Go back to 1990 to start a business

Xia Chuan never expected that the director of the cannery would come on a bicycle.

The three people's glasses were shattered on the ground.

Big Banana Soda is a monopoly product in Anton. Not to mention that other brands of soda are not available, and no one drinks it. But how can the factory director be so poor?

"Hello Xia Chuan, nice to meet you."

Bob Bo's firm and powerful hands and his resolute face are reminiscent of a soldier.

Xia Chuan shook hands and sighed: "Director Bao is definitely a practical person, comparable to Jiao Yulu."

"Hahaha," Bobo suddenly laughed, "Why does it sound like a satire on the lack of distinction between government and enterprise?"

Xia Chuan became more and more fond of her, introduced Mengyi, and then said respectfully: "Please come upstairs."

The three were seated.

Bobo got straight to the point:

"Xia Chuan, I have a general understanding of what you are doing. I believe in your market acumen and am optimistic about your innovation ability. I want to set up a joint venture with you and we can jointly develop a new product. What do you think?"

Xia Chuan asked with a smile: "Is it a joint venture between you and me, or is it a joint venture between the cannery and me?"

"Oh? Is this a big difference to you?" Bob Bo was very interested in Xia Chuan's thinking.

"Of course the difference is huge. If it's a joint venture between you and me, I agree. And I won't take advantage of you. I think our values ​​are equal. Maybe you are lacking in strategy, but your management experience and execution ability are advantages, and we complement each other." .

But if it were a joint venture between the cannery and me, that would be a different story.You understand the disadvantages of state-owned enterprises. Unless the cannery does not hold a controlling stake, I will be controlled by others.Although I believe in you, your throne is not ironclad, and I will not do business that is not under my control. "

Bobo was suddenly moved.

His original intention was to obtain Xia Chuan's innovative opinions on the beverage and food industry in the name of a joint venture, in order to save consulting fees.

To other people, they had to look at Xia Chuan's background before doing this, but in Bobo's eyes, that didn't matter. How could he save money?

But Xia Chuan remains unchanged in response to all changes. I agree with you and me in joint venture, but not the cannery.

Bao Bo was moved by the fact that Xia Chuan was optimistic about his abilities after just a casual encounter, and gave him the highest praise and sincerity.

"Xia Chuan, actually I don't have any money, so it's impossible for me to leave the cannery and go solo." Bobo said sincerely.

Xia Chuan laughed and teased:

"If you don't have money, don't say anything. It's okay to get a loan of 1000 million from the bank based on your name, Bobo. As for your cannery, I don't want to be a free consultant. Do you still use me as long as you are here?"

Bobo was exposed, but he didn't feel embarrassed at all. Instead, he smiled and said:

"Xia Chuan, I think consulting company is not your goal. Your goal is to be in industry, right?"

"of course."

"Then the beverage industry is the best choice. Look at Wahaha, don't you think that model can be imitated?"

Bobo is like a big bad wolf, kidnapping the little sheep.

Xia Chuan asked back: "Why don't you imitate it? Isn't it good to sell big bananas to the whole country?"

Bobo sighed: "You think I don't want to, but my family doesn't run the cannery. Such a huge investment in advertising is too risky. I can't get the loan by myself."

"Haha, Old Bao." Xia Chuan was no longer polite:

"You didn't tell the truth. Wahaha can succeed, but Big Banana can't do this. There are three reasons here. First, the transportation cost is high. Anton is located in a remote place, far away from the hinterland of the Central Plains. Goryeo is not open to the public. This is a dead end for us, and there is no radiation. Advantage;

Second, production capacity cannot keep up.You have to expand and acquire first and build factories in major cities in the Central Plains before you can do this.If you really made it now, what would you sell it for?It's just free money.Third, and most importantly, soda will be eliminated. "

Xia Chuan remembered that there was a winery in later generations, which was the winner of the top media awards. It was said so many times every day during prime time that people would vomit if they said, "Whether you ride in a Mercedes or not, you have to drink from the pool."

As a result, the production capacity could not keep up at all, and in the end, it had to rely entirely on blending to supply goods. The brand collapsed all of a sudden, and eventually went bankrupt.

Of course, there are some indescribable reasons, such as Biao Wang's default on advertising fees. This is a sophisticated attempt to commit suicide. Although the top media cannot kill you on the spot for the sake of image and influence, what about after the advertising period?

That kind of consequence, tsk tsk, it makes my eggs break just thinking about it, they actually dare to do it.

But Bobo was shocked by Xia Chuan's last words. He was shocked and asked: "You said soda will be eliminated? Why?"

"Hahaha, it turns out you haven't seen this step yet, [-] consulting fees." Xia Chuan stretched out his fingers and twisted them a few times, as if counting the money.

Meng Yi, who was silent at first, suddenly burst into laughter.

Bobo suddenly calmed down and said with a smile: "Actually, I can guess your reason even if you don't tell me. I will analyze whether you are right or not."

Mengyi laughed again. This factory director is so shameless.

Bao Bo didn't care that reporters were not reporters, and continued calmly:

"The disadvantage of soda is that it must be in glass bottles, which costs and is much higher. Recycling the bottles is troublesome. It's easier if you're close, but it's even more expensive if you're far away. But if you don't recycle the bottles, the cost is even higher.

If it is packaged in plastic bottles like Wahaha, the carbonation content must be reduced, which means there will be insufficient gas.This is the same taste as drinking soda from a glass bottle.Without the characteristics of soda, the competitiveness will decline and it will be easily replaced by other varieties.right? "

Xia Chuan smiled and said, "Why are you asking me if you know this?"

"So I want to ask you to develop an innovative product."

"Hehe," Xia Chuan was unmoved: "Innovation is actually very easy, especially for you. Dozens of innovations are no big deal. But you can't afford the cost of trial and error, and you don't know which one will succeed.

In other words, you cannot accurately grasp the needs, and this is exactly my strength and my value.Even if I only say three words to you, they are still worth fifty thousand.Do you know I said three words to the clothing factory yesterday, how much will they give me? 50! "

This time Mengyi and Bobo laughed together.

Bobo laughed and said:

"Xia Chuan, I believe you when you say that the garment factory gave you 50 yuan, but if I don't believe it, you just said three words. You stayed in the garment factory for so long and you fell in love? But you said three words to me. Okay, you just need to name it and I can make it. If you can guarantee success, I will give you fifty thousand."

"I dare to jointly set up a factory with you, how can I not be sure?" After Xia Chuan finished speaking, the topic changed:

"But I never give anyone any guarantee. Success or failure not only depends on the vitality of innovative products, but also on whether the entrepreneur's strategic decision-making is correct. It's okay for me to do this, and together we will be a dream combination, but If it's just you, I suspect that you will make strategic mistakes, or at least take detours, and that you are not forward-looking enough and are too focused on keeping your head down."

Bob asked keenly: "Why don't you do it yourself if you are sure?"