Legendary basketball manager

"pat~"

Phil Knight's phone falls on the table.

Looking at his expression, everyone realized that something was wrong.

"How's it going, boss?"

Mediterranean asked quickly.

"12."

Phil Knight spat out two words.

"What 12?"

The Mediterranean is a blur.

Now, he will never associate 12 with the first-day sales of Curry's generation.

You know, they received information an hour ago that the total sales volume of the Curry generation was less than 2.

Pretty Country does have a lot of fans who are willing to spend money.

But it is also impossible to suddenly appear so many people who are willing to spend hundreds of dollars on sneakers in an hour.

"The total first-day sales of the Curry generation reached 12."

"There was a bug in their online system before, which caused data errors, and now it has returned to normal."

"The figure of 12 is absolutely true."

Phil Knight sighed and explained.

All the executives present are people who have experienced great storms.

After a brief shock, they quickly accepted the reality.

In fact, many of these executives were skeptical about the sales information they had obtained before.

After all, according to the introduction of Under Armor's official website, the Curry generation is definitely an epoch-making star signature shoe.

This kind of product is cold in the market. As opponents, they will naturally be pleasantly surprised, but at the same time they will also have deep doubts.

So now that the numbers are corrected, knowledgeable executives are quick to believe.

"Perhaps, we should also be thankful that their system has a problem. Otherwise... SC1's sales on the first day may be even more terrifying."

Phil Knight said with lingering fear.

12 has broken the single-day sales record of basketball shoes.

But everyone knows that if Under Armor's app works normally, this number will be much higher!

"How is this possible..."

"Is it possible that Shen Fei did it?!"

"He sees that no one cares about the product he is advocating, and spends his own money to buy it like crazy in the last hour!"

The Mediterranean still cannot accept this reality.

"This possibility is not ruled out, but objectively speaking, the possibility is very small."

"For one thing, spending tens of millions of dollars to build momentum is far less effective than his normal advertising in the later stage."

"Secondly, such an operation will subject Under Armor to various serious investigations, which is not worth the candle for a start-up company."

Durst on the side explained.

"But...but..."

The Mediterranean still wanted to say something, but he didn't know where to start, so he could only stand there.

"Now is not the time to be depressed."

"Dest, when will kd3 go online?"

asked Phil Knight.

After setting a sales record, Under Armor is bound to get more attention.

As the head of Nike, Phil Knight knows that he cannot sit still and must quickly regain his reputation in the market.

"About 20 days."

"Our original plan was to let Durant wear kd3 for the first time in the All-Star Game, that would be the best advertisement."

"For this reason, we specially designed a bright red color matching for the Western Conference."

"That color is very beautiful! Our design team thinks it will become a hit, and it may even become a classic in the future."

Durst replied.

"No, we can't wait that long." Phil Knight said firmly: "By that time, Under Armour's momentum may really surpass us."

"Give you another week."

"A week later, we will also adopt the online and offline dual pre-sale model!"

"As for the publicity issue... the original plan was really good, but now, we can only increase investment and follow the example of Under Armor in advertising."

Phil Knight directly issued a military order.

There is no way, the shopping mall is like a battlefield, and the situation is changing rapidly!

In this wave, if Nike let Under Armor go, wait for the latter to take advantage of the victory and continue to establish a reputation in terms of national recognition...

I am afraid that Nike's leading position is really lost!

"Okay, I'll make arrangements."

Durst didn't talk nonsense, and immediately agreed.

It is extremely difficult to shorten the 20-day work into one week!

But now that the situation is critical, he can't care so much anymore.

"The public relations department should also start to act immediately."

"Let me give a general direction...Under Armor's behavior is linked to the trap of consumerism. It is said that they use overwhelming advertisements to induce the masses to consume impulsively."

"The point is to attack the way they advertise."

Phil Knight arranged.

An executive stood up immediately, nodded yes, and then turned to go to work.

"Wait." Phil Knight stopped him: "One more...to remind the masses to beware of Huaxia Capital's invasion of the beautiful country's local market."

"???"

"???"

As soon as this remark came out, many executives present showed surprised expressions.

This is a word of punishment!

Although Under Armor is in the hands of Shen Fei, it is still somewhat inappropriate to directly describe the Curry generation as Chinese products.

It can only be called a sneaker with Chinese elements at best.

But Phil Knight wants to directly brand Under Armor as Huaxia Capital.

Put Under Armor on the opposite side of the beautiful country, and then use the national sentiment of the masses to disrupt the market...

This move can only be described as insidious!

"Shen Fei's hometown, Huaxia, has an old saying, "No poison, no husband"

"I also don't want to cause unnecessary disputes. This is just a helpless move for us to maintain our leading position in the industry."

Phil Knight had a "I can't help it" look.

"I understand."

Durst is also a tough character.

For Under Armour, for Shen Fei, he never had any mercy.

............

It didn't take long.

When fans were still surprised by the sales of Curry's generation on major social platforms, some provocative remarks began to appear frequently in the comment area.

Some fans were quickly provoked.

The discussion about Under Armor also changed from the praise of all members at the beginning to the two camps of praise and derogation.

The person who "boasted" said: The Curry generation is a phenomenal product.Its appearance will bring the basketball shoe market to a new height.

"Under Armor advertises a lot, but their products are worthy of such advertising efforts!"

"Their advertisements are not false. Those black people, which article in the advertising law can be used to sanction them? Please list them!"

......

Those who "depreciate" have two arguments.

One is... Curry's generation sales are inflated, and the virtues are not coordinated.Although Under Armor's products are good, they have not reached the level of the first in history.

The second is...Under Armor belongs to Shen Fei, and Shen Fei belongs to China.Then, Under Armor is the Huaxia market invading the beautiful country market!

The heated discussion between the two camps soon became a trending topic on Twitter.

Under Armour's marketing director - Lampard, after noticing this situation, contacted Shen Fei immediately.

"Boss, something serious happened!"

"Suddenly there are a lot of negative comments about Under Armor on the Internet!"

Lampard said anxiously.