Basketball boy, starting to shine from the slam dunk

Li Chengdong thought that such a contract was attractive enough, but he did not expect that Zhuang Yu was rejected by Zhou Zhimin before he even opened his mouth.

And judging from the situation, it is not something that can be negotiated by just raising the price a little bit. I am afraid it will have to be raised a lot.

But Li Chengdong himself cannot make the decision.

Seeing Li Chengdong's embarrassment, Zhuang Yu smiled and said, "How about this, let's stop here today, Mr. Li, you can discuss it with the company, anyway, there is no rush at this moment."

No, you are not in a hurry, but we are...

Li Chengdong felt anxious, but since Zhuang Yu had said so, and there was really no need to continue the discussion, he had to discuss it with the company headquarters first and come up with a better plan.

"Okay then." Li Chengdong nodded and said, "Please give us some time and believe in our sincerity."

The implication is that I urge Zhuang Yu not to make a decision in a hurry, not to sign contracts with Nike and Adidas first, and to give Anta more time.

Zhuang Yu smiled and said, "We have been working together for several years and it has always been a pleasant experience. I also hope that we can continue to work together. We have a long way to go."

"Okay, okay, okay." Li Chengdong said three "OK" words in a row, shook hands with Zhuang Yu, and then stood up and left the reception room.

He sent Zhuang Yu and Zhou Zhiming to the door, and only looked away after they got into the car and left. His expression became serious, and he said to his subordinates, "Contact the headquarters immediately. We need to hold a video conference as soon as possible."

......

at the same time.

In the car.

Yang Jinsong was driving in the front, Anna was sitting in the passenger seat, while Zhuang Yu and Zhou Zhiming were sitting in the back seat.

Zhuang Yu smiled and said, "Uncle Zhou, your words are not strong enough but they have shocked Mr. Li. I guess he has already started contacting Anta's headquarters."

Zhou Zhiming laughed and said, "I didn't lie to him. The offer they gave is indeed not enough. After all, compared with Nike and Adidas, Anta is still a little smaller, and its popularity and brand value are also a little different. If they want us to choose Anta, then they must show greater sincerity than Nike, Adidas, Under Armour and other brands."

Zhuang Yu shook his head and said, "I don't think companies like Nike, Adidas, and Under Armour are sincere. They are just afraid."

"Ha ha......"

Zhou Zhiming burst out laughing: "You are right. Although Nike, Adidas, Under Armour and other companies acted arrogantly at first but then became respectful and sincere, they are businessmen after all. When it comes to business, they only care about profit. They value your commercial value and your identity as a Chinese. At the same time, if they sign you, they will be able to strike a blow to their competitors. That's why they are so generous and give you a sky-high contract."

During the conversation just now, Zhou Zhiming did not deceive Li Chengdong. He had already received quotation contracts from Nike, Adidas, and Under Armour.

The two sides even met and talked.

Nike was the most generous, offering a 10-year, $3.4 million contract, which is shorter than the contract between Adidas and Rose, but the total price is higher. After all, it is 2018, and the salary cap for NBA players has increased, so endorsement contracts will naturally increase as well.

In addition, Nike also promised to launch exclusive sneakers for Zhuang Yu and tailor a brand image for him.

Including a series of other benefits.

Adidas offered an 8-year, US$2.8 million endorsement contract, which is shorter than the one offered by Nike, but the average annual endorsement fee is about the same.

But everyone knows that under the same average annual endorsement fee, the longer the period, the better.

This can better protect the interests of the players.

In case the player's competitive state declines due to injury or other reasons in the future and his commercial value shrinks, as long as this contract is in place, the player's interests can be protected.

For example, Derrick Rose.

His condition has been deteriorating in recent years. He is no longer at his peak and is not even an All-Star player. For him, the 13-year, US$2.5 million contract protects his interests very well and is definitely a good deal.

Except for the amount and duration of the endorsement contract, other conditions are the same as Nike.

Under Armour also made an offer of US$7 million for seven years. The average annual endorsement fee is higher than that of Nike and Adidas. The other conditions are the same. They even offered equity dividends. During the contract period, Zhuang Yu can enjoy 2.8% equity dividends.

But it is only a dividend from shares. Zhuang Yu only enjoys the right to dividends but does not have the ownership of the 0.8% shares. That is to say, he cannot buy and sell the 0.8% shares freely.

In fact, this is similar to Anta's endorsement fee + dividends.

Obviously, compared with the quotations given by these companies, Anta's quotation is indeed low.

Although Anta gave an 8% equity dividend to the "Yu Series" brand, its endorsement fee was much less than that of the other three companies.

What's more, among these three companies, Under Armour also gave out equity dividends.

Moreover, Nike, Adidas and Under Armour only signed multi-year contracts, while Anta signed a lifetime contract.

"Originally I thought Nike or Adidas would just give you a lifetime contract."

Zhou Zhiming shook his head, his tone somewhat unhappy, "Forget about Under Armour, Curry hasn't even got a lifetime contract yet. If they give it to you first, how are you going to explain it to Curry?"

"But both Nike and Adidas have signed lifetime contracts with players. It's just like what you said, they only respect you superficially. They are willing to give you a big contract only out of consideration for their own interests, not necessarily because they really want to be deeply bound to you."

"He is the king of the industry, haha..." Zhuang Yu just smiled and didn't care.

To be honest, even if Nike, Adidas, or Under Armour offered him a lifetime contract, he wouldn't sign it.

I am only 23 years old, why should I sign a lifetime contract?

How old were Jordan, James, Iverson, McGrady and others when they signed lifetime contracts?

Only Rose signed a lifetime contract relatively early, signing a lifetime contract with Adidas at the age of 24.

But Zhuang Yu's playing style is not like Rose's, and he does not have such a big risk of injury. He has confidence in himself, but he has never thought of signing a lifetime contract so early and binding himself for life.

So when Li Chengdong took out the contract, Zhuang Yu said nothing, because he had never thought about signing a lifetime contract.

Even if we want to sign it, it will take a few years.

"Uncle Zhou," Zhuang Yu asked, "Mr. Li will definitely renegotiate with Anta when he returns. According to him, Anta is willing to match any offer, so what conditions should we offer?"

"That depends on what you mean." Zhou Zhiming said with a smile.

Zhuang Yu said, "Uncle Zhou, we are all family, don't play tricks on me. I know you must have an expectation in your mind."

Zhou Zhiming nodded: "I still prefer you to renew your contract with Anta. In addition to the good cooperation before, I am more optimistic about the Yu series brand. With your current upward momentum and influence, the Yu series brand will definitely become a dazzling brand in the future. Even if it is not as good as AJ, it will still have great potential. If everything goes well, your dividend income from this brand may even be higher than that lifetime contract."

"So my idea is that if Anta wants to sign a lifetime contract with you, then the endorsement fee must be further increased, at least not lower than what Nike, Adidas, Under Armour and others offer."

"There is also the equity dividend of the Yu series brands. Although 8% is not a small amount, it would be even better if it could be raised to 10%."