Rebirth: Back to 1991 as the richest man

When Jiang Damei walked into Li Minyang's office holding a pile of financial summary documents, everyone immediately stopped laughing.

"Direct-operated stores can maintain profitability, but due to the rapid growth in turnover of each store, the daily cost loss is approximately 400,000 yuan, which does not include employee salaries, even if the franchise merchants are given profit margins."

Jiang Damei said seriously.

"The price war will last for at least a month, otherwise Manmu will still have no market pricing power in the end."

Li Minyang clicked on the coffee table and named the development focus of the Manmu brand.

To unify the market, even if other underwear brands appear in the future, they must make corresponding adjustments based on Manmu's current market pricing.

For example, Coca-Cola has pricing power, and other competing products are not qualified to sell at high prices. It depends on others' faces.

"The entire underwear brand currently has 7478 employees, and the monthly salary expenditure is more than million. Adding the daily cost consumption, the monthly loss is about million."

Jiang Damei explained the financial issues in a deep voice.

"feasible."

Li Minyang nodded in affirmation.

Not to mention more than 10 million, why not spend 100 million to play with Xiang Yue? As long as that rice company dares to continuously inject capital into Xiangyue and engage in a price war with Manmu, it can take a year, but their money will definitely be wasted.

It is impossible to give up the underwear market, especially the sexy segment, which has extremely high market value.

"So far, the total revenue from franchise fees has reached 35 million."

At this time, Sun Xuwei proposed a revenue target.

According to the current ability of Manmu to attract money, even without Chengde Foreign Trade's capital injection, it still has the ability to compete with rice companies, which will consume at least two months.

"Is the one thousand franchise quota full?"

Li Minyang looked at Liu Juying.

"It has been full for a long time, and some merchants with poor store locations have been excluded. People are very interested in making money from franchisees."

Liu Juying hurriedly responded that this week, most merchants had earned back their franchise fees.

"Don't be in a hurry to open the next thousand places. Moreover, for the new thousand franchise merchants, it is best to organize a training first and postpone the business hours by one month, otherwise we will have to subsidize more."

Li Minyang joked, and everyone laughed. The province still needs to be saved. The current layout of Manmu is enough to affect the market orientation.

The opinions on the price war are basically the same. Do rice companies think that domestic brands are soft persimmons and can be bullied by them? Come then!

And can this conflict between domestic brands and rice companies bring about a butterfly effect? Anyway, the journey has changed.

Not long after, a new friend came to Li Minyang, it was Zhang Xingtao, a ticket seller. He was accompanied by several fashionably dressed people.

Sun Xuwei, Han Xinyuan and other people from the management post gathered here just to welcome these people, and they seemed to take them very seriously.

"Hey, Director Li...you are so awesome, you have made the company so big."

Zhang Xingtao reached out excitedly from a distance, and Li Minyang stood up and walked over, politely responding.

"Brother Zhang, you are lifted up, sit down."

Li Minyang smiled and greeted the others. After sitting down, he briefly met Sun Xuwei, Han Xinyuan and others.

When Zhang Xingtao arrived this time, he brought several talents who were relatively well-known fashion designers in the city. One of them, a man named Sui Yong, was the most outstanding. Many fashionable styles came from his hands, such as the hot-selling clothes a while ago. stand collar shirt.

"Teacher Sui, Brother Zhang must have told you about the treatment here. I can guarantee that in the entire domestic clothing industry, Manmu gives you the absolute best."

Li Minyang generously explained that if it is stingy to attract talents, how can the company succeed?

"Thank you, Director Li, for the opportunity."

Sui Yong nodded respectfully, while the other designers were all grateful and couldn't let go.

At this time in China, fashion designers had almost no status. They were just tailors and were not respected. In some fashion designs, the leadership's ideas had to be incorporated, making it difficult to fully demonstrate their talents.

Sui Yong and others were attracted by Manmu's olive branch, and under the lobbying of his friend Zhang Xingtao, they decided to abandon their iron rice bowl and join Manmu.

"Everyone, I won't use the polite words. From our company's attitude towards franchisees, you can also see the cultural heritage of Chengde. We truly strive to be honest and trustworthy, and we serve people with virtue!"

When Li Minyang spoke at the end, his voice was sonorous and powerful.

Sun Xuwei quickly raised his hand and pointed at the golden fonts hanging on the wall, instantly bringing the company's cultural heritage to its peak.

"Yes, yes... it's our honor to join Chengde." Sui Yong and others were filled with excitement at this moment, and were extremely glad that they had chosen the right path.

"Then let's implement Manmu's next development first..."

Then Li Minyang became serious and returned to the topic, while Sui Yong and others' expressions became serious and they listened very seriously.

"Manmu has lowered the price and urgently needs a new product to be launched and re-set the price. I have already thought of the name, including the general design direction of the clothing, but the main details are up to you."

"What costume?"

Sui Yong asked quickly.

"Bare legs artifact!"

"Bare legs artifact!?" Everyone looked at Li Minyang, feeling extremely unfamiliar with this word.

"Stockings similar to leggings should look similar to the color of your skin. When you put them on and look at them from a distance, it looks like your legs are bare. I call these stockings a bare-leg artifact. The winter in the south is not very cold, but it will be very cool." market."

Li Minyang tried his best to explain that he didn't know much about this thing. In short, if it sold well, it would be over.

Everyone was stunned at that moment, looking at Li Minyang with extremely strange eyes, especially Sun Xuwei, who suddenly grinned: "Damn, why are you so coquettish? How did you come up with it?"

"Your comrade's thoughts are not correct. How did I come up with it? This is all for the enterprise."

Li Minyang severely criticized.

"Yes, yes, I worked hard." Xue Dalian came over and said, this guy couldn't hold back his laughter.

But Sui Yong and others looked serious. After thinking for a moment, they said to Li Minyang:

"Director Li, I understand what you mean. It's equivalent to the current fashionable stockings. It's just a thicker layer, but it needs to be tight on the legs. The key is to make it look like you're wearing only one pair of stockings."

"Yes!" Li Minyang gave Sui Yong a thumbs up, "Otherwise, some of them are professional and not like some shameless comrades."

Li Minyang took a long breath and spoke earnestly: "The bare-leg artifact is very important to Manmu. Only by making this product good and selling it at a high price can we realize the price."

"understand!"

Sui Yong and others nodded heavily.

"It's September now, and time is tight. The bare-leg artifact must be designed by the end of this month, and mass production must be achieved by the end of October. By then, Xiangyue will probably be gone."

A fierce look flashed across Li Minyang's face.

"Make sure to complete the mission."

Sui Yong made a serious statement, and designers like them began to get excited and wanted to really start a career. It seemed that in the clothing industry, only private enterprises could really do well, and the old factories were destined to be eliminated.