Conscientious enterprises: all went bankrupt and donated money to the disaster area

"That's good." Lin Qing nodded with satisfaction: "Su Dong is such a good person, and Hongxiang Foods is such a good company, if it goes bankrupt, it's unreasonable!"

"Mom, are you talking about my dad's company?" Ma Fangfang, who had just entered the door, heard the conversation between her parents and asked curiously: "Isn't my dad's company doing well, why is it going bankrupt all of a sudden?"

"Who knows?" Lin Qing was grateful for Su Mu's life-saving benefactor.

But I don't know much about Red Elephant Food.

Seeing this, Ma Wenyuan explained: "Isn't it the suppression of colleagues?"

"Peer suppression? What do you mean?" Ma Fangfang asked.

"Three years ago, Hongxiang Food was only a local enterprise in our Henan Province, and it only had a certain reputation in our Henan Province.

Since Dong Su took office, he has carried out drastic reforms!

Established the Food Technology R&D Department.

A large amount of money is spent every year on food technology research and development. "Ma Wenyuan continued to explain: "Since the establishment of the Food Technology Research and Development Department, Hongxiang Food has successively launched instant noodles with various flavors such as bone soup noodles, mushroom noodles, fresh shrimp noodles, devil dry noodles, and small crispy noodles.

In one fell swoop, the pattern of the instant noodle market has been changed!

Hongxiang Food has also become one of the four major instant noodle food enterprises in Longguo from a small enterprise in Yudu Province. "

"Isn't it a good thing that the popularity has increased and the market has expanded?" Ma Fangfang was puzzled: "How did it come to bankruptcy?"

"It's not peer exclusion..."

Thinking of what happened to Hongxiang Foods, Ma Wenyuan was full of complaints.

Chapter 8 The Big Three of Instant Noodles

"There were three giants in the Longguo instant noodle market.

They are Tongyi Food, Bran Master Food, and Zao Mailang Food.

These three food companies started out as local companies in Longguo, but were later merged by the capital of Jiaopenjiguo in the process of development, and became food companies controlled by Jiaopenjiguo.

The entire instant noodle market in Longguo is basically controlled by the foot basin capital. " Ma Wenyuan explained to his daughter.

"I know this! What do they have to do with your red elephants?"

"The instant noodle market in Longguo has always been an environment where three companies compete for hegemony.

Red elephant food can only barely survive.

After Su Dong took over Hongxiang Foods, he carried out drastic reforms.

Both popularity and market share have been significantly improved.

At the beginning, the three food companies still dismissed our Red Elephant Foods. Ma Wenyuan said proudly: "But later they found out that's not the case!"

With its unique research and development capabilities, Hongxiang Food quickly captured the appetite of customers.

Seeing that the situation was not good, they began to plagiarize Dafa shamelessly! "

Speaking of this, Ma Wenyuan was furious: "This group of shameless things!

Our Red Elephant Foods launched crispy and crispy noodles, and they copied a spicy and crispy noodles.

Our Red Elephant Foods launched devil dry noodles, and they copied a perverted spicy noodles.

Our Red Elephant Foods launched bone soup noodles, and they copied a chicken soup noodle. "

"Changing the name to plagiarize, will it work?" Ma Fangfang asked with some doubts.

"Not to mention, this approach really brought them a lot of results." Ma Wenyuan continued: "They were a little complacent at the beginning, although we were angry, there was nothing we could do.

It's a pity that people's hearts are not enough to swallow elephants.

Slowly they found that things were not as simple as they thought.

Due to the launch of several hot items one after another, Hongxiang Food has gradually become the leader.

It began to gradually become famous all over the country.

Sales of Red Elephant Foods are booming.

The suppliers who originally belonged to the three self-owned channels began to flirt with Hongxiang Food. "

"The instant noodle market is only so big. The growth of Hongxiang Foods will inevitably reduce the market share of Tongyi Foods, Bran Master, and Zamailang." Ma Fangfang now understands a little bit.

"Yes! With the growth of our Red Elephant Foods, more and more distributors choose to cooperate with us! The market channels are gradually opening up! Sales are about to enter a period of explosion!" Ma Wenyuan said with righteous indignation: "But at this moment, The capital behind Tongyi Foods, Zao Mailang Foods, and Bran Master can't help it!

In their eyes, the Longguo instant noodle market has always been the back garden of their foot basin capital.

It doesn't matter if their own people compete and toss casually, anyway, they will digest it internally in the end!

But the sudden rise of Red Elephant Food will not work!

Our Red Elephant Foods is a private enterprise of our Longguo!

If we occupy a little more market share in the Longguo instant noodle market, the foot basin capital will lose a little bit.

Of course they can't bear this! "

"Why are these three companies so hateful!!!" Hearing what her father said, Ma Fangfang couldn't help being filled with righteous indignation, and asked, "Did they use some despicable means afterwards? Let Hongxiang Foods go bankrupt?"

"Yes." Ma Wenyuan gritted his teeth: "More than two years ago, in the face of our ever-growing Hongxiang Food, the capital behind the three companies finally couldn't bear it.

They sat down and discussed together, and decided to jointly invest in a high price to collect enough Red Elephant food, and then freeze it.

They used this method in our Longguo instant noodle market before!

It can be said that they are already familiar with such tricks. "

"Their acquisition was unsuccessful?"

"Yes! We were directly rejected by Chairman Su!" Thinking of this, Ma Wenyuan's eyes were filled with admiration: "The valuation of our Red Elephant Foods at that time was only [-] million!"

"How much did they co-finance?"

"At the beginning, they invested one billion yuan!" Ma Wenyuan replied, "But our director Su directly rejected it!

Later, the three companies jointly invested 100 billion. "

"Oh my god! Ten billion? I won't be able to earn so much in a few lifetimes!"

"Yes! This purchase price is 12 times higher than the actual market value of Hongxiang Food!" Ma Wenyuan continued: "Faced with such a temptation, no one can resist it!

At that time, everyone in our factory thought that Director Su would compromise on this!

Put Red Elephant Foods on sale!

After all, that's [-] billion!

After the sale, there is so much more to do!

Who can resist? "

"Su Dong refused?" Ma Fangfang also had a look of disbelief!

That's ten billion!

With her monthly salary of 330 yuan, it would take 330, [-] years to earn it.

And it is necessary for these 330 to 330 years to not eat or drink!

Only possible!

"Yes!" Ma Wenyuan said proudly, "Not to mention me, I didn't even think of the capital behind the three companies, since Director Su refused!

The premium is more than ten times higher!

This is unique in the instant noodle market!

Faced with such a temptation, Dong Su refused without hesitation! "

"Why?" Ma Fangfang was a little puzzled.

"At the beginning, I didn't understand why." Ma Wenyuan paused, and continued: "But from Su Dong's actions later, I gradually understood the reason."

Chapter 9

Ma Wenyuan recalled: "Faced with the huge purchase price, Director Su not only rejected their purchase request, but also aggressively entered the Longguo market!

Take the initiative to carry the banner of national enterprises, to be Longguo's own instant noodle enterprise!

He said so, and he did so!

After refusing to take over, our Red Elephant Company launched product after product.

It will soon show its prominence in the domestic market. "

"Such a situation is definitely not something that Ampen Capital would like to see!" Ma Fangfang began to understand.

"Yes!" Ma Wenyuan continued: "Su Dong's attitude is that Longguo's instant noodle market should be led by Longguo enterprises!

How can the capital behind the three companies tolerate this attitude?

So the capital behind the three companies got together, and after a discussion, a final ban order was issued to Hongxiang Food.

Any unit that cooperates with the three companies, whether it is a large shopping mall or a small shopping mall.

Whether it is a community store or a street store.

As long as the products of the three companies are sold, the products of our Hongxiang Foods cannot be sold. "

"The foot basin capital's trick is poisonous enough!" Ma Fangfang analyzed: "The three companies Tongyi, Zaomailang, and Bran Master also operate beverages and other related industries in addition to instant noodles, with annual revenues of more than 5000 billion.

On the other hand, Hongxiang Foods, although Su Mu has improved since taking over, the annual revenue is only more than one billion yuan.

Revenue represents market share.

How do merchants make a choice when faced with a choice between two options?

One can imagine. "

"That's right! Our Red Elephant Foods is inherently weak in terms of channels, and we are struggling under such pressure." Ma Wenyuan said indignantly: "In addition, the three companies have given full play to their shameless spirit.

As long as it is a new category researched by Hongxiang Food, they will follow up without hesitation.

Then use the power of capital to spread it on a large scale!

Under the double pressure of plagiarism and blocking, the living environment of Hongxiang Food is getting worse and worse.

In the end, I can only go to the road of bankruptcy! "

Speaking of sadness, Ma Wenyuan couldn't help tears welling up in his eyes.

Ma Fangfang can understand her father's sadness.

My father had a car accident more than ten years ago, his right leg was disabled, and he couldn't even walk steadily.

In order to support his family, he had to go out to find a job.

With his conditions, he was naturally rejected by countless companies.

It was also Su Mu's father. Su Shihua took him in because he felt sorry for him.

Let him have a livelihood to support his family.

In a flash, it was more than ten years.

For more than ten years, both the old chairman Su Shihua and the new chairman Su Mu have cared for him.

He also sincerely regards Hongxiang Food as his second home.

In Ma Fangfang's heart, she also has an indescribable feeling for Hongxiang Food.

Back then, when she was in college, her family had no money, so the old chairman Su Shihua sponsored her.

Let her finish college smoothly and become a teacher at Yudu No. [-] High School.

This kind of achievement is not high, but for ordinary people, it is quite good.

It can be said that the current life of the Ma family is all thanks to Hongxiang Food.

It is precisely because of this that they are least willing to see Red Elephant Foods go bankrupt.

"Jingle bell~"

Just as the two were chatting, the phone rang.

Ma Wenyuan looked down and saw that it was Zhang Jian's call, and his brows were instantly beaming with joy.