighters as prizes, print the name, address, phone number of the unit, or the company's products on the disposable lighters, and collect some publicity fees from the units and companies, isn't that enough!"

"Is that so?" Zhao Hanyu couldn't help but laugh and said, "Why didn't I think of that? At that time, I sold 10,000 lighters to my dad and received this money."

For a moment, I seemed to be full of confidence that I could make money from the prizes. I was already making a list in my mind to see which units I could go to beg for money and ask them to sponsor some of the prize money.

You know what, once this idea came out, he really figured it out.

In the next few days, Mr. Zhao visited one unit and one company after another. All the directors, CEOs and managers gave him some face. Before any activities were even started, he had already raised a lot of funds.

Of course, this is something.

The two chatted and soon arrived at the intersection of Qingwa Street.

Shen Qiansan said: "Drive the car back and come back tomorrow morning."

Zhao Hanyu is not a hypocritical person, he smiled and said: "Then Third Brother, go to bed early, see you tomorrow."

After Zhao Hanyu left, Shen Qiansan walked towards home.

"I guess my father-in-law hasn't left yet!"

Shen Qiansan muttered to himself as he walked.

Sure enough, when he returned home, Chen Wentao was sitting by the fire table in the main room. When he saw Shen Qiansan coming back, he immediately stood up and asked anxiously, "How is it?"

Shen Qiansan smiled and said, "How can it be so fast? I have already given the proposal to Mayor Zhao. He said he will hold a mayor's office meeting tomorrow to discuss it."

Chen Wentao said happily: "So, we will know the result tomorrow?"

Shen Qiansan said: "Mayor Zhao said it won't be that fast. It will probably take some time. It may not be possible to decide in one meeting."

"That's right!" Chen Wentao rubbed his hands and said excitedly, "Such a big thing can't be decided in one or two times. Well, as long as we go to the meeting, I believe Mayor Zhao is still willing to sell the shoe factory to you."

Shen Qiansan said: "So, you don't have to worry, just wait patiently."

Chen Wentao nodded and sat down again.

As soon as he sat down, he seemed to remember something and said, "By the way, Qian San, how much did you quote to Mayor Zhao?"

When Shen Qiansan went to Zhao Deming's house, he went home to set up the fireplace and was not here, so no one asked.

Now Shen Qiansan came back, and after asking about his meeting with Mayor Zhao, he immediately asked about it.

After all, this is what he cares about very much.

Not only him, but Luo Rong and Chen Shuting beside him also looked at Shen Qiansan.

Shen Qiansan said truthfully: "My offer is 50 million!"

"How much?" Chen Wentao stood up again and said in a lost voice.

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