Penguin headquarters.

After Xiao Ma saw the comments online, he almost lost his temper.

He spent a lot of manpower and material resources to establish Tianmei Studio.

All kinds of art and special effects resources are produced by spending money to find the best companies in the industry.

The subsequent promotion cost hundreds of millions, and a CG short film was even shot to introduce it.

Unexpectedly, the opening was at its peak.

Although the profitability of the game was still objective at the beginning.

But as time passes, players are passing by quickly.

The company's analysts believe after careful study.

If this momentum continues.

Xiaoma always wants to recover all costs, which will take at least 15 years.

This conclusion directly detonated the board of directors.

When everyone first saw the data of YY mobile games, they all thought that the mobile game industry was full of money, and they could just go in and pick it up.

What they didn't expect was that now they couldn't even hope to get their money back.

You must know that 15 years is just the beginning.

In the long run, the game will have fewer and fewer active users.

This timeline will probably be doubled again.

30 years.

Whether Penguin will still be around 30 years from now is a question mark.

But Mr. Xiao Ma couldn't throw all the blame to Tianmei Studio.

After all, he was the one who requested to catch up on the construction deadline.

When the studio subsequently proposed modifications, he reviewed and approved them.

But Xiao Ma is only a programmer and he doesn't know much about the game industry.

So leave professional things to professionals.

Tianmei Studio has so many leaders in the game industry, so Mr. Xiao Ma naturally chose to trust them.

Unexpectedly, the car overturned.

Later, when reviewing at the meeting, Mr. Xiao Ma finally understood.

The mobile game industry is actually a new blue ocean.

Nowadays, there are no professional people in the film industry.

Especially the people who used to make games.

They think that after they have made PC games, they will take it for granted and despise mobile games.

I feel that if I put my mind to it, I can easily make a hit product.

The result was a disappointment.

Of course, some people really put in the effort.

For example, the producer responsible for the "Pyramid Adventure" project.

He almost exhausted all his talents in the gaming field to create such a game.

If the krypton gold project is deleted and the game can run smoothly.

It may not become a popular game.

Unfortunately, due to time constraints and the hardware gap between PC and mobile phones.

This game died immediately after leaving the factory.

So much so that not many people even scolded him, and the time invested wasn't that much anyway.

For such a bleak result.

Xiao Ma always learned from the pain and decided to wait and see what happens.

However, when he turned his attention back to the Q letter, he almost lost his breath again.

During this recent period.

Thanks to the success of three mobile games, WeChat’s downloads have soared.

The market share is not only completely ahead of QXinda, but can even rival the veteran Penguin.

Nowadays, Su Ze's YY and WeChat can be said to be on par with Penguin.

The most terrible thing is that Mr. Pony doesn't know if this is Su Ze's limit now.

If there is another plan, Penguin's family fortune will be destroyed by him.

……

Beijing, Zesheng Technology Headquarters.

Su Ze was sitting in the office, with the market popularity of three mobile games on his computer.

Except for the popularity of Fruit Ninja, the game is slightly sluggish.

The other two mobile games have been steadily increasing in popularity.

Especially "Temple Run" once became a hot topic among young people.

Whenever friends around me achieve high scores, they will post them in their circle of friends to show off.

"It's time to take the next step." Su Ze said calmly.

After the game is fully launched, the first step of his plan will be considered a success.

Zhou Wenming, who was sitting opposite, grinned.

"Boss, are you finally going to add a recharge window?"

"We in the mobile game company can't wait. This is all money in vain!"

"I have thought about the recharge points in the early stage. I can launch some skin props first. It will not affect the balance anyway, but the ability to attract gold is very strong."

Su Ze raised his eyebrows.

He smiled and asked: "Who told you that I was going to implant a recharge system?"

"The game is still free."

Penguin has just been criticized by netizens because of the serious problem of krypton gold in the game.

Su Ze is not stupid. Even if he wants to implant a krypton gold project, he should avoid this split first.

Zhou Wenming frowned and asked, "Ah? Then what is the next move you just mentioned?"

"Have you ever heard of e-sports?" Su Ze asked.

"I know."

Zhou Wenming became excited: "CS! Dota! Many of my friends play it!"

Su Ze snapped his fingers.

"That's right, that's it."

"We also want to engage in e-sports, focusing on Fruit Ninja and Temple Run."

Although "Angry Birds" is also very popular, it is a level-breaking game after all.

This kind of game is too forced to be used for confrontational competition.

Zhou Wenming suddenly realized: "No wonder the boss has always emphasized that we pay attention to the balance of the game. It turns out that the layout has already begun!"

Su Ze nodded.

“In terms of e-sports in mobile games, apart from Tetris, we should be considered the second to take advantage of it.”

In the previous life, the gaming industry didn’t really break into the mainstream until e-sports exploded.

Before this, domestic games have always been regarded as a scourge.

Many parents feel as if the world is falling apart after they learn that their children play games.

"I will set up a new company immediately, called yy E-sports, and its main business will be game competitions and promotions."

If yy games are the foundation, then yy e-sports is Su Ze’s cornucopia in the game industry.

This company's main target is not users, but various sponsors and investors.

Su Ze then used the money they invested to conduct competitions and promotions to give back to the players.

Zhou Wenming was very excited.

They had just established a yy game company and quickly made a name for themselves.

Now Su Ze has announced that he will open a new company.

He couldn't help but admire Su Ze's decisiveness.

After all, with such rapid expansion, although the situation looks good.

But it is actually a very big test for the company's capital chain.

No one knows whether a newly opened company will be a cash cow or a money sink.

"Continue to advertise these three mobile games."

"But this time the focus is not on the game itself.

"Change it to playing games to win bonuses to attract talented players to play games."

Now the player base has accumulated to a certain extent.

Talented players have already surfaced.

According to Su Ze's prediction, once this advertisement is released, it will definitely cause an uproar.

Compared with yy games, the establishment of yy e-sports is much more prosaic.

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