The perfect future of rebirth

Dong Chenxi said with a smile: "Moreover, they made those part-time drivers earn money. The income of hundreds of dollars a day is higher than that of programmers. Many people are willing to become such part-time drivers."

Zhao Fusheng nodded and continued to read.

I have to say that Uber's marketing strategy is really good.They chose to develop outreach programs tailored to local cultural customs and regulations.

The growth team discovered that factors such as nightlife, holiday events, weather conditions, and sporting events can affect the results of promotions by building localized growth models.

Taking Chicago as an example, the city has rich nightlife and frequent large-scale sports events, but the weather in this city is not very ideal, so the Uber team specially took care of the bad weather in Chicago.

Due to the precise grasp of the city's characteristics, Chicago's growth rate is twice that of ordinary cities.

In addition, they often engage in some activities, such as giving ordinary users ten yuan taxi coupons, ice cream in summer, flowers on Valentine's Day, ingredients for barbecues, and free eight-hour pick-up service for American football players.

One of the most fancy ones is to book a helicopter service. The cost of the ride is very low, [-] euros per person, and the time is about one hour.

"Amazing!"

After a long time, Zhao Fusheng put down the information in his hand, and smiled at Dong Chenxi: "The founder of Uber really has a way."

"Indeed, but I don't quite understand. If this is the case, why is Sequoia Capital not optimistic about this company?"

Dong Chenxi asked Zhao Fusheng in confusion.

Zhao Fusheng thought about it, smiled and said: "I guess, it may be because of the problem of realization."

"Realize?"

Dong Chenxi was a little surprised.

Zhao Fusheng nodded: "In the Internet world, the free model is the most common business model. Psychologists have proved through repeated experiments that people have no resistance to free things.

The same measuring bottle of water is placed in front of you, and the conditions are basically the same except for the different prices.One of the bottles is priced at one yuan, and the other is free.Which bottle of water would you choose? "

Dong Chenxi was startled, and then understood what Zhao Fusheng meant.

Needless to say, this principle is really true when applied to Uber.

Uber's first-time registered users can get a 20 yuan ride coupon, and users do not need to bind a bank card.

When all registration thresholds are swept away, customers have no reason to refuse this free lunch, and Uber drivers even actively recommend passengers to use free coupons.

On a deeper level, Uber's goal is not only to acquire users, but also to change the way people travel that is deeply rooted in their minds.Once a person's fixed habits are formed, they are difficult to change.Foreign technology companies like to give users a free trial period, usually seven to 30 days.

After the trial period, users can decide whether to pay for it.Before applying for a trial period, users are required to bind personal payment information.During the trial period, if the user is satisfied with the product, he can complete the authorized payment with one click.

But the problem is that after this series of actions, it is not so easy for the platform to make a profit.

A large number of free activities have certainly attracted customers, but at the same time, the development of this company has actually been restricted.

This is probably the reason why Sequoia Capital is really discouraged from this company.

"However, in terms of long-term investment, you can still try it."

Zhao Fusheng smiled and said to Dong Chenxi.

"Long-term investment?"

Dong Chenxi frowned slightly, obviously not understanding what Zhao Fusheng meant.

Future investment is not without holding shares in a company for a long time, such as Jingdong and even Facebook, which have been in the hands of Zhao Fusheng for many years.

But Zhao Fusheng has never said it in such a tone and tone.

According to Dong Chenxi's own understanding of Zhao Fusheng, no matter how she thinks about it, she feels that Zhao Fusheng is clearly not optimistic about Uber's future development.

what is going on actually?

Chapter 772 Negotiation Skills

It's not that Zhao Fusheng is not optimistic about Uber's development. What he is really not optimistic about is the company's future valuation.

Of course, he will definitely not say anything now, after all, this matter has little to do with him.

To put it bluntly, Zhao Fusheng doesn't care about Uber's future value at all, what he considers is how he can get the most benefit from this matter.

"Well, you can contact Uber."

Zhao Fusheng thought about it, and said to Dong Chenxi: "We will inject 5000 million into Uber, and require more than 50.00% of the shares."

"it is good."

Dong Chenxi nodded, but had no objection to this.

Although this is a project that James took the initiative to contact them to do, this kind of thing is really normal in the investment field. James is not capable of investing, and Zhao Fusheng has this ability, so he is qualified to contact Uber.

As for whether to accept it or not, that is the problem of Uber founders.

"By the way, do you really plan to ask for 50.00% of the shares?"

Just when he was about to leave, Dong Chenxi suddenly stopped and asked Zhao Fusheng, "If I remember correctly, this company has just started angel investment."

"Haha, asking prices all over the sky, just sit on the ground and pay back the money."

Zhao Fusheng waved his hand: "You just put forward your request first, and we will talk about it if people agree or disagree."

Dong Chenxi smiled and made a fuss for a long time. This guy was going to scare the other party first.

But this is also in line with her ideas.

After all, judging from the information, Dong Chenxi actually likes this company very much. She is not like Zhao Fusheng who is not optimistic about the company's future development.

Dong Chenxi felt that Uber's thinking was correct. At least, it shouldn't be a big problem for this company to go public.

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Dong Chenxi's actions were very efficient. It didn't take long before he contacted the founder of Uber and conveyed Zhao Fusheng's intentions to him.

Unexpectedly, the other party's reaction was very enthusiastic.

"What do you mean, you want to see me?"

Zhao Fusheng looked at Dong Chenxi dumbfounded, and said to her.

"Yes."

Dong Chenxi nodded: "Also, he asked us not to alarm James."