Rebirth: Stockbroker, I have market data

Chapter 553: Plagiarism

After bidding farewell to He Ping and his wife, Xiao Jin's eyes returned to the Weiyan app again.

When he arrived at the Student Entrepreneurship Center of Jiaotong University, Xiao Jin found that the three offices were now full of people. After a rough count, there were almost twelve or three people.

No one noticed Xiao Jin's arrival until he walked into Luo Jun's side and saw that he was staring at the screen intently. His hands were not moving very fast. He was obviously typing the code carefully while thinking.

Two months have passed. As Xiao Jin's demands increased, Luo Jun also felt the pressure. Originally, he thought Xiao Jin was going to make a fuss, but as the software development progressed, he knew, This is a very large system project. At the same time, he also deeply understands the future market value and significance of this software.

When his bloodshot eyes saw Xiao Jin, he said:

"Brother, I have changed all the previous versions!"

Xiao Jin couldn't understand and only heard him continue to introduce.

The story begins with an app called kik that appeared in the United States in 2010.This year, Apple released the epoch-making iPhone 4, and the mobile era quietly arrived. At that time, Kik took one month to acquire 100 million users, shocking the world.This kind of user growth rate is unprecedented and can be regarded as the first miracle of the mobile Internet.

Coincidentally at that time, the qq mailbox team was developing an app called "Zhou Mail", which was the mobile version of qq mailbox.

After seeing the miracle of kik, the head of the email team immediately sent an email to Lao Ma, saying that we should do this. Lao Ma agreed and named it "WeChat".

The name WeChat is very interesting. It is a micro-mail. This name is very accurate. Since WeChat was developed by the mailbox team, in order to implement it quickly, the entire backend protocol and framework of the original QQ mailbox were reused as much as possible, so the communication protocol behind it is also used. The http protocol of the mailbox is not the udp protocol commonly used by instant messaging tools, so every time users send a WeChat message, they are really sending a miniature email to their friends through the WeChat background.

The mailbox team began to shift from "Mail in Hand" to the development of WeChat. It is said that the person in charge at the time led a team of less than 10 people and developed the first version of WeChat in more than two months, defeating similar products within Tencent. .

In January 2011, WeChat was released. Before that, the social world was still dominated by QQ.

At first, most WeChat users were introduced by "Big Brother" QQ. The most conspicuous registration interface was the QQ login. At that time, almost no one knew what the hell this was?You only need to search for your friend's QQ number to add them as friends.

At the time, no one could have imagined what this software would become.Even now, in early 2012, the first anniversary of WeChat's release, there are still many similar things on the market because it really doesn't have many functions.

Because Xiao Jin's benchmark is WeChat, and it is very clear that he must be ahead of him in functional development, this forced Luo Jun to start studying the "process" of WeChat.

In WeChat versions 1.0 to 2.0, there were almost no features and were bland. Its function was to replace the operator and send text messages and multimedia messages. At that time, users did not buy it at all. They could still make calls using the operator. You can just send a message, but you have to pay for traffic. How expensive was the traffic at that time? It only amounted to tens of millions per month. Therefore, in the early days of WeChat, user activity was very low and it was almost uncompetitive compared with similar products. .

在经过1.1、1.2、1.3三个测试版本之后，微信逐渐增加了对手机通讯录的读取、与腾讯微博私信的互通以及多人会话功能的支持，截至2011年4月底，腾讯微信获得了四500万注册用户。

So when did WeChat’s user base start to grow significantly?This must have been in May 2011, after the release of WeChat version 5, because version 2.0 ushered in the voice function. This function was first implemented in smartphones by a software from Hong Kong, but soon similar software at home and abroad All followed quickly.

The function is there, but the fundamental problem has not been solved. The most fundamental problem is user growth. Therefore, between WeChat versions 2.1 and 3.5, WeChat did one thing, and that was to allow users to add friends.

The first is the acquaintance relationship chain, including permissions to import address books, QQ friends, etc., and begins to attract users frantically.

Nowadays, Weiyan app is also facing this problem. So, Luo Jun’s idea is very simple, just copy it!

But this copying is incomplete, because without the diversion of qq, there is a huge gap. It is impossible for qq to divert traffic to Weiyan, so Luo Jun still needs to find another way.

However, WeChat still has many areas that can be copied.

That is socializing with strangers, which is a very effective behavior for acquiring users.

In August 2011, WeChat released version 8, which added the stranger dating function of "viewing people nearby"; and WeChat released version 2.5, which added the "shake" and drift bottle functions, and added the ability to make friends with strangers. The Traditional Chinese language interface is supported, and users in Hong Kong, Macao, Taiwan, the United States, and Japan have been added to bind mobile phone numbers.

At that time, a relatively high-end term was called "lbs social", which was a service based on geographical location. It made sense that this term was popular at the time, because the advancement of the mobile Internet made people's online life no longer limited to the PC side, so People can access the Internet from every location, so "lbs social" appeared. When you are in a certain place, you can search for people near you to chat together.

When WeChat launched lbs social networking at that time, it was aimed at this point. Most people used chat software to find people to chat with. If they only enabled the address book and QQ synchronization functions, users would still not have many friends at the beginning. Then the chat activity went down.So WeChat launched functions for making friends with strangers such as nearby people and shake, and the number of users quickly increased.Because only by grasping the most fundamental needs of human nature can users like it.

Just last month in December 2011, at the end of the year, WeChat released version 12. Version 3.5 brought a new QR code social mode. In addition, emoji and Tuzki animated expressions, custom chat backgrounds, casual games, default Special functions such as SMS registration are used to support WeChat version 3.5.

The release of version 3.5 has made making friends easier and more comfortable. When meeting, you can just "add me on WeChat", "Let me scan you" and other ways to say hello. WeChat has lived up to its trust. By the end of 2011, WeChat users have More than 5000 million.

This made Luo Jun feel pressured and inspired, but WeChat's next step is obviously to move towards the goal of [-] million users.

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