my time as a director

The biggest actor in this film is Han Geng. The combined fame of all the actors is not as high as that of Zhao Weigao, who is the first director. The film sold 3 billion in 15 days, and nearly 10 million in [-] days. Ranked among the top five in Chinese film history!

The actor-turned-director's debut film, a niche youth theme, sold for 3 million yuan. Although it was overwhelmed by the 75 billion "Iron Man [-]" released at the same time, it still shocked the entire film industry.

Immediately after June, Guo Jinming, who was also a newcomer director and also a director from a writer, made his debut with a youth romance film "Little Times", which once again hit the box office.

4 billion in 27 days, this opening box office even far surpasses "To Youth", and is not much worse than "Journey to the West: Conquering the Demons".

Two new directors who came from different industries, and two niche films, sold a large number of films with famous directors, superstars, and big investment, a number that could not be matched.

With no famous director, no superstar, no big investment, and niche categories, these two subversive films, with their unexpected high box office, made the entire film industry lose its voice.

Chapter 438 The Movie Market Where Demons Dance in Chaos

People's Daily criticized Little Times: alienating the people and expressing ego.

People's Daily criticizes the phenomenon of "little times": Can't unconditionally condone "happy words are popular, but evil is called elegant"

The evolution of art in the Internet age: beauty and ugliness, well-known scholars criticize the phenomenon of best-selling and popular movies of the same name in the small era, and believe that the concentrated appearance of such works has promoted the break of the tradition of the generation of young people in contemporary China.

The All-National League report criticized the movie "Little Times" as immoral.

The Atlantic Times denounced the three deadly sins of Tiny Times: "People are totally caught off guard by this movie that blatantly flaunts wealth, glamour, and patriarchy, and shows that women want that."

"People's Daily criticized Little Times, claiming that Guo Jinming's works are irrational, stereotyped, and follow the trend, poisoning the hearts of young people!"

Film critics criticized Little Era's Death for surpassing Fuchun Mountain Dwelling, with distorted values ​​and vain emptiness!

Famous Internet writer xx said: There has never been a movie in this world that can clearly distinguish who is crippled, but Xiaoshi did it.

"I go!"

Looking at the already boiling Internet, Li Qian was shocked.

There are bad movies every year, and there are a lot of bad movies every year. Last month, Fuchun Mountain Residence, which was released by Future Pictures, successfully exceeded [-] million at the box office, but it was booked as the best bad movie of the year as soon as it was released.

However, it is far from enough to cause a sensation. Even if there are several new buildings of Fuchun Mountain Residence popping up all over the country, they are not half as hot as the current small era.

Only a few days after it was released, the People's Daily has published several articles. Various organizations including the All-China Federation of Nations, film critics, writers, directors, screenwriters, and media all came out to criticize Little Times. This treatment is far more than any previous film. bad movie.

It was even more sensational than when Wuji was released. At that time, Wuji still had film critics and directors to help Cheng Kai speak, and at least he could interpret some deep meaning.

But apart from the fans who really liked the movie and Guo Jinming's fans in Xiaoshi, scolding was basically everywhere.

In terms of influence, regardless of the pros and cons, in the past ten years, only the hero and I am not the god of medicine can surpass it, even better than when The Truman World was released.

After all, the world of Truman failed to make the various associations speak out in the first two days. The association held a special meeting to discuss it, and the People's Daily published several articles in a row.

It is perfect for a director to do this. Not many people have this kind of treatment.

However, the box office also collapsed, with 27 billion in the first week. According to the normal trend, there should be 3 million in the second week, but only 15 billion was left in the entire second week, which was completely cut in half.

Originally, Li Qian was also very shocked. He never expected that this bad movie could sell this kind of data.

Now, it has calmed down, and this trend is only normal, otherwise Xiaoshi really wants to bring about changes in the film industry.

After paying attention to the sky, there is no need to care, Li Qian said to the management in the conference room, "Okay, the movie "Little Times" is a special case, the movie that is marketed, that's it, don't pay too much attention to the movie. The industry will not have much impact."

Using the new media platform, combined with the o2o marketing model, to reach the target audience more effectively, targeted marketing can be regarded as a classic.

Du Yang said, "However, this allows us to see the huge box office potential of the post-90s group. Based on this age group alone, most of them come from second- and third-tier cities, and most of them are girls. They earned nearly [-] million in four days." , no movie can do that.”

Li Qian shook his head, "It doesn't have much reference value. The types of movies are different. Those post-90s girls in second- and third-tier cities will like gorgeous things like Ai Xiaoshi, but the effect will be different if you change the genre."

One of the great features of the movie "Little Times" is that it looks particularly gorgeous and prosperous, and it is easy for girls in small cities who have never been in contact with society to have longing and longing.

But the first-tier cities are different. The first-tier cities are already prosperous, and the things in the movies are just like that for girls in big cities.

The attendance rate is also very telling. The first-tier cities are far lower than the second- and third-tier cities. This is completely opposite to any movie.

"Actually, the influence is still there. Several companies are looking for well-known authors to direct and act. Bernard has already found Han Han." Zhang Hao, who had previously worked for Bernard, said immediately.

"That's for sure, and it's the same as following the trend. With the urgency of the current market, if a movie directed by a dog sells well, maybe someone will find another dog to direct a movie tomorrow and make a big deal of it."

"Ha ha"

What has become, Li Qian waved his hand to stop their joking, "It's alright, alright, ginseng rooster is too much. From a purely marketing point of view, the fact that there are so many diehard fans of the Little Times movie proves that this movie There’s an appealing side, but it’s just not acceptable to the general public.”

Stopping her smile, Huang Yan, who was in charge of marketing, said seriously, "Indeed, this is not a typical bad movie. Those well-known film critics are almost being eaten alive by Guo Jinming's fans these days. It is obviously a big bad movie, but certain groups of people I don’t think it’s bad, it’s different from other bad movies.”

"Fan economy, the fighting power is really strong." Li Qian nodded.

The movie "Little Times" gave Li Qian some insight.

It stands to reason that no fans would like bad movies, let alone criticize other people in order to maintain bad movies.

Wuji can't even do it, but Cheng Kai, he must be famous enough.

But Guo Jinming did it, which is evident.

In Li Qian's memory, there were several faces repeated in those big bad movies starring talented young actors.

After making a bad movie after another, and still having a starring role, I am afraid that there is also a group of fans who can support one bad movie after another.

It's strange that these young actors have so many diehard fans.

"By the way, it's not just a writer. It's the first time Zhao Wei directed a film that sold for [-] million. Recently, I heard that many actors are eager to try and make a fortune." Du Yang said again.

"Don't worry about it, we don't lack films now. If all actors come to be directors, it may be a gimmick in the past two years. After that, the audience will definitely not be so easy to be fooled."

Li Qian still shook his head, "Furthermore, To Youth is directed by Zhao Wei. The quality is guaranteed, and the quality plus gimmicks are the reason for today's box office. If there are only gimmicks but no quality, it will at most be another Little Era. "

The production director Zhang Jun was a little worried, "Then if you find a director to take control behind the scenes, Zhao Wei found Guan Jinpeng. I suspect that this is the film made by Guan Jinpeng. This way the gimmick and quality are all in place. Maybe it will cause trouble. There's a ton of movies out there that do that."

"Cut..." Li Qian smiled disapprovingly, "A director who can make blockbuster movies is willing to make wedding dresses for others behind the scenes?

To Youth has nothing to do with Guan Jinpeng, and he can't make this kind of movie. His previous films were all graceful and subtle, and each one is more delicate than the other. If you look at To Youth again, it is completely the shadow of Zhao Wei.

Which woman in youth is not a strong woman?Which man is not a weak scholar?It's exactly Zhao Wei's usual strong style, the heroine has the same shortcomings as Zhao Wei's acting. "

There are indeed speculations everywhere on the Internet, saying that this film Zhao Wei is just a name, and the real director is Guan Jinpeng.

In fact, it can be seen at a glance that the proper Zhao Wei style cannot be erased.

An actor, a writer, and two directors who are cross-industry are box office hits, Li Qian has no extra thoughts.

However, the entire film industry is on the wind.

If high-quality movies cannot be produced, it is not easy to find a few writers and actors to play guest directors?