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Word spread that Paramount Network would join the Atlanta Olympics bid.

The four major TV stations were all surprised.

A newly established small TV station also wants to compete with them for the exclusive broadcasting rights of the Olympic Games?

But when I think about the financial backers behind it, the major TV stations are all trying to avoid it, and the other party is not an easy owner.

None of the four major TV stations has a simple background.

Behind the CBS Television Network stands CBS, one of the three major commercial radio and television companies in the United States.

It ranks first in TV ratings and radio listening ratings.

It is the TV station with the deepest foundation in the United States, and it was also Michael’s old club.

ABC TV station, the predecessor of Blue Network, was recently acquired by the media empire Disney for US$190 billion.

Disney’s strength naturally needs no further elaboration.

It competes with Paramount in film production.

NBC is a mainstream radio and television network company in the United States. The parent company behind it is General Electric Company, well, the one founded by Edison.

Behind General Electric Company is the Morgan consortium, ranking ninth among the beautiful American companies!

Fox, the Fox Broadcasting and Television Network, is backed by Fox Entertainment Group, and behind it is News Corporation controlled by Murdoch.

It can be said that behind the four TV stations are media giants, each with strong financial resources, and none of them is a simple owner.

When the four parties heard that Wang Lei had entered the game, they did not use any tricks and directly participated in the bidding in an upright manner. Let's compete to see who has more money!

Representatives from the five parties sat down.

Seeing his boss and former colleagues again, Michael politely said hello.

Before the president of CBS TV station could say anything, Michael’s former leader said in a strange tone:

"Michael, you have the nerve to come and say hello. The president single-handedly promoted you. Is this how you repay the group?"

Others also looked at him with the eyes of a traitor.

Michael wanted to retort, but he didn't want other companies to see the joke between them, so he could only swallow everything he said.

But just when he was disappointed, the old president of CBS said:

"Michael, I'm glad you're sitting here, kid, you made the right choice.

I have seen your contribution to CBS, but unfortunately it is too old. I promoted you to bring some changes to it, but now it seems that it is too sick.

It's not you who's wrong, don't care what they say, just do whatever you want. "

Being able to gain the old president's understanding, Michael nodded heavily.

Michael knew that CBS was not very interested in winning the Olympic broadcast rights.

Their viewership is very stable and they don’t need Olympic broadcasting rights to make it better. If they pay the price, they risk losing money.

Michael set his sights on abc television station.

Among the three major radio and television networks in the United States, ABC started the latest and was weak for a period of time.

Over the years, abc has spent a lot of money to recruit talented people in order to change its status.

It has always spared no effort in introducing variety shows and TV series production.

It is said that it is not only interested in the Olympic broadcast rights, but also plans to win the Oscars and the Super Bowl broadcast rights of the "Spring Festival Gala" in the beautiful country.

The opponent's strength is evident.

In addition to ABC, there is another opponent that cannot be underestimated, and that is NBC, a subsidiary of General Electric. Behind the opponent is the Morgan consortium!

In order to cater to the young user group, the other party has always been willing to spend a lot of money on broadcasting sports events.

Because General Electric is an outsider in the media industry, NBC has been in decline in recent years, with revenue falling year after year.

In order to restore the TV station's decline, the Morgan family is likely to bet heavily on the Olympic broadcasting rights.

The chairman of the Olympic Games Hosting Committee welcomed the addition of Paramount Television with both hands.

A seat near the front was specially prepared for Michael during the auction.

Other TV stations looked at Michael, a young man taking charge of the overall situation, with complicated eyes.

More often, they cast envious looks. At such a young age, they were still wasting their time in middle management positions, while Michael took on important responsibilities at Paramount at such a young age.

What they envied most was the autonomy Paramount gave Michael.

They came to bid, and none of them were followed by several financial personnel from the parent company.

Except for an assistant and a bodyguard, the only other person beside Michael was a chubby guy dozing off.

It is said that it is providing financial support, but in fact it is enough to say that it is restricting their financial power.

Seeing that everyone was almost here, the chairman of the Olympic Games Hosting Committee coughed.

The venue immediately fell silent.

"Bidding is now underway for the broadcast rights to the 1996 Atlanta Olympics.

The base price is US$6 million, and each increase must not be less than US$100 million, otherwise the quotation will be invalid! "

As soon as he finished speaking, ABC raised his hand and said:

"ABC, offer $8 million!"

Then he glanced provocatively and contemptuously at the entire audience.

You must know that the National Broadcasting Company (nbc) only spent US$6 million to obtain the broadcast rights to Barcelona four years ago!

As Michael predicted, ABC (Disney) has shown that it is determined to win the broadcast rights from the beginning.

Try to scare off other competitors.

However, other TV stations were not easily fooled and made their own offers.

cbs: $8 million!

nbc: $8 million!

fox: $8 million!

The representative of abc once again gave a shocking quotation:

"We're paying $9 million!"

According to their estimates, the advertising revenue for this Olympics will be around US$9 million at most. If it exceeds US$9 million, there is a risk of loss.

The president of nbc (GE Morgan family) raised his hand again:

"We offer $9 million!"

"ABC, offer $9 million!"

The presidents of both parties had sparks in their eyes and almost started a fight on the spot. They gritted their teeth and announced their prices.

When the members of the Olympic Committee saw this scene, they couldn't help laughing.

They also didn't expect that the two major TV stations would fight for the broadcast rights of Atlanta.

The broadcast fee of 9 million has far exceeded their expectations.

Michael looked at the excitement with his arms folded as if nothing happened to him.

His former boss was not a good person. He once again sarcastically said:

"Why, Paramount paid you to come here just to watch the fun?"

"If I were you, I wouldn't be embarrassed by being here."

Everyone laughed secretly when they heard this. From the beginning of the bidding, Michael really didn't move at all.

The fat finance manager of Paramount Television had raised his head and snored softly.

Michael didn't respond, still watching the excitement without changing his expression.

What is surprising is that ABC (Disney) TV station, which was originally clamoring for greatness, actually stopped selling when the price reached 9 million.

The president of nbc (GE Morgan family) sneered:

"Didn't you scream so loud just now? Why didn't you scream anymore?"

"Hmph, what are you so proud of? Isn't it the money provided by your master, the Morgan family?"