Ordinary Road 2010

The other two companies have different reactions to this. Kuaido’s response is silent, and the official statement is that “Kuaidu still maintains a good momentum of rapid growth.”

However, Chen Weixing himself expressed his disdain for thousands of miles of travel in a few words in a less formal public occasion, thinking that they were just lucky enough to pick up the bargain in this subsidy war.

Dudu is different. Although it did not publicly respond to the news, another survey report soon appeared on the Internet, and the results showed that Dudu still maintained its leading position in the national taxi-hailing industry.

Silence is better than sound, obviously Cheng Wei did not admit that Wanli Travel claims to be the number one.

So the good media rushed over like a cat smelling fishy, ​​and asked the two companies to comment on the contradictory statements of the two reports.

Originally, Lin Yi didn't want to come forward to talk about these things in person. To be honest, he didn't like to face the camera very much. He deliberately hyped himself up when he was preparing for a trip of thousands of miles. It was just an expedient measure needed by the situation.

But Liu Jianni insisted that he should deliver the signal.

Because as the founder and CEO of Wanli Travel, the person who can best represent Wanli Travel in the eyes of the outside world, or is itself a symbol of its personification, this is his unshirkable responsibility.

Lin Yi respected this opinion, so after the company's team was responsible for drafting the reply, he came forward to accept the interview:

"I understand that survey agencies will use different methods, not to mention that there will always be certain errors in the sampling method. This does not mean that the results of both parties are unscientific."

Respectable people also have to pay attention to elegance when quarreling. His tone was not too aggressive, and he said after a little bit of respect for each other:

"However, I am very confident about the No.1 position in the taxi-hailing industry of Wanli Travel. In fact, if Dudu Taxi is willing, there is no need for any third-party investigation report, as long as we each use our own background data for comparison. Just know."

Now it was a positive response, so they used this to find Dudu to take a taxi. As expected, Dudu didn't accept the offer.

In short, neither Lin Yi nor Cheng Wei will take this kind of verbal quarrel too seriously, and the facts will not be changed because of someone's stubbornness.

For Lin Yi, the most important significance of this matter does not lie in this.

The reason why Wanli Travel and Xiongchang are the clients of this investigation is that when investing in Xiongchang in October last year, the two parties had a performance promise bet.

If Wanli Travel fails to meet the market share requirements, Xiongchang will take away 40% of its equity, and in this case, it is not too far from Lin Yi and the others losing control.

At that time, the time limit was agreed to be half a year. Now it is April 2014, and the half-year period has come, so it is time to test the results.

Therefore, the result of that report is not a reflection of Lin Yi's recharge. After all, under the supervision of Xiongchang, it is basically able to give a true feedback on the market situation.

Fortunately, Xiongchang did not have the burden of face and was unwilling to admit the facts like a tuk-tuk taxi. Li Robin accepted the result readily and happily.

Oh, by the way, since Robin Li told Lin Yi about his next plan, Xiongchang's takeaway business has now gone online.

Like the group buying business, Xiongchang’s takeaway has received a lot of financial support from Robin Li, which has put a lot of pressure on rivals such as each group, Dianping, and Are you hungry.

So in the short term, his main energy may be on those business directions.

In short, in a peaceful atmosphere, the two parties confirmed the achievement of the performance commitment in the form of a supplementary agreement, so that the current equity structure of Wanli Travel has stabilized.

This means that it can prepare for the next round of financing.

Chapter 435 Refined Operations

In addition to competing with Cheng Wei for the name of "who is the number one in the industry", Lin Yi is mainly thinking about the next business direction of Wanli Travel.

The company's top management has now grown to four people, besides himself, there are COO Li Moyan, CFO Liu Jianni and CTO Wang Kai.

Lin Yi first asked, "When will the next round of financing start?"

"Not urgent."

Liu Jianni replied calmly, "I have made some preparations before I took office. There is a news that is a great benefit for our next round of financing, and there will be results in the near future. I think it is worth waiting."

Lin Yi had already communicated with Liu Jianni before, and knew what she was referring to, so he didn't ask any further. Liu Jianni asked instead:

"What is our business focus in the next stage? Although the current market share is dominant, the growth trend has slowed down considerably."

"The media are all asking about "Post-subsidy era, where should taxi-hailing software go?" Investors will naturally care about this issue."

Lin Yi told her and the other two partners present: "There are two things we must do at this stage."

"The first thing is refined operation and management. At present, the three BAT companies have reached a tacit agreement to no longer provide generous cash subsidies. Although Dudu and Kuaidu make a little noise from time to time, it has nothing to do with the overall situation."

"It is a test for us not to compete for financial resources, because our establishment time is the shortest among the three, and the key personnel are particularly young."

"However, I don't think that Wanli Travel will be weaker than those two in terms of management. We already have a team of thousands of people, and Dudu and Kuaidu are similar."

"Before Cheng Wei left Factory A, he was only a middle-level cadre, and he had never managed such a large team; Lu Chuanwei, who is so fast, claims to be a Silicon Valley executive, but he is actually a deputy. It is unlikely that a Chinese will hold any real power in a Korean company. .”

"In other words, everyone's starting point is not too different. Now many of the backbone of our operation team come from casual food delivery network. It seems to be different from Dudu and Kuaidu since the last time we started our business."

"In short, we need to use reasonable incentives and punishments to motivate teams around the world to maintain user stickiness as much as possible without burning money, increase the size of orders, and especially ensure the number of drivers actually used."

"Because during the previous subsidy war, drivers almost registered all three taxi-hailing apps. Now that the tide has ebbed, which one to use and which one to use is a very important choice."

"Brother Kai, when will the automatic order receiving function we discussed earlier be available?"

At present, Wanli Travel is the same as the other two taxi-hailing apps. Taxi drivers take orders by broadcasting orders and then grabbing orders manually.

One hidden danger of this method is that you have to go to the screen to click the order grab button while driving, which is prone to traffic accidents. Lin Yi and Wang Kai have made improvements, as long as they dictate "grab order" can be realized.

They also found that another problem is that it will cause drivers to "pick and choose".

Of course, taxi drivers hope to take long-distance and high-amount orders, so everyone is very active when this kind of order comes out, but no one is interested in short-distance and small-amount orders.

When the subsidy is based on an odd number, this kind of picking is not so obvious, because they will tend to receive the subsidy for the day first, and it will be different after the slope is withdrawn.

In order to prevent drivers from picking orders and improve the overall adaptation efficiency, they are preparing an "automatic order acceptance" mode, that is, after a passenger dispatches an order, it will be automatically distributed to the surrounding drivers, and the carrier vehicle will be selected according to the principle of the shortest overall time.

Of course, this mode is to be actively selected by the driver.

In order to eliminate their worries, this model has been designed with drivers in consideration of the balance of economic benefits.

That is, if the driver has placed more short-distance and small-amount orders within a period of time, the next time a long-distance and large-amount order occurs nearby, it will be assigned first.

In short, they will not let drivers earn less money. The purpose of Wanli Travel is to improve the overall success rate of order acceptance.

The department managed by Wang Kai is also much stronger than it was at the beginning. He said:

"The amount of data processing involved in this function will be very large, and the routes and time of all alternative vehicles around will be calculated when the order is allocated."

"So we need to have in-depth cooperation with Xiongchang Map on this. With the help of the other party's deep technical accumulation in this area, we can also shorten our development time."

In the end, he said very confidently: "It will definitely be done before June."

Lin nodded a little: "Okay, don't be embarrassed if you can borrow from Xiongchang. If you have resources, you have to use them. Not everyone can get such wool."

"However, as I said before, we can use Xiongchang but not rely on Xiongchang. Our data can be shared with them but not in their hands. We must ensure our independence and safety."

Although Wang Kai used to be from Xiongchang, but now he knows which side he should stand on, and this is not the first time Lin Yi has emphasized this, so he immediately agreed.

Lin Yi turned to the other side: "Depending on the work of the technology and product department, I can proudly say that Wanli Travel has always been ahead of its peers at this level, so we must turn this into an advantage in the market."

"After this function is launched, the operation department must actively promote it, so that we can improve our currently very stretched capacity."

This is the area that the senior sister is responsible for, and she simply said: "No problem."

Before the launch of Wanli Travel, Li Moyan only had previous experience in the food delivery network at most. At that time, Lin Yi also considered poaching Gan Jiawei, the COO of each group, from Wang Xing, but now she is doing very well.

I am afraid that only she herself knows how much she has paid in the meantime.

"Zhang Xiaochuan from Pengcheng recently submitted a plan that I have already approved. He proposed to build a driver's home in a place where the buddies hand over shifts. It will provide meals, regular medicines and public toilets, which will help bring us closer. relationship between the group.”

"If the effect is good, I will arrange to promote it to other cities."

"When the subsidies of the three companies are collectively ebbing, we do some practical things for the driver masters, which can increase the emotional connection between the two parties."

Zhang Xiaochuan is Lin Yi's high school classmate. Compared with those "Thirteen Taibao" who followed from casual food delivery.com, his qualifications in the team are not so deep. Lin Yi personally ordered him to be in charge of Pengcheng.

Now it seems to have entered the role.

After hearing the proposal just now, Lin Yi also thought of some additions: "Taxi drivers, as a group, often face the problem of not being able to go to the toilet due to inconvenient travel or no way to park."

"If drivers can't find places like gas stations in time, they can't hold back and have to find a remote corner to solve it on the side of the road. It's neither civilized nor good for their health."

"We can work with Xiongchang Map to mark the public toilets in the city as much as possible, and actively push this information to taxi drivers to solve their problem of going to the toilet."

"Of course, they themselves are the clearest about this, and they can mark it on the driver's side and share it with each other."

The word management sounds lofty, but in fact it can be big or small. Management is not only bossy, but eating, drinking, and messing around is also management.

It's not difficult, it's mainly out of kindness, Wang Kai accepted it:

"I'm going to talk to them."

Chapter 436 Route battle

"The second thing is that I plan to build a special car business department for Wanli travel."

As soon as this sentence came out, the other three people present were very surprised.

Of course they know what "special car" means. For taxi-hailing software, it refers to a model that cooperates with a third-party car rental company and uses the other party's vehicles and personnel to provide transportation services.

This is fundamentally different from the current operating model of Wanli, Tudu and Kuaidu, where taxis are used to pick up orders.

Liu Jianni asked: "Are you sure? Back then, Yaoyao chose the wrong way to take a taxi, so it was killed by Dudu."

Of course Lin Yi understood the reactions of the three of them, there was a connection between them.

The Yaoyao Taxi that Liu Jianni mentioned was the first batch of taxi-hailing software to appear in the Beijing market, but it was not aimed at taxis at the beginning, but private cars.

The reasons are somewhat complicated. First of all, when foreign taxi-hailing software appeared, they did not take the taxi route, and the private car was closer to the "international trend".

Not completely, because the international counterparts are more radical, and they are directly private cars, which goes further than the "special car route", so don't worry about it for the time being.

Secondly, the owner of Shake Taxi was a successful businessman in other industries before he founded the taxi-hailing software. He has a car rental company under his own name, so it is very convenient to link up.

But the road of shaking and taxiing will soon be impassable. Why?

Because the top doesn't allow it.

Taxis are licensed and require qualifications. Allowing car rental companies or even private cars to operate is in conflict with existing regulations and belongs to "disrupting market order."

After Yaoyao taxi took the special bus route, it was quickly stopped and had to turn to a taxi. At this time, it had already lost the initiative.

Therefore, when Cheng Wei defeated the $80 million of Yaoyao Taxi with 350 yuan of start-up capital, this story included such a "route battle" in addition to what Dudu boasted.

The subsidy war was fought like a raging fire among the three companies before, but they didn't dare to go one step further because of this lesson learned from the past.

"This time and that time."

Lin Yi expressed optimism, "The policy at that time did not allow it, but it does not mean that it will not be allowed in future policies. Even if taxis are connected to taxi-hailing apps, there are many cities where it was once prohibited."

"The subsidy war at the beginning of the year was an education not only for ourselves, but also for users and society. I believe that the regulatory authorities have also been observing and adjusting their attitudes."

"Li Robin asked me before, where the taxi-hailing software industry should develop after reaching the upper limit of taxi scale."

"We can most clearly see from the background data that the growth rate of our users on the passenger side is significantly faster than that on the driver side. At present, although Wanli travel has several million orders per day, the actual transaction rate is only a hundred. Thirty-forty per cent."

"That is to say, there are still 2000 million dispatches, which means that the travel needs of 2000 million people have not been met, and they have to cancel or switch to other means of transportation."

"Insufficient capacity, this is the basic situation we are facing."

"In this case, restarting the car-hailing route can greatly alleviate the bottleneck faced by taxi-hailing software and further expand the market size."

"Do you know why when Wanli Travel was launched, it was not directly named as a certain taxi like Dudu and Kuaidu? Because I know that taxis will definitely not be our end."

"Jenny, this is the story you want."

Liu Jianni didn't question the necessity of what Lin Yi said. She was very clear about the crux of this business. Although she could brag to investors when financing, the company's operation must be realistic.

"With all due respect, Lin Yi, this idea may be a bit wishful thinking. Before in-depth communication with the regulator and approval, I think it should be cautiously used as the company's new strategy."

Lin Yi was not worried: "As for the qualifications of the operation, the car rental company itself is also qualified, but it is different from the taxi."

"Originally, they have the right to provide car rental services with people and cars, but they used to charter cars according to distance or time, which can be called whole rental."

"Now it's breaking up their car rental services to a period of time and a range of distances, which can be called retail."

"We used taxi-hailing software to transform the taxi industry, reducing the empty taxi rate and optimizing the allocation of transportation resources."

"It is the same to use the resource access of car rental companies now, which reduces the vacancy rate of vehicles and personnel when they fail to rent out."

"It did not delay their own work, but also promoted the improvement of the efficiency of the whole society. The regulatory authorities should be able to understand."

It's not that good things can be realized, Liu Jianni had to remind him:

"I do, but the question is how do you convince them."

Policy risks are difficult to predict.

From the point of view of the matter itself, it's no wonder that Liu Jianni questioned it. If it wasn't for Lin Yi's ability to "foresee the future", he wouldn't be able to make this guarantee.

"Jenny, I understand your concerns, so I have some other ideas."

"If the policy restrictions on private cars can be relaxed, it is definitely not only for the Wanli travel family. In other words, both Dudu and Kuaidu can benefit from this decision, so it makes no sense to let them enjoy the benefits and let us go alone effort."