Respawn Entertainment: Days of Glory

Chapter 18 Endorsement

Ai Hao was amused by Bian Lang's words: "Brother Lang, you are so focused on music! In the past, our Xibiqi beer was a local snake. As you said, in Spring City and even the entire Yunnan Province, no one can come here. We can't beat us, but we can't beat anyone outside of Yunnan Province!"

"But now the market environment is changing too fast. Kleiber acquired Cang'er Brewery the year before last. We can't compare with their publicity and channel fees. Last year, Spring City's market share dropped from 7% to 6%. In the past six months, it has dropped another [-]%. Well, if this continues, our factory may not be able to escape being acquired by those foreign big names and capital."

Bian Lang thinks it makes sense, the end of standing still is waiting for bankruptcy or being acquired.

The local beer companies in China in the past life almost followed this development path. As long as they were unable to spread across the country, most of them could not escape the outcome of being acquired.The final results are both good and bad. The better ones will allow you to retain the brand and make it bigger and stronger, while the worse ones will directly become the foundry of the parent company.

"Then what if it's settled now? It's impossible for the old man of your family to choke you on the budget at this time, right?" As he asked, Lang Lang familiarly stretched out his hand to protect the fire that Ai Hao came over and lit the cigarette.

"The budget is not in the cards, but my dad and Uncle Bian didn't think it was suitable after reading the plan, so they haven't approved it."

Now Bian Lang understands that there is no big deal about his father at all, it is purely that Ai Hao's father thinks something is wrong, and he is afraid of dampening Ai Hao's enthusiasm, so he pulls Bian Lang's father in as a lobbyist.

Bianlang's father is a factory director in charge of production, and he is absolutely right in his own way, but when he is involved in marketing, he has to take into account the relationship between two families. His temper and personality are similar to those of the original owner, so he can only let the successor Bian Lan, who knows Bian Lang's mother's emotional intelligence, is here.

"Then you and my sister will talk about business first, and then we can have a drink after that!" Bian Lang knew that he couldn't get in the conversation, so he opened a bottle of the Xibiqi that Ai Hao had brought, and was going to give it to Liu Yingying. Pour the wine.

"Thank you, I don't drink beer in public." Liu Yingying extended her hand to decline, her voice was a bit whiny, I don't know if it was a deliberate imitation or it was just like that.

Bian Lang's pouring movement stopped for a moment, and then he turned his wrist lightly to the left. The mouth of the beer bottle drew a half-arc in the air, carrying the foam that was about to overflow the mouth of the bottle, perfectly avoiding Liu Yingying's cup.

Then Bian Lang took a sip of the foam from the bottle, grinned and said, "Hey, then this good thing is cheaper than my mountain boar!"

Hearing this, Ai Hao's expression immediately changed and he said angrily to Liu Yingying: "Yingying, what are you talking about? Brother Lang and Sister Lan are both members of the same family. If you don't feel well, just say so. There’s no need to think of yourself as an actor here!”

After "training" his girlfriend, Ai Hao apologized to his siblings: "Sister Lan, Brother Lang, I'm sorry, Yingying just had eye surgery in the past two days. Her eyes can't see the light directly, and she can't drink. Her It’s all on me, I’ll make up for it later! By the way, Brother Lang, you have never met Yingying before. Let me formally introduce to you. My girlfriend Liu Yingying is a TV drama actress. Brother Lang may need resources in this area in the future. Please help take care of me!"

"Yingying, my name is Brother Lang. You have also seen the hot search today. I, Brother Lang, am a person with real abilities. From now on, when directors from all walks of life come to me, Brother Lang, to ask for an OST, all I have to do is help you... !”

When Liu Yingying first saw this hot search, she felt that Bianlang's business ability and luck were top-notch, which made her jealous to the point of separation!

Not only was he inexplicably able to gain traffic like Wu Ya, who was originally beyond his reach, but in the end, Wu Ya was actually asked to personally declare that his MV was a video that comprehensively showed the Loopstation production process, and was not the actual recording scene!

As for the magical operation of Mo Die, she, a person in the entertainment industry, said she couldn't understand it at all!

But when Ai Hao said that Bian Lang was his childhood friend, half of her filter immediately collapsed and she felt a little jealous.

As soon as she heard Ai Hao's flattery again, she was completely out of balance.

Because the first-line singer Ai Hao is talking about cooperating with is her idol Xia Yuxi. If the cooperation can be negotiated, she will have the opportunity to have direct contact with the idol, and maybe she will have the opportunity to star in the idol MV...

But now, her boyfriend puts Bian Lang and Xia Yuxi on the same level, and even thinks Bian Lang is better than Xia Yuxi, how could she have a good face.So just now, he was quick to speak, and he said something indifferently.

But seeing that her boyfriend was "getting angry", she didn't dare to continue to shake her face: "Brother Lang, I was sorry just now, when I recover, I specially treat you and Sister Lan to have a good drink."

After all, if we put aside feelings and talk about reality, in the eyes of Ai Hao, a rich second-generation actress like her, a fourth- or fifth-tier actress, she would definitely be no match for Bian Lang, who is closely related to her family's business.Moreover, the cake that Ai Hao drew for her is not impossible to happen.

"It's okay, I treat you as my own, so I don't have so many scruples when I talk. Sister, you talk about yours, don't worry about me..." Bian Lang waved his hand and drank beer on his own.

There is one thing to say, compared with the popular beers he drank in his previous life, the taste of his rare beer can be regarded as a medium-to-high level, but the malt concentration of 12 and the alcohol content of 5.3 are no longer suitable for most young people today. I prefer the trend of lighter beer, so the decline in market share is also inseparable from the product itself.

While he was thinking about it, he got an overview of the matter sentence by sentence.

Xia Yuxi has never accepted a wine endorsement before, but the asking price is higher than other categories. One year of portrait use plus a custom promotional song, the cost reaches 3 figures starting with 7, and there is an additional condition that it must be exclusively sponsored His concert in Spring City this year.

In the memory of the original owner, this post-90s post-8s front-line concert is famous for being able to spend money. One time, BJ said that he would rather lose [-] figures for the fans, but also present the most perfect stage in his heart to the fans. The original owner At that time, it was regarded as a joke.

Bian Lang thought this was really ridiculous. The 8 figures were not his own money. They were all paid by the organizer, and the singers received a fixed performance fee.

And Xia Yuxi's reputation is quite polarized. There are as many negative fans as there are loyal fans, and the opinions of passers-by are also uncertain.I don’t even remember a single word of the original singer of his song. I only vaguely remember that there seems to be someone who is the No. 1 singer of the new generation.

"Ginger is still too old. Ai Hao's father was right to stop him! Regardless of the cost, it is too risky to hire such a person as an endorsement. I don't know what Ai Hao thinks..."

Seeing that the elder sister was a little tired from chatting, Ai Hao still looked confident. Thinking that his own share of the money was included in it, Bian Lang thought about it again and again and finally spoke: "Ai Hao, I think so. Why don't you take it easy for now and talk to someone else to see if there's something more suitable."

Ai Hao also knew Bian Lang to some extent. In the past few years since he came back and started to get in touch with the brewery, not to mention seeing Bian Lang coming to the factory to take a look. Bian Lang's father said that this was a boss who never asked anything about the family business. .

It's an unprecedented opening today?What's happening here?

"Brother Lang, you are also a member of the entertainment industry. Since you have spoken, then give me some advice!" Ai Hao's words were not exaggerating, he really wanted to hear Bian Lang's advice.

Speaking of this, although Bian Lang is not a professional, he was under the banner of Modern in his previous life. He watched how Tuborg and Modern cooperated to segment the domestic beer market step by step.

"You might as well find a music festival to test the waters first. Those who love beer and those who run music festivals should have a high degree of overlap between these two types of people."

"Music festival? Brother Lang, are you serious? I don't think the influence of those bands at the music festival can be compared with that of Xia Yuxi! A music festival can only be attended by 2 or 4 people at most. Yes, the worst is [-] people." Liu Yingying couldn't bear it this time.