Reborn in the 70s, doing whatever it takes to make money

The cannery workers were surprised to find that several large trucks came to the door of the factory today.

"Old Liu, what's going on with those big trucks at the door?"

"Hehe~ What else could it be? Of course I'm here to buy goods."

"Pulling goods? What goods are you pulling?"

"Aren't you usually very smart? What happened today? What else can you do in our factory besides cans?"

"Pulling cans? What's going on? Didn't we always deliver the goods to your door ourselves in the past?"

"In the past, we were begging people to buy it, but now they are begging us to sell it to them. Can it be the same?"

"Hey, why do I feel like this is a dream?"

"Who isn't? A month ago, the canned goods in our factory were piled up in the warehouse. From the factory director to the lowest workers like us, we were all depressed every day, trying our best to sell the cans, but in the end we lost even our wages. I almost couldn’t pronounce it…”

"Yes, it has only been less than a month since the new director came. The number of workers in our cannery has more than doubled. The machines are working 24 hours a day, and the output in one day is more than the previous three days. Just like this, we have just produced The cans were snatched up in the blink of an eye..."

"After all, it is all the credit of the new factory director."

"Who said it wasn't."

"..."

The two workers looked at the trucks parked at the factory gate and couldn't help but chat in low voices.

……

County Cannery.

Factory director's office.

"Bang~"

The office door was pushed open from the outside, and the sales director rushed in hastily.

No rules at all.

When Director Li saw the rash sales director, he frowned and felt dissatisfied.

Mount Tai collapsed in front without changing its color.

This is the basic mentality of leadership.

The sales director acted flustered over trivial matters, obviously his mentality was not good.

Factory Manager Li glanced at the sales director, took a sip from the teacup, and said lightly: "Director Song, how many times have I told you, before you come in, you have to knock on the door, knock on the door, and, as factory leaders, we , Even if the sky falls, he still has an expression on his face. Look at what he is like now. He is so anxious and reckless. If the workers below see him, they might make some guesses."

Done.

He picked up the tea cup again, took a sip, and asked casually: "What's the matter?"

The sales director said: "Director, our market share dropped to less than [-]% yesterday, and it is expected to drop again today. I am afraid it will eventually fall to less than [-]%."

"Pfft~"

The tea that had not been swallowed yet squirted out.

Director Li suddenly stood up and asked, "What's going on?"

"Yes, it's canned Chu Lian."

The sales director said bitterly.

"Canned Chu Lian?"

Director Li looked confused.

Wasn't Chu Liancan defeated by them?

They have regained market share bit by bit.

"Director, you, you should read this newspaper~"

The sales director couldn't explain, so he took out a newspaper and said: "Director, this is yesterday's county morning paper~"

Director Li received the morning newspaper suspiciously, and the sales director pointed to a page.

A can in front of the hospital bed.

Seeing the title of this article, Director Li suddenly felt uneasy in his heart.

He took a deep breath and looked at it seriously.

After a moment.

Director Li suddenly raised his hand and wiped his eyes.

The sales director also heard the sound of Factory Director Li sniffling.

"Director, how are you doing?"

the sales director asked tentatively.

“Good article~”

Director Li said.

The sales director's face darkened and he said: "Director, this article tells a very touching story, but the story mentions Canned Chu Love twice. The young people who read this article were moved. Yu just wants to honor their parents, and the way they honor their parents is to buy cans, buy the Chu Lian cans mentioned in the article~"

Director Li stabilized his mood and immediately laughed and scolded: "No wonder my unfilial son came back for a rare occasion yesterday and brought me two bottles of Chu Lian cans. I also scolded him at that time for buying Chu Lian cans instead of us. Cans from the cannery.”

Director Li shook his head and said: "It turns out that the reason for everything lies here~"

At this moment he didn't know whether to be happy or sad.

What makes me happy is that children understand filial piety.

What’s worrying is that Chu Lian’s canned food is on the rise again.

He shook his head and said: "It seems that this article accidentally helped Chu Lian's can~"

The voice just fell.

He immediately realized something was wrong.

Reopening the newspaper, my eyes fell on the author's name: Xu Qing from Hongqi Village.

She is the author!

Is it a coincidence or intentional?

The sales director said: "Director, the director of Chulian Cannery is Xu Qing, and if I remember correctly, the author of the two ballads about earthquakes published in the provincial newspaper not long ago is Xu Qing from Hongqi Village."

"It seems that the new director of Chu Lian Cannery is quite talented."

Factory Director Li praised, then raised his head and looked directly at the sales director, asking: "Director Song, do you think this was an accident, or did Xu Qing do it intentionally?"

The sales director thought for a while and said, "Director, I feel like this was a mistake. I'm afraid even Xu Qing herself didn't expect that one of her articles could bring about the effect today."

Because of the limitations of time and vision.

The sales director had no idea that soft advertising existed.

I also didn’t realize that Xu Qing’s article was a soft advertisement promoting Chulian canned food.

In his opinion, Xu Qing's success was a coincidence, and it was even more accidental.

Director Li thought for a while.

He always felt that something was wrong.

But since he had never been exposed to advertising, he couldn't figure out the key at the moment.

At last.

He had the same idea as the sales director.

Hit and miss.

Whether it was by accident or intentional, the fact is that sales of Chu Lian cans are on the rise again.

Not only is it up, sales are getting fiercer.

and.

In Shunhe County, it has gradually become synonymous with filial piety.

at the same time.

People in Shunhe County were surprised to find that the small advertisement posted on the wall and the slogan of Chulian Canned Food had changed.

"If you love him (her), give him (her) a bottle of canned Chulian."

This advertising slogan can be applied to the love between children and their parents, as well as the love between men and women.

As long as you label it with love and filial piety, you won't have to worry about selling it.

From now on, when children give their parents gifts, they will first choose canned Chulian. If they don’t give canned Chulian, they would be disrespectful to their parents.

The love between men and women should also be witnessed with canned Chu Lian. Just like the wedding ring is the witness of love in future generations, if you don't give canned Chu Lian, it proves that you don't love the other person.

This kind of advertising and value implantation was summarized by Xu Qing by referring to many classic advertising cases in later generations. At this time, it was flexibly used in the promotion of Chulian cans.

The fragrance of wine is also afraid of the deep alley.

Whether now or in future generations.

If the advertising and marketing are done well, as long as the product is not too bad, that product will definitely become a hit.

Director Li and the sales director of the county cannery did not understand this, so they only thought that Chu Lian's strong sales counterattack was an accident and good luck. This also established the fate of the county cannery in this battle. The end of defeat.

……