At first, I was stunned, and then I became very surprised and excited.He understood what the email said.

Li Han must have been in the fields, he was inspired to create "Compassion for Farmers", and then wrote it in a field.

At this time, there should be someone else beside Li Han, and the person who sent the email took a picture of him after seeing it.

And the intention of that person to send the photo is self-evident.

Liu Yu was very excited and hurriedly knocked on the door of Guo Xueping's office.

"Director, do you have a look at this photo?"

"What photo?" Guo Xueping wondered, what kind of photo made Liu Yu so anxious?

"Director, look."

After Guo Xueping saw it, he was also taken aback, and said, "Xiao Liu, what does this mean?"

Liu Yu explained the process of forming the photos.

After hearing this, Guo Xueping was overjoyed and said, "Interesting, it's really interesting! Since this is the case, maybe we can change some details in our advertising plan. Good! Good! It's really great!"

Children's habit of wasting food has caused many parents a headache for a long time.

They tried many ways to get rid of their children's habit of wasting food, but to no avail.

However, there are also many young parents who will not have a headache for this matter.

Because they themselves have no concept of saving food.

Although they don't waste food like children, they don't think it's a big deal to waste a little food.

There are so many rice, vegetables, etc. in the market, it is impossible to be in short supply, and I am not short of the money to buy rice and vegetables.

So what's the point of wasting some.

Feng Jie and his wife are almost like this.

On the Internet, some people are talking about wasting food again.

It's still a cliché, asking if anyone has a good way to make children get rid of the habit of wasting food?

After Feng Jie saw it, he couldn't help but said, "Actually, as long as it's not too exaggerated, it's not a big problem, and it's not worth a lot of money. Instead of wasting your energy on it , It’s better to focus on your child’s study.”

Feng Jie's statement was quickly met with opposition.

"It's not a question of whether it's worth it or not, but it's a pity to waste it. This is a bad habit, and we should try to get our children to get rid of this habit."

"As a parent, how do you think this isn't a big problem? It's a big problem, okay?"

"If you say that, it only shows that you yourself have the habit of wasting."

"..."

There are many people who oppose it.

However, there are people who support it.

"People have said that, as long as it's not too exaggerated. If it's not too exaggerated, it's really not a big problem. How can food not be wasted? Now it's not like before. Everyone is so poor that they can't even afford food."

"It feels really unnecessary to worry about children wasting food every day."

"Saving food is definitely good. You can tell your children to save food. But there is no need to worry too much."

"..."

It is not just a matter of a day or two for people with two different viewpoints to argue on the Internet, but it has always existed for a long time.

Until the appearance of an advertisement, the debate slowly stopped.

At least temporarily.

It was a public service advertisement launched simultaneously on several CCTV channels.

Ads are animated.

There is a scene in the middle that makes everyone silent after watching it.

Under the scorching sun, there are large tracts of fields.

In the fields, rice, wheat and other cereal crops have all produced ears of grain, bowing their bodies under the scorching sun.

The farmers worked in the fields, and their clothes were soaked with sweat.

Drops of sweat dripped down the cheeks and into the field.

Seeing such a scene, a figure may have felt something in his heart. He picked up a dead branch on the ground, and used the soil in the field as paper to write such words.

"At noon on the day of hoeing, the sweat drips down to the soil.

Who knows dishes on the menu, A Journey. "

The words are written very slowly, as if each word is very heavy.

After writing, several ears of rice sway on the edge of the picture.

Then another male voice with a low voice slowly read the poem.

At the same time, the picture slowly changed, and finally it seemed to become a real photo.

After a while, it slowly disappeared again.

The scene of the scorching sun reappeared, and the farmers were still working under the scorching sun, and their sweat was still dripping.

It dripped to the ground under the grass, one drop after another.

Such a picture appeared again, but at this time, the hearts of all the audience were much heavier.

Just because of the figure that appeared in the middle, the poem that was slowly written with a branch as a pen.

That powerful poem.

The public service announcement is not long, and it takes only a minute or so before and after, and it will be over soon.

However, the picture of farmers working under the scorching sun in the advertisement seems to have never disappeared.

It still appeared in front of my eyes, so clear.

The figure who wrote the poem, as well as the poem itself, are even more clear.

Although the appearance of the poem was only a short time, countless people clearly remembered that poem.

That picture, that poem...

Everyone who saw the ad fell silent.

Including those young parents who, like Feng Jie, think that wasting a little food is not a big problem.

Who knows dishes on the menu, A Journey.

Hard work every step of the way...

This is a poem, a very simple poem.

A poem that is so simple that you can remember it with just a glance.

However, it is such a simple poem that silences so many people.

Maybe...the problem of wasting food is really big.

In addition, those who have always been troubled by children wasting food are also silent at this time.

After the silence, it became a surprise again.

They see the hope that they can let their children get rid of the bad habit of wasting food.

Not to mention completely changing it, but it will definitely have some effect.

They are sure of it.

Soon, the ad was played again, and the parents hurriedly called their children over to let them watch the ad.

The advertisement is in the form of animation, and the children are interested in watching it, but after not taking a look, they lose interest and leave immediately.

After reading it.

Some parents asked their children, "Did you understand anything in the advertisement just now?"

The child nodded and said yes.

Parents let their children talk about what they understand?

The child said that he understood those uncles and aunts, working hard under the sun, and that poem, which he seemed to understand as well.

After the parents heard it, although they didn't feel very surprised, they were still very happy.

Chapter 77 The Amazing Birth Process

The advertisements were constantly broadcast on several CCTV channels, and more and more parents and children saw the advertisements.

The parents were all very pleasantly surprised and excited.

Of course, this advertisement cannot have an immediate and effective effect. It cannot let children immediately understand that food is hard to come by and the truth that food should not be wasted.

But it must be able to make children feel something.

More or less, there must be.

At this time, they took the opportunity to guide and explain to the children, and told the children that every meal on the plate is hard work.

It will surely make the children gradually realize that it is wrong to waste food by themselves.

Then, the children will more or less start to know how to save in the future.

This CCTV advertisement is really timely and wonderful!

And the reason why this ad works so well is because of the poem that appeared in the ad.

A poem that even children can understand what it means after reading it.

The poem will have a great impact on children.

Of course, the impact on parents is also great.

Those parents who thought it was no big deal to waste a little food, mainly because of this poem, realized that food should not be wasted at all.

Grain is really hard work.

So, whose work is this poem?

There is no doubt that this is a new poem.There was no such poem before.

Whose will it be?

In the advertisement, there is a figure who looks quite young. Seeing the farmers working under the scorching sun, he wrote this poem with dead branches as pens and fields as paper.

Although this is the design of the advertisement, it really looks very emotional and makes people feel a lot of emotion.

This design is great!Full marks for the designer.

This design makes the whole poem more appealing.

And the person who wrote the poem in the design is a young figure, which seems to indicate that the author is a young man?

This possibility is very high.

A young man who is good at writing poetry?This information would have been useless.

But now parents can easily think of one person, that is Li Han, the author of "Ode to the Goose".

Just because the popularity of "Ode to the Goose" has been very high recently.

So, is Li Han the author of the song "Compassion for Farmers"?

Possibilities do exist, but only possibilities.Is it right?It's not known yet.

"Huh? Wait. Pay attention, everyone. In the ad, after the figure finished writing the poem, the picture kept changing, and finally it seemed to become a real photo. The photo lasted for a second or so before disappearing. Why? Real photos appear?"

"A real photo? That's impossible."

"It looks like a real photo to me. I thought I was wrong. Now that someone has the same opinion as me, it proves that I should not be wrong."

"If it's a real photo, can it prove that this poem was really written in the field?"

"It's really nothing to write in the field. I went to find a field, wrote this poem, and took a photo."

"It's nothing like this. But what if the process of writing the poem by the figure in the advertisement is not fictional, but real? That is to say, the birth process of the poem "Pity the Farmer" is really as designed by the advertisement."

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