Go back to 1990 to start a business

Xia Chuan continued: “Whether a company can become the king in an industry is determined from the beginning.

Just like an egg, the shape is round, and the shape of the eggs after breaking out of the shell is not much different. They all look like geese, but in the end some of them fly into the sky, oh, those are swans.

Some are still foraging for food on the ground, and they will never be able to fly in their lifetime. In the end, they cannot escape the fate of having dinner on their plate. Those are domestic geese.

What determines your destiny is not the external environment, but the genes of your company.What kind of genes a company has and what kind of genetic defects it has, the outcome is doomed from the beginning. "

Everyone was extremely convinced and looked forward to Xia Chuan explaining the secrets of corporate genes.

"What kind of company can fly into the sky? It's very simple, a company with strong competitive genes. Even if it looks weak and is still a fledgling, faltering, it always looks at the blue sky.

The one who couldn't do it always lowered his head to look for food at his feet, for fear of missing a grain of rice. He never looked beyond a foot, and when someone pressed him on the cutting board, he thought he was giving it a massage (everyone laughed).

Let’s not mention the domestic geese. No matter how hard we try, it’s useless. Let’s just talk about the swans.

When you are just born, you will be crushed to death.

The inner genes determine whether you can fly into the sky, and the external environment determines whether you die and whether you have a chance to fly.

So when we start a business, what is the most important thing?To avoid competition, you have to understand that you are still very weak. Don't compete with species that are stronger than you. It doesn't matter if you compete with domestic geese. I'm afraid that if you compete with wolves, you will be dead before you can fly into the sky.

Don't overestimate yourself, that's courting death.

The ideal thing is to choose a blue ocean, an area that no one has explored.

If you say that no one is engaged in the industry of "rejuvenation", oh, are you sure your talent and ambition match?

If you say you can’t see where the blue ocean is, it doesn’t matter. Let’s subvert the red ocean.

What is the Red Sea?Market share is fixed, and if your share increases, it means someone must lose share. This is a fully competitive, bayonet-sharking battlefield.

The four major areas of the Red Sea include food, clothing, housing, and transportation. There are at least a thousand industries that can be subdivided into them. Let’s take an immediate example, which you can see as soon as you look back.

Everyone comes in through the gate, right?It doesn't matter if you climbed over the wall to get in, you've already seen the courtyard, right?Don’t you think this compound is missing something?Who saw it and told me? "

Everyone's eyes widened and they were thinking, but the leaders became nervous. What do we need?

Xia Chuan picked up the mineral water bottle on the table and took a sip. He looked at the brand but didn't recognize it. He couldn't even remember that this company existed. He put it down and asked calmly:

"not a single one?"

Everyone was still confused. What could be missing in the courtyard?It is right to have nothing, otherwise how can we park?

The leader's face was a little ugly. These were carefully selected domestic geese. It didn't matter whether they were right or wrong. Why didn't they say anything?

Xia Chuan sighed: "It doesn't matter. This doesn't prove that you can't fly. It can only mean that your capabilities as entrepreneurs are not enough. In everything, consider the national interest first, first of all, it is in the national interest, and then you can open up space for development.

If you can serve the interests of all mankind, then your space will be infinite.Take, for example, Viagra.Some might say that Viagra only meets the needs of half of humanity, I don't think so, it's all of humanity. "

The crowd burst into laughter.

The leader didn't know whether to laugh or cry. He really advertised in every possible way.

"If you still don't know how to think, then narrow the layout a little more. Are you satisfied with everything you can see? How can we make our lives better? What is missing in the yard?"

Someone below suddenly woke up and shouted: "Greening!"

"Okay, I'm optimistic about you." Xia Chuan smiled.

The leader was stunned, how to park the car in the green area?

The young man suddenly became excited, and Xia Chuan continued:

"First of all, environmental management is in the national interest. Look at the pollution index in Yanjing. I don't mean to target anyone. I'm just talking about this. Greening must be done. You will not encounter anything that is in the national interest. If there are obstacles, then the demand will be there.

If your product is a luxury, then don't make it because the demand is too small.

Secondly, you have to solve a contradiction. This space is limited. You cannot stop parking just because of greening.

Last but not least, you cannot compete with anyone else, otherwise you will easily die.

You must first ensure that your product is innovative and unique.

Even if there are no industry barriers and everyone can imitate, you still have to get a head start. By the time you make money and others imitate, you will have launched the next innovative product.

Now let’s think about it, how can we achieve the purpose of greening without affecting the use of space?

Some people may say, how can we have both?

Don't set limits on yourself. Nothing is impossible in this world, only methods you can't think of.

I suspect that many cleaning aunts have thought of it, but they just don't have the ability to do it.

First, divide the yard so that the walking areas remain as they are.

What about other places?Replace with floor tiles.

Of course, this floor tile is not the one used on roads and sidewalks. We must innovate and give it a name, lawn tiles.

What are lawn tiles?

First, the strength of this brick must allow parking. It is very simple to meet this standard.

Second, why do grass grow on bricks?It's very simple. Just leave a round hole in the middle. Cars can't fall in, and people can't fall in.It just affects the speed, but this is not a road.This also saves materials. If you make a complete floor tile, how much waste of furnace ash will you waste?

Third, the thickness of the bricks is twice as thick as ordinary floor tiles.

Giving the grass an immortal height is also to reduce costs.Note that thickening can reduce costs because you don't have to use high-grade materials.

The part where the grass grows out of the bricks is not afraid of pressure. From a distance, you can't see the bricks, only a patch of green.

The shape of this lawn tile can be varied, and pigments or low-cost colored substances can be added.If you could capture the entire Yanjing market, wouldn't you be able to earn your first pot of gold?

Can you tell me? "

A girl below immediately shouted: "Yes!"

Xia Chuan curled his lips: "What can you do? It's useless if I say it. How can you seize the opportunity?"

Everyone burst out laughing, the girl's cheeks turned red, and the leader smiled.

"I'm just giving an example to show that anything can be innovated, and there is nothing that cannot be innovated. We don't ask you all to do this, you must innovate yourself. The ability to innovate is a very important part of competitive genes.

But the ability to innovate alone is not enough.

What else do you need?team. "