Rebirth starts without a spare tire
Page 300
Su Qi often asked Ye Wanrong for advice, but she did not neglect Xiaowen, and also chatted with her about the live broadcasting, to understand what the live broadcasting industry is like, and also to understand how the anchors of Tianyuan Media are. developed.
It's not just chatting casually, she is really curious about this industry, and feels that this is also a big market, which works well and can bring great profits.
Xiaowen is an anchor herself, and communicating with her can have a more intuitive understanding.
Now Tianyuan Media is already the best company in bringing goods on the acne printing platform, bar none.
However, the most profitable companies on the current acne printing platform are those who play PK, not live broadcasts with goods.
When it comes to the ability to bring goods, even with the mask bonus bonus, Tianyuan Media cannot compare with the brothers and sisters of several other platforms.
In terms of entertainment pk, Tianyuan Media is still a younger brother, and has not yet cultivated a super first-line anchor.
Even without the mask bonus, there is not even a first-line anchor.
All the anchors of Tianyuan Media can earn more sound waves in a day, not necessarily a super first-line anchor can earn more sound waves in a day.
From this perspective, Tianyuan Media still has a long way to go.
The company has signed some anchors during this period, but they don't have the financial resources to sign top-line anchors.
Those first-line anchors whose contracts expired are not many, one or two, the signing fee is very high, and the share required is also very high.
Tianyuan Media and its self-trained anchors agreed on a live broadcast share of [-] to [-] points.
The anchors dug from other places, the more famous anchors, can get [-]% of the share.
People already have certain business capabilities, and they have their own traffic, so it is reasonable to have higher requirements.
Several first-line anchors that Tianyuan Media has contacted require a higher live broadcast share than this, plus a considerable signing fee.
The company did some calculations and was not sure that it could pay back the cost, so it gave up such an idea.
And there is another thing that makes them taboo, that is, judging from past records, many deals to poach anchors at sky-high prices ended up being very miserable.
Many popular anchors fell silent after the transfer.
Although Tianyuan Media has made a lot of money, it also has a lot of places to spend money. Qin Kun and Liu Qing made a calculation and decided to recruit first-line anchors at a high price. It is better to train some new anchors by themselves.
Under this concept, a group of small anchors outside the [-]th line of Tianyuan Media have been promoted by the company, and have become well-known small Internet celebrities in the circle, which can be regarded as third- and fourth-line anchors.
Among them is Xiaowen.
Xiaowen's main business is live broadcasting, but she only carries goods once a week, and spends the rest of the time doing entertainment pk, relying on this to win popularity.
A group of anchors in the company interacted a lot and shared traffic, but they gradually became popular.
It’s just that there is a lot of investment, and many times it is necessary to rely on returning tickets to maintain the fans’ sense of honor and attract new fans.
In terms of traffic, Xiaowen is also among the top ten anchors of Tianyuan Media.
Now her biggest worry is that the mask bonus has slowly disappeared, and whether the popularity she now has will also disappear.
With such worries, she became more motivated to practice dancing.
When I am alone, when I am tired from studying, I will watch the live broadcast and see how other people broadcast live to learn experience.
What I watched was the live broadcast of the second- and third-tier anchors, but not many first-tier anchors.
——First-line anchors, super-first-line anchors, they are another kind of existence, and their operation methods are different. If you learn from them, you will not learn anything useful to yourself.
On the contrary, the anchors of the second and third tiers have a lot to learn.
She chatted with Su Qi for half an hour, and then went to the bedroom to practice dancing.
Now because of the epidemic, many private dance classes have not opened, otherwise she is going to enroll in a class to learn dancing.
——I don’t seek professionalism, the main thing is to be able to dance better and fool more audiences.
Liu Qing also supports this point.
It's just that whether Liu Qing wants to support her in improving her professional ability or to unlock some postures is unknown.
To Su Qi, what Xiao Wen said was a new world.
Su Qi knew that the two platforms of Iron Works and Acne Printing had sprung up very quickly, and knew that there were many users.
Because of Liu Qing, she also downloaded a pox print software, registered an account, and now followed Liu Qing for a live broadcast.
But she usually doesn't watch the live broadcast, and she lacks understanding of those things. Everything Xiaowen said makes her feel very curious, and she doesn't even understand some terms.
Now she feels that she should do more research on this aspect.
This platform is too scary, with more and more users, and more and more business opportunities in it, you must understand it.
At the same time, there are some blessings—fortunately, her father invested in such a company, and fortunately, Liu Qing picked up this company that had already suffered serious losses and made certain achievements.
Otherwise, if Tianyuan Group does not have any foothold on such an important platform, it will miss too many business opportunities.
She had seen the reports of the group's small and medium-sized enterprises that cooperated with Tianyuan Media. During the period after the cooperation, the sales performance had increased significantly, and the inventory was sold out.
Small and medium-sized enterprises that were originally lagging behind, with such a live broadcast delivery platform, suddenly became the profit growth point of Tianyuan Group, bringing good cash flow.
This is something that many people in the group did not imagine.
Tianyuan Media is of great significance to Tianyuan Group.
If Liu Qing hadn't set up this company, those small and medium-sized enterprises would have become a big trouble for Tianyuan Group.
Xiaowen is worried that Tianyuan Media will not be able to keep the current traffic after the mask bonus disappears. In fact, Su Qi is also quite worried.
From Xiaowen's mouth, the most important reason is that Tianyuan Media does not have a first-line core anchor, and its own traffic is very low.
She asked curiously: "Then if our company signs a few first-line anchors, will the traffic pool be built?"
"Where can I sign a few first-line anchors?" Xiaowen said, "Now those first-line anchors often pay tens of millions of signing fees and various preferential treatment. It is not easy to sign one, where there is money How many do you sign?"
"The money is not a big problem, it's just a few hundred million."
Su Qi said.
If Tianyuan Media can still have the current traffic after the mask bonus, and can solve the product sales problems of those small and medium-sized enterprises under Tianyuan Group, Tianyuan Group can still afford the signing fee of several hundred million.
A few hundred million is a difficult number for Tianyuan Media to digest.
But for Tianyuan Group, it is not a big investment. It is a bit too arrogant to say that it is a small meaning, but it can only be regarded as a medium meaning.
Well, rich people speak so arrogantly.
This "just a few hundred million" made Xiaowen and Ye Wanrong stunned for a moment, and when they looked at each other, they both felt a sense of powerlessness.
Hundreds of millions, for them, it is money that they can't earn in a lifetime or even ten lifetimes without eating or drinking.
But to the woman in front of her, it was nothing more than a "just".
The gap between people is really too big.
Not accept it.
At about eleven o'clock, Xiaowen and Su Qi started cooking.
During this period of time, Su Qi really has some interest in cooking. She is no longer satisfied with just being Xiaowen's helper, but as the chef.
She and Xiaowen cooked three dishes alone, which were both nutritious and delicious.
She originally gave Xiaowen a great sense of oppression, but the two of them were cooking in the kitchen together, which made Xiaowen feel that this person is very nice, has no airs at all, and is easy to get along with.
I felt closer to her again.
Ye Wanrong didn't help, she just stood at the kitchen door and watched, sometimes chatting with them.
Seeing Su Qi and Xiao Wen talking and laughing, this thought came to my mind:
"Actually, this woman is pretty good, and thanks to her, if Liu Qing married another woman, there wouldn't be such an atmosphere."
Of course she knew that no matter who Liu Qing married, it was destined to be a commercial marriage.
This also determines that she cannot become Liu Qing's wife.
Either Su Qi would marry Liu Qing, or the daughter of another rich family would marry Liu Qing.
They may not be able to accept the existence of her and Xiaowen like Su Qi.
Thinking about it this way, I suddenly felt that it was good for Su Qi to appear in this family as the hostess.
At noon, only the three of them ate together, and they cooked six dishes, which was considered rich.
After eating, Su Qi also helped Xiaowen clean up the dishes.
She did not regard herself as an outsider, nor did she regard herself as the master, but positioned herself as a member of the family, and had an equal relationship with everyone.
Only in this way can we better integrate into the family.
These manners of hers still have some effect, at least the relationship with these two women has become more harmonious.
There is another very important reason - Feng Zhixuan is not here.
When Feng Zhixuan was around, it was hard for Xiaowen and Ye Wanrong not to classify the two of them as one faction. With such a thought, some estrangement was inevitable.
This conflict is mutual.
Now there is only Su Qi alone, without Feng Zhixuan, the atmosphere destroyer, without that faint hostility, naturally there will be no so many thoughts of forming cliques.
During the afternoon break, the three women chatted in the living room for more than half an hour, and Xiaowen went into her bedroom to prepare for the live broadcast.
While Su Qi and Ye Wanrong began to take a nap.
Ye Wanrong was a little worried about whether Su Qi would drag her to take a nap together, but in the end she was worried in vain, Su Qi went to Feng Zhixuan's bedroom for a nap, and left Liu Qing's master bedroom to her.
This made her even a little confused:
"I'm already ready, why don't you start? Is it because I'm not attractive enough now?"
Chapter 473
In the afternoon, Liu Qing went to Tianyuan Media with Feng Zhixuan, learned about the current situation of Tianyuan Media, and looked at various data.
Qin Kun often contacts Liu Qing on WeChat, and will report on the company's operating conditions and general statistics every once in a while.
However, the reported data are all summarized data, and there is no detailed data.
For detailed data, you still have to go to the company to see, there are various data of every anchor and every live broadcast.And the data on the sales quantity and amount of each product with the goods.
Liu Qing seemed to be laborious about these things, but Feng Zhixuan could understand them relatively easily.
While Feng Zhixuan was looking at the data, Liu Qing and Qin Kun were chatting about the development of Tianyuan Media.
It is true that during this period of time, Tianyuan Media’s delivery data has dropped compared to before, and the mask bonus has almost been consumed. .
However, unlike the pessimistic thoughts of anchors like Xiaowen, Qin Kun is quite satisfied with the current data.
The data of those independent streaming anchors has indeed declined severely, because they only deliver goods to small and medium-sized enterprises under the Tianyuan Group. There is no comparison on whether there is a discount, and how big the discount is, and their price advantage cannot be highlighted.
However, the company's main sales force is still based on Qin Kun's special delivery of goods. Most of the goods he brings are well-known domestic brands, and the brand itself has a certain appeal.
The agreement signed between the company and those brands is to sell at the lowest price on the entire network. This strategy has been persisted for a month or two. There are more and more partners, and their advantages are getting bigger and bigger. A relatively large shopping fan.
On the platform of Acne Printing, when it comes to live broadcast delivery, many people first think of Qin Kun, the delivery team.
During the May Day Golden Week, Qin Kun conducted three large-scale live broadcasts with goods in a row.
Delivered goods for three consecutive days, and each delivery took more than ten hours.
Although the delivery data of these three days is not as good as the previous time when the mask bonus was the highest, it still has considerable data.
In terms of sales, it has been the No. [-] in sales on the entire platform for three consecutive days.
The lowest price contracts on the entire network previously negotiated with those brand partners did not last long, and many of them were even temporary contracts.
——Those brand partners are not stupid. They know that the glory of Tianyuan Media some time ago was based on the mask bonus. After the mask bonus disappears, no one can be sure whether it will have such glory, so most of them are unwilling. Sign a long-term contract.
However, when the mask bonus is almost negligible, Tianyuan Media has three days of delivery data, which proves that they have cultivated a solid consumer group and a huge basic market.
This morning, the company received offers from many brands to cooperate.
Some of them are former partners, and we want to continue to cooperate.
And some are new brands.
For a live streaming team, the most important thing is not the traffic, but the cost performance of the goods.
On this platform, as long as you are willing to pay the cost, there will be no shortage of traffic.
However, the discounted price of branded products is beyond the reach of most teams.
Being able to do this can ensure that the delivery team will continue to continue its glory after the mask bonus disappears.
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