Rebirth 81: Being forced into marriage by my sister’s best friend at the beginning

After the matter was explained, Hoxha stood up and left. When he opened the door, the hat man was still standing motionless at the door.

Seeing that Hoxha was safe and sound, he stepped aside to leave a path for the young master.

Before leaving, he glanced back at Guan Yun, his eyes full of sternness.

After the footsteps disappeared, Guan Yun closed the door and said seriously: "That guy just now was a ruthless character."

"Well, Guan Yun, if you and him had a head-on conflict, who would win?"

"It's hard to say now, what? Mr. Lin plans to attack Hoxha?" Guan Yun pretended to be mysterious.

"Don't be ridiculous, we are here to ask for money from them." Lin Ran almost choked with water. He thought Guan Yun was a martial arts fanatic and wanted to compete with him, but he didn't expect that he would think of something deeper.

"If you want money, just tie him up." Guan Yun sat down on the sofa and joked.

But he also knew in his heart that he was from a big family after all, and if he couldn't even handle a small kidnapper, wouldn't he be ridiculed by others.

After dinner, Lin Ran sat alone in the bathtub.

A star hotel is a star hotel, and the experience is completely different.

He began to think about cooperating with Tianxia Pavilion.

Nanling is an important economic area in East China. The industry and tourism here are equally developed, especially the Confucius Temple Antique City. From the perspective of future generations, this area has great room for development. Even if it does not cooperate with Tianxia Pavilion, it can open a branch in the Antique City. He is also determined to win.

The Antique City has a special geographical location, which is very different from opening stores in Liulichang and Panjiayuan in Beijing.

First of all, the source of customers is completely different. Panjiayuan is a well-known flea market in the country. People in the industry who go to the capital will go there to pick up and have a look.

However, this city's antique city is not as famous as Panjiayuan, but the number of tourists is about the same.

Precisely because Confucius Temple is a tourist attraction, the number of tourists received here every year is counted in the tens of millions.

The success of Tianxia Pavilion means that opening a handicraft store in the antique city is the right way.

Because the customer source of Confucius Temple Antique City is actually divided into two parts.

Some of them are insiders. For example, when he came from the capital, Zhuang Sheng thought he would be bored, so he took him to the antique city for consumption.

The other part are pure tourists.

This part of the customer base, consumption habits and goals are completely different from those in the industry.

Insiders know the prices, so they spend more when buying antiques. This is better than tourists.

The purchasing power of tourists is relatively average, and most of their consumption goals are to buy tourist souvenirs.

The target is handicrafts and local specialty products under [-] yuan.

The amount of consumption is not large, but the base is there. Taken together, the profit is extremely considerable.

Tianxia Pavilion's bronze wares, which cost several hundred yuan and are not convenient to carry, can turn the shop into the top level of an antique city. If he introduces more lightweight handicrafts, the profits will definitely be more impressive.

And with the development of the economy, the local area has gradually realized the importance of antique cities.

It's just an antique street now, but it won't be long before all the nearby park areas are included, and then it will be a real antique city.

"The ideal state is okay, but the competition here is still too fierce." Lin Ran thought for a moment and only considered the perfect state. In fact, there were many things that he had not considered.

Today, Shengshi Crafts branches have opened in six cities. In the early stage, with the help of publicity activities and good supply from the factory, the store was able to quickly open up the local market.

However, after the opening event, there will be a period of sales decline. Local people have already bought what they should buy, and there will also be a peak of out-of-town tourists.

The opening ceremony coupled with novel methods can quickly open up the market in a short period of time.

But as long as there is a period of silence, it will be difficult to sustain, and marketing activities must be maintained. There is still a difference between handicrafts and real hard currency antiques.

The main idea of ​​the antique store is to buy low and sell high. If it is not open for half a year, it will be open for half a year. Although it is exaggerated, it is the truth.

The unit prices of handicraft stores are not high to begin with, and the profits are not as high as antique stores. Lin Ran now has six branches. If they all had the scale of Tianlexing branches, their profits could at least be doubled by six or seven times.

Moreover, he is now regarded as the No. 1 handicraft store, and merchants are gradually following suit. In less than a year, six handicraft competitors have appeared across the country.

Some of them are buyers who have voluntarily withdrawn or been eliminated due to fierce competition in the antiques industry, but having said that, we cannot blame them for rushing into the market.

They are all businessmen. God knows that the Chinese market has just been liberalized and the antiques and art market is still in its early stages of development. Now is the best time to enter the industry, and other competitors do not have much experience.

A long-established copper carving shop like Tianxia Pavilion can also be regarded as a handicraft shop, but its heritage is not comparable to that of Shengshi Craftsmanship, which has only been open for less than a year.The time is really short. Normally, it has opened six branches and should have become famous all over the country.

Unfortunately, without the Internet, there was no way to create Internet celebrity products.

No matter how fast they develop, in the minds of others, they are just a fledgling arts and crafts store.

Don't look at the fact that several branches are still making profits and are still making profits.

People without thought, he must worry about.

Lin Ran had not focused all his attention on the operation of the store before. Thinking about it this way, they were still a little short of a fire.

We have channels and foundation, but marketing!

There are too few marketing activities now, Lin Ran doesn't spend much time on it, and Yang Jianlong's business philosophy is too conservative.

If you want your store to really get on the right track, you need to carry out large-scale promotion and publicity work.

When he gradually felt the water getting colder, Lin Ran got up from the bathtub.

In addition to opening a branch here, there is one more thing.

If you want to expand the scale of the antique shop, your own factory can continuously produce calligraphy, paintings, and pottery to attract customers, but in the long run, the scale has been limited to this.

If you want your business to become more prosperous, you need to broaden your channels.

For example, like Tianxia Pavilion, expand the bronze market.

The bronze market is different from other markets. Bronze itself is a resource. Although it does not reach the level of a strategic resource, it is still more valuable than other handicrafts and is somewhere between ordinary handicrafts and jewelry.

Special attributes that other handicrafts do not possess.

Now that you have established a good relationship with Tong Yang, you can try to negotiate with him to get some bronze sculptures from him to resell at a low price.

This is never a long-term solution.

Liu Yu had already shown his disappointment with Tong Yang just now. If he could be taken under his command... In addition to him, there are also the makers of bronze turtle sculptures. If they become his own, there would be no need to worry about channels. It's over.

By then, he himself will be the channel!