Return to 1983 and be a detective

When Xu Shan was in trouble, a young man dressed a little shabbily came in.

He breathed a sigh of relief when he saw Zhang Chuangchuang: "Old Zhang, I thought you were looking for Xu Meng. I tell you, you must not go. She is a traitor..."

Then he saw Xu Shan and the two of them, and was a little surprised: "Who are these two?"

Xu Shan looked at Yu Ergou and said, "This must be Mr. Yu Ergou."

"You know my name?"

"Did you participate in the name-raising activity?"

"Yeah, what's wrong?" Yu Ergou became a little panicked.

According to common sense, even if you win the lottery, there is no need for others to come to your door in person.

Could it be that the name he chose offended their taboos?

As a cultural person, he knows that there are many taboos about names.

People in the past were very taboo about having the same characters in their names.

For example, Avalokitesvara Bodhisattva was originally called Avalokitesvara Bodhisattva. However, because Li Shimin’s word Shi was taboo, it was changed to Avalokitesvara Bodhisattva.

There was also Li He, the poet ghost in the Tang Dynasty. Because his father's name was Li Jin, which was the same as "jin" for scholars, he could not take the imperial examination for the rest of his life. He lived a life of poverty and died young.

He regretted participating in this event.

The original intention is to make themselves rich first, and only after they have the funds and strength can they prove the value of their rural faction.

The result was that things started to happen. If someone else came to the door, it would definitely be up to no good.

Xu Shan took in his frightened little expression and explained quickly: "We are here to inform you that the name you gave our product, which is the three characters Xu Fuji, has been adopted by us. Not only can it be used In the powder drying factory, you can use all the pickles and convenience foods, so we came here specially to give you the award."

Xu Shan said, and did not shy away from Zhang Chuangchuang. He directly took out 5000 yuan and placed it on the messy table.

Seeing the 5000 yuan, Yu Ergou's eyes widened and his breathing stopped.

Zhang Chuangchuang's eyes were also widened and his breathing was stagnant.

He was still outside the situation and kept asking: "Lao Yu, what's going on? What's going on? Give me a quick slap to see if I'm dreaming."

Yu Ergou was also sincere and actually slapped Zhang Chuangchuang.

At this moment, Zhang Chuangchuang screamed, but immediately jumped up excitedly: "We are rich, Lao Yu."

Yu Ergou did not refute Zhang Chuangchuang's words.

He had no intention of keeping the money for himself.

Instead, it is intended to be used as funds for activities of the rural faction.

But he didn't expect that he would actually win the lottery, and that Xu Shan would personally deliver the money to his door.

Although they all pretend to be noble, there are actually very few people who are truly noble. Many young people feel that they regard money as dirt, which is because they do not have the confidence to obtain money.

Only a heart that has truly experienced prosperity and has returned to silence can have the power to regard money as dirt.

"Yes, we have money. With this money, we can show those Paradise Factions that we are more capable than them..." Yu Ergou said.

At this time, Xu Shan interrupted rudely: "You two, I understand your situation, but I don't think that just 5000 yuan can prove your value."

"why?"

"Do you think those people from the Paradise Sect will really change their minds because of a mere 5000 yuan? No, they will just look down on you. They think that you are so complacent for 5000 yuan, just to give up for five buckets of rice."

Xu Shan's analysis made the two young people's faces turn red and white. They felt that Xu Shan was right. These local sects knew better. Those guys hadn't converted yet, but they already had converts who were fanatical. 5000 yuan It doesn't make them change their minds.

"What should we do?" Zhang and Yu looked at each other and humbly asked Xu Shan for advice.

They could see that although Xu Shan was only a year or two older than them, he had an aura that was not of their age. With the blessing of this aura, they ignored the age difference between Xu Shan and them, and ignored the age difference between Xu Shan and them. He is regarded as an elder.

"The so-called change is to let them change their ideas. If you want to change their ideas, you must first change the people's ideas and bring the people to our side, because the people are the only judges, otherwise you say you Qiang, he said they are good, there is no standard."

"Yeah, why didn't we think of it?" Yu Ergou's eyes lit up.

"So what do we do to get people on our side?"

Seeing that they had taken the bait, Xu Shan was overjoyed: "In fact, we ordinary people are naturally on our side, but what we need is to stand up and shout, so that the ordinary people can see us and recognize our achievements."

"That's right, but how can we let the people see us?" Yu Ergou then asked.

"We must be good at leveraging the power of the media, such as newspapers and magazines. These media carry words and can expand our visibility. Television and radio, for example, are also popular among the people."

Xu Shan pointed out a bright road to these two young people.

The two people were immediately impressed, and then they also yearned to expand their influence through the media.

At this time, Zhang Chuangchuang asked a very crucial question: "So, do you mean to start a magazine or a newspaper?"

"This is also a path, but I don't recommend that you go down this path."

"Why?" Zhang Chuangchuang didn't understand.

"Because I think you are more suitable for taking another path. I don't know your abilities, but classmate Yu Ergou, in my opinion, has a strong advertising talent. So I hope to cooperate with him and open an advertising company."

"Advertising company? Since when do you need a company to do advertising?" Zhang Chuangchuang seemed to have never heard of such a thing.

"Actually, this advertising company is not new. It has been around for a long time abroad, and it is probably many years ahead of us. But it is new in our country, but if we really say it is new, it is not necessarily that new. In my opinion, The tricks played by foreign advertising companies are all leftover from our ancestors."

Zhang Chuangchuang frowned: "Then you mean to learn from foreign countries and open an advertising agency. How is this behavior different from the behavior of those guys from the Paradise School who worship foreign countries?"

Xu Shan shook his head: "Of course it's different, classmate Zhang, I find that what you have been struggling with is the form. This is the same as the most discussed issue at this stage, whether the surname is capitalist or social, but in fact, the chief designer said it well, black cats are white A cat is a good cat if it can catch mice.

Our task is to occupy the cultural position and prevent those Paradise sects from bringing in foreign dross and poisoning our people.As for what tricks to use and what forms to use, they are only superficial. The real core must be our traditional culture, and that is enough. "

Zhang Chuangchuang was stunned by Xu Shan's words.

Yu Ergou, who had been silent for a long time, had a feeling of enlightenment: "You are right, just like most of us now think that foreign products are better than domestic products. This concept is deeply rooted. Matches are called matches. , soap is called foreign soap, and it is precisely because of this concept that those paradise factions are more advocating for foreigners. In fact, our domestic products also have many good things, but they lack publicity. If more people can accept domestic products, what measures will be taken? In this form, it doesn’t seem to be important at all.”

Xu Shan was very pleased. He had indeed seen the right person. This Yu Ergou was indeed very intelligent in advertising.

It's just a matter of time.

The significance of advertising in this era is to promote domestic products and at the same time create brand concepts. In a subtle way, the wider public will recognize and accept domestic products, and then accumulate and accumulate, at a certain stage, completely replace foreign products.

In the later generations when Xu Shan lived, as various fabricated myths about foreign goods were shattered, domestic goods had completely replaced foreign goods in many fields. However, there were also many fields where people still held on to something like superstition, even though it was clear that domestic goods had already replaced them. Even if they are good enough, they are still because they have been brainwashed by culture and insist on the view that foreign products are superior to domestic products, and they are reaping wealth from foreign products.

This time, Xu Shan plans to start with advertising to rebuild confidence in domestic products in an all-round way.