I randomly have a new job every week
Page 815
While the two were talking, Yan Ci's voice sounded from the stage.
"Welcome everyone to attend the Variety Show Merchants Conference. I am Yan Ci, the producer and chief director of the show. Thank you for coming."
After a brief self-introduction, the audience applauded.
"Our program focuses on the slow-paced life of the city. Today, as the pace of life in big cities is accelerating, this will be the most authentic and unprecedented program that reflects the rural atmosphere, living in a warm and pleasant slow-paced life. , Let everyone's heart find a place to live, to arouse the beauty hidden in the bottom of my heart..."
Normally, Lin Yi would be lazy to listen to nonsense like this, but Yan Ci's wave broadcasting skills are really strong.
When applauding for love, it seems to be quite cool to use the voice of the broadcaster.
Even thinking of this, I'm such a witty boy.
Immediately afterwards, Yan Ci made another emphatic introduction about the characteristics of the program.
As the so-called interlacing is like a mountain, if he didn't come to participate in this investment promotion meeting, Lin Yi might not know that there are so many ways in this industry, and they are all details.
But in this part, there is not much bright spot.
After all, it is a new program, and there is no past data to refer to.
The only thing that can be taken out is the cooperative relationship with Century Media.
"In this investment promotion meeting, one prepares seven investment promotion projects, namely, one seat for exclusive naming, one seat for chief partners, two seats for official partners, one seat for official formulation, three seats for designated products, one seat for recommended APP, and six seats for original advertisements. seat."
"Hehe..." Su Chang laughed disdainfully, "She really dares to say that she didn't even dare to ask for such a sponsorship for my S-level program. How can she have the confidence for a new program?"
In order for the participants to understand the content of the investment promotion conference more intuitively, Yan Ci typed all the investment promotion projects on the PPT, and then the program said:
"Our variety show invites four permanent guests, and two to four flying guests."
Yan Ci adjusted the PPT on another screen and said:
"They are national first-class actor Li Yu Li, first-class guzheng player Zhang Min Zhang, popular stars Lu Yuanze and Zhao Shiqi. As for the other flying guests, they are still being drafted, but they will all be maintained at the second-tier level. , please rest assured."
hiss--
Knowing the guest lineup of the show, everyone present started talking.
Especially Su Chang and Zhang Xu were stunned for a while, this lineup is too outrageous.
Others are easy to talk about, but Lu Yuanze and Zhao Shiqi are both top-notch in the entertainment industry.
Twelve episodes of a show, with the fame of these two people, the combined appearance fee is over [-] million. Where did she get so much money?
Do you really think that what you are doing is a trump card show, and all the title sponsors in front of you are idiots?
After about a minute, the discussion gradually subsided, and Yan Ci smiled while holding the microphone:
"The bidding for native advertising is now starting, with a total of six seats and a starting price of 300 million."
The so-called native advertisements are advertisements inserted at the beginning, middle and end of the film.
It is also the most annoying link for the general public, so the price is the lowest.
Su Chang pulled on the mask, "She's really interesting. A show that is doomed to fail dares to ask for a starting price of 300 million. What's the difference between this and stealing money?"
"For our S-level program, the starting price of the original advertisement is only 350 million. His price of 300 million can scare these people away." Zhang Xu said.
"500."
As soon as the price of 500 million was announced, Su Chang and Zhang Xu turned their heads subconsciously.
It was found that the person holding the sign was a young man with glasses, gentle and unremarkable in appearance, but the sign in his hand startled the two of them.
There are four words written on it, Meituan Dianping!
"Huh? Why are these representatives of the Internet industry still here?"
Seeing the person holding the sign, Su Chang and Zhang Xu couldn't figure it out.
Generally speaking, almost all those who come to name variety shows come from the food and fast-moving consumer industries.
It is rare to see such an Internet company, and such a phenomenon is rare.
The same is true for Yan Ci on the stage, which was beyond her expectation and not in her expectation.
"550 million!"
"580 million!"
"600 million!"
……
"880 million!"
Not long after, the first native advertisement seat was called for a high price of 880 million, and the winning bidder was the representative of Meituan who raised the placard first.
Yan Ci on the stage was calm on the surface, but turbulent waves arose in his heart.
Originally, her starting price was 400 million, but because of a little disturbance before the opening, she was a little guilty, so she made it 300 million without authorization.
At the beginning, she was afraid that no one would raise the placard, but in the end, she got a sky-high price of 880 million!
Not at all what she expected.
Subconsciously, Yan Ci glanced at Lin Yi.
But Lin Yi spread his hands, indicating that this matter has nothing to do with him.
Now Yan Ci was also puzzled, he probably didn't have that much ability to attract these people, right?
Some are happy and some are sad.
Hearing the transaction price, Su Chang frowned, his face was ugly,
The highest transaction price of native ads for my show was only 410 million, but when it came to her, it was twice as high!
After about an hour, the remaining five seats for native ads were also taken.
The average transaction price is around 900 million, and the bids are all big manufacturers. There are almost no traditional fast-moving consumer industries, and they are all Internet industries. .
Yan Ci made a rough calculation, and the original advertisement alone sold more than 5000 million yuan. Maybe the problem can be solved by attracting investment, without Lin Yi's help!
Very good!
After the investment invitation for the original advertisement was over, Yan Ci stood on the stage and said, "Now we will start the auction of seats for designated products. There are three in total, and the starting price is 2000 million!"
The so-called designated products, that is, the soft broadcasting in the program, generally the manufacturers who come to name the products have a similar match with the program.
Just like the previous survival show in the wilderness, many of the sponsors are manufacturers of outdoor equipment, which is also convenient for advertising.
If the show of survival in the wild came to a sponsor who sells cosmetics, it would be a bit against the law.
"2100 million!"
"2150 million!"
"2200!
###Chapter 1140: We can't compare###
Seeing that everyone present was bidding, Su Chang immediately looked back.
Suddenly, it was discovered that those who bid were all foreign food brands!
Take out one casually, and they all exist like giants!
"Well, why are these foreign brands here to join in the fun? It's unlikely, she's not that capable!"
This kind of thing is incomprehensible to Su Chang and Zhang Xu.
Even if these giants in the international food industry want to open up the domestic market, they should find some mature programs. There is no need to take risks and vote for this little-known little program.
More than half an hour later, the three seats of the designated product were acquired by two foreign food companies and a domestic grain and oil company at an average price of 4600 million.
Yan Ci did a rough calculation, and just for these two most common naming rights, he got nearly [-] million yuan!
The happiness came so suddenly that she was a little dizzy, feeling unreal and dreamlike.
In the final auction, it was the same as if the two were opened.
A seat in the recommendation APP was taken away by Penguin Video for 5200 million!
Yanjing Benz won the exclusive naming rights and custom-made cars for 2.19 million yuan, setting a new high in investment promotion for variety shows.
As for the three quotas of chief partner and official partner, they sold a total of 1.9 million, which can be said to be a lot of money.
The total investment amount is as high as 6.5 million!
It has set a record for this year's variety show!
Neither Yan Ci nor the people from Century Media expected such a result!
It is even more shocking than Mars hitting the earth!
Although Yan Ci's heart was agitated, he still looked calm on the surface.
After all, I am the producer and director of this show, so I can't let others feel that I have never seen the world.
"Now that the Merchants Association has been going on, all the title seats have been auctioned out. Welcome everyone to come. We have also prepared a sumptuous buffet lunch to express our hearts."
At the end of the investment promotion meeting, the participants left one after another.
Su Chang and Zhang Xu came back to their senses after a long time.
A variety show with no ratings data actually got 6.5 million naming rights!
This is absolutely unheard of for them.
"Su Tai, let's go first, it would be bad if Yan Ci recognized it." Zhang Xu whispered.
"Look how proud she is!" Su Chang said with a cold face, "Let's go!"
At the same time, Yan Ci walked to Lin Yi's side.
"It's really what you said, the effect is really explosive." Yan Ci danced a little: "It's much better than I expected."
"Maybe it's because of your adequate preparation, coupled with the novel style of the program, these sponsors have discovered the hidden value in it."
In fact, such an achievement was far beyond Lin Yi's expectation.
In his impression, if he can get a naming fee of [-] million yuan, he will already be very popular.
This is great, I got more than [-] million in one go, and took off directly.
"I don't think it's possible." Yan Ci looked at Lin Yi with a scrutinizing gaze, "I also think that you are helping behind."
"How is it possible? If a direct person like me really wants to help, he will just throw money at him. How could he do such nonsense."
Yan Ci pouted, thinking that what Lin Yi said was also reasonable, he was indeed not a person who beat around the bush.
"Hello, Mr. Lin."
While the two were talking, someone came over to say hello.
Lin Yi still had a little impression of the speaker, as if he was a representative of Meituan.
"I am the general manager of Meituan, and my name is Li Haoyang."
"Hello." Lin Yi also stretched out his hand.
"Thank you Mr. Lin for giving us the opportunity to bid this time. I hope there will be opportunities for cooperation in the future. I also wish this program will be rated by Changhong."
"Okay, let me borrow your good words."
After greeting Lin Yi, Li Haoyang politely said a few words and then left politely.
Immediately afterwards, many people came to say hello, almost all of whom were from the manufacturers who just won the bid.
And each of them is a series of representatives from major manufacturers, such as Penguin, Ali, ByteDance, Yanjing Benz, etc., all came to say hello to Lin Yi.
What they said was similar to that of Li Haoyang, and they thanked Lin Yi for giving them the opportunity to name them this time.
Seeing these people talking to Lin Yi respectfully and politely, Yan Ci immediately understood what was going on.
The popularity of the China Merchants Association has nothing to do with me.
It was all driven by Lin Yi's subtle influence.
Although he didn't come forward to help, these business tycoons, after learning the news, came to support him one after another.
Because naming one's own program is equivalent to giving Lin Yi face.
It's all about the details of the world.
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