Basketball boy, starting to shine from the slam dunk

"Have you decided what to invest in?"

Yao Ming asked.

Zhuang Yu chuckled: "I haven't thought about it yet. I just want to ask you for advice, Brother Ming. Brother Ming, you are a successful person. I need to learn more from you."

"Don't give me that." Yao Ming said unhappily, "I'm not that successful, and I don't have the ability to teach you. At most I can give you some advice."

He didn't refuse, he was just too modest.

Zhuang Yu's eyes lit up and he stared at Yao Ming expectantly.

Yao Ming hesitated for a while before saying, "You already have the Sharks Club. By the way, I heard that the new contract you signed with Anta includes 10% of the shares of Anta's Yu series brand, which can also be considered an investment."

You even know this?

Zhuang Yu was a little surprised.

The fact that he renewed his contract with Anta is certainly no secret, but the specific contract details have not been disclosed, so ordinary people certainly won't know about it.

Yao Ming smiled mysteriously and did not explain. He continued, "I heard that it also includes a gambling agreement? This is a bit risky for you, but given your current situation, the chances of winning the bet are still quite high. And considering the development prospects of the Yu series, your investment is a good one."

"If there are other similar opportunities, and you are optimistic about the development of the other party's company and the other party is willing, you can actually follow this model."

“That’s an investment in itself.”

Hearing this, Zhuang Yu and Zhou Zhiming couldn't help but nodded.

This is indeed a way. Since we can cooperate with Anta in this way, why can't we cooperate with other companies in this way?

Using endorsement fees to invest in a company is not an uncommon thing in itself.

For example, James used endorsement fees to invest in Best headphones, which is a good example.

In 2008, the newly established Beats headphones were just a small company.

They wanted to expand the market, but unfortunately they were short of money. At this time, Beats headphones thought of LeBron James.

After some negotiations, Beats headphones expressed its hope to give James some cash + a small portion of equity as compensation and ask James to endorse Beats headphones.

At this time, the sharp-eyed James saw the potential of Beats headphones. He did not choose the cooperation method of cash + partial equity, but decisively chose to use his endorsement in exchange for more equity of Beats headphones. He did not regard this as a simple endorsement, but as an investment.

After becoming the spokesperson and small shareholder of Beats headphones, James has spared no effort in promoting Beats headphones.

It happened to be the Beijing Olympics at that time, and James gave each Dream Team player a set of Beats headphones.

So, we saw that during the Olympics, stars like Kobe, Wade and others were wearing Beats headphones. James cleverly used the Dream Team to run a wave of advertisements, and Beats headphones became famous because of the star effect.

In 2014, the rapidly growing Beats headphones were spotted by Apple.

In the end, Apple acquired Beats headphones for US$30 billion. According to media reports, the value of James' shares has exceeded US$3000 million.

To date, the value of James' shares in Beats headphones has exceeded US$6000 million, and he can also receive nearly US$500 million in dividends from Beats headphones every year.

This is a very successful investment case.

"What else?" Zhuang Yu asked again.

Yao Ming said: "I don't know much about the others, I will just talk about some investment directions that I know about."

"One is real estate, but the real estate industry has been too hot in the past two years, and the market has soared. Now is the best time to invest in real estate. However, some core areas and high-end real estate still have great prospects."

"There are also Internet companies. I have invested in some Internet companies, either directly or indirectly, and the returns are quite good. The Internet industry has developed rapidly in recent years. With the popularization of smartphones, the future development prospects will only be better. I think it is still worth investing in."

"There is also the entertainment industry. I'm not talking about opening a bar or KTV. Those are just small-time businesses and are not suitable for you."

"I mean movies and TV. For example, some players will cooperate with film and television companies to shoot personal documentaries, or shoot a movie as an athlete, participate in the production of certain music works, etc...."

"You are now an NBA superstar, and you are still in Los Angeles. Hollywood is just a stone's throw away. As long as you are willing, there will definitely be plenty of opportunities like this."

"Of course, whether you can make money in the end depends on your own vision and ability."

"besides......"

Yao Ming talked eloquently about how to invest, and Zhuang Yu and Zhou Zhiming listened attentively.

In this regard, they are not as good as Yao Ming.

Zhuang Yu has currently only invested in the Sharks Club project, and Zhou Zhiming's HT Sports Agency has only been established for a year. They are both newcomers in the business world.

After listening to what Yao Ming said, Zhuang Yu and Zhou Zhiming both felt that they benefited a lot.

These seem simple to say, but due to the limitations of their thinking, if Zhuang Yu and Zhou Zhiming were asked to think about them themselves, they might not be able to figure it out for a long time.

So no matter what you do, it is very important to have a good teacher.

"besides......"

Yao Ming paused and added, "You can be an angel investor and set up an investment company, or you can cooperate with others. After all, you are a newcomer in this field. If you want to better avoid risks, you can find a reliable partner and jointly set up an investment company or an investment fund to do it together."

Zhuang Yu nodded and asked, "But who should I find to cooperate with? I don't know anyone in the investment field. How about we cooperate with each other, brother Ming?"

Yao Ming smiled and said, "Sure, but I don't think this is a problem for you. Although you have no investment experience and don't know many people in this circle, you have fame and money. These are your capital. As long as you have the intention, you don't need to look for others. Investment professionals will naturally come to you."

This is the celebrity effect.

Let’s take Beats headphones as an example.

If James only endorsed Beats headphones as a spokesperson, Beats headphones might not have developed so rapidly.

When James endorses Beats headphones as a shareholder and spares no effort to promote them, the effect is different.

Therefore, when investing, the invested company will also select the investor.

Some people have investment experience but lack fame; while Zhuang Yu has no experience but is famous enough. The two sides can complement each other, and naturally someone will come to him on their own initiative.

Finally, Yao Ming also reminded: "If you have enough funds, try to diversify your investments and don't put all your eggs in one basket."

Zhuang Yu nodded seriously: "I'm grateful for your advice, Brother Ming."

Yao Ming smiled and said, "I'm not that successful in this area either. I suggest you ask Kobe for advice. By the way, how is your relationship with James? He's also a very good investor. It would definitely be good for you to ask him for advice if possible."

Zhuang Yu laughed dryly and said, Kobe is fine, he is a good brother.

But James...

Although the two sides are not strangers, he just defeated his Cavaliers team and snatched the championship, which is a bit embarrassing.

"Well, I'll ask James later." Zhuang Yu replied.

Although it feels a bit awkward, but it's for the sake of making money, so why bother about face or be afraid of embarrassment? The worst that can happen is that I can just flatter people and get close to them.

Don't be ashamed for the sake of money.