Ordinary Road 2010
Page 230
"Even if there is still a lot of room for growth in the passenger side, the resources of drivers are limited. It is impossible to go to Tudu and Kuaidu after traveling thousands of miles, so we have this confidence."
"I predict that by the end of this event, Wanli Travel should be able to steadily surpass Dudu and Kuaidu, and take back the number one position in the industry that I promised."
Lin Yi's goal is uncompromising.
But he still didn't tell Li Robin the truth, this war is definitely not what they planned at the beginning, it can end in two weeks.
Because Dudu and Kuaidu are not dead people, they will not stand by and watch Wanli travel in a hurry and remain indifferent, not to mention that Dudu Taxi just took 1.2 million US dollars.
Although Kuaidu has not made an official announcement, Lin Yi knows that their round of financing is almost completed, not to mention that there is a rich and powerful factory A behind.
It's not the first day that Li Robin came out to mess around, so of course he can think of such a simple truth, and offered:
"The previous 5000 million seems to be consumed faster than expected? It doesn't matter. This shows that the effect of the event is better than we imagined."
"Don't worry about the future, if it is not enough, you can add more."
Li Luobin's statement at this time is still very relaxed. Lin only hopes that he can remain so calm and continue to support Wanli travel.
He reminded: "Robin, this is not only a great success for Wanli Travel, but also a new milestone for Xiongchang Wallet."
Li Luobin should be in a good mood at the moment, so he accepted Lin Yi's beautiful words with a smile.
……
The direct competitors Tudu Taxi and Kuaidu Taxi naturally noticed such a large amount of money for Wanli Travel.
Affected by this, they also found that their order data was even sluggish, and it was easy to get feedback from drivers:
The subsidy for traveling thousands of miles is high, so it is natural to run their orders!
"It can't go on like this."
Not far from Lin Yi, the two of them were discussing countermeasures in Zhongguancun's office by taxi.
The person who spoke was Wang Gang, the former general manager of Zhifubao Division of Factory A, nicknamed "Laodan", Cheng Wei's old boss, and now he is an angel investor and co-founder of Tudu Taxi.
This man has accumulated enough wealth in Factory A for many years, and once bought the stocks in the hands of his colleagues internally, the scale of which directly alarmed Ma Jieke himself.
After relying on the wealth of Factory A to become free, he resigned from his old company and decided to switch to a more relaxed career as an angel investor. The first project was an old subordinate whom he single-handedly promoted.
Wang Gang is really Cheng Wei's nobleman.
However, after I voted, I found out that taxi-hailing is not an easy project, so I did a lot of work besides paying for it.
Wang Gang was an indispensable figure in the early days of Dudu. Cheng Wei has worked with him for many years and is very familiar with each other, so he understands what he means:
"Last month, the scale of the ten-thousand-mile travel still has a significant gap with ours, but once this activity starts, it is rapidly approaching at a step-by-step speed every day."
"Their subsidy is really strong. The driver terminal and the passenger terminal add up to 20 yuan per order. It is no wonder that users have to run away. If I drive a taxi, I will also use Wanli."
Wang Gang pointed out affirmatively: "This money will not be paid by the family of Wanli Travel. Even if they took 1.2 million US dollars before, it will not last long. It must be funded by Xiongchang. We can no longer hesitate. We must Seek help from the goose factory immediately."
Factory A invested in Kuaidu Taxi, and when Goose Factory handed Dudu an olive branch, it was he who urged Cheng Wei to take the money.
Cheng Wei is not an indecisive person. Now that he is on the ship of the Goose Factory, it is natural to find a leading brother when encountering difficulties.
"Actually, the subsidy plan for traveling thousands of miles this time is very similar to the car-hailing linkage payment plan that we have prepared with Goose Factory for a long time, and it will be launched in a few days."
"It's just that I didn't expect Lin Yi to move so fast and start it before us. In the past two months, Wanli Travel has been rushing to open the city. I thought his idea was to sink the market compared with us. Now it seems to be a misunderstanding. .”
Cheng Wei had a very strange feeling. The two companies were originally in the same industry and each took refuge in a big factory. It is normal for them to have collisions in creativity.
However, Xiongchang did not put much effort into the third-party payment business. This time, it not only launched this new business at the end of the year, but also directly promoted it with such a large amount of money.
He intuitively felt that this matter had something to do with Lin Yi.
If he was willing to communicate with Lin Yi, the latter might tell him that the scientific name for this feeling should be "Luck taken away".
This idea only stayed in Cheng Wei's mind for a moment. No matter it was premeditated or a pure coincidence, what they have to do now is to show their tricks.
Together with Wang Gang, Cheng Wei called Brother Xiao Ma on the spot and reported to him the severe situation encountered by taxi taxis, and then got the answer he wanted.
Over the past week, with the data explosion of Wanli Travel, some people in Tutu Taxi have also felt fluctuating, so they immediately announced to their subordinates:
"Brother Xiao Ma promised that Goose Factory would give us the greatest support. The original promise in terms of funds was 5000 million. But since Wanli Travel first started, and it seems that the subsidy amount is not below this, Goose Factory agreed to increase our budget. .”
On January 1, Dudu Taxi and Goose Factory jointly announced that starting from that day, the activity of "Xiaoju travel, please take a car" will be launched. This activity will cover 10 cities across the country.
During the activity period, each person will be reduced by 10 yuan per order, with a limit of three orders per day; drivers will be rewarded with 10 yuan per order, with a limit of 10 orders per day.
The key is that the subsidy policy for tuk-tuk ride-hailing is the same in first- and second-tier cities, which means that their subsidy is still higher than ten-thousand-mile travel.
Both parties announced in a high-profile manner at the same time that the total budget for this event is 2 million yuan.
Tutu Taxi officially entered the war.
Chapter 412 What Kind of God is Lin Yi?
If the subsidy activities a few days before Wanli's trip were effective and only circulated within the industry, Dudu's joining immediately attracted the attention of the media.
Taxi-hailing software has always been a hot topic in the technology sector in the past two years. Suddenly, many websites reported such news as "the taxi-hailing industry is resurgent" and "Wanli travel and tutu taxi-hailing head-on collision".
The advantage of these reports is that the war in the ride-hailing industry will spread to a wider audience, and then new users will continue to pour in.
For the time being, Lin Yi didn't worry about the reporter's nonsense.
The day when the tuk-tuk taxi was launched was the 10th day since Wanli Chuxing started its activities, and it has maintained a good growth momentum until then.
The opponent's measures have had an obvious impact on Wanli Travel, but it is not because the original user base of Dudu Taxi is larger than that of Wanli Travel, but from the partners it cooperates with.
Zhifubao has been working for many years before this, and it is one of the software with the largest number of users in China. Compared with Xiongchang Wallet, its advantages are huge.
However, users are realistic, and what they value most is the size of the subsidy, especially in second- and third-tier cities, where tutu taxis are more generous.
Lin Yi immediately found Li Luobin, and the first thing Li Luobin said when he saw him was:
"You came just in time, and I'm about to contact you. I saw the news that Goose Factory took a taxi with Tudu. How is the current situation?"
Lin Yi replied truthfully: "The first-tier cities are relatively stable, because the subsidy of Dudu is the same. Although the number of reductions for passengers is one more than ours, it is of little significance."
"Because the most mainstream travel demand is commuting twice a day, where can I go by taking an extra free car? What's more, I have to pay for the one-way trip back."
"Second- and third-tier cities are more affected. There is still a big gap between a 5 yuan discount and a 10 yuan discount. Although the driver's reward amount is the same, as long as the passenger transfers to the tuk-tuk driver, the driver will naturally follow."
"We actually have only one choice now, which is to increase the subsidy to the level of Dudu, otherwise, all previous efforts will be wasted."
The reason is actually very simple, Li Luobin must have figured out that the reason why Lin Yi came here in person is of course his purpose.
Sure enough, Li Robin immediately said: "I agree to increase the subsidy, and I will arrange it for Xiongchang Wallet, don't worry."
Lin Yi revealed the real intention of coming: "In this case, the previous 5000 million will soon be insufficient. I think we must also prepare for the budget. Goose Factory and Dudu announced that they have prepared [-] million."
A total of [-] million was paid out, so based on half of one side, it is estimated that Dudu is [-] million, which is exactly twice what they had prepared before.
Lin Yi was sure that Cheng Wei must have estimated the financial situation before Wanli's trip, so he prepared such an amount.
He is concerned about Dudu, and the opponent in Li Robin's eyes is of course the Goose Factory.
Fortunately, Li Luobin had already had the psychological expectation of additional investment before, and he also made a verbal promise to Lin Yi, so he hesitated for a moment, and simply said:
"Xiong Factory will add another 5000 million."
Adding 5000 to 5000, Xiong Factory made [-] million before and after, and this investment is only comparable to that of Goose Factory.
Lin Yi said that Li Luobin was still a bit petty, but he didn't complain to his face. At this point, everyone in the game can't help themselves, it's just a few more trips.
He gladly accepted.
The next day, Wanli Travel announced that it will increase subsidies in 32 cities that overlap with the scope of tuk-tuk taxi-hailing activities, and the rest of the cities will remain unchanged. The meaning of tit-for-tat is very obvious.
……
Although Lin Yi took a decisive response, it did not stop the rising trend of tuk-tuk taxis, but only ensured that the impact on Wanli travel was controlled.
Because with the spread of the influence of the event, the data of the two companies are growing crazily: the number of users, the number of registered drivers, the number of orders...
In Lin Yi's words, they are now using money to quickly test the potential of the taxi-hailing market, and the growth rate can be maintained before reaching the extreme value, and it has not yet reached the stage of sharing the pie.
However, the tuk-tuk soon ran into other problems.
Cheng Wei hurriedly found his CTO Zhang Bo: "What's going on, the Tutu taxi app has been down many times today?"
Zhang Bo told him: "After a few days of rapid growth, Dudu's order scale has doubled continuously, but our previous server processing capacity cannot bear such a large-scale visit."
Cheng Wei said without hesitation: "Add it immediately, as many servers as you need can be in place immediately!"
Here it can be seen that Cheng Wei does not understand technology, and Zhang Bo had to explain it to him.
"This cannot be solved immediately by adding a few servers, because there is an order of magnitude difference in the processing power required before and after, and the original architecture is no longer applicable, and must be rebuilt."
Fortunately, although Cheng Wei didn't understand himself, he didn't command blindly, but he immediately thought of a problem.
"Why didn't Wanli travel have such a problem? They started earlier than us, and the current order volume should already be higher than ours, but I went to observe that their APP has always been very stable."
Zhang Bo said hesitantly: "I can be sure that the server of Wanli Travel has been specially upgraded before this event."
"If it is prepared after the event has started, it is impossible to iterate to the current level without affecting the use."
He is very confident in his own judgment, and the reason why he hesitates is because this imagination itself is incredible.
Because before the event started, there was a big gap between Wanli Travel and the order size of Tuk Tuk at that time, let alone the current magnitude.
Then why do they reserve such a large carrying capacity?
Cheng Wei obviously thought of it too. Although he was also very surprised, he still made the only reasonable inference:
"That is to say, Lin Yi predicted such a huge growth long before the event started, and made preparations for it."
"I used to think that after Wanli Travel received 1.2 million US dollars, it took two months to enter 50 cities desperately, and wanted to overwhelm us in name. In fact, they have already considered today in advance."
Reason told Cheng Wei that the truth seemed to be like this, but he couldn't help but think of two words:
Outrageous!
You must know that Dudu and Goose Factory did not consider this issue when they jointly announced the subsidy on January 1, because this situation did not occur during the previous Wanli travel event, so they ignored it.
In other words, Zhang Bo, the person in charge of technology, had already expected it at the time, but the preparation time was not enough, so he could only take one step at a time.
Could it be that Lin Yi is some kind of god who has no prophecy?
The two people present couldn't help but have doubts:
"Could it be that the guy just hit the right button, he got the $1.2 million from Xiongchang and had no place to spend it, so he upgraded his own server, and it just happened to be used this time?"
Chapter 413 Seven Days and Seven Nights Liver Explosion Challenge
After all, Cheng Wei is a very rational person. He gave up his speculation about Lin Yi. No matter what the reason is, the current situation is that the taxi taxi has fallen into a disadvantage.
Because users will not try to understand the difficulties of Dudu, once things like freezes or downtime occur, they will naturally transfer to the Wanli Travel app after too many times. Anyway, the subsidies of the two companies are the same.
As a layman, he doesn't know how to deal with it, but he knows that the most important thing to care about is:
"How long will it take to deal with it?"
"At least ten days!"
Zhang Bo gritted his teeth, "The premise is that from now on, the entire company's technical department will not be off work, and will rebuild the server architecture day and night. I will try to solve it within this deadline."
"too slow!"
Such a big determination was still categorically rejected by Cheng Wei. Although his tone was flat but undeniable, it put a lot of pressure on Zhang Bo, and he also knew that now was the critical moment to take a tuk tuk taxi.
"With our strength..."
"What about the goose factory, what if they support it?"
Cheng Wei immediately interrupted, the so-called management is to make the best use of resources in all aspects, and he has enough mental preparation in this regard, not to mention that it is not the tutu taxi that is fighting alone.
"Uh……"
Fortunately, Zhang Bo's reaction was also quick, and he immediately thought about it and came to a conclusion: "The goose factory should have more experience and technical reserves in this area. If so, it should be able to speed up."
Cheng Wei didn't ask any more questions, because he called Brother Xiao Ma directly.
Soon he went back and forth, and told Zhang Bo: "Goose Factory will send an elite technical team of dozens of people to arrive tomorrow. We will give you as many servers as you want, and the rest is up to you."
"I have only one request, time! time! time!"
Of course, it is not because Cheng Wei has a big brand that Goose Factory can come at such a call. It is nothing more than because the battle of taxi-hailing software is crucial.
Brother Xiao Ma even gave out the money generously, so borrowing a few more people is nothing at all.
From Cheng Wei's point of view, he gave all the support he could, without reservation.Zhang Bo is not a mother-in-law, so he immediately took down the military order.
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