Return to 1983 and be a detective

Mr. Zhou's eyes narrowed: "I stopped you. Of course I have something to do. I didn't just ask you to drink. What do you think of this drink?"

Niu Qichong shook his head, who would buy such a terrible thing?

"Don't look down on this kind of thing. It's three yuan a can on the market now, and people are grabbing it like crazy. Old cow, you also need to learn more and be exposed to more new things. Otherwise, what else are you doing? What about businesses?”

Niu Qichong said nothing, but he disagreed with this statement in his heart.

Do your own thing, as long as you do your own thing well, the fragrance of wine is not afraid of the depth of the alley. This is the wisdom of the ancients.

Mr. Zhou could also see Niu Qichong's attitude. He lectured: "Now don't talk nonsense about the smell of wine and the depth of the alley. This is an era of advertising, and the further we go, the more we must pay attention to advertising. With advertising, even a pile of rice fields can be sold at the price of gold."

"Master, do you want me to make a drink just like it?"

"It doesn't need to be exactly the same. Let's also make a drink. The price is more affordable than this one, and there is no need to add caffeine or the like. The main thing is to have a good drink, preferably orange flavor. You go find someone, Let’s see if there is a ready-made beverage factory that can just buy it and start producing it. I don’t believe it. The beverage he sells in Xushan is so expensive, so he can do it better than the one we sell cheaply.”

Niu Qichong took note of Mr. Zhou's instructions and was about to leave. He had just taken two steps when Mr. Zhou said from behind him: "By the way, find a young man named Zhang Bao and give him the Just take over the beverage factory."

This Zhang Bao is not the Zhang Bao of the Yellow Turban Army in the late Han Dynasty, but he is the founder of a certain Lipao. He started making money with qigong when he was a teenager. After deceiving a large number of believers, he took this first pot of gold. A beverage factory was opened and beverage brands such as Lippo and Xu Mousheng were produced.Later, it sponsored the national team in the Olympic Games and immediately promoted these two drinks as national drinks.

After receiving the order from Mr. Zhou, Niu Qichong also hurriedly went down to carry it out.

He is not very innovative and doesn't like new things, but his execution ability can be said to be the strongest among the Four Shadows. Moreover, he has a wide range of paths and many friends. When he returns home, he will ask around for a little while. When I arrived at Zhang Bao, I bought a plane ticket and flew to Yangcheng to meet Zhang Bao.

But he was a little hesitant when he saw Zhang Bao.

Because this Zhang Bao is too young.

Niu Qichong has an old concept. He is a down-to-earth man and believes in the wisdom of the ancients. When he saw Zhang Bao, who looked as young as a student who just came out of high school, he hesitated a little. This boy who didn't even have full hair, really What can be done?

Zhang Bao, who had been around for a long time, saw Niu Qichong's concerns at a glance and smiled slightly: "Brother Niu, you are afraid that you think I am too young and you think you can't work with me. To tell you the truth, although I am young, I have been involved in the world of martial arts for a long time, and I have at least ten years of experience in the world of martial arts."

"Oh, I'm not looking down on you. I heard that you have a beverage factory now and you should be short of money. Otherwise, I will take over your beverage factory and you can use the money to do something else. …”

Niu Qichong spoke so directly that Zhang Bao was slightly startled. It seemed that Niu Qichong really inquired before talking to him.

That's right, he took a lot of believers' money and went to Nanyue Province to set up a factory to produce a certain Lippo drink. However, the drink he produced has never been sold. The locals all drink herbal tea. I’m not used to this kind of orange-flavored drink with added soda. Even though Zhang Bao advertised it as a healthy drink with added alkaline substances, the South Vietnamese said, “How can you compare to our delicious soup made with five-finger peaches?” ?

So Zhang Bao is now at the end of his rope, and now the money for raw materials, employees' wages, and various expenses are all backlogged.

Now I am looking for an opportunity to sell this factory.

The sponsoring of the Olympic Games in later history actually took advantage of the loopholes. First of all, the organizers of the 84 Los Santos Olympic Games used advertising, broadcast rights and other methods to realize the profit model of making money from hosting the Olympic Games for the first time. Therefore, many Advertising spaces are extremely cheap.The other is the sponsorship of the national team. The national team did not have that kind of awareness at the time, but a certain Lippo won the sponsorship right with a very small amount of money.In the end, this drink became famous overseas and won the title of "Oriental Magic Water". Finally, it also became popular in China and became a household name.

But it's two different things if you want to sell something yourself and if someone else is urging you to sell it. Seeing that Niu Qichong wanted to take over his own factory, Zhang Bao took up his position and planned to ask for more money.

Although Niu Qichong is straightforward, he is not stupid. He can take over so many companies and make them bigger because of his vigorous and resolute drive: "I don't want to waste time opening a new one for you." The price is 5 yuan to buy your factory, and 1 yuan a year to hire you as the factory director. If you can do it, I will find someone else."

Sixty thousand...

Zhang Bao's psychological price has never been so high before. He is a beverage factory. To put it bluntly, it is just water and sugar, add some coloring, and finally make some steam. After such a filling, the cost is almost negligible. As for labor, they come to work here. They are all his followers. To put it bluntly, they are working for free. Now that Niu Qichong has come to the point and offered 6 yuan, he is naturally willing to sell the factory.

Wouldn't it be better to have this money, package it yourself, and then go to other places to cheat other people's money?

So he readily accepted the price of 5 yuan to buy the factory. As for the 1 yuan to ask him to be the director of the factory, he did not agree. In the history of later generations, after this guy founded several brands, he failed to manage them well. He also continued the whole Qigong thing, and in the end he was imprisoned for a fool's errand.

Niu Qichong didn't try to persuade him to stay. Anyway, after acquiring the beverage factory, he would have completed his mission. What's more, since Mr. Zhou knew this Zhang Bao's name, he might be a very strong competitor. He really wanted to recruit him. If he comes in, he might be favored by Mr. Zhou in the future, and his status as the Four Shadows will not be guaranteed.

Based on this consideration, Niu Qichong called back to report the acquisition situation.When Master Zhou heard this, he just said: "Everyone has his own ambitions. If he refuses to surrender, let him regret it."

Niu Qichong asked about sales strategy again, but Mr. Zhou only said: "Don't you know how to copy homework?"

Naturally, he was asked to do the homework according to the marketing method of Xu Shan's Hongpeng special drink.

Then Niu Qichong also started to use prize sales. The first prize for Hongpeng Special Drink was [-] yuan, and Niu Qichong claimed that the first prize was [-] yuan.

Hongpeng Special Drink advertised that for every can sold, it would donate [-] cents to Project Hope. He immediately announced that for every can sold, he would donate [-] cents to Project Hope.From Niu Qichong's point of view, no matter what the Hope Project is, his surname is Niu, and he still can't brag?

In addition, he was willing to invest money and placed a lot of advertisements on TV, newspapers, and magazines. After almost a month of publicity and promotion, a Lippo beverage factory that had been on the verge of bankruptcy was revived and gradually sold out. .

Niu Qichong also knew that the reason why his certain Lippo sold so well was because of the Hongpeng Special Drink. If it hadn't been for others to use this prize-based sales method to clear the way, if it hadn't been for A can of Hongpeng Special Drink costs three yuan, which many people cannot afford. It is also impossible for so many people to buy the Lippo drink they are launching now, which costs $[-] a can.

In fact, this is the competitive product effect. If No. 1 in the market eats meat, the imitators will also drink some soup. Even if the quality of No. 2 is far from the level of No. 1, there are one billion people in the big Eastern country. , consumption levels are also different, so a certain Lippo also became popular quickly, and within a month, it achieved a turnaround.

Zhang Bao, who knew this news, was so regretful that his intestines turned green. He secretly hated himself. If he had known this would happen, he would never have sold the factory easily.