These people all depend on the cinema for their living. When making money like this, they can only watch it.
Naturally, I felt a little reconciled.
Of course, there is Chen Guangzhi, the distribution director of Huiyao Culture, who is not reconciled.
For theaters, sales performance directly affects the thickness of their pockets.
For Chen Guangzhi of Huiyao Culture, the sales performance of "24 Hours of Help" is directly related to his position.
Now, the word-of-mouth of "Help 24 Hours" has collapsed. Whether it is the theater owner or Chen Guangzhi, they will be the first victims.
Chen Guangzhi and the theater owner were naturally unwilling to accept such a result.
Therefore, some unnecessary means must be used.
On the first day of the Lunar New Year, everyone in Huiyao Culture had a terrible time.
Wang Tian was in a particularly bad mood.
In the morning, I received a call from Huo Dong.
On the phone, although I didn't say it clearly.
But Wang Tian knew that Huo Dong didn't point his nose and scold because of face.
You know, it's not the Huiyao Culture family that is fighting to encircle "The God of Medicine" this time.
Companies such as Nader Culture have also given Huiyao Culture great help in terms of publicity and market channels.
But what about the result? ? ?
There is nothing wrong with marketing.
There is no problem with theater sales either.
The thing that went wrong was the movie itself!
After a hard work, there is no gain.
It also made Tianshen Entertainment make a lot of money.
This is unacceptable to anyone.
Such good publicity!
Such a good theater channel.
Hey......
What can Wang Tian do?
He didn't expect that the more he helped, the more busy he became.
Whether it's an inside move or an outside move.
It didn't work at all.
On the contrary, it helped Tianshen entertainment get better and better.
Who the hell is he going to talk to?
I can only honestly apologize to Huo Dong and the others.
In one day, apart from apologizing, Wang Tian was on the way to apologize.
As the chairman of Huiyao Culture, he is a veteran in the entertainment industry.
Today, he lost more face in one day than he put together in the first half of his life.
The depression in my heart is almost suffocating internal injuries.
He was not a little happy until the evening when the public opinion and public relations team brought the report.
the reason is simple.
"Help 24 Hours" actually collapsed.
But "Help 24 Hours" miraculously did not crash.
The box office sales of the day, "The God of Medicine" reached 5.2 million.
But the score of "24 Hours of Help" is not bad, reaching 4.8 million.
This was unexpected by Wang Tian.
It seems that the estimated box office of the public opinion public relations team is not so accurate.
However, what Wang Tian didn't know was that a bigger public opinion turmoil was secretly brewing.
Ren Minda is a well-known film commentator.
The content mainly provides movie reviews and recommendations, and is well-known in the film and television circle.
Up to now, there are more than 1300 million fans on Kuaiyin.
Recently, the movie "The God of Medicine" has caused a lot of noise.
As a movie commentator, he naturally couldn't miss such a movie.
So, after finishing work, I went to the cinema near the studio with my little assistant.
"Give me two movie tickets for "The God of Medicine." Ren Minda took out his mobile phone to scan the QR code, and said to the service staff at the counter.
"Okay! You wait a moment."
Immediately afterwards, the waiter printed out three ticket stubs and handed them to Ren Minda.
Ren Minda looked down and saw that something was wrong.
The time of the movie show is correct, 14.25pm and 16.25pm on February [-]st.
only......
On the title of the movie, "24 Hours of Help" was written in large characters.
On the top of the ticket stub, the new number hall and seats are rewritten.
Ren Minda is also an old man in the film industry with a keen sense of news.
Immediately signal the little assistant to secretly turn on the recording equipment and prepare to record.
The little assistant cooperated with Ren Minda very tacitly.
Pretending to be nonchalant, he walked to a distance, then secretly opened the mobile phone he carried with him, and found a natural posture that was not easy to be noticed.
Start recording.
After the assistant's preparations were finished, Ren Minda also began to test: "Exchange your ticket for this "The God of Medicine" ticket."
The theater salesperson said impatiently: "It's the ticket for "The God of Medicine"!"
"But it said "24 Hours of Help"!" Ren Minda argued.
"I'll buy you "24 Hours of Help", don't you think "The God of Medicine" is the same?" The theater salesperson explained: "This is not written for you, "The God of Medicine".
The address is Hall [-], Row [-], Block [-].
Just follow what is written here. "
"I know it's written on it." Ren Minda continued: "But, I want the ticket for "The God of Medicine".
I don't want a ticket for "24 Hours of Help".
Just exchange it for a ticket for "The God of Medicine" for me! "
"Why are you so ignorant?" The theater salesperson explained, "I just wanted to give you a cheaper price.
You usually buy a ticket for "The God of Medicine", which costs 45 yuan.
Two tickets are 90 yuan.
Now for the package you use, you can directly save 20 yuan.
For 20 yuan, you can buy a set of Coke and popcorn. Isn’t that great? "
"What you said is wrong! You can give me a discount, there is nothing wrong with that." Ren Minda continued: "But, whatever ticket I buy, you have to give me some ticket, right?"
"That's right! Didn't I tell you just now? This is the ticket for "The God of Medicine." The theater salesperson continued to explain: "With this movie ticket, as long as you can watch the movie "The God of Medicine" up!
Why do you care what is written on his ticket? "
"I don't care, I want the ticket for "The God of Medicine." Ren Minda said confidently: "If you can't give me the ticket for "The God of Medicine", then give me a refund!"
"That's fine..." The salesperson said helplessly, "Then I'll give you a refund."
Ren Minda quickly went through the ticket refund procedure, and after the ticket was refunded, he gave his assistant a wink.
The assistant put away the phone knowingly, pretended to turn around, and walked out directly.
A few minutes later, the two met downstairs.
"How is it? Have you recorded the footage?" Ren Minda said excitedly.
"It's all recorded." The assistant said with a smile: "Brother Ren, we're going to make another big news this time.
Just, this video, when do you think it is appropriate to post it? "
"Don't worry." Ren Minda frowned, and said, "The box office of "24 Hours of Help" was very problematic yesterday.
I feel that more than one movie theater is stealing the box office now.
Let's take a look at a few more.
See if we can gather more evidence. "
"That's right!" The assistant suddenly realized: "Brother Ren is still thoughtful.
It is absolutely impossible for only one family to do this kind of thing.
The more evidence we gather, the hotter the news will be when the time comes. "
Chapter 252
At six o'clock in the evening on February 2st, Ren Minda's studio.
"How is the evidence collection going?" Ren Minda asked the little assistant.
The little assistant replied: "After an afternoon of investigation, it was preliminarily determined that among the 38 movie theaters in the 132 cities we investigated, 36 movie theaters in 86 cities had the behavior of stealing box office.
Of the remaining 46 that did not steal the box office, 42 of them were Dada cinemas. "
In 38 cities, 36 of them had box office theft incidents.
Of the 132 movie theaters, 86 of them were involved in stealing the box office.
To be honest, this data really surprised Ren Minda.
You know, Dada Cinemas is the first theater chain to stand up to support "The God of Medicine", and it is also the only one that signed a contract with Tianshen Culture to play "The God of Medicine" [-]/[-].
In other words, Dada Cinema has no motive to steal the box office.
In this way, the original 132 movie theaters can only be counted as 90.
Of the 90 movie theaters, 86 participated in box office stealing, accounting for 96%.
This is just a sample survey conducted by Ren Minda Studio in some cities.
If it is placed in the whole country, how many movie theaters should be involved in the incident of stealing the box office of "The God of Medicine"?
Reminiscent of yesterday, despite the collapse of word-of-mouth, "24 Hours of Help" still has a box office of several hundred million.
Ren Minda seemed to understand something.
18:30 in the evening of February [-]st.
Ren Minda posted the video on his Kuaiyin account on time.
As a film and television commentator, he explained in detail what stealing the box office is in the video.
What are the main situations of box office stealing?
The harm of stealing box office to the film industry and so on.
In just 10 minutes after the release, the number of views of related videos exceeded 20.
In the next few 10 minutes, although more and more people paid attention to it, the number of related videos showed a geometric explosion.
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