Rebirth 76: Industrial Internet Empire

"More than Wal-Mart? Mr. Yang, did I hear you correctly?" Qian Ning's eyes lit up and he said excitedly.

"There is everything in the dream! Mr. Yang is using metaphor! Look how excited you are..." Li Heping said disdainfully.

Li Heping felt regretful that he had chosen eBay instead of Amazon, which had greater potential...

Yang Mo thought for a moment and then said: "Qian Ning, as Heping said, register a few more third-party trading companies and department stores. Don't disclose your relationship with Amazon for the time being. Pay a deposit in advance and sign a supply contract!"

"Mr. Yang, do you have any focus? What products are we focusing on this time?" Qian Ning asked.

"The focus is on the four major categories of household appliances, clothing, shoes and hats, electronic products, and daily necessities. In each category, we must find ways to launch several cheap and high-quality hot products!"

After Yang Mo finished speaking, he paused and asked, "Has Zhiyuan International's DVD prototype been successfully developed?"

"After the mass production of CDs and VCDs, the market response has been very good. Compared with Sony's similar series of products, the price/performance advantage is very large. The DVD prototype was developed at the end of last year. The patent exchange negotiations with Sony and Philips also made progress at the beginning of the year. , If nothing else happens, mass production should have started now. After reaching the audio analysis patent with DTS's digital cinema system, we can wait for a suitable time to launch it on the market..." Qian Ning reported on [-].

“Are there any alternatives to DTS’s audio analysis patent?”

"Not yet. DTS's quotations to major Hollywood studios are not high. No company is willing to spend huge sums of money to enter the field of video analysis, not to mention that it is not easy to bypass their patents!" Li Heping explained with a smile.

Yang Mo nodded: "That's good! Heping, let's license the audio analysis patent to Zhiyuan International for $6 per unit!"

"Six dollars? We worked hard to produce a DVD for about 6 dollars, but a broken audio analysis patent costs 20 dollars? We might as well give up production and just collect patents!" Qian Ning shouted with his eyes widened.

"There's nothing you can do about it, don't use it if you have the ability!" Yang Mo said disdainfully.

"But...but this is too expensive!"

Li Heping laughed and said: "Stupid! I'm suppressing your competitors for you!"

"Ah?" Qian Ning scratched his head and looked at Yang Mo with some confusion.

"Next, the resources of the entire Zhiyuan Group will be tilted towards Amazon. Zhiyuan Electric Group's CD, VCD, and DVD players will be launched on Amazon for the first time at the same time, as the flagship product of the household appliances category!" Yang Mo instructed.

Qian Ning said quickly: "Isn't this not easy to operate? Zhiyuan Electric Group has already given the agency rights in North America to DM Company..."

"This is easy to handle! This time, we will sell the goods through the DM company for the first time. Let them earn the agent's price difference. Next year, we can discuss the online and offline separately. We can also design exclusive models for Amazon!" Yang Mo waved his hand, disapprovingly. said.

"Mr. Yang, in the electronic product category, can we consider using Palm's handheld computer products as the main product to attract users!" Li Heping suggested.

Yang Mo frowned and said, "Aren't Palm's PDAs not very popular?"

"Zoomer sales are not very good, not light enough, and the price is relatively expensive. Not only Palm, but also the PDA products launched by HP, Sharp, and Toshiba have all failed. However, Palm's PalmPilot, which is about to be mass-produced, is very likely to become a popular handheld computer! "Li Heping explained.

"Oh? What's different about this product?" Yang Mo asked with interest.

"A year and a half ago, the prototype of palmPilot was made. With two small AA batteries, it can be started and used for a long time. Four applications are set up, including "Schedule Management", "Phone Book", "Standby" "Office Management" and "Notepad", the most important thing is that the cost control is very good, and the selling price is expected to be controlled below 4 US dollars. I originally wanted to lobby them to put this product on the eBay platform for auction..." Li Heping said.

Yang Mo nodded: "Okay! Let's put this palmPilot on the homepage as the flagship product in the electronic product category. I will ask Andy Bettlesheim to notify Jeff Hawkins and ask him to speed up the product release of palmPilot. , leave it to Amazon to sell exclusively!”

"In terms of personal computer supplies, should we mainly promote Apple products, or should we treat HP, Dell, IBM and other major PC manufacturers equally?" Qian Ning asked hesitantly.

"Of course, everyone is treated equally. Amazon is a third-party online platform. Creating a fair, just and open e-commerce platform is your first priority! I repeat, it is all the resources of Zhiyuan Group to cooperate with Amazon's promotion!" Yang Mo said .

"In terms of clothing, shoes and hats, we should always focus on sneakers, jerseys and peripheral products from Bayern Munich, Golden State Warriors, and New York Knicks, right?" Channing continued to ask.

Yang Mo waved his hand and said: "No need. The teams we are associated with can be the first batch of merchants to open exclusive stores on Amazon to sell team peripheral products. The same is true for film companies. They can open their own exclusive stores to sell DVDs and records. Instead, you can contact Nike, Puma, and Adidas and ask them to come up with several products for discounts!"

"They must be dealing with some unsalable and overstocked products. As for clothing, shoes and hats, I think we can launch some Chinese brands, and the prices should be very lethal!" Qian Ning said with concern.

Yang Mo chuckled and said: "Being able to sell unsalable and overstocked products further proves Amazon's ability. However, the Chinese brands you mentioned can be considered. Select a few top brands and some products with Chinese characteristics, such as ceramics and cloisonne. , silk, embroidery, brocade and other clothing items, but it should not be too much at the moment, and do not cause the U.S. Department of Commerce’s anxiety about e-commerce!”

"The Ministry of Commerce is anxious? How could it be?" Qian Ning asked with some confusion.

"If e-commerce platforms become distribution centers for cheap and high-quality Chinese goods, do you think the Ministry of Commerce will issue targeted laws and regulations to restrict the development of e-commerce?" Yang Mo asked with a smile.

"Are Chinese products so competitive? Consumers in North America still have very high requirements for brands, otherwise there would not be so many luxury brands!" Qian Ning said disapprovingly.

Li Heping suddenly asked thoughtfully: "Mr. Yang, do we want to establish some of our own brands? As long as the brand marketing methods are appropriate and our unique sales channels are used, not only can we incubate some brands like Leica and Condensed of the world’s top brands…”