Rebirth: I just wanted to study hard, but I became a scumbag
Chapter 219 How to play Weibo
"This advertisement needs to be accelerated. If you are the one to disturb those 24 female guests, we invited them to shoot Weibo advertisements." Su Ze said.
When If You Are the One was aired, the popularity skyrocketed. At that time, there was nothing better than the advertising effect of 24 female guests.
Feng Feng hesitated for a moment and said: "Mr. Su, almost all of the 24 female guests are amateurs. Is it okay to let them shoot commercials?"
Su Ze smiled and said, "No problem, I believe our If You Are the One will definitely be popular, and no celebrity will be as good as the four of them."
"And be sure to show their Weibo account when filming an advertisement."
No matter whether you are scolded or praised later, there must be a channel for output.
Seeing Su Ze's resolute attitude, Feng Feng nodded and said nothing.
"If You Are the One is Weibo's first arrow to hit the market, and what we want to do on Weibo is entertainment, not politicization. Any politics on Weibo will be stifled," Su Ze solemnly said.
Fanfou was once the number one Weibo in China, just because of politics!
Don’t touch Chinese politics lightly. After all, there are people online who dare to say anything.
"Boss, do you want to invite some big names from other industries, such as those from the sports world and the writers' circle?" Jiang Hao asked.
In fact, these things do not cause any big topics in the world of sports writers, except of course for some sports peaks or some big names winning awards.
Normally, these big guys are quite low-key.
And the fans who follow them are not so stupid.
The entertainment industry is not like that, there are fans of all kinds.
Su Ze remembered that in the next few years, China would have Mo Yan, who won the No. 1 Nobel Prize, and asked him to open an account so that he could gain popularity.
"If it's not expensive, hire a few people from the sports industry. We focus on people from the entertainment industry, especially those with a lot of scandals and high popularity. We promote entertainment on Weibo."
Zhou Wenming and Jiang Hao both took notes in their notebooks.
In their eyes, Su Ze is a mysterious master in the Internet circle.
Whatever he does, it can happen.
"And Weibo not only invites people from the entertainment industry, but also invites some print media, trying to get them to publish some press releases on Weibo." Su Ze said.
In the future, people will not only have entertainment and gossip on Weibo, but also some news.
Moreover, the advantage of spreading news on Weibo is interactivity. Everyone has their own thoughts after reading a piece of news.
Weibo allows everyone to express their thoughts to each other in the comment area.
This is also the biggest benefit of Weibo: interactivity.
"But those print media will give up their newspapers and publish them on our platform?" Jiang Hao couldn't help but ask.
You must know that today's print media almost still make money by selling newspapers and advertising in newspapers. How would they make money without this.
"Let's pay them to go up," Su Ze said.
Spending money on Weibo promotion in the early stage is essential.
Spend money in the early stage, and once the platform becomes big, others will rush to get on it.
Su Ze is preparing Weibo here.
Other companies are preparing too!
Penguin Headquarters!
This period of time has not been easy for Penguin.
Originally, instant messaging was their only one, but when YY came out, they lost a large part of their customers.
Fortunately, they are now recovering.
Now in instant messaging, it is impossible to change the dominance of two companies.
So Mr. Xiao Ma set his sights on a new growth point, Weibo.
And if Weibo grows, it will be the second YY.
Pony always has to do it himself.
Today is a Penguin Weibo meeting. .
Xiao Ma always sits in the front row, and some operations and interfaces of Penguin Weibo are displayed on the screen.
He always attaches great importance to Weibo Pony and threatens to be the second Penguin within the company.
The boss attaches great importance to it, and of course Penguin Company also attaches great importance to it.
Putting the most effective R&D personnel into it, we developed this Weibo in the fastest time.
After watching the demonstration on his own Weibo, Xiao Ma was very satisfied.
"Not bad, the interface is very neat and beautiful."
After hearing Mr. Pony's words, everyone breathed a sigh of relief.
Ever since YY snatched half of the instant messaging users, Mr. Ma has seldom praised it internally.
It was rare to hear Mr. Pony's praise today, and everyone couldn't help but feel happy.
"Promotion, please tell me how to withdraw from advertising." Mr. Xiao Ma looked at the boss of Penguin Marketing.
This marketing boss has been criticized within Penguin because of the rise of YY.
Everyone said that it was because he did not do a good job in marketing, which led to the loss of a large number of Penguin users.
Although Mr. Xiao Ma has never said it, the marketing boss is holding back his anger and insists on avenging his shame on Weibo.
Marketing bosses need to stand up with confidence.
"Mr. Ma, colleagues, in our opinion, Weibo is a new instant messaging. We want to build Weibo into the second Penguin, and let those users who have left Penguin know which company is the real one." socializing.”
The marketing boss shouted loudly over there.
Mr. Xiao Ma couldn't help but glance at him and said calmly: "Tell me the important point."
"Okay, Mr. Ma!" The marketing boss shut up immediately.
"Everyone, please look at the big screen!"
The marketing boss pointed to the ppt on the big screen and introduced: "First of all, our Weibo registration is the same as Penguin One. As long as you have our Penguin account, you can directly log in to our Weibo."
"Secondly, our Weibo is where we socialize through acquaintances and recommend them to acquaintances through Penguin. And Weibo posted by others can only be viewed if they have friends."
"The last and most important thing is that if our Weibo product does not have a Penguin account, you must have a recommendation code if you want to register, and the recommendation code is only available to those who have a Weibo account."
The words of the marketing boss made everyone present couldn't help but nod.
In this way, Weibo can make Penguin users more sticky.
If you want to view our products on Tencent Weibo, you must have a Penguin account.
This is a great success.
After hearing this, Mr. Pony couldn't help but nodded. This is indeed good.
Seeing Mr. Xiao Ma nodding, the marketing boss couldn't help but let out a sigh of relief.
"Okay, then when will our Weibo be launched?" Mr. Xiao Ma asked.
"Mr. Ma, it should be launched by the end of this month."
Mr. Xiao Ma nodded, very satisfied with the company's performance this time.
"If the Weibo business can produce results this time, everyone will receive a lot of bonuses this year."
Xiao Ma always spent a big pie for everyone.
It's not just Mr. Pony's side.
Big bosses from Sina, NetEase and Sohu are all having meetings.
Internet bigwigs are smelling a new direction.
If anyone is the calmest, it may be Baidu.
Baidu Tieba currently has traffic that is no less than any other application.
Baidu also discussed internally whether to build a Weibo product, but found that this product has a lot of overlap with Tieba.
So they gave up.
What they lack the most is traffic, but what they care about is how to monetize the traffic.
When If You Are the One was aired, the popularity skyrocketed. At that time, there was nothing better than the advertising effect of 24 female guests.
Feng Feng hesitated for a moment and said: "Mr. Su, almost all of the 24 female guests are amateurs. Is it okay to let them shoot commercials?"
Su Ze smiled and said, "No problem, I believe our If You Are the One will definitely be popular, and no celebrity will be as good as the four of them."
"And be sure to show their Weibo account when filming an advertisement."
No matter whether you are scolded or praised later, there must be a channel for output.
Seeing Su Ze's resolute attitude, Feng Feng nodded and said nothing.
"If You Are the One is Weibo's first arrow to hit the market, and what we want to do on Weibo is entertainment, not politicization. Any politics on Weibo will be stifled," Su Ze solemnly said.
Fanfou was once the number one Weibo in China, just because of politics!
Don’t touch Chinese politics lightly. After all, there are people online who dare to say anything.
"Boss, do you want to invite some big names from other industries, such as those from the sports world and the writers' circle?" Jiang Hao asked.
In fact, these things do not cause any big topics in the world of sports writers, except of course for some sports peaks or some big names winning awards.
Normally, these big guys are quite low-key.
And the fans who follow them are not so stupid.
The entertainment industry is not like that, there are fans of all kinds.
Su Ze remembered that in the next few years, China would have Mo Yan, who won the No. 1 Nobel Prize, and asked him to open an account so that he could gain popularity.
"If it's not expensive, hire a few people from the sports industry. We focus on people from the entertainment industry, especially those with a lot of scandals and high popularity. We promote entertainment on Weibo."
Zhou Wenming and Jiang Hao both took notes in their notebooks.
In their eyes, Su Ze is a mysterious master in the Internet circle.
Whatever he does, it can happen.
"And Weibo not only invites people from the entertainment industry, but also invites some print media, trying to get them to publish some press releases on Weibo." Su Ze said.
In the future, people will not only have entertainment and gossip on Weibo, but also some news.
Moreover, the advantage of spreading news on Weibo is interactivity. Everyone has their own thoughts after reading a piece of news.
Weibo allows everyone to express their thoughts to each other in the comment area.
This is also the biggest benefit of Weibo: interactivity.
"But those print media will give up their newspapers and publish them on our platform?" Jiang Hao couldn't help but ask.
You must know that today's print media almost still make money by selling newspapers and advertising in newspapers. How would they make money without this.
"Let's pay them to go up," Su Ze said.
Spending money on Weibo promotion in the early stage is essential.
Spend money in the early stage, and once the platform becomes big, others will rush to get on it.
Su Ze is preparing Weibo here.
Other companies are preparing too!
Penguin Headquarters!
This period of time has not been easy for Penguin.
Originally, instant messaging was their only one, but when YY came out, they lost a large part of their customers.
Fortunately, they are now recovering.
Now in instant messaging, it is impossible to change the dominance of two companies.
So Mr. Xiao Ma set his sights on a new growth point, Weibo.
And if Weibo grows, it will be the second YY.
Pony always has to do it himself.
Today is a Penguin Weibo meeting. .
Xiao Ma always sits in the front row, and some operations and interfaces of Penguin Weibo are displayed on the screen.
He always attaches great importance to Weibo Pony and threatens to be the second Penguin within the company.
The boss attaches great importance to it, and of course Penguin Company also attaches great importance to it.
Putting the most effective R&D personnel into it, we developed this Weibo in the fastest time.
After watching the demonstration on his own Weibo, Xiao Ma was very satisfied.
"Not bad, the interface is very neat and beautiful."
After hearing Mr. Pony's words, everyone breathed a sigh of relief.
Ever since YY snatched half of the instant messaging users, Mr. Ma has seldom praised it internally.
It was rare to hear Mr. Pony's praise today, and everyone couldn't help but feel happy.
"Promotion, please tell me how to withdraw from advertising." Mr. Xiao Ma looked at the boss of Penguin Marketing.
This marketing boss has been criticized within Penguin because of the rise of YY.
Everyone said that it was because he did not do a good job in marketing, which led to the loss of a large number of Penguin users.
Although Mr. Xiao Ma has never said it, the marketing boss is holding back his anger and insists on avenging his shame on Weibo.
Marketing bosses need to stand up with confidence.
"Mr. Ma, colleagues, in our opinion, Weibo is a new instant messaging. We want to build Weibo into the second Penguin, and let those users who have left Penguin know which company is the real one." socializing.”
The marketing boss shouted loudly over there.
Mr. Xiao Ma couldn't help but glance at him and said calmly: "Tell me the important point."
"Okay, Mr. Ma!" The marketing boss shut up immediately.
"Everyone, please look at the big screen!"
The marketing boss pointed to the ppt on the big screen and introduced: "First of all, our Weibo registration is the same as Penguin One. As long as you have our Penguin account, you can directly log in to our Weibo."
"Secondly, our Weibo is where we socialize through acquaintances and recommend them to acquaintances through Penguin. And Weibo posted by others can only be viewed if they have friends."
"The last and most important thing is that if our Weibo product does not have a Penguin account, you must have a recommendation code if you want to register, and the recommendation code is only available to those who have a Weibo account."
The words of the marketing boss made everyone present couldn't help but nod.
In this way, Weibo can make Penguin users more sticky.
If you want to view our products on Tencent Weibo, you must have a Penguin account.
This is a great success.
After hearing this, Mr. Pony couldn't help but nodded. This is indeed good.
Seeing Mr. Xiao Ma nodding, the marketing boss couldn't help but let out a sigh of relief.
"Okay, then when will our Weibo be launched?" Mr. Xiao Ma asked.
"Mr. Ma, it should be launched by the end of this month."
Mr. Xiao Ma nodded, very satisfied with the company's performance this time.
"If the Weibo business can produce results this time, everyone will receive a lot of bonuses this year."
Xiao Ma always spent a big pie for everyone.
It's not just Mr. Pony's side.
Big bosses from Sina, NetEase and Sohu are all having meetings.
Internet bigwigs are smelling a new direction.
If anyone is the calmest, it may be Baidu.
Baidu Tieba currently has traffic that is no less than any other application.
Baidu also discussed internally whether to build a Weibo product, but found that this product has a lot of overlap with Tieba.
So they gave up.
What they lack the most is traffic, but what they care about is how to monetize the traffic.
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