my sister is a supermodel

"Emmm, this is almost all of them. If you think about it, it's only been on the shelves for a few days. How could there be so many news reviews? Felix and I tried to hype it up. I was in charge of writing the manuscript, and Felix was in charge of public relations. It’s so lively in the newspapers every day.”

Roca said without shame.

Kate squinted at him, "You're quite treacherous."

"Treacherous? Oh, no, Kate, are you trying to say I'm smart? The word treacherous doesn't mean smart, so be careful"

Roca quickly corrected.

"No, I'll just say you're treacherous, aren't you treacherous?"

Kate questioned, raising her eyebrows.

"Uh~, well, I admit, I'm a little cunning!"

Roca covered his face and was about to cry.

"Don't play with me, let me ask you!"

Kate tugged on his collar, pointed at the computer and said, "If you want to hype, why do you write so many negative reviews? Why don't you write good ones?"

"Well, this question involves the theory of mass communication. Among the public opinion, the news and public opinion that arouses everyone's curiosity the most is not one-sided praise or comprehensive negation, but a public issue that is controversial between the two sides. In the process of dispute between the two sides, In the process, there will be a kind of opposing public opinion, that is, positive public opinion and negative public opinion”

"Just keep it simple!"

Kate frowned.

Roca twitched his lips, "Have you ever seen a propeller? The bigger the propeller, the faster the plane will go. The bars on both sides of the propeller are positive public opinion and negative public opinion. Only when the two sides are always in balance can this propeller be It will continue to rotate, the more public opinion on both sides, the more media involved, the greater the energy driving the propeller, the higher the speed, the greater the heat of this topic.

When "Twilight" was first launched, there were no comments at all. We took the initiative to create a controversial topic, which attracted everyone's attention, and then many media automatically participated in it, so that we can use the least publicity cost to get the most. return"

Kate understood a little and nodded, "You are so treacherous!"

Roca clutched his forehead and wanted to hit someone. Isn't that smart?Hey~ Forget it, this is my sister, bear with it!

"Then that means you wrote most of the comments in the newspaper in the first few days"

"Emmm~, the first three days!"

creak~

Kate lightly rubbed the heels of her high heels, "That is to say, you also wrote the article that said that I am beautiful, but in fact I have no literary talent, and that the length of my legs is inversely proportional to the style of writing?!"

"Oh~, Kate, I said it, this is all for publicity, you said you won't be angry!"

"Hohoho~, am I angry? I'm not angry, okay! I just want to teach you a Brazilian jiu-jitsu...lower triangle twist~"

boom!

"Ah~, my lumbar disc~"

Clap!bang bang!

"Ah~, Kai is very slapped in the face, don't slap in the face, I have to shoot the MV tomorrow!"

"Hmph, that's good, I won't slap you in the face!"

Thunderbolt clap clap clap!

"Ah, my ass! Your Lady Queen, spare me, I was wrong!"

@﹏@

Luoka regretted it very much. Why did he change the original book? If it hadn’t been changed, it might explode on the shelves. He wouldn’t be trying so hard to sell the book now. Hey~, if we copy the book again next time, let’s be honest and honest.

"Oh~, what a painful realization..."

......

057. Here Comes Britney Spears

"Ouch~"

The next morning, Rocca said goodbye to Kate, rubbed his old arms and legs, and boarded Ed's car.

"Oh~, Roca, what's wrong with you, it seems like you were tortured by someone!"

Ed asked in surprise.

Roca saw Kate go back through the window, he let out a sigh of relief, "I was just abused"

"Oh? Who hit it?"

Ed asked curiously.

"What do you think, who else would dare to beat me up besides Kate?"

Ed twitched the corner of his mouth, the siblings were really speechless.

"Why did Kate hit you this time?"

"It's hard to say~"

Roca lay on the back seat with two long legs crossed, and slowly talked about the hype.

The matter was agreed upon between him and Felix.

Only 10000 copies of "Twilight" were released in the first batch, and Greenwood Press did not intend to spend too many resources on this small project.

But Roca thinks it’s better to promote it. One is that this book has been changed by him, and it must be paler than the original. The other is that the author has changed. Kate is a complete newcomer, without a high degree of education, and has no connections in the cultural circle. .

The original author is a high-level intellectual, and she is a person in the cultural circle. Her book is recommended without publicity.

If no one recommends it, the original "Twilight" will be popular based on the quality of the novel, but it will not be in the top five of the "New York Times" bestseller list in the first week.

The books that can be on the bestseller list are not necessarily the best quality, but the most efficient publishing houses.

The operation is to brush the list.

There are also some companies in New York that are responsible for brushing the list, commonly known as "washing books". As long as the author or publishing company pays, their company will hire workers across the United States to swipe different cards at major distributors and use different mailing boxes. Sending and paying addresses to buy books are all purchased in small batches. Under this kind of operation, it is not difficult to get on the list.

It is said that 100 can be on the list, and [-] million can be in the top ten. The more money, the better the ranking.

Kate originally wanted to find a book laundering company, after all, she was not short of money.

Roca stopped her crazy move. It was not worthwhile to do so. First, it would cost too much money. Second, Kate was a celebrity, and being exposed would be bad for her reputation. Third, he had confidence in "Twilight".

So he personally carried out the publicity, and used the most economical and common hype method to carry out the publicity. At first, the effect was not bad, and the sales of "Twilight" rose steadily.