Go back to 1990 to start a business

After Zhu Yi read it, he already understood what Xia Chuan did.

She smiled slightly and said:

"In fact, starting a business is nothing more than converting power and resources into money. But there are too few people who can see through this. So the consequence of this report is that today no less than ten people came to inquire about starting a business, and there will be more and more in the future.

I think this is an opportunity. Only a few people will come, and many more will not come. Consultant Xia should give a lecture on the basic conditions that must be met to start a business.You can place an advertisement in the newspaper first, schedule a Sunday, rent the Cultural Palace for a morning, and enter with a ticket. The ticket price is 20. I estimate that you can earn [-] per game. "

Yang Xing took a breath and looked at him. He was indeed a consultant.

If you go by the current entrepreneurial consulting prices, you can only make 1 yuan by dealing with these people for a day. Consultant Xia is not interested at all.

But according to Zhu Yi's method, he made 20 yuan in one morning. In the future, no one like Wang Cheng will come to 'make trouble'. Those who can come will have the potential to succeed in starting a business.

However, this matter can only be discussed with the manager. They have repeatedly told Xia Chuan that he only serves as a consultant and do not bother him with company matters.

Zhu Yi saw that he didn't move and didn't go up to show his courtesy. After thinking for a while, he figured out the key. She couldn't help but sigh to herself, Xia Chuan really trusts people and is absolutely courageous. He doesn't care about the company's affairs.

As soon as the door opened, another person came to consult on entrepreneurship.

This is even more bizarre than Wang Cheng. He wants to open a business management consulting company and wants to hear Xia Chuan's experience.

Yang Xing was dumbfounded. If I could drive if I wanted, why would I still be working here?

Zhu Yi said unceremoniously:

"If you had a horizontal development consulting company like this, would you still use consulting? Go back."

As soon as I was sent away, another woman came and wanted to open a beauty salon.

This time, Zhu Yi first asked her about her advantages, connections, and resources to make sure she was not a fool, and then asked her to pay.

Xia Chuan was invited down again.

"Hello, Consultant Xia, my name is Wei Qing." The young woman smiled and extended her hand, but she was not timid.

Xia Chuan gave a quick grasp and said enthusiastically:

"Please sit down. It seems like you are very confident. You are just looking for me out of caution."

Wei Qing was surprised for a moment, then sat down with Xia Chuan, nodded and said, "I do have confidence, but I think if you listen, Consultant Xia may have better suggestions that can help me avoid detours and make more money. "

She talked in detail about her ideas, her advantages, her connections, and the amount of funds she could raise.

Xia Chuan asked a few details, and he already understood them well. Under the gazes of Yang Xing and Zhu Yi, and under the expectation of Wei Qing, he talked eloquently:

"There is nothing wrong with your idea, you have the execution ability, and you have enough contacts. The capital is a bit short, but that is not the key. You can solve it by finding a partner. The key is that you have several misunderstandings. First, you said that you only serve women. ?”

"Yeah, how can a man have beauty?" Wei Qing asked in surprise.

Xia Chuan smiled and waved his hand, "That only proves that you don't have projects suitable for men. In other words, you don't have enough grasp of the needs. I can tell you responsibly that none of your projects are as profitable as cleaning men's teeth.

Teeth cleaning is to remove cigarette stains, tea stains, and tartar from the teeth. At least this service is not available in our city, so it is easier for you to make money.If you don't know how to do it, I suggest you go to a big city to check it out. A machine is not expensive. "

Wei Qing's eyes suddenly showed excitement. Are they more profitable than women's projects?

"The second misunderstanding is that there is a problem with the selection of core customer groups. In other words, there is something wrong with the address where you open your store. Your flow of people is large enough, but don't you think they are all passers-by?

What is the probability that an average woman will go to another city to get a beauty treatment?In fact, you can completely save on this expensive rent, settle for the next best thing, and aim at places where rich women gather in the city, and you will actually make more money.

Third, your lack of accurate understanding of women’s psychology has caused problems in your business model..."

Wei Qing's eyes widened, am I a woman or are you a woman?Are you saying that my understanding of women’s psychology is not accurate enough?

Zhu Yi's eyes lit up.

Xia Chuan smiled: "There is a saying that goes from form to expression, it is art. You have to work hard to bring this line of work to the realm of art, so that you will not feel tired of work or hard in life.

Therefore, you must have high requirements for yourself and have a direction for your efforts.

Understanding a woman's heart until it is clear is your direction.Let me use an analogy, women like to take advantage of small things. If you want to retain customers, you have to let her take advantage.So how do you prepare a bargain for every woman? "

Wei Qing said blankly: "Discount."

"It's over." Xia Chuan spread his hands: "Will your discount never be restored? If it is restored, they will not come back. If you never restore it, will women still have the pleasure of taking advantage? You treat everyone the same, who is she taking advantage of? ?So the customer must change to another beauty salon and find a beauty salon that can take advantage of it, so what do you do?"

Wei Qing suddenly sweated. She realized that her understanding of women's psychology was really not as good as Xia Chuan's.

"I don't know. Please teach me."

Wei Qing finally remembered that he was a consultant, so he didn't fight for women's self-esteem. If he didn't understand women, he didn't understand them.

"It's very simple. If you have a membership system, anyone who pays 1000 yuan at a time can apply for a membership card, and members will get a [-]% discount! As long as she pays and saves the money, the card can be transferred, and her relatives and friends can use the card to come for beauty treatments. This Wouldn’t it be possible to retain customers forever? At the same time, we can quickly withdraw funds, launch new projects, and expand rapidly. As long as we train our employees, we can start chain operations.”

Wei Qing suddenly became excited. This was the first time she heard about the membership model!

Although it sounds a bit difficult, it is not so difficult that it is impossible to achieve. This is definitely a road to success.

Xia Chuan looked at his watch, stood up and said, "It's time, I wish you good luck."

After saying that, he turned around and went directly upstairs.

The three of them seemed to have not yet reacted, and they all looked at the man's back in confusion.

Wei Qing was wondering, did I say we didn't want to talk anymore?I still want to talk about 1000 yuan.

She felt that Xia Chuan's background was too rich and there were still many things that she had not yet had time to say. It was definitely worth buying another clock for herself.

Yang Xing, on the other hand, was sweating like a waterfall. Boss, what kind of broken watch is that of yours? It looks pretty. How come it’s twice as fast as my watch?

Do you want me to show my courtesy and go up to exchange with the boss?

What should I say?Boss, please use my peacock watch. The error is only three seconds a week?

Zhu Yi was shocked. She originally thought that Xia Chuan was a very clever speculator, but now her view has been completely reversed.

Xia Chuan is not deceiving people with his IQ, but is teaching the most profound business wisdom!

In Xia Chuan's words, his realm has risen to art.

Not to mention half an hour, even one sentence cannot be bought with 1000 yuan.

Zhu Yi watched Xia Chuan's back getting farther and farther away, and the gap became wider and wider until he disappeared.