Rebirth 76: Industrial Internet Empire

"Mr. Yang, eBay's development is now at a bottleneck. How should we deal with eBay's strong overtaking? We can't go back and imitate them, right?" After having a good meal, Li Heping asked thoughtfully.

Yang Mo shook his head, and magically took out a creative plan from his bag, handed it to Li Heping and said, "Take a look at this plan first, and then tell me what you think..."

Li Heping showed a look of joy. He took the plan and looked at it carefully...

After a while, Li Heping raised his head and asked excitedly: "Mr. Yang, can this "brooches for sports cars" plan be successful? If it can really be implemented, eBay will be completely alive..."

Yang Mo chuckled and said: "It doesn't matter whether it succeeds or not. The main thing is to mobilize the enthusiasm and participation of users. Of course, the final completion requires us to push it at key nodes!"

李和平沉吟片刻之后又问道：“奖品的设置我还是有一些不太清楚，10元、20元、50元充值卡是指电话卡吗？还有50元、100元购书劵……”

Yang Mo chuckled and said: "Isn't your PayPal online payment tool about to be launched soon? A recharge card is like a phone card that can be used to recharge PayPal. It is also a book coupon. Of course it is sponsored by Qian Ning's Amazon Online Bookstore!"

"I'm advertising Amazon for free! No, Qian Ning has to pay us advertising fees!" Li Heping said with a smile.

"Heping, please make preparations first. Where is the development of PayPal online payment tools now?" Yang Mo asked worriedly.

"Are there no technical problems anymore? The key now is to connect with banks. Merlo Bank still has too few branches. How about I come forward to talk to Citi, HSBC, and Morgan?" Li Heping said.

Yang Mo nodded: "Yes, payment tools are the key to opening the door to e-commerce. eBay's main task at this stage is to incubate online payment tools!"

1996 2 Month 5 Day.

Careful users found that when they clicked on the eBay online marketplace, an announcement would automatically pop up:

eBay Online Market's first trading competition - Brooch Exchange for Sports Car Event, will be officially launched at 2:8 on February [-]. New and old users are welcome to participate.

Specific activity rules are as follows:

The eBay online market will launch 2 exclusive customized brooches on time from 8:30 on February [-], and the brooch-exchange sports car event has officially started.

Each user can use his or her spare supplies to exchange for this brooch. The organizer will randomly select 30 users from the registered users to obtain the brooch. The users who obtain the brooch will automatically become the seed contestants for this brooch-exchange sports car competition.

Users who become seed players continue to increase the value of their goods by exchanging idle items in the eBay online marketplace until they finally get a Saab sports car.

All seeded contestants who successfully pass the item exchange and complete the task within the specified time will automatically obtain these two sports cars.

The deadline for this event is June 1996, 6 and will last for four months.

All users who participate in this activity of exchanging brooches for sports cars will automatically receive a lucky draw opportunity:

The special prize of US$30 will be shared between the first seed player to complete the task and all his exchange partners.

Five first prize winners will be awarded a Saab 5 car.

10 second prize winners, US$5000 in cash

There are 50 third prize winners, with a cash prize of US$1000.

200 fourth prize winners will receive a US$200 unlimited shopping coupon at Amazon Online Bookstore.

There are 500 encouragement prizes and a PayPal network payment recharge of US$100.

There are 1000 commemorative prizes, and the PayPal network payment recharge is US$50.

There are 2000 participation prizes and a PayPal network payment recharge of US$20.

The final interpretation right of this event belongs to eBay Online Market.

This announcement from the eBay Online Marketplace instantly detonated the Internet. In just one day, more than a thousand users signed up.

A commentator's article in the San Siro Mercury titled "eBay Online Marketplace's $500 Million Grand Prize Bet on the Future of E-Commerce!" has even pushed eBay Online Marketplace to the forefront:

"Whether we are willing to admit it or not, the Internet era is breaking into our lives with an unstoppable force!"

"In an ordinary business plan on the eBay Internet Market, 35 Saab cars and more than 100 million US dollars in cash were spent, and a grand prize of nearly 500 million US dollars was gambled on the future of e-commerce. The boldness is staggering..."

"The great success of Amazon's online bookstore is amazing. I have to admit that Amazon has shown us the future of e-commerce with its convenience, fastness, everything you need, low price, high quality, and home-based service!"

“I originally thought that what Amazon showed was the ultimate meaning of e-commerce, but the eBay online market took a unique approach and presented us with the fun of online trading like a game. It turns out that the most primitive barter and the most fair collective bidding auction, How can you still play like this?"

"Amazon Online Bookstore and eBay Online Marketplace are changing our inherent thinking patterns and, in the near future, they will even change our shopping methods and even lifestyles..."

"To be honest, I am more looking forward to it than ever. I want to see what kind of surprises these Internet companies with unique innovative spirits will bring us?"

"I'm not sure whether eBay's "brooches for sports cars" campaign on the online marketplace will be successful. After all, the price difference between a brooch that only costs a few dollars and a sports car that costs more than $10,000 is really huge. If you want In four months, digesting the value difference of 10,000+ US dollars through the most primitive barter is nothing short of a fantasy!"

"But I still have to take action for this crazy idea of ​​the eBay online market. Although this is just a "dream-talking" game, this seemingly absurd game is very much like our lives, every stage. We all try our best to complete every seemingly impossible task..."

"When I saw this ridiculous announcement from eBay, my first reaction was: Do I have any spare supplies at home that I can use to help those seed players realize their dream of exchanging brooches for sports cars!"

"I wonder what it would be like to not only enjoy the fun of trading like a game, but also win a big prize?"

Li Heping took the newly published San Siro Mercury and read it several times but couldn't put it down. This is the advantage of having control of media resources. Normally, everyone is safe, but at critical times, he will bring in some private goods. This time, he even got more than one fish out of his mouth and praised Amazon. Like a flower, that kid Qian Ning also benefited from it...