Go back to 1990 to start a business

Bobo didn't think Yi Teng was better than happiness, but since it was part of the grand strategy, he had nothing to say.

At least people will know that it is the Yizi series at first glance, and it will also save a lot of advertising costs. The company's reputation will increase as the reputation of other companies increases, and each other will strengthen. This is also a kind of binding.

“Then what’s your next company?”

"Health care medicines. Let's also talk about iced black tea. The first step is to build a moat."

"Moat?" Bob Bo's eyes suddenly brightened. Xia Chuan's routine was definitely beyond his imagination.

"That's right. Corporate moat." Xia Chuan said with a long smile: "Iced black tea has no threshold. If you advertise it, the market will open, and the public will recognize it, other companies will immediately rush in and take advantage of us."

"That's right. Can this be solved too?"

"Of course we can. We have registered everything related to tea and have a hundred trademarks on it, leaving no room for others to exploit, or leaving only a narrow gap for them to be very uncomfortable.

For example, iced tea, this is something we must register. Another example is iced green tea, rising sun...anything close to our name must be registered. Even if it cannot prevent others from imitating, it will still make them very uncomfortable.

If there are those who do not believe in evil and directly infringe, then there is no need to worry. As long as we become a well-known trademark in the country, the law will protect us. Just wait and see, in less than three years, we will make a lot of money and win the lawsuit as soon as possible. "

Bob Bo's mind suddenly opened up. In this era, the understanding of brands was still very vague, far less clear and far-reaching than Xia Chuan's.

"Let's talk about the company structure. We must be a modern joint-stock enterprise. In terms of investment, each of us will contribute 1000 million. You won't say that we have no money, right?"

"Hey, who dares not to give me a loan in a joint venture with you? It must be possible."

Mengyi laughed and laughed at him for saying he had no money at first, but Lao Bao didn't care.

Under normal circumstances, a company's registered capital is never allowed to come from bank loans, but this was 90, and it was a piece of cake for both Xia Chuan and Xia Chuan.

At this time, it was still a standard human society, and legalization was just a concept. As long as the loan could be repaid, there was no legal issue.

"We have to bring in another person. Equal shares are not enough. Do you have any objections to Liu Zhenshan?"

"That's great. I'm just afraid that you'll find some idiot who doesn't understand anything and will cause trouble."

Xia Chuan picked up the phone and completed the communication in a few words. Liu Zhenshan said that he would participate in [-]% of the shares and would not participate in any management.

After finalizing the equity structure, Xia Chuan then talked about the setting up of the equity incentive mechanism, the establishment of a national marketing system, the most advanced beverage industry management model, talent reserve and training, and so on.

Bobo admired him to the extreme and became even more confident. He felt that the two of them were truly a dream-like combination.

Mengyi was even more excited. She felt that since she met Xia Chuan, she had become more and more proficient in business management. If she continued to grow like this, wouldn't she be able to become a boss?

The little boy was fluttering, looking at Xia Chuan more and more intoxicated.

"Unfortunately, our company is targeting the national market, and it is not suitable for our headquarters to be built in Anton."

Bobo said regretfully.

Xia Chuan said with a smile: "There is no way, our foundation is here, we can't get loans elsewhere, and connections are extremely important in the early days of establishment. Therefore, we must start in Anton, but our expansion will be very fast."

"That's right. We can borrow chickens to lay eggs and rent the idle capacity of the cannery to make money for us. Let the products start moving first, and then wait until the purchased equipment is in place, and then separate them. The cannery has idle factory buildings. If we can open up the above joints..."

After hearing this, Xia Chuan was extremely impressed and said simply: "I'll take care of the top things, you can take care of the bottom things and start pushing forward immediately!"

"Okay." Bobo stood up suddenly, full of fighting spirit.

Both of them are people with strong execution ability, and then they will act separately.

……

Meng Yi stopped following him. She knew that it was better not to know some inside stories, so she reported it directly to the club.

And Lingxuan tacitly raised the threshold to one hundred thousand consultants. Not to mention the consultants a few times, it was only one hundred thousand at a time. Use it as you like.

She knew that Xia Chuan's worth could no longer be touched by [-] yuan.

In just one day, with the clear instructions and support of the boss and the full cooperation of all parties, a corporate benchmark was born.

People who didn't know the inside story were all wide-eyed. How could it be so easy to start a business?

Those who know the inside story can only envy and hate it. This is a parasitic crab, completely adsorbed on the cannery. The laboratories, laboratories, inspection rooms, and production workshops are all ready-made.

The next day, Bao Bo and Xia Chuan jointly established the final formula of iced black tea, as well as the packaging design plan, and negotiated a supply contract with the plastic packaging factory.

The third day was Sunday, but Bao Bo and Xia Chuan built the company's management framework. Xia Chuan's appeal brought by his strong background was undoubtedly revealed, and Bao Bo's accumulated industry contacts were fully demonstrated. It can be said that investment from all directions, everything They all advanced rapidly with a high degree of tacit understanding between the two.

By Monday, the iced black tea had already flowed out of the factory and entered the Andong market through the sales channels of the cannery.

The company has only been established for four days and profits are already coming.

Of course, it's not the time to launch ads yet, and it would be a waste if the production capacity is not increased, just to test the market's reaction.

The market response was very good.

Even without any advertising, the cannery's sales channels were quickly expanded.

The strange thing is that the sales of soda have not declined, and I don’t know whose share the iced black tea has taken away. Maybe it’s the ice cream?

It may also be because the weather is getting hotter.

The cannery is like an incubator, quickly hatching a new business.

But in terms of financial handling, they are still absolutely separate, and this should never be taken advantage of.

The wages and overtime pay paid by Yiteng are all paid by Yiteng, and the consulting fees and rental fees offset each other. It is a completely in-depth cooperation model between the two enterprises.

The cannery went from idle production capacity to overloaded production.

The new factory director Zhao Xin could only smile bitterly.

Lao Bao resigned, but he was still the top leader.

Fortunately, Lao Bao also had a bottom line and gave him a clear deadline, um, a complete separation within three months.

……

Tuesday is here again, the day for the evening newspaper.

Mengyi arrived at the consulting company early.

After that night, she was criticized by Zuo Shiyun and no longer dared to sleep in the company.

As soon as they went upstairs, Xia Chuan and Xuemei Jiang were having breakfast. Mengyi handed over the newspaper and said:

"See if what I wrote is good. By the way, aren't you going to Yiteng Company today?"

"I'm not going." Xia Chuan said while looking at the newspaper.

"You invested 1000 million yuan in a new company, and you were busy for four days and then gave up?"

"Well, the rest is management." Xia Chuan said casually.

Although Mengyi had known that Xia Chuan would do this, she still found it unbelievable.