Rebirth starts without a spare tire

By relying on flickering and deception, you can obtain temporary benefits and make greater profits.

But if you want to survive in this industry for a long time, you must build up your reputation and be able to provide consumers with real high-quality and low-cost products.

To do this, you have to have the best bargaining power.

Bargaining power is not something that can be obtained by negotiation, but by relying on one's own sales data.

At present, Tianyuan Media's sales data is not that strong, and there are not many brands that have been talked about. It can even be said that they are all brands that have been eliminated by several other top anchors.

Now there are so many national brands that have taken a fancy to Liu Qing's positive image and super high traffic, and are willing to provide a better mechanism, Qin Kun does not want to give up.

Deep in her heart, Liu Qing also felt that it was a pity to give up.

Such a period of opportunity, after passing, may be gone.

A few days ago, the charity live broadcast brought huge traffic, but this traffic will be out of date, because the memory of netizens is not so strong.

If you don't use it in time, you won't be able to use it if you want to use it later.

Liu Qing didn't think she had the ability to raise such a hot topic again.

After talking about Liu Qing's live broadcast this time, Qin Kun is not satisfied with those few national brands.

He took the news that Liu Qing was going to live stream the goods on Double 11, contacted more manufacturers, and discussed cooperation with them.

You can't make much money from bringing goods to national brands, you can only prove that your live broadcast room is genuine, and the price is favorable, which improves the company's reputation.

The little commission given by others may not even be enough for promotional expenses.

If you want to make money, you still have to sell something else, the one with a high commission.

Of course, the quality also needs to be decent.

If the quality is not good, it will affect the reputation of Tianyuan Media.

I said before that even if I starved to death, I would not live broadcast the goods, but I didn’t expect that I still couldn’t escape the law of true fragrance.

After all, the discounts offered by those brands are too great to be refused.

For a person with traffic, the temptation to live broadcast with goods is too great, and few people can resist it.

Liu Qing is no exception.

Chapter 589

After returning home, Liu Qing and Su Qi talked about this matter during dinner.

Su Qi didn't have much reaction, she just said:

"That's fine, when the time comes, we will add more products from our company."

Su Qi is a businessman, and her first consideration is commercial interests.

Now that Liu Qing has huge traffic, she is able to create value for the group by embarking on the road of live streaming and delivery of goods. This is something worthy of recognition.

Of course, it would be best if we could add more products from our own company.

"That's necessary," Liu Qing said, "Our own products must account for more than half, and there will be no competing products of the same type."

Xiaowen blinked her eyes and asked Liu Qing: "Brother Qing, is there a shortage of broadcast assistants? When the time comes, pull me over and get some traffic."

Xiaowen is an anchor. Knowing such a live broadcast event, the first thing that comes to mind is traffic.

There will definitely be traffic.

Not only Liu Qing's own traffic, but also the traffic brought by Ye Mo and Feng Ge, two big Internet celebrities.

The combined traffic of the three people is already quite terrifying.

This is not the main thing.

The most important thing is that Tianyuan Media will definitely spend huge sums of money to buy platform traffic for such a crucial event for Tianyuan Media.

This time, the purpose of the live streaming is to break through the bottleneck of Tianyuan Media. It is no longer just satisfied with the No. [-] player in acne printing, but to hit the sales champion of the entire network.

This is not just a matter of Tianyuan Media, the acne printing platform will support such activities, and will also provide some free traffic support.

Xiaowen has also been in the live broadcast room for such a long time, and she can imagine how big the traffic will be.

Not to mention the million level, at least it is above the 50 level.

Being able to get acquainted in such a live broadcast room is good for improving one's popularity.

Appearing in such a live broadcast room with goods, viewers who have consumed in this live broadcast room in the future slide to her live broadcast room, can recognize that she is the person who brings goods by Liu Qing, and will have more confidence in the products she brings. Good for increasing sales.

Usually she doesn't want to rub Liu Qing's traffic, but this time the traffic is too much, and she can't help being moved.

"No problem." Liu Qing readily agreed.

Anyway, when you bring goods, you need broadcast assistants, and you can bring anyone, you might as well bring your own woman.

Su Qi didn't object either, so the matter was settled.

On the same day, Qin Kun personally contacted a number of partners, using the gimmick of Liu Qing personally bringing the goods to negotiate prices with those partners.

Big brands are talking about the price mechanism, and what they need is the lowest price on the entire network.

If it can't be lower than the lowest price on the whole network, at least it can't be higher than the lowest price on the whole network.

Small brands talk a lot more, not only pursuing the lowest price on the whole network, but also need pit fee.

Bringing goods to a live broadcast room with such a large traffic is itself a promotion.

Liu Qing already has a very positive influence. He came to bring products to endorse the quality of the brand. The brand will also use such pictures to promote the works in the future. Of course, it needs to pay a pit fee.

Qin Kun asked for a lot of slot fees, 50 yuan for a product announcement, and made it clear that the slots are limited, and only ten will be given out.

If you don't pay such a pit fee, you can appear in that live broadcast room, but Liu Qing will not lead it.

This time, the live streaming was brought by Qin Kun's enterprise account, which itself is a seven-times 24-hour uninterrupted account, and Double 11 will naturally not stop.

On that day, Ye Mo, Feng Ge, and Liu Qing, the three major streamers, will take turns to host the live broadcast, and Qin Kun will only become an assistant broadcaster.

Not every product will bring Liu Qing, if you want your product to be in the same frame as Liu Qing, you have to pay a pit fee.

The price of a pit of 50 can already be compared with first-line stars.

However, Liu Qing's current popularity on the Internet is not inferior to those first-line stars.

When it comes to improving consumer trust, it is more powerful than those first-line stars.

This price cannot be said to be a random price.

It's not that Tianyuan Media is eyeing the little money, but that there is a pit fee, which can calm the dissatisfaction of other partners.

Those who asked Liu Qing to do the product announcement in person paid an additional 50 yuan.

The opportunity was given to you, but you didn't cherish it.

Of course, those national brands will definitely not pay a pit fee, and it is not uncommon for them to ask Liu Qing to endorse their quality.

Small brands don't even think about being fair to them.

They didn't pay the pit fee, but their advertising investment on various platforms was calculated in hundreds of millions.

How could it be fair?

That night, Qin Kun settled the partner for Double Eleven.

It is said to be Double Eleven, but in fact, it started at 11:10 noon on November 11th and continued to carry goods until [-]:[-] am on the [-]th, a total of [-] hours of live broadcasting.

At other times, it will be brought by other anchors of Tianyuan Media.

The next day, a representative of the national brand came to sign a contract with Tianyuan Media.

Tianyuan Media also started shooting a promotional video, which is about this live broadcast.

At this time, the pox print platform has not so many restrictions on live streaming. Words such as the biggest discount and the number one sales can still be used, and words such as sending benefits to family members can also be used.

In the promotional video, those national brands are listed, and it is clearly stated that the family members will be given the greatest benefits, so that they can buy the best products at the lowest prices on the entire network, and all are shipped from the flagship store. A fake one pays ten.

Liu Qing, the president of Tianyuan Group, also participated in the filming of the promotional video.

Then it is sent out from multiple accounts in the company.

Ye Mo and Brother Feng naturally want to publicize this matter and participate in the filming of the promotional video.

Within a few days, all the confirmed partners came to Yangcheng and signed a contract with Tianyuan Media on the price mechanism of Double Eleven.

Double Eleven is no different than other times, the price must be lower than usual, and a new contract must be signed.

There are new promotional videos coming out every day.

Advertisements such as best quality, highest sales volume, and lowest price are flying all over the sky.

Give back to the family and give benefits, that's in every advertisement.

There are six bottles of Coke for one yuan, a free lottery to send a car, and so on.

These advertisements are mainly aimed at people who love to take advantage of small things.

And the main consumers of live streaming are also such a group.

Advertisements look shoddy and tacky, but hit the hearts and minds of their target groups just right.

In the past few days, Qin Kun has also used his account to give gifts to some first-line anchors in Acne Printing, and communicate with them to promote this matter.

Of course, all the anchors who don’t carry goods on Double Eleven are selected, so there is no competition, and people are willing to sell him for face.

Qin Kun also talked with the platform about this delivery activity, and mentioned the company’s ambition to become the number one delivery provider on the entire network. The platform is of course happy to see its success, and expressed that it will give maximum traffic support.

Still the same sentence, Acne Yin has always wanted to make a big difference in live streaming, and signed Luo Sang a few months ago, which is the embodiment of this idea.

The piece of meat that was delivered live was so fatty that everyone wanted to eat it.

Acne marks have the largest traffic on the entire network, so naturally I don't want to let it go.

It’s just that compared with several other big platforms, they have not been able to do live streaming with goods.

Tianyuan Media is already the best company on this platform, but it is still far behind other platforms.

Now that people have such ambitions, of course they will support them.

If your own platform can create the best delivery company on the entire network, it will attract more and better delivery companies to settle on this platform.

The economic benefits brought about are not comparable to the income of this live broadcast.

Isn't it just streaming?

Anyway, with such a large amount of traffic, idle is idle.

Let Tianyuan Media have more traffic, sell more products, and they can get more money.

Under such publicity, before Double Eleven, the traffic of Tianyuan Media's business account with goods has increased, and the sales are also increasing day by day.

In the past few days, except for shooting a few commercials, Liu Qing has not participated in this matter, and is still in front of his president every day.

In addition, he also accepted an interview with overseas media.

For such an interview, Liu Qing was very vigilant, and signed an agreement with the other party. Before publishing the manuscript, he must review it, and only after agreeing can it be published.

It also agreed on what things can be interviewed and what things cannot be interviewed.

At the same time, he also made audio and video recordings during the interview.

There wasn't much of a problem with the interview. No sensitive topics were mentioned, nor did they mention any embarrassing topics.

Liu Qing was interviewed by a very influential media, and it was Miller who helped build the bridge.

Miller and Tianyuan Group have relatively large cooperation, and the cooperation between the two parties is quite pleasant in terms of medical equipment.

Several medical device manufacturers invested by Tianyuan Group this year have made a lot of money, and the group that Miller belongs to has also made a lot of money through such trade.

Miller arranged for foreign mainstream media to interview Liu Qing, not to curry favor with Liu Qing, but to create a good image for Tianyuan Group through the media's interview with Liu Qing, and to expand the medical equipment produced by Tianyuan Group that they represent. bigger market.

This is also an advertisement.

This kind of soft article, the money paid is not less than the advertisements on the few pages of the interview.

However, Tianyuan Group will not pay for such expenses.

Miller came to Yangcheng last month and signed an exclusive agency agreement with Tianyuan Group for the medical devices in two continents in the next three years. They already have the willingness to do such a soft article.

Accepting the interview, there is still some time before the article is published, and Liu Qing is not in a hurry.

Su Yi didn't have much confidence in the overseas market at the beginning. He had made some investments in that area and lost a lot of money. In the end, there were only a few overseas trading companies that survived, and they still didn't make much money.