Ordinary Road 2010

Whether it's Uber's price reduction, or the red envelopes issued by Dudu Kuaidu, or the discount for traveling thousands of miles, there is actually no difference, just stick the money.

Strictly speaking, this should be regarded as the second round of the subsidy war, and although Uber is the initiator, it actually spends the least.

Because it has entered few cities and the volume of existing orders is small, it must be subsidized by someone to take a taxi before it can be issued.

Of course, its scale is also rising rapidly now, which is somewhat similar to the situation of the three companies at the beginning of the first round of subsidy war last year.

In fact, the biggest opponent of Wanli Travel is Dudu Kuaidu. They are the opponents with a considerable size, and their scale is already very large.

In addition to the decline in the order volume of the platform just after the end of the first round of subsidy wars, with the increasing penetration of taxi-hailing software and smartphones themselves, the scale of the industry has been going up.

After Uber fired the first shot this time, Wanli Chuxing and Dudu Kuaidu immediately followed up separately, skipped the previous climbing stage and almost immediately reached the peak subsidy level.

And the last time there was a third-party payment platform that only needed to pay half of the money, this time it can only be paid by the taxi app itself.

Lin asked his CFO for confirmation: "How much do we need to spend?"

"$4000 million, one week!"

Liu Jianni is very professional, she is not a simple question and answer machine.

"According to my calculations, this is an average subsidy amount that we can achieve under the existing conditions, which means about 1.6 million US dollars per month, and the natural growth during this period has been calculated."

"Our last round of financing amounted to US$8 million. Without considering the cancellation or reduction of large-scale subsidy measures, we can only last for a total of 5 months."

"Considering that the money was credited in August last year, our actual capital reserve on hand can only last until the end of June at most, which means that we must receive the next financing before this point in time."

After hearing this, Lin Yi cursed: "Damn it, it's only three or four months, it's so exciting."

Liu Jianni didn't care about his insignificant little emotions, and continued to report what she had learned.

“Uber, they’re operating so small right now and they’re still growing at a high rate, but considering Uber doesn’t do taxis at all, I would expect their subsidy to be at most $2000 million a week.”

"If Kalanick says he's going to spend $10 billion in the regional market without discount, that's almost a year's worth of money."

"Of course Uber is very rich, and $10 billion is not his upper limit. He is fully capable of continuing to fight as long as necessary."

"On the other hand, after the merger of Dudu Kuaidu, the combined market share of the two companies is already higher than that of Wanli Travel, so their expenditure should be higher than ours."

"But they are also richer. The last round of financing of Dudu and Kuaidu was 7 million and 6 million respectively, and the time was behind us. It is estimated that their capital reserves should not exceed 10 billion US dollars after the merger."

"If Dudu Kuaidu's expenditure rate is 1.5 times that of ours, then their existing funds can be used for about 4-5 months; if it is 2 times, then the exhaustion time is about the same as ours."

Lin Yi concluded: "That is to say, there is a high probability that we will crash with Cheng Wei's financing time."

He has not considered Uber for the time being, because although Kalanick's financing environment is better, it mainly raises funds in the United States, and there is little overlap between the two investors.

"exactly."

Liu Jianni said without hesitation, "Considering that Dudu Kuaidu has already formed an advantage over us, and Liu Qing has shown a strong financing ability before, we have to make plans early."

Now that the second round of the subsidy war has just begun, it may not be a good time to start financing immediately, but if the time comes, it may be too late to rush.

Although financing is the job of Liu Jianni's supervisor, she also directly mentioned Liu Qing, and she is obliged to remind Lin Yi of this.

Lin Yi thought for a while and gave a policy: "Don't worry too much about the valuation during this round of financing, and give priority to ensuring the financing amount."

He said that ignoring the valuation does not mean underestimating it. This is a two-sided thing. Otherwise, investors will not pay for your performance if they are not optimistic about your performance.

It has been more than half a year since the last round of financing for Wanli Travel, and the overall scale has at least doubled, so the valuation will naturally increase accordingly.

Liu Jianni immediately agreed: "This idea coincides with mine. I will try my best to get all the money I can get."

"Looking at the current situation, Uber and Dudu are going to fight. We don't have enough capital reserves. At least we will have to wait until the next round of industry consolidation before there will be a turnaround."

"This time I will be more targeted than in the previous round of financing. We may not need to meet too many institutions, but I will not screen the background and funding sources of venture capital too much. The more ammunition the better."

Although the recent merger of Dudu and Kuaidu made Wanli travel a bit uncomfortable, Lin Yi was also very nervous for a while.

However, the taxi-hailing industry is still a hot spot in the eyes of venture capitalists after all, and they should not be so downcast that no one cares about them.

Liu Jianni further suggested: "In this situation, the major shareholders and Xiong Factory as our business support are particularly important."

"I know that during the last round of financing, you didn't want to give Xiong Factory a chance to increase its holdings, dilute his equity as much as possible and reduce our dependence on Xiong Factory. I also support these."

"But now is a difficult time. You can't play the same style of fighting with the wind. You have to win over Li Robin."

Lin nodded in understanding.

Although he was wary of Xiongchang, he didn't have any special knots. He had to bow his head under the eaves, but he still knew how to judge the situation.

"After the last round of financing, our relationship with Xiongchang is not as close as before, and Xiongchang has invested a lot in O2O this year."

"I can still say something about this matter, so I will go to Li Robin's face as soon as possible, and ask for more money to come back."

After the two discussed it, the basic strategy was settled, and they all knew it well.

Liu Jianni's estimate is well-founded, and the subsidy amount for Wanli Travel has indeed reached 4000 million US dollars a week.

We must know that during the last round of subsidy wars, they reached a maximum of 4000 million yuan a day, and that was only a short-term peak.

In a year's time, this round is just a norm.

It may be that the first time is raw and the second time is familiar. Although the amount of money prepared this time is larger and the speed of burning money is faster, Lin Yi does not feel that kind of frightening feeling.

Standing in front of the glass curtain wall of his office, he looked at the busy streets below and wondered how many of them were ride-hailing drivers.

"Do you smell it?"

"Smell what?"

"The air smells of money."

Chapter 477 Who Can Fight Liu Qing

Three mainstream taxi-hailing software subsidies at the same time, making online car-hailing drivers suddenly become a fashionable and popular profession.

There will be a common saying in the society that if you buy a new car worth 10,000+ to run an online car-hailing service, you can pay back the cost in as little as half a year at the fastest, which shows the high income of drivers.

For the company, burning money cannot be stopped, but not all.

After all, they are not old-fashioned, serious innovative technology companies. When they go out to brag, one of them is considered to be a unicorn.

Uber is originally an American company, and this alone is synonymous with foreign style, not to mention that Uber's marketing is also famous for its fondness for tricks.

On the other hand, Dudu Taxi was a bit unwilling to be lonely and decided to jump out to make a face, but this time they chose Liu Qing instead of Cheng Wei.

Cheng Wei's background cannot be said to be bad, but it is too common among Internet entrepreneurs. Just like his appearance, his image is very vague to ordinary people outside the industry.

Liu Qing was different.

Different people can have different opinions on the value of appearance, but it does not prevent people from blowing it up.

Educational background, P went to Harvard.

Work, 12 years of experience in Goldman Sachs, promoted from COO to president only half a year after starting a business.

Glittering golden light, judging from his resume, he is simply the benchmark of the second generation. He is definitely not the kind of scumbag who can't do anything and has to show his presence on the Internet.

Liu Qing has too many stories to tell. After all, no reporter will ever ask Cheng Wei "what did you learn from your ordinary father".

However, it is said that Liu Qing herself does not like to be questioned about her father in public, and she seems to be very independent.

The rich second generation, no matter they are capable or not, they especially like to create a personality for themselves that "does not rely on the family, but works hard on their own".

Human nature is understandable, but if the princesses pretend to be Cinderella, what should the real Cinderella do?

In short, Liu Qing did not focus on her family background in the packaging this time, but chose another special angle.

"Fan love action?"

Hearing the name, everyone probably knew what was going on. Lin Yi was not surprised that Liu Qing, who was born in Goldman Sachs, thought of this. After all, storytelling is not a hobby but a professional skill.

"Yes, the purpose of this event is to care for women's travel. In fact, it has been done since the car service was launched last year. Isn't Liu Qing the person in charge of their car business?"

"This time, because Women's Day is just around the corner, I brought up this theme again. Gender issues are prominent in the public opinion field, and there is still some enthusiasm."

Liu Jianni did her homework very carefully, and Lin Yi didn't want to get involved:

"This kind of activity should have little impact on the overall business. There is no need for us to follow up, otherwise it will appear to be led by the nose."

Liu Jianni disagreed: "There are two reasons, which I think deserve our attention."

"First of all, female users are the absolute main force on the passenger side, accounting for about 60%. This is the same for us and for Dudu."

"Even though it doesn't make much sense, we still need to make a gesture to show female users that we value them."

Women have stronger spending power. Lin Yi has realized this since he was doing food delivery. It should be common sense to do business.

"This is just one of them, and the second is that traveling thousands of miles now also requires an active publicity campaign to spread a positive image of yourself."

"Especially in the current situation of Wanli Travel, Lin Yi, we should maintain the company's image in these places instead of avoiding it."

Although Liu Jianni didn't say it explicitly, as soon as Lin heard it, she was vaguely reminding herself.

Since the merger of Dudu Kuaidu, Lin Yi knew that Wanli Travel had fallen into a disadvantage, and the company's management and employees were also very clear.

But users may not know it!

They just keep their original user habits, generally speaking, they won’t change easily without any special reason, and they don’t care who ranks first and who ranks second.

Lin Yi immediately realized that he might subconsciously believe that he needed to avoid Dudu, which was completely unnecessary in this case.

"You're right, we should take this opportunity to show the image of Wanli Travel, so you can come forward and make gestures with Liu Qing."

Lin Yi followed the good advice and immediately accepted the suggestion.

"I can not."

Unexpectedly, Liu Jianni refused again, "Don't worry about being surprised, I naturally have my reasons, let me take my time."

"I thought about it for a while before I told you about it, but my conclusion is that I can't be allowed to fight Liu Qing."

"Because I'm not as good as Liu Qing."

Liu Jianni looked very sincere, "I know you will say that I am no worse than Liu Qing, but this is because of the trust between our team."

"Leaving this point aside, I want to say that when two people are compared, the bystanders will definitely have a judgment in their hearts."

"Not to mention family background. From the perspective of academics and resume, the symbols she represents, P University, Harvard, and Goldman Sachs, happen to be easily understandable even by ordinary people with no professional background."

"Of course I'm not underestimating myself. I know where my strengths are, and I don't think that if I were in her position, I would do worse than her."

"But the reality is that when the two of us stand together and face the general social evaluation, we are usually considered inferior to Liu Qing."

"Even in terms of appearance, I admit that Liu Qing is better than me, although you may not think she is a beauty."

"If it's an individual, then I'm not afraid to make this kind of comparison with her, but if I come forward on this matter, it represents the image of traveling thousands of miles."

"I don't want to give outsiders the impression that the CFO of Wanli Travel is just a low-end version of Liu Qing."

It can be seen that Liu Jianni really has a delicate mind, and being able to say these things clearly, to a certain extent, if she is self-deprecating, she should have considered it beforehand.

Lin didn't care about it at first, but after hearing what she said, she had to admit that it seemed quite reasonable.

However, Liu Jianni is not a partner who only asks questions but does not solve them, so Lin Yi asked very simply:

"Then what do you think is more appropriate?"

"I do have a very good candidate. In fact, Liu Qing's way of promoting women's rights is not difficult to think about. I thought about it when I first came to Wanli to travel and take office. It's just that she didn't want to cooperate, so I let it go."

When Liu Jianni said this, Lin Yi naturally knew who she was talking about.

"However, in the current situation, since I am not suitable, I can only ask her to come forward."

"I don't know what concerns she has. In order to avoid being rejected by her again, you can invite her with me this time."

Chapter 478 Female President VS Female President

"You want me to hate Liu Qing?"

When Li Moyan saw Lin Yi and Liu Jianni coming together, he thought there was something important to do, but he didn't expect such a request.

Liu Jianni explained to her: "It's not hate, what Liu Qing did is of a public welfare nature, we can't question her on this."

"However, if we come forward and try to care for women's travel, we will definitely be compared with Dudu and Liu Qing."

She told Lin Yi about the "comparative theory" that she just said, but Li Moyan didn't immediately agree:

"Based on what you said, it seems difficult for me to compare with Liu Qing."

"No, no, it's completely different."

Liu Jianni immediately explained, "My experience with Liu Qing has many similarities, but she overwhelms me everywhere. This is an easy conclusion to draw."