Go back to 1990 to start a business

Xia Chuan glanced at Li Zeguang and asked Zhao Dongyang:

“Has this designer ever patented a product?”

"No." Zhao Dongyang smiled awkwardly: "The Patent Law has only been promulgated five years ago. We don't have a single patent. We can copy whatever is good and no one cares about it."

Li Zeguang suddenly blushed, "Director, our imitation products have also been redesigned."

Zhao Dongyang was too lazy to talk to him. If he hadn't seen that he was quite talented, he would have kicked him out.

Xia Chuan sighed:

"Director Zhao, with your idea, the company cannot succeed. Only patents can form brand value, high added value, and a corporate moat, and only then can there be monopoly profits. Even if others imitate them, as long as they are not surpassed in quality, Your brand value will become higher and higher.

Otherwise, companies can only fight on price and cost, and the quality will get worse and worse, hurting the entire market.At the same time, enterprises are always struggling on the edge of bankruptcy. Any storm comes, and there is a danger of destruction.

Okay, I'm not here to be a consultant today.Back to the water gun.This designer has probably seen a water gun. I guess the water gun you have seen is something similar to a syringe, right?If not, please bring it to me so I can have a look. "

Everyone looked at each other in shock. What they had seen was a high-pressure water gun, not a toy.

Xia Chuan thought Li Zeguang was talking about a toy water gun.

Zhao Dongyang was suddenly full of confidence and said quickly: "None of us have seen a toy water gun. I believe that Consultant Xia doesn't want to transform the high-pressure water gun into a toy water gun. That makes no sense, right?"

Only then did Xia Chuan realize that he had thought too much. He was a little dumbfounded, "You should just listen to me honestly."

Li Zeguang's face trembled and he had nothing to say.

"The principle of toy water guns is not complicated. Before that, I will first talk about why we designed toy water guns.

Design concepts are very important to the development of enterprises.I hope you can understand the true meaning of design.

The target customers of our products are children.So please tell me, what do children need most? "

Everyone looked at each other again.

Li Zeguang said in a low voice: "You want to say that we need a water gun?"

Everyone almost burst out laughing, but only Yinyin looked dissatisfied. She thought Li Zeguang was taking revenge on her.

Xia Chuan smiled heartily: "You are right, children need water guns. But what I want to ask is, why do they need water guns?"

No one could answer it, but no one dared to say that children don't like water guns. At least they still had this judgment.

Zhao Dongyang suddenly felt regretful. He felt that he had put the cart before the horse and should have asked Xia Chuan to be a consultant.

Xia Chuan was sure that no one knew, and sighed:

"What children need most is communication. Maybe you don't believe it, then go and make up for the lesson of child psychology. Children's way of communication is actually playing. For example, a little girl built a castle with sand, and another boy The child went over and kicked him down. This is communication.

Don't expect your children to be like adults. Girls ask politely: Can you build a castle with me for a lifetime?The boy responded gracefully: Please give me advice for the rest of my life. "

After Xia Chuan finished speaking, everyone burst into laughter.

Yinyin's eyes shone brightly. Xia Chuan told a joke casually. What she felt was not ridiculous, but real romantic feelings.

Xia Chuan continued:

"In fact, not every child can grow up. The oppression of the adult world makes these people who are still children need release and communication. Many times, adults also need toys.

For example, when lovers are on the beach, how can there be so much new things to say?What better communication tool than a water gun?I can tell you responsibly that the Super Water Gun will definitely become the number one selling toy in the world. "

Everyone was suddenly moved.

Historically, between 1992 and 1995, sales of super water guns exceeded US$10 billion.

It is indeed the world's number one toy.

Hasbro acquired Lalami simply because of the success of Water Gun.

The use of water cannons is by no means limited to children. There have even been many incidents in the United States where passersby who were attacked by water cannons fought back with real guns, leading officials to urge citizens not to buy super water cannons.

It's just that those people filled the water guns with bleach.

"...If the cost is not considered, the range can reach 12 meters. It is definitely a toy that adults like. But in fact, we must keep the cost to a minimum and within the purchasing power of ordinary people, and at the same time, we must try our best to Retaining high performance requires entrepreneurs to make trade-offs. Let me talk about the design principles. Let’s talk about the air compression part first..."

Xia Chuan fully described the structure of the water gun, and then broke down the selection of each material and the color combination.

Someone has already drawn out the renderings according to his story. Xia Chuan pointed out the mistakes casually, but Zhao Dongyang was calculating the cost. Everyone was excited. Even Li Zeguang completely abandoned hatred. He was deeply impressed by the talent of his love rival. Deeply impressed.

Yinyin felt very bad, she found herself redundant.

She remembered Xia Chuan's words, what is the value of your life?

Does living by a man really make me happy?

If she had never met Xia Chuan, she would not have thought about this problem, but now, she has seen the most wonderful life, and she wants to have her own value.

……

Mercedes Benz left the toy factory.

Sitting in the passenger seat, Yinyin felt her heart surge with emotion.

It was so easy for Xia Chuan to make money. In just a few hours, she got 10 yuan, equivalent to 100 years of her salary.

Moreover, my uncle was extremely grateful, and the entire toy factory was revitalized and he saw a brilliant future.

Why is there such a huge gap in people's values?

"Brother Xia, I don't want to study anymore." Yinyin suddenly made up her mind, "I want to start my own business."

Xia Chuan smiled, "What kind of business do you want to do?"

"You should tell me this, you are a consultant." Yinyin said angrily.

Hahaha, Xia Chuan laughed:

"Yinyin, understanding yourself is the most difficult thing. Everyone who lacks ability has a mysterious confidence in his own luck. Brother, I don't want to lie to you. You are really not a business material."

Yinyin suddenly felt extremely disappointed, "Brother Xia, am I only worth having children?"

Xia Chuan breathed a sigh of relief and began to pursue his own value, and he was saved.

"Yinyin, actually you have one advantage, your voice is very good. Have you ever thought about becoming a singer?"

"Ah," Yinyin was confused, her expression full of surprise and disbelief: "Brother Xia, can I still be a singer? I never dare to dream!"

"I said it can be done. I will write you a few songs, and you ask your mother to be your manager and take you to Yanjing to have a try. This road is difficult for others, but with my support, We’ve already succeeded for the most part. Just pursue it boldly.”

Yinyin's blood suddenly boiled all over her body, and her trust in Xia Chuan filled her with endless confidence.

At that moment, she had already made up her mind to devote herself to singing.