Rebirth: Back to 1991 as the richest man

Chapter 439 Xiangyue takes the initiative to start a price war

Since Lu Deguang, Chun Liang and others returned to the Magic City, they have been keeping an eye on the price of the Manmu brand. Once Xiangyue cannot fulfill the relevant terms, the so-called 51% shareholding right is just empty talk. .

Competition is intensifying.

On the market, Manmu's cheapest bra is RMB 2.00. After operating, raw materials, etc., the profit is still 50 cents. The direct-operated stores can still make a profit, but if they want to make profits for franchise merchants, they can only lose money.

You have to feed the franchised merchants so that they are willing to listen to your instructions and unify the retail price.

In more than a month, the inventory of Xiangyue franchise merchants has basically been cleared, and there is a shortage of goods in the market. Wu Yikong is facing new problems. To reduce the inventory pressure, he can only lower the shipping price.

The key is that Xiangyue does not have a direct store, so you have to look at the faces of the second batch of merchants and feed them first before they are willing to open the market for you.

"The shipping price has to be lowered, otherwise the inventory pressure will only become more and more serious. Once the capital chain is broken, there will be overwhelming lawsuits. The main leader, Lu Deguang, is staring at us. Once he is unable to fulfill the contract, the third He will be kicked out of the factory in two days."

Bao Zhang shouted eagerly, his face twisted in a ferocious manner.

"We need to get back some of the funds first. The cheapest underwear will be shipped at a price of one piece. All items will be priced at this rate. At least the second batch of merchants will see half of the profit before they are willing to do it."

Wu Yikong leaned on the sofa, looking weak.

Xiangyue has fallen into a vicious cycle. At this price, as long as the cheapest item is produced and delivered to the second batch of merchants, it will lose about 50 cents.

High-priced items suffer more losses.

"How much capital can the headquarters inject?"

Bao Zhang sat over and asked, his eyes a bit sharp.

"There are 20 million, but how long can we carry these 20 million?"

Wu Yikong sounded desperate.

Because there is an agreement for agency processing, even if the factory's production is stopped and employee wages are reduced, you will still have to pay for the agency processing, and the monthly loss will be at least about 4 million.

"The goods are becoming less valuable as they are put away. The production in the factory is still stopped. Let's deal with the inventory pressure of the agent processing factory first. On the basis of this shipment, we might as well lower the price and let Manmu lose more, so that we can have some vitality."

Bao Zhang's words were suddenly full of murderous intent, "We can't just sit back and wait for death. We have to deal with Li Minyang backhand."

"What do you mean?"

Wu Yikong asked quickly.

"You have to know that Manmu guarantees the price of the franchised merchants. Take the cheapest item as an example. If the retail price is less than two yuan, will Manmu still make up money for the franchised merchants? The market will be chaotic and the operating pressure will be straight. Soaring.”

Bao Zhang had a cold expression on his face, and the muscles in his cheeks were twitching slightly.

"You mean, we continue to explore the price?" Wu Yikong straightened up suddenly.

"Yes, let's give more profits to the second batch of merchants, agree on their shipment prices, and mess up the market first. You know, Manmu's shipment volume far exceeds that of Xiangyue. Li Minyang will not be able to resist it. This is why we The only chance."

"it is good!"

Wu Yikong made a heavy sound. He made up his mind at this moment and roared from his throat: "Then go to hell, damn Li Minyang, no one can survive."

"I will issue a notice soon, lower the purchase price across the board, and publish it in the newspaper at the same time."

Bao Zhang's tone became calmer, and he turned around and looked around, "Why haven't you seen Zhang Li during this time?"

"I asked for leave and said I was going to Jingping to find a relative." Wu Yikong didn't pay much attention. He was so busy every day that he couldn't care about other things.

"After smoking this cigarette, let's get busy."

Bao Zhang lit a cigarette and looked up out of the window. There was a strong wind and the whole sky was gray.

At three o'clock in the afternoon, a heavy downpour began in the magical city. It seemed that it had been suppressed for a long time and was finally released. The water in the alleys was rapid.

A figure was running quickly on the trail. His whole body was already soaked. His vision was blurred. He accidentally fell to the ground, but he didn't bother to stop. He got up and continued running.

"Old factory director, something happened. Open the door quickly, old factory director..."

Xue Tielong knocked on the iron door "dong dong dong", one after another, which made people feel frightened and thought something big had happened.

Lu Deguang hurriedly opened the door, his face turned pale with shock, he swallowed hard and asked quickly: "What happened?"

"Old factory director, your phone can't be reached. Chun Liang asked me to inform you that Xiangyue's shipping price has been reduced. The price is cheaper than Manmu's half price. He has taken the initiative to launch a second round of price war against Manmu. ..."

Xue Tielong gasped.

"You come in first."

Lu Deguang opened the door.

"Old factory director, call Director Li quickly, tell him the situation, and let him find a way to deal with it."

Xue Tielong walked into the room and said anxiously.

"Do you know how much money Xiang Xie invested?"

Lu Deguang asked.

"No one in the management position of our factory knows about this. They have a special public account. It seems they have a lot of funds, otherwise they would not take the initiative to start a price war."

Xue Tielong was extremely excited and threw water stains everywhere.

Lu Deguang's face darkened, and his heart twitched, worried that Li Minyang wouldn't be able to handle it, and finally compromised with Xiang Yue.

It just so happens that it rains so heavily today.

"The call can't be connected?" Lu Deguang walked slowly to the landline and found that the phone line was not plugged in properly, so he plugged it in again.

"I'll call Director Li. Oh, it's so shameless. Why should we let others spend tens of millions to protect our assets?"

Lu Deguang's arms were shaking as he dialed the number.

Soon, Li Minyang's voice came over there, but Xue Tielong couldn't bear his temper and shouted "something happened".

Lu Deguang glared at his disciple and quickly explained Xiang Yue's specific situation.

"Old factory director, Xiangyue is pushing prices down. This is what I expected. Let's take a look at the market reaction first. Xiangyue's shipments are limited in the early stage. After all, its franchisees are all gone, so it won't cause much market reaction. "

Li Minyang explained calmly, as if he didn't care about the matter at all.

"There are electronic sales orders, which allows franchisees to get the goods quickly, and the price is lowered so that people are willing to take it."

Xue Tielong shouted anxiously again.

Lu Deguang pushed Xue Tielong hard, turned around and said in a gentle voice:

"Minyang, as long as you have a way to deal with it, I will notify you in time if there is any situation here. I will really cause you too much trouble."

"Old factory director, even if Xiangyue's franchisees can quickly get goods and spread the market, Manmu's franchisees can still make profits. Don't worry, who is that? I was so surprised that I felt uneasy. .”

"Well, Minyang..." Lu Deguang glared at Xue Tielong resentfully.

"Old factory director, if there is nothing else, I will hang up first!"

"Hey, okay."

Lu Deguang gently put down the phone, and then slapped Xue Tielong hard on the face.

At this moment, Xue Tielong was stunned, his innocent eyes seemed to be asking, why are you willing to hit me!

Even the women in the room were shocked, surprised that Lu Deguang still had such a side.

"How many times have I told you to speak properly in front of Director Li? If you are so rash again, this director will stop working!"

Lu Deguang clasped his hands behind his back and raised his brows. He looked very much like the people at the Chengde Management Post.

"Speak up! I asked you, do you remember?"

"remember……"

Because of his bad attitude, Xue Tielong seemed to be being scolded.

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