Basketball boy, starting to shine from the slam dunk

In the last two days, Zhuang Yu consulted Yao Ming about investment issues.

Yao Ming did not hide his knowledge and taught Zhuang Yu a lot. However, Yao Ming was a little depressed. He did not expect that his kindness in helping Zhuang Yu would backfire. Zhuang Yu did not even plan to pay the acquisition money of the Sharks Club in advance.

"It's really unfair of you to do this. We agreed to settle the payment in advance, why did you change your mind?" Yao Ming complained unhappily with a dark face.

"My dear brother, I want to invest. How can I invest without money?" Zhuang Yu said with a smile, "You have to think of it this way. Although I didn't pay off the acquisition money of the Sharks Club in advance, I used this money to set up an investment company with you, right? This is actually the same as me paying off the acquisition money in advance."

"Don't be ridiculous. How can that be the same?" Yao Ming rolled his eyes. "That's my money. It should have been mine. But now you're treating it as capital to invest in an investment company with me. Isn't that the same as using my money to invest?"

Zhuang Yu muttered quietly: "It's not like I won't give you the purchase money."

Yao Ming waved his hands helplessly. The contract stated that payment could be made in installments, so Zhuang Yu didn't commit a breach of contract. He just complained a few words.

After talking for a few days, the two have decided to jointly invest to set up an investment company.

This investment company mainly invests in domestic projects, and Yao Ming and An Xin are still in charge. Zhuang Yu is a player and is abroad, so he cannot be taken care of.

Now An Xin is not only the executive director of the Sharks Club, but also has the identity of a director of an investment company, which makes her a little overwhelmed.

How come I have an additional role as a director?

However, she was still very happy to be able to help Zhuang Yu and did not feel it was hard.

As for the establishment of the company and its subsequent operations, Zhuang Yu would naturally inquire about it, but he did not need to handle it personally, nor did he have the time.

After agreeing on the establishment of an investment company, Zhuang Yu welcomed Li Chengdong from Anta.

The two sides met in the Shanghai Stock Exchange.

The main topic was about the launch of the new generation of "Yu Series" sneakers, and the need for Zhuang Yu to participate in some activities in order to build momentum for the new generation of sneakers.

"This is the first sneaker released after our Yu series brand became independent. We have put a lot of effort into it and we are still very confident in the product."

“But publicity cannot lag behind.”

"We decided to launch a campus tour for the Yu series brand. This time there will be no other stars, just you, and it will be your exclusive sneaker promotion event. We will mainly go to some colleges, because the students of these colleges are the largest consumer group."

"The initial targets are the following universities: Shanghai University of Foreign Studies, Yenching University..."

Li Chengdong talked about the specific itinerary and activity schedule.

After listening, Zhuang Yu nodded and asked, "Why is there no high school?"

what?

Li Chengdong didn't know how to answer for a moment. He was stunned for a while before saying, "There are more students in colleges and their spending power is stronger, so..."

"Mr. Li." Zhuang Yu raised his hand. "I think since we are on a campus tour, we can't just go to colleges and universities. The customers who buy our sneakers are not just college students, but also high school students, middle school students and even elementary school students... Of course, we can't visit all the universities, middle schools and elementary schools. That's not realistic."

"But I think it is necessary to add a middle school."

From what Zhuang Yu said, it seemed that he wanted to add a middle school specifically. Li Chengdong was moved and asked, "Which middle school do you think is more suitable?"

Zhuang Yu said, "I think my high school alma mater, Jiangning No. 1 High School, is very suitable. I haven't been back since graduation, and I also want to go back and take a look."

Li Chengdong understood instantly.

He smiled and said, "I understand. You graduated from Jiangning No. 1 Middle School after all, so you should go back and take a look. That's no problem. In addition to the four universities, you can also go to Jiangning No. 1 Middle School. Haha, I also want to go to Jiangning No. 1 Middle School to see how such a rich and beautiful school can cultivate a great player like you."

Zhuang Yu felt very comfortable with this flattery, and the two looked at each other, both understanding each other tacitly.

When you drink water, you should remember the person who dug the well. A drop of water should be repaid with a spring... This is so understandable!

In fact, there is another reason why Zhuang Yu wants to add Jiangning No. 1 Middle School, but Zhuang Yu doesn't plan to say it now. He will wait until the discussion with coach Yang Guohui is over.

......

Soon, Anta announced that the company's exclusive sneaker brand Yu series, Zhuang Yu's exclusive sneaker brand, would be separated from Anta and become an independent brand.

In addition, the Yu series brand will release their first Zhuang Yu exclusive sneakers after independence, but the naming of the sneakers will still follow the previous rules, which is "Yu Fourth Generation".

The previous Yu series of sneakers have already released three generations. The first generation of Yu series was launched after Zhuang Yu signed a contract with Anta in 14. The second and third generations followed. Each generation of Yu series sneakers has been improving and more popular than the previous one.

Now it is the fourth generation, and it is also the first sneaker after the Yu series brand became independent. It is of great significance. Anta Company attaches great importance to it. It can be said that they have poured all their efforts and used their best technology on this pair of sneakers.

Both the appearance design and the technological content of the sneakers far surpass the previous three generations of Yu series sneakers.

At the same time, the Yu series brand announced that they will launch more products, not just sneakers, and will build the Yu series into a brand like AJ.

This statement certainly sounds like bragging.

But marketing is all about boasting the biggest stuff, creating the biggest hype, and generating the most buzz.

As long as the topic becomes popular, the attention will also increase. With the attention, the sales will naturally not be too bad.

Facts have proved this.

The 4th generation badminton series of sneakers became an instant hit upon their release, with all offline stores and online channels sold out within a day.

You know, this is the first pair of sneakers after the Yu series brand became independent. Anta Company was fully prepared and had a lot of stock, but it was still sold out within a day.

A big reason for this is that Zhuang Yu’s popularity is too hot nowadays.

All-Star vote winner, regular season MVP, championship winner, finals MVP winner... These honors have made Zhuang Yu a very popular figure in China. His popularity and influence are not limited to the sports world.

After the Lakers won the championship, even the central bank made a special report on it.

Some state-owned media also published articles praising Zhuang Yu.

It can be said that Zhuang Yu has become a national idol, and it is no exaggeration to say that he is a household name.

Under such circumstances, it is no surprise that the fourth generation of Yu sneakers sells well.

Of course, Anta is not satisfied with this.

Of course, temporary popularity is good, but they hope to take advantage of this opportunity to press on, expand publicity, and truly make the fourth-generation Yu series sneakers a classic. At the same time, it can also better promote the Yu series brand and expand its influence.

Therefore, the Yu series brand-Zhuang Yu campus tour event was launched.