my time as a director

However, it didn't affect the popularity of the movie at all, on the contrary, it became more and more popular.

And on the evening of Friday, Ma Xiaogang's "Private Order" also officially opened the first round of screenings.

Chapter 458 Sitting on pins and needles, like a thorn in the back, like a stick in the throat

In the capital city, Wukesong Chenglong Yaolai International Cinema, as a newly built five-star luxury cinema in Beijing in the past two years, is also one of the largest cinemas in the country. This evening ushered in the first round of screenings of "Private Order".

Although Huang Zhongjun decided to follow the example of "Tai囧", large-scale movies, using word-of-mouth fermentation, are more conducive to the initial box office, and the initial box office and word-of-mouth also determine the subsequent trend.

However, in the end, I still didn't dare to make the scale too large. The larger the scale, the greater the uncontrollability.

This also has an advantage, which directly leads to the difficulty of finding tickets for the screening, and the appetite of the audience has long been lifted.

Although I have played two movies in a row before, the Martens comedy is still very famous. The tickets for Cheng Long Yaolai's largest 600-seat hall are all sold out. There are still about 10 minutes before the screening, and the cinema is already full of audience .

"It seems that Ma Xiaogang is very confident this time, and dared to screen on a large scale."

"It's hard to say that Ma Xiaogang will shoot other genres, but comedy is definitely fine, and it's worth trusting."

"The movies that have been screened on a large scale in the past few years are basically the same. I hope that "Private Order" can have the same level as "Tai囧"."

"If the film is not good and dares to screen it on a large scale, isn't that courting death? They will definitely not make life difficult for the box office. This time it will be stable."

"I specially re-watched "Party A and Party B" yesterday. Ma Xiaogang's comedy is really good."

"The Lunar New Year film can finally be relaxed. Ma Xiaogang should be honest and make comedies. Last year's "[-]" was really aggrieved."

The tightly wrapped Ma Xiaogang was also among the crowd in the movie theater, half of his face was covered by a thick scarf.

Seeing these hundreds of audiences crowded in the cinema waiting to watch his new movie, Ma Xiaogang felt a little relieved.

For those complaints about "2" and "If You Are the One [-]", Ma Xiaogang automatically filtered it out. Hearing that the audience still expressed great hope and enthusiasm for his comedy, he became more at ease.

Originally, Ma Xiaogang didn't intend to come to the scene. He had already mastered comedy more than ten years ago, but for some reason, he came to the cinema by accident.

After waiting for a while, the movie was about to start, and Ma Xiaogang followed the crowd into the arena.

In the screening hall, Ma Xiaogang couldn't help but feel a little complacent looking at the [-] audience, including men, women and children.

The audience still has him in their hearts!

The movie started to show, and Ma Xiaogang sat upright.

"Personal Customization" is a story about helping others realize their dreams. The first part is to help Fan Wei, who has been a driver all his life, realize his dream.

When Fan Wei, who had a sense of joy, came out and said that he had been slapped with three leaders, it made people laugh.

Fan Wei wanted to experience what it was like to be a leader, but the standards kept dropping, from prefecture-level cities, county-level cities, to town-level cities.

From then on, the sporadic laughter in the auditorium never stopped.

The fellow played by Ge You came to look for Fan Wei and walked through the back door, but was chased away by righteous words. Bai Baihe took a few boxes of money, but Fan Wei said, "I'll fill in the West Lake for you", and the box of money was thrown on the ground. On Bai Baihe.

He satirized the contemporary officialdom from all angles of power, and finally laughed even more when Fan Wei said that he wanted to challenge his own weakness, and Li Xiaolu, who was wearing a three-point style by the pool, came out to seduce Fan Wei.

The snow-white pair bent over made many male compatriots in the cinema raise their flags to pay tribute, sat up straight involuntarily, and even leaned forward slightly.

This is also the epitome of the whole movie, basically the laughter in the screening hall never stopped.

Hearing the laughter around him, Ma Xiaogang, who was sitting upright, also relaxed on the backrest, with a smile on his face.

This time, be steady!

"Private Order" under the power of "Tai囧", opened its screening with great fanfare, which also attracted the attention of the industry and the audience.

This act of screening on a large scale was the first of its kind in Li Qian's first film "Frequency of Life and Death" in early 08.

As a big-screen newcomer, relying on the vacancy of the January schedule, the super high word-of-mouth reputation, and a genre of movies that have never been seen in China, the box office broke through [-] million in one fell swoop.

After that, all the films that dared to be screened on a large scale had a good reputation at the box office. Let alone large-scale screenings of ordinary movies, even if they were screened by the media in the industry, they were also fortified with red envelopes, for fear of any negative reviews.

The move of "Private Customization" is undoubtedly an absolute confidence in itself.

After the screening, a large number of positive reviews began to appear on the Internet, all of which were how funny the movie was.

Just like after the screening of "Lost in Thailand" before, experience the scope of being a high-ranking official, become a rich woman Song Yu, and the great director Li Chengru who wants to make a movie that is so familiar to the extreme. .

This scene is very similar to "Tai囧" half a month ago, which gave the audience a lot of confidence, and also made the industry realize that Huayang Media is finally about to stand up.

Huayang Media and Ma Xiaogang were also very excited when they saw the audience's comments. Huang Zhongjun ordered them to go on and increase their publicity efforts to completely stir up word of mouth.

However, after two days of screenings, apart from funny comments everywhere, there were also some negative comments.

A well-known film critic once again used the word "Three Vulgarities" to describe "Personal Customization": It is really disappointing. Compared with "Party A and Party B" of the same type, the new film directed by Ma Xiaogang makes people feel like sitting on pins and needles throughout the whole process. In the back, a lot of words are stuck in my throat, I don't know how to evaluate.

For example, it is also a seductive scene. In "Party A and Party B", the cook played by Li Qi is tricked by beauty. Liu Yan sings a little song and dresses up in Tsing Yi, who is Fan Er, charming without taking off his clothes, with a three-pointed smile.

In "Personal Customization", Li Xiaolu came up with a three-point style with as little fabric as possible, touching her back and getting wet. I don't know how Jia Nailiang felt when she saw it. Apart from being 'vulgar', I really Can't think of any other words to describe it. "

Similar comments have gradually increased. Many professionals and even audiences feel that it is too tacky, even worse than "Lost in Thailand".

A mouse dropping in this pot of sweet porridge made Huang Zhongjun and Ma Xiaogang very dissatisfied, but they were even a little happy when they were angry.

"At the time "Lost in Thailand" was also evaluated in the same way. These self-proclaimed high-spirited and non-human beings always talk about vulgar things. Those who are divorced from the public don't need to pay attention to them. What they say vulgar is precisely what the public likes! "

Huang Zhongjun spoke confidently, dismissing those voices.

The same is true for Ma Xiaogang. In fact, since more than ten years ago, he has been chased and scolded as vulgar, and he has long been used to scolding for more than ten years.

However, what made him feel absurd was that "Party A and Party B" was scolded as vulgar at the beginning, but today, these people actually exaggerated "Party A and Party B", and compared it with "Private Order".

"It's just scolding for the sake of scolding." Ma Xiaogang thought about this, shaking his head again and again, and even couldn't help thinking, if these people scolded him again ten years later, would they praise "Private Order"?

Thinking of this, Ma Xiaogang was surprisingly not angry at all, and even wanted to laugh a little.

A week later, "Private Order" was officially released, and after the box office was released on the first day, Ma Xiaogang laughed even happier.

8000 whole!

Under the pressure of "Lost in Thailand", the single-day box office broke 8000 million!

Moreover, this is the data obtained from only 55 film rows, and the attendance rate is higher than that of the first day of "Tai囧".

At the same time, it also snatched the daily box office champion from "Lost in Thailand", which was released for half a month!

The two comedy movies were all hits, and the Lunar New Year file has reached unprecedented popularity.

Huang Zhongjun's spirit was lifted, and he took advantage of the victory to pursue. Now his goal is not only to break one billion, but also to surpass "Lost in Thailand" and win this year's box office champion.