"As we all know, since 04, Roca Kelly began to show his talents in the film industry. With a movie "Buried Alive" that cost less than 200 million, he won nearly 3000 million box office worldwide.

In the first half of 05, the small production "This Man From Earth" invested by him entered the video tape market and earned 3.5 million U.S. dollars in three years after its release. The cost of this movie was less than 50. , received nearly 8000 million dividends.

In the summer of 05, he won a box office of 1000 million with a small production "Dancing Out of My Life" with a cost of less than 1.2 million, beating three major productions of over [-] million yuan in the same period.

In 06, he won "Little Miss Sunshine" with precise eyes. The investment of this film was only 800 million, and the total global box office reached 1.12 million US dollars.

Four small productions, with a total investment of less than 2500 million, have created a total box office of nearly 6 million US dollars. This achievement is amazing. Mr. Rocca Kelly can be regarded as the producer with the highest return rate in the film industry.

Recently, another movie "Blueberry Night" invested and produced by Mr. Rocca Kelly was released.

The investment of the film is less than 300 million. The director is Wang Jiawei, a literary master, and the co-actors include jazz queen Norah Jones, Natalie Portman, and Rachel Weisz.

Everyone thought that this film would continue Roca's glorious road and become a dark horse in the film circle in 07.

The unexpected situation of Burning Goose happened. The movie was released for ten days, but only got 120 million box office. There is no doubt that the movie lost money.

The film magazine "Variety Show" in May devoted four pages to reporting the tragedy of Rocca Kelly's new movie at the box office.

The article first described how successful Rocca was before, then talked about how bad his new movie was, and then analyzed the reasons why the movie hit the street.

In this part, the author summarizes three reasons.

One is that Mr. Rocca Kelly has a problematic work attitude and is half-hearted.

Since he entered the film industry in 04, his scandals have never stopped. His pursuit of beauty surpasses that of movies. He would rather spend most of his time picking up girls, being an actor, screenwriter, director, engaging in the Internet, and being a dad Wait, I don't want to spend more time making movies.

The author believes that if he could devote more energy to film production, he would not have suffered this fiasco.

The second reason is that his reputation affects the box office of the movie.

It is well known that Mr. Rocca Kelly is a world-class playboy.

He had a 'fight' with Britney, Aniston, Ms. Theron, Bundchen, Scarlett, Jessica Alba, and not long ago Ms. Jolie.

In the hearts of American audiences, he is a kind-hearted superman, a film wizard, an investment tycoon, an Internet genius, a gold medal screenwriter... and a playboy with a very bad reputation.

The author believes that if he can pay more attention to some personal image issues, he will not suffer this box office fiasco.

The third reason is that he chose the wrong partners and film projects.

Director Wang Jiawei is undoubtedly a master of literary and artistic films. His films have great influence in the Asian film circle, but when it comes to the English film circle, various differences, including language differences, cultural differences, emotional differences, etc., lead to his dissatisfaction. Movies are hard to hit.

Especially in the United States, director Wang's works are too niche to compete with big Hollywood movies.

If he can choose his collaborators carefully, he will not encounter this failure.

"In short, Roca Kelly's new movie failed because of himself. His attitude, reputation, and choices all contributed to this failure. If he can pay attention to these, he may not be able to continue his glory. Looking forward to Roca next work."

"Huh~"

Putting down the magazine, Roca hooked the corner of his mouth.

"what happened?"

On the opposite side, Natalie Portman put down the newspaper and asked.

Roca shook his head, "The media are celebrating my failure and criticizing me as worthless. Only after reading these newspapers did I realize that my reputation is really bad."

"Didn't you find out before?"

Natalie laughed.

"No, I thought all the female viewers were crushing on me and scolded me because they couldn't get me, and I thought all the male viewers were jealous of me and attacked me because I was too popular"

"Really? Haha~ Roca, I never knew that a person could feel so good about himself. You have refreshed my understanding of human beings."

Natalie covered her lips, her eyes narrowed into crescents when she smiled.

"It's my pleasure."

Roca smiled, and picked up another newspaper.

"Roca, did you read this magazine just now?"

Natalie picked up the "Variety Show" and asked.

"Yes, the above said a lot of bad things about me, saying that I was greedy for pleasure, indulged in sensuality, and said that I was engaged in scandals 360 days a year. In fact, they didn't know that those scandals were all fake, such as now."

Roca pointed to the outside of the window, "If someone took a photo of the two of us, there would definitely be a headline in the newspaper tomorrow, what about Rocca and Natalie's love affair, what about Rocca's scumbag To attack the big stars..."

"Roca, don't be so wronged. I'm also in the industry. I think I know a lot about what kind of person you are. For example, at least half of the scandals in the newspapers are true. Me and Si Jiali's relationship is not bad, I heard a little bit, if a man like you is not a playboy, what kind of man would be."

Natalie glanced at him and curled her lips.

Roca spread his hands, "Forget it, I won't explain, lest you say I have any bad intentions for you."

Natalie laughed a few times and flipped through the magazine, "Hey~ Is this the criticism you were talking about? You said that you invested less than 2500 million and got nearly 6 million at the box office. You are the producer with the highest return rate in the film industry. one of

Let’s say you invested 50 yuan to make video tapes and earned more than 8000 million yuan, and said that you only spent a little time on film production a year, and then achieved such amazing results;

Say you are a well-meaning superman, movie wizard, investment tycoon, Internet genius, gold medal screenwriter...you call this criticism? "

Natalie stared at him, "Why do I feel like I'm praising you all the time, saying you're amazing?"

"No, it's a compliment but a derogation."

Roca said.

Natalie smiled softly, "Speaking of which, you are indeed very, very good. You are one year younger than me, but...forget it, don't say it, it's all about jealousy"

Natalie held her face, looking dejected.

"I just got lucky."

Rocca laughed.

"Stop talking, it sounds too hypocritical."

Natalie waved her hand, listlessly.

Roca smiled, and continued to read the newspaper. There were not only positive and derogatory comments in the newspaper, but also straightforward negative comments, and some unscrupulous flattery.

Critics of this film said that the pace of the film is too slow, and you feel sleepy after watching it. Some also said that the acting skills of the heroine Nora are a bit blunt. Considering this is her debut, the words are more euphemistic.

Some people also said that Roca's performance in the movie was too coquettish, with too many close-up shots, and the shots hit his face at every turn.

Seeing such comments, Roca was also very angry. It's not my fault for being handsome. It's not my fault for the director to slap the camera on my face. Why did he scold me?

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